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Brian Moran

60 Podcast Episodes

Latest 28 Jan 2023 | Updated Daily

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How To Hold Others Accountable With Brian Moran, Founder and CEO of The Execution Company and co-author of ‘Uncommon Accountability’

The Automotive Leaders Podcast

Episode Summary Accountability isn’t exactly a fun word. It has quite a negative connotation — probably because we’ve been acculturated to think that if we don’t hold ourselves accountable, we’ll suffer negative consequences (or, to use an even more fear-inducing word, punishment). But accountability expert Brian Moran offers a different perspective. As a professional with 30 years of expertise as a CEO, corporate executive, entrepreneur, consultant, and coach, he argues that reframing accountability around ownership rather than consequence can have significant impacts on our teams. Brian co-wrote the bestseller “The 12 Week Year” to teach leaders how to shorten their execution cycle from one year to 12 weeks. In his newest book, “Uncommon Accountability,” he reveals how to “hold others capable” by rejecting “command and control” and focusing instead on nurturing your team members’ sense of autonomy. It’s this autonomy, he argues, that fosters accountability. When employees are encouraged to view accountability as taking ownership, they realize they have freedom of choice in what happens next. It takes the leader out of the equation and puts the employee at the center of their own journey. They determine their future with the company by deciding how to learn from their mistakes. Execution drives accountability, and both are critical to the success of any organization.In this episode of Finding Gravitas, Brian shares his knowledge to help listeners reframe their mindset around accountability and how to help their employees do the same. Themes discussed on this episode: Why so many people hate the word “accountability”How we can create the freedom to perform without “command or control”Why clarity of expectations is so importantThe relationship between accountability and blameWhether or not accountability is a system or a traitHow leaders can foster ownership among their employees How we can confront people with choiceLearn more about your host, Jan Griffiths in this short video Featured Expert: Brian MoranWhat he does: Brian Moran is the founder and CEO of The Execution Company, which helps entrepreneurs, sales professionals, and business leaders improve their performance and results. He is also a motivational keynote speaker and the co-author of two New York Times bestsellers, “The 12 Week Year” and “Uncommon Accountability.”Episode HighlightsTimestamped inflection points from the show[3:24] Getting to know Brian Moran: Brian shares a little about his background, notably how he worked his way through college by working for UPS. He gives a taste of how that experience led him to become the accountability expert he is today.[7:12] The root of his writing: Unlike many business books, “The 12 Week Year” didn’t start with a theory, Brian says. Instead, he and his co-author simply started documenting how they work with clients. More specifically, they answered the question: We’ve created annual plans and goals, but how do we ensure they’re executed?[10:01] The fear-inducing implications of “accountability”: The phrase “holding someone accountable” often has a negative connotation because it’s typically associated with punishment or negative consequences, Brian says. So how do we shift employees’ perception of accountability?[13:29] Accountability as a trait and a mindset: If you want your employees to rethink the way they define accountability, encourage them to view it as taking ownership rather than suffering consequences, says Brian. This reframing creates a completely different set of actions and reactions. [15:19] Fostering ownership: You can’t force anyone to do anything. So Brian believes when you’re encouraging employees to take ownership, you’re confronting people with freedom of choice and therefore taking yourself (as a leader) out of the equation. It’s not up to you to determine what happens next. It’s up to them.[17:54] Co-creating agreements: Brian says the first step is making agreements at the goal level. Those goals should be specific and concrete. Vague goals are too open for interpretation to be successfully met. [22:13] Keeping the whole team accountable: Keep teams focused on a couple of questions: How do we get better? And how do we get the results we want? It’s about looking forward rather than backward, Brian says. [28:36] It all starts with personal accountability: Brian argues that personal accountability is the underpinning of corporate and/or team accountability because we can’t be accountable if we’re not looking inward. [34:32] Gravitas is a leader’s responsibility: A person with gravitas has the goods, says Brian. They do what they say and say what they mean. So effective leaders are always asking themselves: Am I a better leader today than I was three months ago? And if not, what needs to change?Top quotes[8:03] “We need transparency with respect to execution … where everyone can see what's getting done from the plan, what's not getting done. And then we need evidence — is it producing or not?”[15:23] “We have to move [away from] the mindset that we can force people to do something because that's manipulative, and people see through that. That's where you get collateral damage. So when we start to shift our thinking about what accountability is, it's choice — it's ownership.”[15:57] “The people you're leading have a choice. And one of those choices may be to work somewhere else. So the key is to confront people with the freedom of choice, and the consequences of those choices.”[18:59] “Most of the plans I've seen are conceptual, they're not tactical … Without getting granular to where you get specific, discrete actions, you can't have agreement on the behavior. And no one is going to sign up and take ownership of something vague because there's just too much room for misinterpretation.”[23:20] “The victim mindset is [like] the rearview mirror. It's How do I shift the blame? … How do I not look bad? True accountability is more future-focused. We look back to learn, but there's no blame because we can't change the past … but we can learn from it.”


