Nir Eyal

From the archive: This episode was originally recorded and published in 2019. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Nir Eyal lectured at Stanford's Graduate School of Business and his first book, Hooked: How to Build Habit-Forming Products, is an international bestseller and taught Silicon Valley how to design behavior. His next book, Indistractable: How to Control Your Attention and Choose Your Life, reveals the Achilles' heel of distraction and provides a guidebook for getting the best of technology without letting it get the best of us. Nir blogs at: NirAndFar.com. Top 3 Value Bombs: 1. The antidote to impulsiveness is forethought. You can conquer destruction by planning ahead. 2. Everything you do is to escape physical or psychological discomfort, so when you procrastinate you're always escaping an uncomfortable sensation 3. You have more power than you think, and you can become indistractable! Order your own copy of Nir's next book today: Indistractable: How to Control Your Attention and Choose Your Life! - Indistractable.com Sponsors: HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com. Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark’s business coaching has helped thousands of entrepreneurs to dramatically increase profitability!

Nir Eyal, WSJ Bestselling Author of "Hooked" and "Indistractable." Investor, Consultant, and Public SpeakerNirAndFar.com"Indistractable provides a framework that will deliver the focus you need to get results." —James Clear, author of Atomic Habits"If you value your time, your focus, or your relationships, this book is essential reading. I'm putting these ideas into practice." —Jonathan Haidt, author of The Righteous MindNATIONAL BESTSELLERWINNER OF THE OUTSTANDING WORKS OF LITERATURE (OWL) AWARDINCLUDED IN THE TOP 5 BEST PERSONAL DEVELOPMENT BOOKS OF THE YEAR BY AUDIBLEINCLUDED IN THE TOP 20 BEST BUSINESS AND LEADERSHIP BOOKS OF THE YEAR BY AMAZONFEATURED IN THE AMAZON BOOK REVIEW NEWSLETTER, JANUARY 2020GOODREADS BEST SCIENCE & TECHNOLOGY OF 2019 FINALISTYou sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you're about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold.What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused? What if you had the power to become "indistractable?"International bestselling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, wrote Silicon Valley's handbook for making technology habit-forming. Five years after publishing Hooked, Eyal reveals distraction's Achilles' heel in his groundbreaking new book.In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more.Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.Inside, Eyal overturns conventional wisdom and reveals: • Why distraction at work is a symptom of a dysfunctional company culture—and how to fix it • What really drives human behavior and why "time management is pain management" • Why your relationships (and your sex life) depend on you becoming indistractable • How to raise indistractable children in an increasingly distracting worldEmpowering and optimistic, Indistractable provides practical, novel techniques to control your time and attention—helping you live the life you really want.

In this episode we talk with bestselling author and behavioral design expert, Nir Eyal @nirandfar on what it means to be ‘Indistractible’, and how we as writers can master our internal and external triggers, make time for our writing, and build more productive, successful, and creative writing lives. Nir also shares how he built his audience and his email list, why he crowd-edited his book with over 500 readers, and how he stays engaged with his readership.*ABOUT NIR EYALNir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.*QUOTES BY NIR EYAL:“All human behaviors are prompted by a desire to escape discomfort, which means that time management is pain management…Money management is pain management. Weight management is pain management.Fundamentally, if you don't figure out what are those internal triggers that spur you to escape? If you don't figure out what those are and learn to deal with it, if you don't master them, they will become your masters”*RESOURCES:Twitter:@nireyalNir's website and blog: https://www.nirandfar.com/Nir's books: Hooked (UK, US) and Indistractable (UK, US)Book 15-minute office hours with NirFree 80-page supplemental Indistractable workbookCan Someone with ADHD be ‘Indistractable’?Nir’s Podcast: Nir And Far - Business, Behaviour and the BrainNir's email: nir@nireyal.com*For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.comFor free writing sessions, join free Writers’ Hours: writershour.com*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalon

