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Carman Pirie

12 Podcast Episodes

Latest 11 Sep 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Eggs 168: Carman Pirie - Co-founder of Kula Partners

EGGS - The podcast

Welcome back to Eggs! This week we have special guest Carman Pirie. Carman is the co-founder of Kula Partners, an agency that helps leading B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers, and outpace their competition online. He’s also the co-host of The Kula Ring podcast for manufacturing marketers. Combining three decades of marketing and communications experience with a distaste for the ordinary, here to talk about positioning and differentiation, the changing landscape of B2B buying and so much more, join me in welcoming our guest, Carman Pirie. Our Guest:Carman PirieCo-founder of Kula Partnershttp://kulapartners.comCredits:Hosted by Michael Smith and Ryan RoghaarProduced by Michael SmithTheme music: "Perfect Day" by OPMThe Carton:https://medium.com/the-carton-by-eggsFeature with Zack Chmeis of Straight Method up now! https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Showeggscast.com@eggshow on twitter and instagramOn iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic" shows and infodjontic.com@djontic on twitterRyan Roghaarhttp://ryanroghaar.com

1hr

6 Aug 2020

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The Science Behind Effective B2B Marketing - A Kula Partners Story with Carman Pirie

The Kim Barrett Show Podcast

Resource Links: Your Social Voice Website (https://www.yoursocialvoice.com.au/) Become the Mogul of your industry (https://www.mogulcall.com) Join our Mogul Mastermind (https://www.mogulmastermind.com.au/) The Kula Ring Podcast (https://kulapartners.com/thekularing/) The marketing funnel is the go-to strategy used by most marketers that some fail to stop and think whether it is still effective for their business. In fact, it’s highly flawed and potentially could lead to a budget spill. With traditional marketing funnels full of holes and flaws, how do you best reach your target audience? Today’s chat with Carman Pirie lets us dive deep into why traditional marketing front-end funnels are a bit disjointed, the difference between B2B and B2C marketing, and how to reach the target organisations for small businesses. If you want to see your conversion rates explode then head over to the show now. What we discussed in this episode: Carman’s elevator pitch [01:18] Why the traditional marketing funnel is dead [02:50] The funnel is limited and increasingly less effective [04:20] The 1st flaw of the funnel: Terminology gets confusing [07:20] The 2nd flaw of the funnel: BANT doesn’t make sense [09:05] Flipping the marketing funnel on its head [11:21] B2B marketing vs B2C marketing [14:34] The ideal marketing model for small businesses [16:14] What is Terminus and what does it do? [20:12] Client focus is the order of the day [24:36] Carman’s recipe for the perfect Old Fashioned [25:53] About Carman Pirie Carman Pirie is the co-founder of Kula Partners, a Canada-based company that focuses on digitally transforming how B2B manufacturers market and sell. He also hosts ‘The Kula Ring’ podcast dedicated to discuss and dissect topics on B2B marketing. You can connect with Carman Pirie through the Kula Partners website. Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with The Kim Barrett Show:  Subscribe on Youtube Follow Us on FacebookSee omnystudio.com/listener for privacy information.

29mins

30 Jul 2020

Similar People

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044: Why B2B Marketers Shouldn't Mourn the Death of the Funnel | Carman Pirie

Intended Consequences

People like funnels because they provide us with some sense of progress in our marketing efforts, but the marketing funnel is under attack, especially in the B2B lead generation space. Carman Pirie (@pirie) is the co-founder of Kula Partners, an agency built to help leading manufacturers digitally transform marketing and sales to deliver more leads, close more prospects, and grow their competitive edge. The solutions that purport to step into the funnel's place come with their own baggage. The more interactions with someone, the more likely they are to be a prospect, right? However, this approach treats the funnel more like a swarm of flies. People seem to swarm around our content until, finally, and unpredictably, they qualify for a call. Carman believes there's something better than a funnel or a swarm, and his agency delivers that something better.  If digital marketing is a swarm, how is a swarm of bees different than a swarm of flies? Find out from Carman on this episode of Intended Consequences.  Resources and links discussed: Connect with Carman Learn more about Kula Partners Follow Brian on Twitter @bmassey Learn more about Conversion Sciences

35mins

24 Jun 2020

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Ep 034 - The Potential of Account Based Marketing with Carman Pirie

