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Rick Cesari

48 Podcast Episodes

Latest 6 Nov 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Convert More Customers With Your Video Ads | Rick Cesari

Storytelling Secrets

Marketing geeks, this one’s for you. I called in an infomercial specialist on today’s podcast. Cheesy as some of them may be, there’s a reason why made so many sales. They follow proven principles that work! And I had a chat with one of the earlier pioneers of direct response TV ads - Rick Cesari. He’s done video campaigns for big companies like the George Foreman Grill, GoPro & OxiClean. And now he mainly consults with ecommerce companies to help turn their video ads into winners. In our interview, we focused on what makes a video ad convert with today’s gold-fish-attention span humans. Here’s what we chat about. **How to turn a typical boring Founders Story into a red-hot lead generating  Ad. If you have a great story, but you’re unsure what to include and what to cut, these questions will help you out a ton! **The secret to brainstorming an irresistible guarantee to boost your sales. Rick gives a fantastic example of using a customer testimonial to create a killer guarantee.  **3 techniques to grab attention using video. These are three timeless methods Rick’s used to generate millions of dollars in sales for his clients on TV, Facebook ads and infomercials. _________________________________ To grab the freebies Rick mentions at the end - contact him on rick@rickcesari.com WORK WITH RICK https://rickcesari.com/

34mins

28 Oct 2021

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593: Rick Cesari | Building Brands like GoPro and George Foreman Grills

Build Your Network

Rick Cesari is a prime example of how relationships and networking can source your continued success. Rick is a pioneer in how to build corporate brands and take them to the next level, specializing in creating and implementing direct-to-consumer marketing plans that generate robust growth for both businesses and brands.By applying similar direct response strategies and video marketing he has been responsible for helping to create and market many well-known, iconic brands like The George Foreman Grill, OxiClean, Rug Doctor, and GoPro. After 25 years in the industry, he now offers his knowledge in the form of consultations and books.Let’s dive in and learn from the master how you can be building brands like GoPro and George Foreman Grills.Things you will learn in this episode: [00:01 - 06:41] Opening Segment I introduce today’s guest, Rick CesariPioneer in the D2C marketing industry for 25 yearsBillions of dollars in salesBe sure to check out guestio.com and start bookingRick gives us some background into his storyBorn and raised in North of New York CityImpacted by the death of his father College experience and pathConsuming knowledge about making money From biology to marketing Learning the basics of D2C[06:42 - 16:49] The Opportunities of Direct Response MarketingRick talks about being open to educationA love for readingLearning from mentorsLearning the basics of Direct MarketingYou always know where your money is goingA measurable productThe beginning days of Direct ResponseRick’s story with his real estate mentor Running successful ROI programs Doing live seminars with a break out product Turning a slanted grill into into the George Foreman One of the most successful infomercials in history150M Units sold on the first runBuilt on relationship Asked to do marketing for other companies A word from our sponsor[16:40 - 24:31] Building Brands like GoPro and George Foreman GrillsRick talks about an opportunity that didn’t work out and why The importance of testing the product Finding small products that aren’t new Finding products to advertiseRick talks about finding GoProRick talks about key relationships that built him upThe single source of successLearning to develop relationshipsUnder promising and over delivering 4 examples of relationships that helped in the long run [24:32 - 31:37] Closing SegmentWho you know or what you know?Both are important - what you know is the foundation as and expertise Attracting the who through networking Rick’s practical advice for people who feel they are bad at networking Looking for the people you need Asking questions ThE RaNdOm ROunDHow to engage with RickLinks belowFinal words Tweetable Quotes: “When you’re doing direct response marketing, any type of advertising you do is always measurable… Another word for it is called accountable advertising.” - Rick Cesari“I think one of the things that I’ve been able to do in my career is find products when they’re very small but they’re not brand new… What I’ve been able to do is take something small and put a magnifying glass to it through the direct response marketing.” - Rick Cesari“I would say relationships and networking have been the single source of my continued success.” - Rick CesariResources Mentioned:The Amazon JungleBuilding Billion Dollar BrandsConnect with Rick on LinkedIn, Twitter, and Facebook or at rick@rickcesari.com. Go to https://rickcesari.com/ and start learning how to reel in clients.Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website a travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