This week our guest is lecturer, investor, and author, Nir Eyal, whose previous two books include Hooked: How To Build Habit Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Nir has a lot of experience teaching and discussing these subjects, so we were able to explore many different aspects of attention in a very short time. This include the triggers that drive us to get hooked to products, the morality of “hooking” people’s attention, the distinction between addiction and distraction, why Nir thinks social media hijacking attention is a dangerous myth, how managing our attention is about managing our pain, and many ways in which we can bolster our defenses against distraction and control our attention.  Find out more about Nir's work at nirandfar.com, and download the Indistractable workbook at indistractable.com ** Host: Steven Parton - LinkedIn / Twitter Music by: Amine el Filali

Episode SummaryThere is nothing I love more in the world of productivity than pure focus.Sure, I love to cross finish lines and finish big projects — but on a daily basis I strive for focus in order to gain traction that is otherwise just an illusion.In this week’s episode of The 5 AM Miracle Podcast I share one of my favorite interviews where I speak with Nir Eyal, author of Indistractable: How to Control Your Attention and Choose Your Life, about the many options we have to keep our eye on the prize. Episode Show Notesjeffsanders.com/451 Learn More About The 5 AM MiracleThe 5 AM Miracle Podcast Free Productivity Resources + Email Updates!Join The 5 AM Club! The 5 AM Miracle BookAudiobook, Paperback, and Kindle Connect on Social MediaFacebook Group • Instagram • Twitter • LinkedIn • YouTube About Jeff SandersRead Jeff’s Bio © Jeff Sanders Productions, LLCSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Let’s talk how to focus! Nir Eyal’s is an incredible thinker- describing himself as a ‘behavioural design expert’- which is the point of intersection between psychology, technology, and business. Then add some behavioural economics, and a twist of neuroscience. Our conversation in this episode ranges from how to be ‘indistractable’- the title of Nir’s book (and a word he invented), but also what tools and techniques can bring us to a pont of focus. And what about neurochemistry- is it real, or do we use it as an excuse? How can we correctly allocate time to things ….. and can we be bored!? Nir has a Stanford MBA  and is a best-selling author, who later went back to teach a course on product design at the Stanford University School of Engineering. Nir’s books are Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Your toolkit to being Indistractable is after the timeline…. 5:00         Nir’s background and explanation of his expertise. 8:40         Old philosophy on distractions- everything old is new again! 10:00       The four pillars of becoming indistractable 17:25       Does neurochemistry  and the reward pathway drive our distract-ability? 19:50       The place of Locus of Control when considering distraction. Ben talks self awareness…. Curiosity instead of contempt 22:50       How do we get motivated? 29:50       Work, you and relationships- how they nest. 35:50       Psychological transitions and deliberate breaks. 39:45       How do we surf the urge? 48:10       How do customers get hooked on products? 51:20       What is Nir’s power song!? External Links https://www.nirandfar.com/about-nir-eyal/ -Link to the book:: http://geni.us/Indistractable-Indistractable bonus content is here: http://nirandfar.com/indistractable-Indistractable summary article: https://www.nirandfar.com/skill-of-the-future/-Distraction guide here: https://www.nirandfar.com/distractions/-Habits vs routines article here: https://www.nirandfar.com/habits/-Why schedules are better than to-do lists: https://www.nirandfar.com/todo-vs-schedule-builder/-Time boxing article: https://www.nirandfar.com/timeboxing-Values article: https://www.nirandfar.com/common-values/-Habit tracker - https://www.nirandfar.com/habit-tracker/-Also, the schedule maker tool Nir mentioned is here: https://nirandfar.com/schedule-maker/ Contact Us www.unforgiving60.com Email us at debrief@unforgiving60.com Instagram, Twitter: @Unforgiving60 THE RESILIENCE RETREAT INFORMATION Be guests of the authors of The Resilience Shield between 27-30 October 2022 on Fitzroy Island off Cairns, North Queensland, Australia Info and bookings here: https://resilienceshield.com/retreat/ Music The Externals – available on Spotify Ben Frichot - available on Spotify

