39: The current state of Hybrid Events ft Julius Solaris (Swapcard)
This is “Events: demystified” brought to you by Tree-Fan Events with your host, Anca. HUGE honor to feature Julius Solaris on today's episode, currently the head of engagement at Swapcard, previously known as the founder and editor in chief of EventMB, acquired in 2019 by Skift, the largest and most influential travel media company worldwide. Julius has always been (secretly, and not so secretly) one of my heroes in event tech and to interview one of the most influential individuals in the meetings industry by many magazines and media for the past 10 years has been beyond cool, especially as we're kicking off our Anniversary special month of weekly episodes! During today's episode, - we get some of Julius's behind the scene thoughts from MPI’s WEC in Vegas that just happened recently, one of the first in-person events that he attended since the onset of the pandemic, - the challenge of engagement with virtual and now hybrid events, - we take a peek into Julius's crystal ball to find out what the next event trends might be for Fall of 2021/Spring of 2022, - how to best use the tech tools at hand to better design a memorable event experience, - and of course, mental health and what does Julius does to relax and keep his mind sharp. Tune in for way more thoughts and tips shared by Julius during today's episode! ————————— You can find Julius on these social channels: https://www.juliussolaris.com/ https://twitter.com/tojulius https://www.linkedin.com/in/juliussolaris/ ————————— For event and podcast updates, tips, and tricks of the trades, follow us on these social channels: Instagram: https://www.instagram.com/eventsdemystifiedpodcast Patreon: https://www.patreon.com/eventsdemystified Podcast Website: https://eventsdemystified.com ————————— Tree-Fan Event's Hybrid Event Production Services: https://treefanevents.com/hybrid-event-services/ ————————— If you liked what you heard, please show us some love by subscribing to this podcast on Spotify, Apple Podcasts, Google Podcasts, or your favorite listening platform. By leaving a great review and hitting the 5 stars, you make this Podcast visible to other listeners with the same interests as you. Here’s to many successful IRL or hybrid events! Until next time!--- Send in a voice message: https://anchor.fm/eventsdemystified/messageSupport this podcast: https://anchor.fm/eventsdemystified/support
Exploring the past, present and future of the event industry with Julius Solaris.
Event Manager Podcast
Welcome to the Event Manager Podcast. Julius Solaris founded Event Manager Blog in 2007, as a result of his passion for events and in the process discovered a whole industry. Throughout his professional journey he's become a master of how to build a brand on social media and is one of the industry's undisputed thought leaders. Editor-in-chief Miguel Neves and deputy editor Dylan Monorchio discuss the unique current market conditions and the strategies for surviving and even thriving in the event industry. Read the latest news, attend events, and compare products about the meetings and events industry at EventMB.
58: The Future of Event Tech in Business with Julius Solaris
The Business of Meetings
We have the great pleasure of speaking to the one, and only, Julius Solaris today! In this episode, Julius tells us his story. He talks about his career, virtual versus in-person, the future of meetings, and how to use the different social media platforms. We are sure you will enjoy listening to our inspiring conversation with Julius Solaris! Julius Solaris bio Julius Solaris is the head of engagement at Swapcard. Before that, he was the founder and editor-in-chief of EventMB, which was acquired in 2019 by Skift, the largest and most influential travel media company worldwide. He has been named one of the most influential individuals in the meetings industry by many magazines and media for the past ten years. Julius has conducted some of the most ground-breaking research for the event industry, with over 3,000 events reviewed and 15,000 event professionals interviewed. Julius' analysis and reports have been downloaded by over 300,000 event professionals, and 300,000 more read EventMB every month. Over 50,000 event professionals have attended Julius's events. Julius has been a keynote speaker for events in 12 countries and for over 200,000 attendees. Moving from Europe to the United States Julius did a Marketing MBA in Australia in 2004-2005. At that time, blogging was the way to do things, so Julius started thinking about it. He returned to Italy for a year or so in 2007. While there, Julius decided to start blogging. The only thing he could write about was events because that was the only experience he had had since coming out of university. The world of business events Julius truly liked the world of business events, and it excited him. Social media He also had a passion for how social media and the new world of technology would impact the world of events. So, he started talking about that back in the early days. Moving around After moving to London, back to Italy, and then back to London again, Julius moved to the United States five years ago. Blogging as a business Julius’s blog has always been the common thread running through all his moves. He has had some proper jobs while doing it. Then, in 2011, blogging finally became his business. Organically driven to move Julius feels organically driven to move constantly. He has a citizen-of-the-world mentality, so he loves experiencing new things. He moved to Australia and London multiple times