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Rick Cesari Podcasts

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40 of The Best Podcast Episodes for Rick Cesari. A collection of podcasts episodes with or about Rick Cesari, often where they are interviewed.

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40 of The Best Podcast Episodes for Rick Cesari. A collection of podcasts episodes with or about Rick Cesari, often where they are interviewed.

Updated daily with the latest episodes

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#50 - The Brand Building Pioneer: Guest Rick Cesari

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Chris and Neal discuss all things consumer branding and online marketplace branding and sales with direct advertising pioneer, Rick Cesari.

Rick has been a pioneer in the direct response advertising industry since the early '90s and has used brand response strategies to help build many iconic brands from scratch such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years.

The author of “Buy Now, Creative Marketing that gets Customers to Respond to You and Your Marketing“, as well as, "Building Billion Dollar Brands", and the Amazon bestseller, "Video Persuasion".

Rick continues to be on the cutting edge of new Brand Response advertising campaigns, creating and implementing innovative cross-platform strategies with digital and mobile ventures for his clients and is currently focusing on video marketing as a leading media direct response platform for increasing product sales.

When not working Rick enjoys reading, skiing, fishing, and hiking. For his 50th birthday, he achieved one of his goals and successfully summited Denali (formerly Mt. McKinley) in Alaska. He resides with his wife Martha and three French Bulldogs in Seattle, Wa.
Aug 28 2020 · 56mins
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Episode 35 Rick Cesari - Brand Response Marketing Guru

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Rick Cesari is 63 years old and a long time colleague and friend - and we had some catching up to do since we were both Pioneers of the direct response industry in the '90s.  Rick is best known for his Brand Response strategies to help build many iconic brands such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. 

The author of “Buy Now, Creative Marketing that Gets Customers to Respond to You and Your Marketing“, Building Billion Dollar Brands.

Edited from the original 2-hour conversation.

Aug 03 2020 · 36mins

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704: Video Persuasion: Storytelling, Brand Building, Demonstration Videos, and Psychological Principles with Rick Cesari

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Rick Cesari has been responsible for many successful product campaigns. His company has produced infocommericals of some of these iconic brands- OxiClean, George Foreman Grill, Sonicare, Rug Doctor, Juiceman Juicer, GoPro Camera etc. Moreover, he has used Brand Response strategies to help build iconic brands from scratch and earn over a billion dollars in sales. He is also co-author of the book Building Billion Dollar Brands and the newest release, Video Persuasion.
Topics Discussed:

Rick Cesari Career Overview
Using Video in Online Marketing
4 steps in Creating a Good and Effective Marketing Video
2 Negative Practices of most Companies
His book called: Video Persuasion
How to come up with the best marketing strategy and great ideas?
His website: rickcesari.com

How did his career start?

Rick Cesari has been in the marketing business for 25 years. His first few years in the marketing business was greatly spent in helping to promote Real Estate Seminars- trying to get people attend this real free Real Estate Seminars. Real Estate is one of the few businesses who started using television as a medium of marketing to promote their business. He is considered as a pioneer of infomercial industry. In 1990, Rick Cesari started his own company, Juiceman Juicer, along with his brother. Juiceman Juicer was one of the first products and brands to be sold and built through infomercial format. It was later on sold to a company in Chicago called Salton Housewares which later on came up with the product George Foreman Grill. Among his successful products are Sonicare, Oxiclean, Rug Doctor, and a lot more.

Using Video in Online Marketing

Creating videos that are interesting, engaging, and watchable with proven direct response marketing strategies.

What is the secret to Video Marketing? Understanding the direct response marketing and principles. It is not only about making videos that are shown on the internet or television but these videos should generate more revenue, sell more products, grow your business and create a good reputation brand.

4 steps in Creating a Good Marketing Video (effective for television and e-commerce channels such as Amazon)

Introduce your Product
Demonstrate your Product
Focus more on the Benefits of the product rather than its features (if possible include product reviews and testimonials)
Always have a call to action: Instructing viewers to go to their website and check out their products and BUY them!

These steps are similar to the AIDA (Awareness, Interest, Desire and Action) Marketing Model.

2 Negative Practices of most Companies

Most companies forget that the most powerful marketing tool is the "Word of Mouth" of customers or product testimonials in other words. Companies fail to ask for product reviews of the direct consumers
Most companies fail to include a call to action in their marketing videos. For example, they don't tell their viewers to visit their website, check out their products or any stimulants that will generate product revenue.

A book called Influence: The Psychology of Persuasion by Robert Cialdini, is a great book that talks about 6 persuasion principles that will guide Companies in creating marketing videos. One principle that is very helpful is Social Proof- a priniciple wherein we used the action of others to decide proper behavior for ourselves. In the concept of Product reviews and testimonies in E-commerce such as Amazon, for example, most people are gonna buy the product of 100 reviews over a product with 2 reviews. It is very vital to get product reviews and testimonials to appeal to more people.

Video Persuasion, The Book

One of the things this book offers is 3 ways to "hook" the viewer and keep them engaged. One way is to get straight to the point and deliver answers or solutions as quick as possible.

2 points to be successful in creating  marketing videos:
Apr 24 2020 · 27mins
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Discussing the Importance of a Unique Selling Proposition (USP) with Rick Cesari

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Rick Cesari has been a pioneer in brand response advertising since the early ‘90s. One of his early successes was Juiceman Juicer, which he brought to over $75 million in sales. After he sold that company, he created Cesari Media, which has been the force behind numerous household brands, such as the George Foreman grill, Sonicare, Rug Doctor, and many others. 