30mins

6 May 2021

Similar People

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Direct response marketing, Rick Cesari and Simon Severino | STRATEGY SPRINTS® 255

Strategy Sprints

"Rick has been a pioneer in the Direct to Consumer(D2C) marketing industry for over 25 years. He has used direct response strategies plus video marketing, to help build many iconic brands, products like, The Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf, The GoPro camera and many others. Rick’s strategies have helped grow four companies from start-ups to over a billion dollars in sales.🐋FREE SALES TEMPLATES:www.strategysprints.com/tools🌞FREE SALES MASTERCLASS:www.strategysprints.com/equalizer💎SALES COACHING (Free 7 Days Trial):www.strategysprints.com/tuesday-sessionsWHO I AM:My name is Simon Severino and I help business owners double their revenue in 90 days. I sing your song, with you, until you know it by heart. After 17 years of strategy execution from NY to Sydney, I created the Strategy Sprints® Method, a practical method to run an agile and resilient company. I have fired myself from client work and enjoy now working above the business. If you run a business, I can help you make it irresistible for clients, easier to run and immune to competition. BE MY FRIEND:🌿 Sign up to my email service - https://www.strategysprints.com🌍 My website / blog - https://www.strategysprints.com🧊 Instagram - https://instagram.com/strategysprints

33mins

13 Apr 2021

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The Amazon Jungle With Rick Cesari

The Successful Pitch with John Livesay

The Amazon Jungle cannot be traversed without proper planning, knowledge, and tools. The same goes for every entrepreneur who tries to make it big in its online platform counterpart. Rick Cesari joins John Livesay to talk about finding success in the vast jungle of the internet: Amazon. Rick stresses the power of storytelling in connecting with your target audience, particularly in the form of backstories and customer testimonials. He also explains how to take advantage of digital media and why enticing videos are much more desirable to Amazon buyers than simple text and pictures. Love the show? Subscribe, rate, review, and share! Here’s How » Join The Successful Pitch community today: JohnLivesay.com John Livesay Facebook John Livesay Twitter John Livesay LinkedIn John Livesay YouTube

26mins

7 Apr 2021

Most Popular

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Best of Franchise Euphoria with Rick Cesari

