Nir Eyal is an author, investor and behavioural scientist. Nir's first book, 'Hooked: how to build habit forming products' was a huge hit in the tech industry. Essentially it was a guide for companies to create emotional triggers around their products so that users would become 'hooked'.

When bestselling author, Nir Eyal, wrote Hooked a few years ago, it took Silicon Valley by storm. In it, Nir explains the principles that companies and leaders can use to ‘hook’ people on...

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Author Nir Eyal returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, Indistractable: How to Control Your Attention and Choose Your Life, author, lecturer, investor, and behavioral designer Nir Eyal joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about why he and his wife and daughter left New York City to "quarantine" in Singapore, why the pandemic seems to be increasing interest in his book about managing distraction, and other explanations for why we behave the way we do. Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/nir-eyal

Nir Eyal is an author whose writing on technology, psychology, and business has appeared in the Harvard Business Review, The Atlantic, Psychology Today, and many other renowned publications. Previously, he taught as a Lecturer in Marketing at the Stanford Graduate School of Business and Design School. In this episode, Nir and Eric discuss his new book, Indistractable: How to Control Your Attention and Choose Your Life. 

You can find all of the most up to date crisis help & support resources that Eric is making available through The One You Feed by going to www.oneyoufeed.net/help

The wisdom and practice of self-compassion is a foundational principle that Eric teaches and helps his private clients learn to apply through the 1-on-1 Spiritual Habits Program. To learn more about this program, click here.

Need help with completing your goals in 2020? The One You Feed Transformation Program can help you accomplish your goals this year.

But wait – there’s more! The episode is not quite over!! We continue the conversation and you can access this exclusive content right in your podcast player feed. Head over to our Patreon page and pledge to donate just $10 a month. It’s that simple and we’ll give you good stuff as a thank you!

In This Interview, Nir Eyal and I discuss Becoming Indistractable and…

• His book, Indistractable: How to Control Your Attention and Choose Your Life
• How what we pay attention to determines our quality of life
• The importance of being in control of how you spend your time and attention in life
• When it comes to being distracted, there are the blamers, the shamers, and the claimers
• That the root cause of distraction is uncomfortable sensations
• Time management is pain management
• How you can’t stop emotions but you can respond to them
• The 4 key steps of becoming indistractable
• Traction and Dis-traction
• How anything can become a distraction
• That you can’t call something a distraction unless you know what you are distracted from
• The tyranny of the to-do list
• Deciding with intent when you’re going to do something
• Timeboxing
• Mastering our internal triggers: Learning to work with our uncomfortable emotions
• The 3 reasons we get distracted
• The antidote to impulsive behavior
• Using an identity to help us become indistractable

Nir Eyal Links:

nirandfar.com; FREE Schedule Maker

Twitter

Instagram

Facebook

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If you enjoyed this conversation with Nir Eyal on the Becoming Indistractible, you might also enjoy these other episodes:

Chris Bailey

James Clear Part 1

James Clear Part 2

At this strange time, we can’t deny that there’s LOTS of things causing us anxiety. Surprisingly, a huge percentage of people voted ‘procrastination’ as one of their biggest concerns. In this Mindvalley Podcast, we’re joined by focus and motivation expert Nir Eyal to give you a helping hand towards productivity with some practical tips you can start using right now.

• The Time Boxing Technique - Deciding what you’re doing and when you’ll be doing it.
• How to use The 3 -DDD- Steps to Overcome Distraction - Determine, Decide, Do.
• The 10 Minute Rule - Surfing whatever your urge may be before giving into temptation.
• Why To-Do Lists may be killing your productivity and what to do instead.

Subscribe to our Podcast on iTunes and Spotify. Tag us @Mindvalley on Instagram or Twitter too!

Grab Vishen’s new book The Buddha And The Badass here -  https://go.mindvalley.com/buddhabadass

Grab a copy of Nir’s bestseller and get ‘Indistractable’! - https://www.nirandfar.com/indistractable/

Check out Nir’s website for your free Schedule Maker- https://www.nirandfar.com/schedule-maker/

Things we talk about in this episode:

• Why being truly indistractable isn't really the aim
• “A mistake repeated more than once is a decision” ― Paulo Coelho
• Why your goal should be growth, not perfection
• Why we can't rely on willpower and self control
• The antidote to impulsiveness
• How time-boxing your calendar gives you freedom
• Why we can't blame our phones for our distraction
• How to stay indistractable when spending time with our kids (even when it's boring!)
• The power of changing our thinking from 'have too' to 'choose too'
• The tyranny of the to-do list
• Being indistractable with ADHD
• How to keep to a schedule, even when we don't want to
• Getting started on a task
• Why accountability is key to staying focused
• How to turn distraction into laser sharp focus

Links mentioned in this episode:

• The Flock Community - get notified
• My 15 Minute Magic Class - enrolling now
• My Instagram, Twitter and website
• Nir's previous conversation on Hashtag Authentic (episode 82)
• Nir's Instagram and Twitter
• Nir's book, Indistractable: How to Control Your Attention and Choose Your Life
• Nir's website, Nir & Far
• Hooked, Nir's first book
• Nir's free schedule maker
• Focusmate  accountability partners

“We need to free ourselves from the tyranny of the to-do list,” says Nir Eyal, author of Indistractable. Eyal joins the guys to teach us a different—and more effective—method for optimizing our input and realizing that we don’t generally control output. We tend to allow distraction to prioritize the urgent at the expense of the important, says Eyal. Instead, he uses something called time-blocking to reframe how we view productivity. Instead of blaming technology, Eyal helps people to identify the roots of chronic distractedness. In the process, he dispels some myths on habits and reminds us that we don’t need to go pro in everything. And he offers his four strategies for beating distraction: mastering internal triggers, making time for traction (more on that in the episode), hacking back external triggers, and preventing distraction with pacts.

(For more, see the goopfellas podcast hub.)

Things we talk about in this episode:

• Developing good habits around tech, and managing existing bad habits
• Distraction vs traction
• Forethought vs impulse, and how the two interact
• How procrastination and distraction interlink
• Why to do lists are generally unhelpful
• The magic of 'timeboxing'
• The importance of translating your values into time
• Using scheduling for relaxation time as well as work activity, so you don't have to feel guilty
• The truth about multitasking
• Why seeking happiness all the time trips us up, and we need to allow discomfort
• Raising indistractable kids, with healthy habits around technology

Links mentioned in this episode:

• Nir's Instagram and Twitter
• Nir's newest book, Indistractable: How to Control Your Attention and Choose Your Life
• Nir's website, Nir & Far
• Atomic Habits, Nir's previous book
• Nir's free schedule maker
• The Full Focus Planner
• Brooke Castillo
• Forest App
• My Instagram and  Twitter
• My free 15 Minute daily activity prompts for online businesses
• My 15 Minute Magic program