Rick also worked with GoPro and created a famous television marketing campaign that helped grow the company from a start-up to over a billion dollars in sales. In his latest book, Video Persuasion, Rick shows small business owners, entrepreneurs, and Amazon sellers how to use video marketing techniques that have been proven effective by the big brands in their own businesses. 

In this episode…

If you want to stand out in the increasingly competitive global market, you need to give your product or service an edge that’s a cut above the rest. Product differentiation is a pivotal piece in your marketing strategy and it will serve as your ticket to making a huge turnout in sales.

But how do you make people know that your product is different from everything else that’s available in the market? By leveraging on a Unique Selling Point (USP).

Tune in to this week’s episode of the Innovations & Breakthroughs Podcast as Rich Goldstein interviews marketing guru Rick Cesari about the importance of having the right Intellectual Property strategy, the value of using direct response marketing when launching a new product, benefits of patenting a new product to your business, and many more. Stay tuned.

Mar 19 2020 · 30mins

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Rick Cesari | Video Marketing for Small Businesses

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According to studies, viewers retain 95% of a message after seeing it in a video compared to 10% retention for text. Including a video on a landing page can increase conversions by up to 80%.  It’s no surprise that Rick Cesari is big on video marketing. And he has the background… He’s seen this tactic work first-hand during his work helping companies like George Foreman Grill, Sonicare toothbrushes, and more make millions. But he has a passion for helping small businesses leverage video to achieve more sales and breakthrough growth. He talks about how you should start video marketing for your business, where you should use your videos online, and more, including… 
  • How he helped GoPro go from 0 to $1 billion in eight years
  • The vital element of any successful video 
  • A strategy for landing the best testimonials for your business
  • The 3 best types of videos for your business and how to create them (it’s easier than you think)
  • Video marketing tactics for service-based as well as product-based business models
Mar 05 2020 · 36mins
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Building a Billion Dollar Brand | with Rick Cesari

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Building a Billion Dollar Brand | with Rick Cesari | Elite Expert Insider Podcast | Melanie Johnson and Jenn Foster interview expert Rick Cesari about building a billion-dollar brand, video marketing, getting testimonials, and more! 

See full shownotes: https://eliteonlinepublishing.com/?p=13221&preview=true

Video URL: https://youtu.be/51-h7Z77LOE

Website: http://EliteOnlinePublishing.com

Feb 24 2020 · 21mins
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Video Persuasion with Rick Cesari

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We hear every day how video is the key to business growth. Video persuasion is the new frontier for each of us in the world of building trust with an audience that wants to buy from us. It is something we cannot ignore. As a matter of fact, we need to master video. 

Rick Cesari is a direct response video pioneer. He has touched many brands that are household names. In this conversation he teaches us how to grow our video persuasion. I have focused my business strategy in 2020 on video. I am all in - listen and find out why. 

Affiliate link to Rick's Book, Video Persuasion

Affiliate link to Influence by Robert Cialdini

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Feb 04 2020 · 43mins
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252 – Big Brands – How Did They Get There? with Rick Cesari of Direct Branding

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Rick has been a pioneer in the Direct to Consumer (D2C) marketing industry since the early 90’s.

He has used direct response strategies plus video marketing, to help build many iconic brands with products like The Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf, The GoPro camera and many others.

Rick’s strategies have helped grow four companies from start-ups to over a billion dollars in sales. These case studies are outlined in his book, "Building Billion Dollar Brands" and his newest book, “Video Persuasion,” both now available on Amazon.


  • Video is a powerful marketing medium if used correctly. It can significantly increase conversion rates when added to your website.
  • People are always curious about what motivated you to start your business. This story will set you apart from the competition.
  • Good authentic testimonials from people who have purchased your product is one of the most powerful marketing tools you can have.
  • Engaging video content can go a long way to convince people to purchase your product.
  • Be you start, organize what you want your video to be about.
  • When doing video, be authentic. People respond best to an honest approach versus something overly polished.
  • Reach people where they are. This direction will help you determine what platforms and media to use.
  • People trust sites with videos. It will add credibility to your brand.


Building Billion Dollar Brands by Rick Cesari

Video Persuasion by Rick Cesari







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Feb 03 2020 · 46mins
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#532 4 Key Tips to Making Any Video Perform Better: Interview with Rick Cesari

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On today's episode of the Internet Marketing Podcast, Andy is joined by Rick Cesari, Direct Response Video Pioneer, author, Consultant & Keynote Speaker to talk about Video Marketing and provide his tips for making any video perform better. 

On the show you'll learn: 

  • What direct response videos are
  • The main types of video used in promotion and marketing 
  • How Dale Carnegie's formula for giving a speech in his book, How to Win Friends and Influence People, can help with your video marketing
  • The main keys to success in video marketing
  • How factoids at the beginning of your video can improve your video performance
  • Why authenticity is more important than the production value when it comes to video marketin

Plus, Rick provides his top tip for the audience when it comes to video marketing. 

If you'd like to connect with Rick you can find him on Twitter here and on LinkedIn here

See acast.com/privacy for privacy and opt-out information.

Jan 16 2020 · 21mins
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Strategic Video Marketing with Rick Cesari

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Rick Cesari has helped major brands build billion-dollar companies through brand response advertising and strategic video marketing. His book, Video Persuasion, aims to put the proven video marketing techniques of big brands into the hands of small business owners, entrepreneurs, investors, Amazon sellers, and others. 

A best selling author, consultant, speaker, and a brand and marketing strategy guru, Rick is bringing his expertise to the podcast today. He will be sharing some of the best practices in video marketing so you can successfully influence your customers and build your brand. 

In this episode, Adrienne Richardson sits down with Rick Cesari to talk about his skills in video marketing, the key components of a great video, and the books he has written.

Jan 13 2020 · 39mins