Franchise Euphoria

With Franchise Euphoria’s upcoming series: How to Build an Enduring and Long-Lasting Franchise, Josh thought it was fitting to call back to one of the podcast’s archived episodes from 2018 that features an interview with Rick Cesari, a brand guru and pioneer in brand-response advertising, who came on Franchise Euphoria to highlight best practices in building your brand identity. Rick Cesari has been a pioneer in Brand Response advertising since the early 1990s. He helped create the concept of 'sell while you brand' and has been the force behind the creation of many of today's top consumer brands such as, The Juiceman, Sonicare, The Breadman, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from start-up to over a billion dollars in sales in just a few short years. He is the author of "Buy Now, Creative Marketing that gets Customers to Respond to You and Your Marketing," and his book, “Building Billion Dollar Brands,” debuted in Summer 2018 just after this interview was originally published. Key Takeaways:  [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [0:49] Josh introduces today’s callback episode: Building Your Brand with Rick Cesari. [2:54] Josh welcomes Rick to Franchise Euphoria. [3:56] Rick has worked with several big-name companies, but they were not as large as they are today when Rick began working with them and using direct to consumer marketing. [5:12] Rick’s experience with DTC marketing started with his passion for health and nutrition where he conducted a live “infomercial” where there was a live audience listening to their presentation on juice; by the end of the 90-minute presentation, the audience was more than ready to buy. [7:24] His experience has shown that it is most effective to focus on the benefits of the product to the end user that you are trying to market to. [9:52] The difference between brand advertising and brand response is that there’s always some type of offer where you’re asking people to respond. You have to put out a promotion that gives them a reason to respond. [11:24] These concepts can be applied to service-based products as well, not just physical products. You can do this through authentic testimonials of happy customers. [18:20] There are some marketing basics Rick likes to implement such as starting and ending each ad with a brand logo. Also, advertising giveaways can help drive people towards your products. [20:17] Tactics for reaching and targeting consumers has changed somewhat over the years. While you can still reach a mass-audience through DTC marketing, there are many mediums that are cheaper and effective to reach directly to consumers. [22:45] The key to building any brand is finding your unique selling proposition and pushing it toward your audience. [24:04] Offering a very liberal money-back guarantee to get someone to try your product or service is a great way to grab the attention of your consumers. [26:12] The priority and lifeblood of any business is sales. Focusing on how you can get sales in the door will build your brand as your business is growing. [29:24] Most of your company’s branding happens after the sale which is formed based on the customer experience. [30:14] Rick’s book “Building Billion Dollar Brands” is coming out on August 1, which covers many of the topics discussed in today’s interview. [31:39] Now, Rick still works on “fun,” hands-on projects with companies to build their brand, but mostly focuses his time on writing and speaking about brand building. [34:57] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts. Mentioned in This Episode: josh@indyfranchiselaw.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.rickcesari.com Building Billion Dollar Brands (Rick’s book on Amazon) indyfranchiselaw.com/podcast/building-brand-rick-cesari

35mins

2 Mar 2021

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The Amazon Jungle by Rick Cesari and Jason Boyce Part 2

Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

Let’s be real here. Amazon is dangerous to 3rd-party sellers. We are not dealing with a cuddly, friendly colleague. We are dealing with a shark-like, dangerous entity. On the other hand, as one of our guests today said, “If you’re not on Amazon, you’re not on the internet.” On top of that, it doesn’t take a business genius to see that eCommerce growth in 2020 has simply exploded. Huge opportunity - and also big threats. So if we need to be on Amazon to be visible in eCommerce but Amazon is dangerous to sellers, what do we do? How do we square that circle?Fortunately, there are some clear answers. To guide Amazon sellers through the rapids, we have a direct-to-consumer dream team:Jason  Boyce is the founder of Avenue 7 Media, an Amazon agency,  and a former top 200 amazon seller for 17 years, with many 8-figure sales years. Rick Cesari was direct to consumer marketing legend behind the Go-Pro camera and the George Foreman Grill, each of which became a Billion-dollar brand on the back of his groundbreaking TV work. Together, we not only highlight the dangers of Amazon selling; we give an overarching solution that is not just a hack; it’s a strategy and set of principles that should enable us as Amazon sellers to stay ahead of the shark and take advantage of the amazing current eCommerce opportunities.  You'll Learn: 5 Strategies for building a great brand How to "always listen" The process to find Blue Ocean 5 Essential steps for finding a winning product The importance of validating the product Updates about Amazon margin How to make the listings do better

39mins

22 Jan 2021

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The Amazon Jungle by Rick Cesari and Jason Boyce Part 2