28 Jul 2022

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Building high with Brian Moran

Magnified with Matt Cooper

The developer’s tale. Build to rent. One bedroom apartments. Planning permissions. The future for shopping centres and retail. Interaction with politicians. Delays and costs. The new look old Central Bank on Dame Street. Hines Ireland boss Brian Moran provides a rare insight into the thinking of foreign property investors in Ireland.

1hr 19mins

12 Jul 2022

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Practicing Gratitude with Brian Moran

Here's What We Know

Grab some tissues for this episode! Brian Moran and Gary Scott Thomas went way off course from what they had planned on talking about, and the result was spectacular.In this episode:The illusion of securityHow Gary has double first cousinsHow coming from a big family helps you cut through the BSForgivenessBeing courageous in faithViktor Frankl’s The Meaning of LifeThe lens of gratitudePracticing gratitudeRunning the NY City MarathonHis upcoming book My 5 Conversations with GodThe importance of paying attentionThriving after bankruptcyHow mental health is like trying to explain a TV to a cavemanHelping his son with his mental health battlesHow the mountaintop and valley moments are all part of our purposeTaping into your courageHis advice for parents who are helping their child through a mental health struggleThe importance of no electronics daysNot always offering advice to your childrenThe gift his daughter reluctantly gave him“Buddy Days”The thing that made Gary cryWriting down what you’re worried about and seeing if it actually happenedTreating everyone with loveHow a homeless person affected BrianAn amazing Hindu proverbThe one thing Brian wants people to take away from this episodeBrian is the founder and CEO of Small Business Edge, a global community platform for business owners and entrepreneurs to find answers to their most pressing questions and obstacles that keep them up at night. Brian's goal with Small Business Edge is to measurably increase the success rate of small businesses both in the United States and around the world!Before launching Small Business Edge, he spent 20+ years helping America's entrepreneurs realize their dreams. Prior to starting his 3rd company in 2012, he was the Executive Director of Sales Development at the Wall Street Journal overseeing the financial and small business markets across the WSJ franchise.From 2002-2010, he ran Veracle Media & Moran Media Group--both content companies utilized various media channels to help entrepreneurs manage & grow their companies. Prior to launching these two companies, he was the Associate Publisher at Inc. Magazine, a Publisher and Associate Publisher at Entrepreneur Media, and held management positions at Success Magazine and Medical Economics Magazine.His specialties include all areas, divisions, and channels within the small to midsize business market.You can learn more about Brian on his site. https://smallbusinessedge.com

1hr 4mins

6 Jul 2022

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Brian Moran on The 12 Week Year: How to Get More Done in 12 Weeks than Most do in a Year

The L3 Leadership Podcast with Doug Smith

Episode Summary: In this episode of the L3 Leadership Podcast, Brian Moran discusses his framework for the 12 Week Year and shares how you can get more done in 12 weeks than most can in a year. 5 Key Takeaways:Brian shares his definition of accountability and what that means in relation to other people as a leader. He discusses why he wrote his book, The 12 Week Year.Brian talks about how shortening the timeframe to achieve a goal can bring clarity, momentum, and stress reduction.He shares the framework he provides leaders with to achieve their goals in the 12 Week Year.Brian discusses how he reviews his execution and results to accomplish more. About Brian: Brian is the CEO and founder of The Execution Company. He is a highly respected expert and accomplished executive who has developed a well-versed business perspective from his vast experience in consumer products, healthcare, food service, automotive and transportation and professional service sectors.Brian is the co-author of the New York Times bestseller, The 12 Week Year, a program developed to empower individuals and companies to achieve more in 12 weeks than what others accomplish in 12 months. The 12 Week Year philosophy and training program has been implemented worldwide with industry leading companies like Allstate, BBVA, Mass Mutual, Metronic, Merril-Lynch, Nationwide, Paycor, and Papa Johns.Prior to launching The Execution Company, Brian had leadership positions within Pepsico, UPS, Senn Delany Management Consultants, and National Automotive Corporation. Coupling his corporate experience with his entrepreneurial drive, Brian also co-founded Bio Inc, a health services provider specializing in wellness and medical surveillance performing on-site medical testing.A trusted strategic advisor and visionary, Brian volunteers his time to mentor promising entrepreneurs to refine, implement, and execute their business plans, and his charity work includes Susan G. Komen and CBMC. Quotes From the Episode:“In the end, you choose your consequences.”“Separate the starting from finishing.”“The 12 Week Year is about being great at a few things, rather than being mediocre at a lot of things.”“Do everything you can to grow.”Guest Resources Mentioned:The 12 Week Year  by Brian P. Moran and Michael Lennington12 Week Year WebsiteUncommon Accountability by Brian P. Moran and Michael LenningtonFeel the Fear and Do it Anyways by Susan JeffersOne Minute Manager by Kenneth Blanchard Ph.D. Connect with Brian:Website | Facebook | Youtube | Twitter | LinkedIn