Utilizing the power of identity by proudly declaring yourself as indistractable can be a persuasive step in becoming the kind of person we want to be. By changing the language we use to describe ourselves, we can actually influence our own behavior.  This is just one of the techniques that our popular guest, Nir Eyal describes in his new book, “Indistractable: How to Control Your Attention and Choose Your Life”. Nir is the international bestselling author of “Hooked: How to Build Habit-Forming Products”, a behavioral design expert, and host of the wonderful podcast “Nir and Far”.  In a world full of demands on our attention, we may think that getting distracted is a recent phenomenon and blame our technology use. But in this episode, Nir describes how getting distracted is simply part of our human nature, something we’ve been plagued with for centuries. Listen to our fascinating interview with Nir to learn how to be intentional with our tasks, what planning our time should look like and why leaving time for reflection can lead to more creative achievements.  If you enjoy this interview with Nir Eyal on Behavioral Grooves, please consider donating to our work through our Patreon page: https://www.patreon.com/behavioralgrooves. We use all the donations to fund the production of the podcast. Thanks! Topics (3:42) Welcome and speed round questions. (7:22) Why to-do lists are the worst way to increase productivity. (12:41) Internal triggers and external triggers. (16:13) Why is it easier to look outside ourselves than inside ourselves? (17:57) Nir’s personal journey into behavioral design. (23:37) The morality of manipulation: behavioral design and ethics. (27:06) The regret test: how you test ethical design at the corporate level. (37:02) Practicing self compassion has surprising results on reaching your goals. (42:23) How the language we use affects our behavior. (49:28) Nir's very unusual answer to the desert island music question. (52:29) Grooving session with Kurt and Tim on being indistractable.  © 2022 Behavioral Grooves Links Nir Eyal’s book: “Indistractable: How to Control Your Attention and Choose Your Life”: http://geni.us/Indistractable Indistractable bonus content: http://nirandfar.com/indistractable Nir and Far Podcast: https://www.nirandfar.com/podcast/ Habits vs routines: https://www.nirandfar.com/habits/ Why schedules are better than to-do lists: https://www.nirandfar.com/todo-vs-schedule-builder/ Time boxing: https://www.nirandfar.com/timeboxing Kurt Lewin: https://en.wikipedia.org/wiki/Kurt_Lewin Dan Pink, Episode 277: No Regrets? Really? Why Regrets Actually Bring Us Hope: https://behavioralgrooves.com/episode/why-regrets-bring-us-hope/ Roy Baumeister, Episode 171: Self Control, Belonging, and Why Your Most Dedicated Employees Are the Ones To Watch Out For: https://behavioralgrooves.com/episode/self-control-belonging-and-why-your-most-dedicated-employees-are-the-ones-to-watch-out-for-with-roy-baumeister/ Bernecker Katharina, Job Veronika (2015) “Beliefs about willpower moderate the effect of previous day demands on next day’s expectations and effective goal striving”: https://www.frontiersin.org/articles/10.3389/fpsyg.2015.01496/full Behavioral Grooves Patreon : https://www.patreon.com/behavioralgrooves Musical Links The Beatles “Don’t Let Me Down”: https://www.youtube.com/watch?v=NCtzkaL2t_Y Kanye West “Stronger”: https://www.youtube.com/watch?v=PsO6ZnUZI0g&ab_channel=KanyeWestVEVO