and then to the US. He loved California and the west coast and wanted to move there. Moving to the United States Julius felt as if he belonged in the United States. His business also aligned with that feeling because he had clients there. He was also financially motivated to move to the US. Julius Solaris shoots for the stars Various options were available for Julius Solaris when applying for his US visa. He decided to shoot for the stars and apply for the “Alien of Extraordinary Ability” option. He was able to prove that he had achieved a lot within the events industry, and, much to his surprise, he received a Green Card. Now, after five years, he hopes to become a US citizen. Selling his businesses In 2018, Julius sold a software business that he owned. Then, he sold EventMB, his travel media company. It was an extremely stressful business to run even though it kept growing. Julius decided to become a part of a larger organization, instead, to feel more secure and relaxed enough in his life to focus on doing the kind of work he wanted to do. Then, he started proactively looking to sell his company. Julius Solaris’s biggest lessons Julius Solaris initially had two unsuccessful closes when trying to sell his business. Those were major psychological setbacks for him, and the biggest lessons in his career as an entrepreneur. Selling to Skift Later, at a dinner, Julius got introduced to the Editor of Meetings for Skift. They became friends, and the editor later introduced Julius to the CEO of Skift, to whom Julius eventually sold his business. Peace of mind Julius left EventMB with the peace of mind of knowing that selling the business was the most logical thing for him to do. What lies ahead Julius is passionate about event tech. Now is an exciting time for him because this is the right time for using event tech in business and he has been privy to many conversations about what lies ahead in that area. For now, the interest lies very much in virtual. Hybrid is also there and will feature even more in Q3 and Q4. People are postponing People are postponing things as much as possible right now, with a fall-back plan to go one hundred percent virtual, if necessary. Virtual is still the leader For North America and Europe, virtual is still the leading option, by far. Event technology There is currently an unprecedented six-billion dollar valuation for event technology. A monumental shift There has been a monumental shift in the area of virtual events. Now, people know that it is possible to connect with others on virtual platforms. They know that there is the potential for virtual events to become part of the B2B marketing structure of any company and operations. Unnecessary meetings Many of the previously unnecessary meetings will get replaced by virtual events in the future. Sustainability Sustainability will be top of mind in terms of all future meetings, now that we know that virtual and hybrid events work. An inclusion piece for hybrid A secondary role for hybrid events is as an inclusion piece to be built at the back of in-person events, as the digital aspect of those events. A third dimension There is also a third dimension, which is the one hundred percent in-person event. That kind of in-person event will never go away. Social media Julius feels that social media will make people want to go to in-person events, in case they miss out on all the marvelous things that are happening there. A consideration People need to bear in mind that the requirements for in-person events are not the same as those for virtual events. Virtual events should be curated carefully to ensure that people do not feel as if they are missing out on anything. Preparing for when things re-open Independent business owners in our industry should plan on doing virtual events in the next few years if they want to make money. They will need to allocate the right amount of money for the necessary technology to do that effectively, and they should employ virtual event professionals to assist them with the production of those events. Julius Solaris’s strategy for business owners There is both an engagement component and a marketing component for business owners to consider if they want to be productive and successful on social media, according to Julius Solaris. A rule of thumb is to know where your audience is and where your customers are. You need to understand where things are coming from and invest in the things that are driving the most revenue or opportunities. You also need to create a list of priorities for all the different elements. Owning your community The next step is to understand that your events can be part of your marketing strategy. So, whether your event is virtual, in-person, or hybrid, the need right now is to put everything together in a community, within an overarching architecture that you own, as a new event owner. There, you can combine all the activations that you do, whether they are social media, an event, or a piece of content, under one roof. 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Thought-Leader Julius Solaris on His New Posting and the State of the Industry
Meetings Today Podcast
In this Meetings Today Podcast recorded in March, Meetings Today’s Tyler Davidson talks with Julius Solaris, the founder of EventMB who just joined Swapcard as its head of engagement. Always a leading meetings and events industry thinker, Solaris shares his take on the confusing “new normal” we’re all in, as well as recent findings from a meeting planner survey he conducted and how the mix of virtual and in-person events will shape up in the future.