7 Jun 2022

Most Popular

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The Official Do Good Better Podcast Season Six Ep18 Best-Selling Authors Brian Moran and Michael Lennington Discuss "The 12 Week Year"

The Official Do Good Better Podcast

Today Patrick welcomes Brian Moran and Michael Lennington, authors of the New York Times Bestseller, The 12 Week Year, the guide to shortening your execution cycle down from one year to twelve weeks.Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.Explains how to leverage the power of a 12 week year to drive improved results in any area of your lifeOffers a how-to book for both individuals and organizations seeking to improve their execution effectivenessAuthors are leading experts on execution and implementationTurn your organization's idea of a year on its head, and speed your journey to success!Learn More About The 12 Week Year:  https://12weekyear.com/ Support This Podcast! Make a quick and easy donation here:https://www.patreon.com/dogoodbetterSpecial THANK YOU to our sponsors:Donor Dock - The best CRM system for your small to medium sized nonprofit, hands down! Visit www.DonorDock.com and use the Promo Code DOGOODBETTER for a FREE month!Brady Martz - The Nonprofit Audit Specialists! Visit www.BradyMartz.com to connect with folks to make your fiscal life a heckuvalot easier!About The Official Do Good Better Podcast:Each episode features (fundraising expert, speaker, event creator and author) Patrick Kirby interviewing leaders and champions of small & medium nonprofits to share their successes, their impact, and what makes them a unicorn in a field of horses. Patrick answers fundraising questions and (most importantly) showcases how you can support these small nonprofits doing great big things!iTunes: https://apple.co/3a3XenfSpotify: https://spoti.fi/2PlqRXsYouTube: https://bit.ly/3kaWYanTunein: http://tun.in/pjIVtStitcher: https://bit.ly/3i8jfDRFollow On Facebook: https://www.facebook.com/DoGoodBetterPodcast/Follow On Twitter: @consulting_do #fundraising #fundraiser #charity #nonprofit #donate#dogood #dogoodBETTER #fargo #fundraisingdadAbout Host Patrick Kirby:Email: Patrick@dogoodbetterconsulting.comLinkedIN: https://www.linkedin.com/in/fundraisingdad/Want more great advice? Buy Patrick's book! Now also available as an e-book!Fundraise Awesomer! A Practical Guide to Staying Sane While Doing GoodAvailable through Amazon Here: https://www.amazon.com/dp/1072070359


17 May 2022

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From Average to Great with Brian Moran

The Mastery Matrix Podcast

Are you sick of being average? Do you want more out of your life and work? Join Khairy with her guest Brian Moran on how to take your life from average to greatness. This episode can be a career-changing opportunity for you. Stay tuned!Here's what to expect:Why do you think most people have such a hard time getting stuff done and reaching their goals?What could be the most significant barrier to your success?How do you set your 12-week goals?Why does your execution matter in your business and personal life?And much more!About Brian:My name is Brian Moran, Co-Author of the New York Times Bestseller, The 12 Week Year. Over the last several years, my business partner, Michael Lennington, and I have had the good fortune of aligning ourselves with many of the largest organizations in the world.After exhaustive testing, we were able to strip away the noise and isolate the proverbial “simple hidden on the other side of the complex,” which has now become the bedrock of our 12 Week Year Methodology.Connect with Brian Moran!Website: https://12weekyear.com/Facebook: https://www.facebook.com/The12WeekYearInstagram: https://www.instagram.com/12weekyear/LinkedIn: https://www.linkedin.com/in/brianpmoran/Twitter: https://twitter.com/brianpmoranYouTube: https://www.youtube.com/user/ExecutionCompany/videosBook: https://uncommonaccountability.com/If you enjoyed this episode and it inspired you somehow, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me @khairyvarre.