We live in a world of habit-forming technology and constant distraction, but how can we harness the power of habit and limit these disruptive interruptions? Expert in behavioral design and bestselling author, Nir Eyal, has the answers. Nir’s high-level understanding of how to motivate and manipulate human behavior is helpful for people looking to build habit-forming products, create habits that stick, and for those looking to become indistractable and lead more productive lives. In this episode, Hala and Nir chat about Nir’s 4-step hook model to build habit-forming products, why habits are good for businesses, Nir’s strategies to become indistractable, and why Nir considers indistractability the ultimate secret weapon. Topics Include:- What is behavioral design?- The goal behind Nir’s book Hooked- Defining what a habit is- Why are habits good for business? - Four-step hook model - How is the hook model different from traditional feedback loops?- Defining paid and earned triggers - Lewin’s Equation and why it’s important that a product is easy to use - The three different types of rewards- The five fundamental questions to build habit-forming products- Why did Nir write Indistractible?- Nir on why indistractability is the ultimate secret weapon- Four parts of the indistractable model - And other topics…Nir Eyal is an author, public speaker, consultant, and investor. Nir is the Wall Street Journal bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.Nir is an expert in behavioral engineering and has lectured at Stanford Graduate School of Business and Hasso Plattner Institute of Design. Nir also works as a consultant helping companies build engaging products and services. His writing appears in publications including the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.Nir received his BA from Emory University and his MBA from the Stanford Graduate School of Business.Sponsored By:Castbox - Listen and Subscribe to Young and Profiting on Castbox - https://youngandprofiting.co/castboxCredit Karma Personal Loans - Go to creditkarma.com/loanoffers to find the loan for youShopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of featuresJordan Harbinger - Check out jordanharbinger.com/start for some episode recommendationsWise - Join 13 million people and businesses who are already saving, and try Wise for free at Wise.com/yapResources Mentioned:YAP Episode #34: How To Be Indistractable with Nir Eyal: https://www.youngandprofiting.com/34-how-to-be-indistractable-with-nir-eyal/ #YAPLive: Focus is the New Productivity with Nir Eyal and Ethan Kross on Clubhouse:https://www.youngandprofiting.com/yaplive-focus-is-the-new-productivity-with-nir-eyal-and-ethan-kross-on-clubhouse/ #YAPLive: Unlocking Peak Performance with Steven Kotler (Cut Version):https://www.youngandprofiting.com/yaplive-unlocking-peak-performance-with-steven-kotler/ Hooked by Nir Eyal: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788Indistractable by Nir Eyal: https://www.amazon.com/Indistractable-Control-Your-Attention-Choose/dp/194883653X/Nir’s Website: https://www.nirandfar.com/ Nir’s LinkedIn: https://www.linkedin.com/in/nireyal/ Nir’s Twitter: https://twitter.com/nireyal Nir’s Instagram: https://www.instagram.com/neyal99/?hl=en Nir’s Facebook: https://www.facebook.com/nirandfar/Connect with Young and Profiting: YAP’s Instagram: https://www.instagram.com/youngandprofiting/Hala’s LinkedIn: https://www.linkedin.com/in/htaha/Hala’s Instagram:https://www.instagram.com/yapwithhala/Hala’s Twitter: https://twitter.com/yapwithhala Clubhouse: https://www.clubhouse.com/@halatahaWebsite: https://www.youngandprofiting.com/ Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046 Learn more about your ad choices. Visit podcastchoices.com/adchoices

You’re sitting at your desk, trying to do some deep work—finishing up a presentation, writing some code, sketching out a new interface—and you hear a noise. It’s the familiar knock of Slack, or the chime of your e-mail inbox. All of a sudden, you’re taken away from a state of flow and into an attempt to multi-task, which is the enemy of getting things done. By some estimates, distractions cost the US economy more than $650 billion dollars a year in lost productivity. And Nir Eyal, bestselling author of the book Hooked, may have been the inspiration behind some of the most habit-forming products out there. But he also has another book, Indistractable, which can give you the tools to avoid distractions both at work and at home. In this episode, we chat with Nir about what got him interested in the intersection of technology and psychology, how we as consumers can have a better relationship with habit-forming products, and how he—as a parent— thinks about kids and technology. Bio Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.” He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Indistractable received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.” In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today. Nir invests in habit-forming products that improve users’ lives. Some of his past investments include Eventbrite (NYSE:EB), Anchor.fm (acquired by Spotify), Kahoot! (KAHOOT-ME.OL), Canva, Homelight, Product Hunt, Marco Polo, Byte Foods, FocusMate, Dynamicare, Wise App, and Cutback Coach. Nir attended The Stanford Graduate School of Business and Emory University.

Nir Eyal is an Israeli-born American author, lecturer and investor who teaches about the intersection of psychology, technology and business. He's authored two books: Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Here, Nir deep dives into what distraction is and why we're drawn to it, the human desire to accomplish something and the importance of knowing the person you want to become. Listen to more from our Hope Podcasts collection at hopepodcasts.com.au. And send the team a message via Hope 103.2’s app, Facebook or Instagram.See omnystudio.com/listener for privacy information.