Started Event Managers Blog, recently sold this to Skift and is now is Head of Engagement at Swapcard. Quite a journey and we discussed aspects of this journey as well his outlook going forward. http://www.micebook.com http://www.voice.micebook.com
Episode 26: Career Catch Up With Julius Solaris, New Head of Engagement at Swapcard
The Event Hustlers
Julius Solaris has had an indelible impact on the events industry through his work as the Founder of Event Manager Blog. He recently moved on to a new position as Head of Engagement at Swapcard and I'm excited to catch up with him to learn all about his new role, his hopes and dreams for the events industry in 2021 and so much more!--- Send in a voice message: https://anchor.fm/eventhustlers/messageSupport this podcast: https://anchor.fm/eventhustlers/support
Julius is a serial entrepreneur in event and meetings industry. He has been named one of the most influential individuals in the meetings industry by many magazines and media for the past 10 years. He is the author of over 10 books on event technology and innovation. Julius has conducted some of the most groundbreaking research for the event industry. Over 3,000 events reviewed and 15,000 event professionals interviewed.In his current position, as a Head of Engagement with Swapcard, virtual business card exchange network and virtual event platform, Julius is onto his next task and challenge. Links:www.event-strategies.comwww.swapcard.comhttps://www.linkedin.com/company/the-meeting-space-podcast/https://www.facebook.com/themeetingspacepodcast
Ep. 1163: Virtual Events Executive Julius Solaris Shares His Story
The Gifters: Your Story is a Gift to the World
Julius Solaris is the Head of Engagement at Swapcard, the leading virtual event platform for large events. He also founded EventMB (sold to Skift in 2019) and Showthemes, sold in 2018. Find him here: https://www.linkedin.com/in/juliussolaris/ juliussolaris.com
Who is Julius Solaris, what is EventMB, and what happens when a founder steps back from the role he is most known for in a company he started 14-years-prior? On Tuesday, February 16, 2021, Julius Solaris announced he was stepping down from his role as Editor-in-Chief for EventMB. I talked with him on Thursday, February 18th at 5 pm ET to look back at the creation of EventMB, its highs and lows over the years, its acquisition, and what he sees on the horizon for the events industry, EventMB, and himself!
Eventprofs Together At Home with Julius Solaris, EventMB/Skift - Las Vegas, USA
Hot Hospitality Exchange
Eventprofs Together At Home is a video podcast series created by MICE Vlogger and events industry content creator, Sabrina Meyers. In this series, Sabrina catches up with event professionals of different backgrounds from around the world and asks them the same 10 questions. This objective of this series was to provide a snapshot of the new 'eventprof' daily due to Covid-19 and how they are coping, managing and spending their time whilst in lockdown. From sharing mental health and wellness tips to recommendations of books, podcast and general personal development to what brings them joy despite the doom and gloom, this series is meant to allow to learn from each other and make us all realise that we are not alone and going through this together. In this episode, Sabrina catches up with the one and only, Julius Solaris - Editor in Chief at Event MB, a Skift brand. He is not only her but most event professionals go to when it comes to anything event related from insights to updates. This is the last episode of the series and thank you for listening. To watch the episode, head to Sabrina's YouTube Channel - Hot Hospitality Exchange (be sure to subscribe!) as well as Instagram @hothospitalitye (be sure to follow) to catch it on her IGTV.