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Hana Abaza

9 Podcast Episodes

Latest 28 Jan 2023 | Updated Daily

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Rewind: Shopify’s Hana Abaza on sales and marketing

Inside Intercom

In this archive episode, Hana Abaza, Director of Global Marketing at Shopify, explains how to improve collaboration between sales and marketing teams, why you can’t view the marketing funnel as a linear process, the value of marketing operations, and much more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29mins

14 Apr 2022

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How to Optimize for Revenue Expansion (w/ Hana Abaza, Director of Global Marketing at Shopify)

Growth with Matt Bilotti

We've covered tons of different channels, tactics, and strategies on this podcast. Revenue expansion (how to think about it, optimize for it, strategize around it) is something we haven't covered yet. In this episode, we're joined by Hana Abaza, Director of Global Marketing at Shopify, who shares tons of insights, examples, and advice for how you can drive expansion revenue, too.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti, and Hana Abaza on Twitter at @MattBilotti, @hanaAbaza, and @DriftPodcasts

28mins

21 Jul 2021

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Shopify’s Hana Abaza: Direct-to-consumer is a mindset, not a business model

The Modern Retail Podcast

Shopify has emerged anew in the direct-to-consumer era. The 15-year-old e-commerce platform that powered the small business segment is worth $25 billion. Now, it's setting its sights on the larger brands. Hana Abaza, director of marketing at Shopify Plus, the division in Shopify that works with larger merchants, says the pitch is about distinguishing between control and ownership. Abaza discusses evolving as a platform to retain bigger brands as they grow, why the DTC companies are here to stay and more.

29mins

9 May 2019

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#39 - Getting the Most Out of Seasonality, with Hana Abaza

Google Partners

Since we’re nearing the holiday season and the annual retail apex of Black Friday/Cyber Monday, the Google Partners Podcast brings you an early holiday treat. Hana Abaza, Head of Marketing at Shopify Plus, shares insights about seasonal campaigns and campaign strategies as well as year-round wisdom for effective positioning whether you’re a digital agency or a marketer in the B2B or B2C space.A featured speaker at conferences about tech, startups and marketing, Hana is passionate about strategy and helping companies grow. And she’s the real deal with a track record of successful marketing strategy and campaign execution across a variety of companies. Now with her vantage point at Shopify Plus, she’s uniquely poised to share what she’s learned about what works in online marketing and why. Guest - Hana Abaza, Head of Marketing at Shopify PlusHana has been involved in technology and startups for a number of years. She started on the B2C side before switching to a consulting role in marketing and growth in B2B SAS. It was while working at Uberflip in Toronto that Hana started looking for her next step, wondering if she wanted to stay with a startup or a more mid-stage company and if she wanted to stay in Toronto or move to the west coast. It was over coffee and “life advice” with Craig Miller, Shopify’s Chief Product Officer, that she found out about Shopify Plus. The new expansion of Shopify appealed to her desire to stay in the up-market space. Through that meeting, she moved into her current role as Head of Marketing where she pursues her interests and grows her talents relating to the entire marketing process from product development to commercialization. Host: Alex Langshur

36mins

7 Nov 2018

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How To Use Webinars To Generate New Customers - With Hana Abaza From Shopify Plus

Marketing Strategies Podcast

In this episode I talk with Hana Abaza, Head of Marketing for Shopify Plus. We discuss the range of channels and strategies she used at Uberflip, a fast growing marketing startup, and Shopify Plus, a 3,000 person ecommerce powerhouse. We discuss the differences in marketing at both companies, what's worked, what  strategies generated the best ROI and what they are focused on in 2018. This is a super interesting episode.

54mins

11 Apr 2018

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Hana Abaza, Head of Marketing at Shopify Plus

Inside Intercom

Hana Abaza, Head of Marketing at Shopify, explains how to improve collaboration between sales and marketing teams, why you can’t view the marketing funnel as a linear process, the value of marketing operations, and much more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

31mins

28 Dec 2017

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EP24: How to approach content marketing for business growth with Hana Abaza

Authentic Brand Mastery Podcast

Hana AbazaHana Abaza is a content marketing rockstar who recently presented at Neil Patel’s virtual summit. She was the VP of Marketing and now is head of strategy at Uberflip which is a platform that helps manage and personalize content experiences at every stage of the buyer journey.Hana enables her team to focus on an incredible customer experience combined with a metrics-driven approach, so Uberflip can truly understand its customer's needs.In this interview we talk about the latest content marketing trends and how to approach your content to drive more traffic.We touch on topics like:What is owned content?How content marketing has evolved.Shifting from frequency and quantity to quality.Content is king but distribution is queen.How to distribute your content.Is content marketing hype or does it really work?There’s a lot of content out there now but there’s a problem with it.What Buzzsumo discovered was the average share rate for a post?Long form content approach.A common mistake people make when considering long form content.What perspective you should have to approach content?What’s the key metric?Where and how to find some insights to discover your audience needs.What you should focus on and no, it’s not traffic.Posting frequency and when to expect some results.Should you gate any of your content?How to waterfall your content and should you be guest blogging?Thinking outside the box with social distribution and what platforms to consider.Using a tool like Intercom to follow progress of a customer.

27mins

25 Nov 2016

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From Teaching Jiu-Jitsu to Building a Lasting B2B Brand - A Conversation With Uberflip's Hana Abaza

Live The Questions

Our current disciplines inform the future disciplines in ways that are hard to muster. The work of today’s guest is a testament to the same. Today, we speak with Hana Abaza, the VP of Marketing at Uberflip, and we talk about starting early in life, teaching Ju-Jitsu, the importance of learning how to learn, building a lasting brand, learning from people who’ve just been where you were.

31mins

2 Sep 2016

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Hack To Start - Episode 20 - Hana Abaza, Director of Marketing, Uberflip

HackToStart

This is the twentieth episode of Hack To Start. Your hosts, Franco Varriano (on Twitter @ FrancoVarriano) and Tyler Copeland (on Twitter @ TylerCopeland), speak with Hana Abaza (on Twitter @ HanaAbaza), the director of marketing at Uberflip and co-founder of Wedding Republic and Snapable. Hana studied business & finance at the University of Ottawa and has always had an entrepreneurial spirit. This combination gave her a very analytical outlook on business. She shares her experience in online and offline marketing with us.

46mins

16 Dec 2014