Trade Show University for Virtual & Live Events

Ep 034 - The Potential of Account Based Marketing for greater Trade Show Results!Carman Pirie is the co-founder of Kula Partners, an agency that helps leading B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers, and outpace their competition online. He’s also the co-host of The Kula Ring podcast for manufacturing marketers. Combining three decades of marketing and communications experience with a distaste for the ordinary, Carman joins us to share unique insights on B2B marketing and sales.Carman's Top Tips:- Know who you want to sell to before you start- Trade shows start before they start and end well after they end- Don't ignore digital lead capture along with tightly aligned sales enablement and marketing automation- Getting good at taking an account-based approach to trade shows makes you less reliant on trade shows Carman's top 2 takeaways for the listeners: - Get really good at trade shows so you may possibly need them less- Account Based Marketing = better marketing & sales alignment Contact Carman and to learn more:Visit: https://kulapartners.com/

32mins

1 Jun 2020

Most Popular

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Be Battle Ready Podcast: Episode #32 - Carman Pirie (Manufacture Marketing)

Be Battle Ready

40mins

21 Feb 2020

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The Fatal Flaws of the Funnel and Why Salespeople need to be Marketers with Carman Pirie

Sales POP! Podcasts

Fatal Flaws of the Funnel: The funnel model is a modern mainstay, suggesting that marketing’s job is to bring prospects into the “top” of the funnel through a variety of tactics, convert them into leads, qualify and handle them, pass them to sales to assess the opportunities, and eventually close a few customers at the “bottom” of the funnel.

20mins

18 Dec 2019

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Being a More Effective B2B Marketer with Carman Pirie

Future-Proof Selling

Carman Pirie is the co-founder of Kula Partners, an agency built to help leading manufacturers digitally transform marketing and sales to deliver more leads, close more prospects, and grow their competitive edge. With over 3 decades experience in marketing and communications, Carman is a wealth of knowledge. He shares with us his learnings and insights from the B2B marketing and sales space, and gives us valuable examples of successful sales and marketing alignment outcomes.  In this episode Steven and Carman explore: Carman’s story and how he got to his industry position today Carmans political background and how his experience running for an election translated to the sales world The evolution of B2B marketing and Carman's takeaways from the process What a good modern B2B function looks like and where to align goals and priorities The challenges of sales and marketing alignment in organisations  Identifying verticals from an account list and how to best utilise them Carman talks through some use cases for B2B manufacturers  The key initiatives that B2B marketers should be taking to be more effective You can check Carman out at the links below - Carman Pirie - Website Carman Pirie - LinkedIn

31mins

4 Dec 2019

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Episode 237: Interview with Carman Pirie of Kula Partners: Enhance your overall Marketing Strategy by not making common mistakes

The Niche Experience

Sean Michael Lewis sits down with Carman Pirie of Kula Partners to discuss B2B Marketing as well as common mistakes marketers make. Be sure to check out Carman's podcast the Kula Ring, Manufacturing Marketer Podcast. Learn more about Kula Partners by visiting www.kulapartners.com

39mins

11 Nov 2019

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024: Why B2B Marketers Shouldn't Mourn the Death of the Funnel | Carman Pirie

Intended Consequences

People like funnels because they provide us with some sense of progress in our marketing efforts, but the marketing funnel is under attack, especially in the B2B lead generation space. Carman Pirie (@pirie) is the co-founder of Kula Partners, an agency built to help leading manufacturers digitally transform marketing and sales to deliver more leads, close more prospects, and grow their competitive edge. The solutions that purport to step into the funnel's place come with their own baggage. The more interactions with someone, the more likely they are to be a prospect, right? However, this approach treats the funnel more like a swarm of flies. People seem to swarm around our content until, finally, and unpredictably, they qualify for a call. Carman believes there's something better than a funnel or a swarm, and his agency delivers that something better.  If digital marketing is a swarm, how is a swarm of bees different than a swarm of flies? Find out from Carman on this episode of Intended Consequences.  Resources and links discussed: Connect with Carman Learn more about Kula Partners Follow Brian on Twitter @bmassey Learn more about Conversion Sciences

35mins

6 Nov 2019

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3 Ways to Align Marketing & Sales for Optimal Performance w/ Carman Pirie

The B2B Revenue Executive Experience

It’s not that sales and marketing are out-and-out fighting with each other. It’s more that they just won’t acknowledge that the other one exists. I got to talk with Carman Pirie, Principal and Co-Founder of Kula Partners, about how customer experience becomes seamless when sales and marketing collaborate. “Sales and marketing can't be operating in a silo. That doesn't work for today's technology, it doesn’t work for today's buyers, and it doesn't work for what we want to do as organizations in terms of delivering a seamless CX,” Carman said.

29mins

27 Aug 2019

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