16 May 2022

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Get More Done in 12 Weeks Than Others Do in 12 Months w/ Brian Moran

The Action Academy | Millionaire Mentorship For Your Life & Business

Brian Moran is the author of the New York Times Bestseller "12 Week Year".This book is one of my ALL TIME FAVORITES to recommend to people to improve their productivity and their businesses. This book is what got me to be a top rep for a fortune 500 sales org - plain and simple.Join the Action Academy Newsletter Below and snag the Following for FREE:Free Ebook on Framework to Leave your W2Free Wealth / Net-Worth TrackerTop Weekly Freedom Tips from Guests (2 Min Read)https://actionacademynewsletter.ck.page/actionJoin our new Action Academy Text Newsletter for guest highlights, recommendations, resources, and direct access to deals: https://my.community.com/brianactionacademyOR Text ACTION TO +1 (423) 592-8486Jason Drees CoachingInterested in Mindset and Business Coaching?www.jasondreescoaching.comBook a call to learn more: www.coachjasondrees.as.me/20minintrobrianluebbenResources:GoBundanceAre you an accredited investor and want to learn more about GoBundance?www.gobundance.comBook a call to learn more: www.calendly.com/brianluebben/grablifebigConnect with Us!Facebook: www.facebook.com/ActionAcademyPodcastInstagram: www.instagram.com/actionacademypodcastbrianluebben.com


3 May 2022

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New York Times Best-Selling Author Brian Moran Discusses his New Book "Uncommon Accountability"

The Good Life Coach

"Accountability isn't about the use of force, it's about freedom." - Brian Moran Brian Moran the New York Times bestselling author of “The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months” is back on the show to discuss his latest book, "Uncommon Accountability: A Radical New Approach to Greater Success and Fulfillment". Why is accountability important? It is a mindset shift that means you are taking ownership of your life. It isn't about blame. It is about taking an honest look at what is working and what isn't so you can make choices that align with the future you want to create. This interview will leave you thinking differently about accountability and how you can improve your career, income, relationships, health and/or leadership. Tune in now and you can access the show notes with resources at https://thegoodlifecoach.com/175 Join my weekly Newsletter to get more tips and inspiration to design a life you love and you’ll get a free copy of my book by the same name! There are 52 inspirations – one for every week of the year! Looking for a coach to help keep you accountable to your goals or perhaps you want to launch your own podcast, book a FREE 30-minute consult with me. https://calendly.com/thegoodlife/coaching WHAT YOU’LL LEARN: 1️⃣ What is accountability as defined by Brian and his colleague and why this shift in thinking is important? 2️⃣ "Show me your daily actions and I can predict your future. If you want to know what your health, relationships, career and income will look  like in three years from now, look to your daily actions." The significance of accountability in all areas of our life. 3️⃣ The role victim mindset plays in holding us back and how changing our viewpoint to one of accountability empowers us. 4️⃣ How to begin to adopt an accountable mindset. 5️⃣ Why business leaders/organizations need to hold their employees capable instead of accountable to get the best out of them and to have the person feel a part of the company. 6️⃣ The power and importance of personal choice in every interaction, and more. RESOURCES MENTIONED: Book: "Uncommon Accountability: A Radical New Approach to Greater Success and Fulfillment" Website: https://uncommonaccountability.com/ The first interview I did with Brian on his book "The 12 Week Year". The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months – Brian’s NYTimes best-selling book https://12weekyear.com/ – Brian’s website and more resources Michele on Instagram ABOUT TODAY’S GUEST: Brian Moran, President and Founder of The 12 Week Year, has thirty plus years of expertise as a corporate executive, entrepreneur, consultant and coach. He is the New York Times best-selling author of "The 12 Week Year" Brian is a recognized expert in the field of leadership and execution. His realization that most people don’t lack ideas, but struggle with effective implementation led him to the development of ‘The 12 Week Year’. His client list includes industry leaders like Allstate, Aon, Becton Dickinson, Dunkin’ Brands, Keller Williams, Mass Mutual, Medtronic, Merrill Lynch, Meritage Homes, Nationwide, New York Life, Papa Johns Pizza, Prudential State Farm and Taylor Made just to name a few. Thank you for listening to the show!


23 Mar 2022

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Episode 311 - Accountability with Brian Moran and Michael Lennington

The Extraordinary Business Book Club

'Accountability is... probably the most empowering concept you have to live the life you want to live, when you understand it.' When we speak about accountability in business, very often the context is negative. It's about consequences and blame. But if we see accountability as ownership, it's a radically different, more empowering concept. That's what Brian Moran and Michael Lennington discovered, and they drew on their long-standing accountability to each other as business and writing partners to bring out the full significance of that understanding in their new book.  This week's conversation is not only a fascinating rehabilitation of a tricky term, but also a masterclass in writing collaboration. 


21 Mar 2022

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Brian Moran - How To Work and Live More Efficiently

The Oval Table

Brian Moran, Author of "The 12 Week Year" and "Uncommon Accountability" sits down with us at The Oval Table to discuss his radical, but proven system for more efficient workflow. Rather than setting goals annualy, he demonstrates that changing your mindset to planning in 12 week nuggets, then evaluating the efforts and results before embarking on the next 12 weeks, can greatly increase sales, focus, execution, buy-in and morale for any organization. It can also work in your private life. Sit down with us and explore a new way to exceed your expectations.


24 Feb 2022