Rebecca Boston's guest appearances

Rebecca Boston

WHERE BRAINS MEET BEAUTY

The Glossy Beauty Podcast

Francesco Clark

Natalie Mackey

Michael Bumgarner

Beatrice Dixon

Amy Errett

Marcia Kilgore

Sarah Lee

Zahir Dossa

Sarah Kugelman

Sasha Plavsic

Laura Gerchik

Jessica Hanson

Giorgos Tsetis

Christine Chang

Casey Georgeson

OwlTail

Join us as we welcome Rebecca Boston, chief marketing officer of True Botanicals, who shares reflections on her multifaceted journey. Themes touched on include leading by nurturing talent as a cheerleader rather than a critic, embracing opportunities whenever they’re presented, and giving 110% to any task, even If it’s just getting coffee. She also shares how, as the mother of three young sons, the work that takes her away from them every day must be meaningful and bring her joy. Listen to hear how she accomplishes all of the above. 

Join us as we welcome Rebecca Boston, chief marketing officer of True Botanicals, who shares reflections on her multifaceted journey. Themes touched on include leading by nurturing talent as a cheerleader rather than a critic, embracing opportunities whenever they’re presented, and giving 110% to any task, even If it’s just getting coffee. She also shares how, as the mother of three young sons, the work that takes her away from them every day must be meaningful and bring her joy. Listen to hear how she accomplishes all of the above.

Episode 210, Rebecca Boston, Chief Marketing Officer of True Botanicals - Every Step on your Journey Matters | WHERE BRAINS MEET BEAUTY®

True Botanicals chief marketing officer Rebecca Boston‘s work in the fashion industry led her to beauty, and then, specifically, clean skin care. Boston was motivated to take the True Botanicals role after working at Rihanna's Fenty Beauty because of the opportunity for a “branding refresh."“There wasn't a clean beauty brand that made a woman feel herself, feel sensual,” said Boston on the latest Glossy Beauty Podcast. “We need to do a better job showing that a clean beauty brand can do that for you.”But Boston’s passion for beauty started even before she worked within the marketing and social media sector for Fenty Beauty and Ole Henrickson. As a child, she traveled frequently because of her parents’ work with nonprofit organizations, said Boston. “I grew up being exposed to all different types of beauty,” she said. “I recognized the need in marketing and in advertising for more people to be able to see [the diversity of beauty for] themselves.”True Botanicals’ skin-care campaign with Olivia Wilde, in which she posed nude, as well as its sexier Instagram feed are testaments to the brand’s portrayal of diverse beauty. It also shows its transition from “granola [and] crunchy” to “glowing” and “sensual.”In the next few months, Boston plans to narrow in on launching new products and “filling gaps in our assortment.” She also wants to“[bring] on new folks who will help us reach new audiences and new age groups,” she said. “Once someone uses one of our products, they add more and more, and they want their entire skin-care routine to be True Botanicals.”Boston spoke to Glossy about the recent Olivia Wilde campaign, her plan to get people to pay attention to the brand, and the current demands of a CMO role.

True Botanicals chief marketing officer Rebecca Boston‘s work in the fashion industry led her to beauty, and then, specifically, clean skin care. Boston was motivated to take the True Botanicals role after working at Rihanna's Fenty Beauty because of the opportunity for a “branding refresh."“There wasn't a clean beauty brand that made a woman feel herself, feel sensual,” said Boston on the latest Glossy Beauty Podcast. “We need to do a better job showing that a clean beauty brand can do that for you.”But Boston’s passion for beauty started even before she worked within the marketing and social media sector for Fenty Beauty and Ole Henrickson. As a child, she traveled frequently because of her parents’ work with nonprofit organizations, said Boston. “I grew up being exposed to all different types of beauty,” she said. “I recognized the need in marketing and in advertising for more people to be able to see [the diversity of beauty for] themselves.”True Botanicals’ skin-care campaign with Olivia Wilde, in which she posed nude, as well as its sexier Instagram feed are testaments to the brand’s portrayal of diverse beauty. It also shows its transition from “granola [and] crunchy” to “glowing” and “sensual.”In the next few months, Boston plans to narrow in on launching new products and “filling gaps in our assortment.” She also wants to“[bring] on new folks who will help us reach new audiences and new age groups,” she said. “Once someone uses one of our products, they add more and more, and they want their entire skin-care routine to be True Botanicals.”Boston spoke to Glossy about the recent Olivia Wilde campaign, her plan to get people to pay attention to the brand, and the current demands of a CMO role.

True Botanicals CMO Rebecca Boston on rebranding clean beauty as 'sensual'