10K Collective e-Commerce Podcast

Let’s be real here. Amazon is dangerous to 3rd-party sellers. We are not dealing with a cuddly, friendly colleague. We are dealing with a shark-like, dangerous entity. On the other hand, as one of our guests today said, “If you’re not on Amazon, you’re not on the internet.” On top of that, it doesn’t take a business genius to see that eCommerce growth in 2020 has simply exploded. Huge opportunity - and also big threats. So if we need to be on Amazon to be visible in eCommerce but Amazon is dangerous to sellers, what do we do? How do we square that circle?Fortunately, there are some clear answers. To guide Amazon sellers through the rapids, we have a direct-to-consumer dream team:Jason  Boyce is the founder of Avenue 7 Media, an Amazon agency,  and a former top 200 amazon seller for 17 years, with many 8-figure sales years. Rick Cesari was direct to consumer marketing legend behind the Go-Pro camera and the George Foreman Grill, each of which became a Billion-dollar brand on the back of his groundbreaking TV work. Together, we not only highlight the dangers of Amazon selling; we give an overarching solution that is not just a hack; it’s a strategy and set of principles that should enable us as Amazon sellers to stay ahead of the shark and take advantage of the amazing current eCommerce opportunities.  You'll Learn: 5 Strategies for building a great brand How to "always listen" The process to find Blue Ocean 5 Essential steps for finding a winning product The importance of validating the product Updates about Amazon margin How to make the listings do better

39mins

22 Jan 2021

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The Amazon Jungle by Rick Cesari and Jason Boyce Part 1

Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.

Let’s be real here. Amazon is dangerous to 3rd-party sellers. We are not dealing with a cuddly, friendly colleague. We are dealing with a shark-like, dangerous entity. On the other hand, as one of our guests today said, “If you’re not on Amazon, you’re not on the internet.” On top of that, it doesn’t take a business genius to see that eCommerce growth in 2020 has simply exploded. Huge opportunity - and also big threats. So if we need to be on Amazon to be visible in eCommerce but Amazon is dangerous to sellers, what do we do? How do we square that circle?Fortunately, there are some clear answers. To guide Amazon sellers through the rapids, we have a direct-to-consumer dream team:Jason  Boyce is the founder of Avenue 7 Media, an Amazon agency,  and a former top 200 amazon seller for 17 years, with many 8-figure sales years. Rick Cesari was direct to consumer marketing legend behind the Go-Pro camera and the George Foreman Grill, each of which became a Billion-dollar brand on the back of his groundbreaking TV work. Together, we not only highlight the dangers of Amazon selling; we give an overarching solution that is not just a hack; it’s a strategy and set of principles that should enable us as Amazon sellers to stay ahead of the shark and take advantage of the amazing current eCommerce opportunities.  You'll Learn: The dangers in Amazon and how you need a strategy How to pick a product The importance of storytelling in branding How Puria made it on Amazon How to beat Amazon in their own PL game

30mins

20 Jan 2021

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#50 - The Brand Building Pioneer: Guest Rick Cesari

Market Meditations

Chris and Neal discuss all things consumer branding and online marketplace branding and sales with direct advertising pioneer, Rick Cesari.Rick has been a pioneer in the direct response advertising industry since the early '90s and has used brand response strategies to help build many iconic brands from scratch such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years.The author of “Buy Now, Creative Marketing that gets Customers to Respond to You and Your Marketing“, as well as, "Building Billion Dollar Brands", and the Amazon bestseller, "Video Persuasion".Rick continues to be on the cutting edge of new Brand Response advertising campaigns, creating and implementing innovative cross-platform strategies with digital and mobile ventures for his clients and is currently focusing on video marketing as a leading media direct response platform for increasing product sales.When not working Rick enjoys reading, skiing, fishing, and hiking. For his 50th birthday, he achieved one of his goals and successfully summited Denali (formerly Mt. McKinley) in Alaska. He resides with his wife Martha and three French Bulldogs in Seattle, Wa.

56mins

28 Aug 2020

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Episode 35 Rick Cesari - Brand Response Marketing Guru

The Wendi Cooper Show - StoryViews Humans Over 50

Rick Cesari is 63 years old and a long time colleague and friend - and we had some catching up to do since we were both Pioneers of the direct response industry in the '90s.  Rick is best known for his Brand Response strategies to help build many iconic brands such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others.  The author of “Buy Now, Creative Marketing that Gets Customers to Respond to You and Your Marketing“, Building Billion Dollar Brands. Edited from the original 2-hour conversation.

36mins

3 Aug 2020

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