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Jeanne Hopkins Podcasts

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8 of The Best Podcast Episodes for Jeanne Hopkins. A collection of podcasts episodes with or about Jeanne Hopkins, often where they are interviewed.

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8 of The Best Podcast Episodes for Jeanne Hopkins. A collection of podcasts episodes with or about Jeanne Hopkins, often where they are interviewed.

Updated daily with the latest episodes

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Sharing Your Expertise Using Soundbites with SquadLocker's Jeanne Hopkins

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Today’s conversation is with Jeanne Hopkins, Chief Revenue Officer at SquadLocker, and former host of Table Fries podcast. Before SquadLocker, Jeanne Hopkins was the Chief Marketing Officer at SmartBear Software, Chief Marketing Officer at Lola.com, and VP of Marketing at HubSpot. Throughout her career, Jeanne has used podcasting as a way to humanize her brands. For Jeanne, podcasting is a great tool that can show the company’s personality and share expertise with the customers. She believes that podcasting can help marketing teams capture and amplify the voices of experts already within the company.
Hear about how to share your expertise in soundbites and use podcasting as a tool to humanize your brand in today's conversation.

Key Takeaways:
🎙 2:46-3:35: How podcasting defined HubSpot and gave the brand personality
🗣 7:06-7:42: Using a podcast to share your expertise with your customers
💡 13:20-15:22: Thinking about the content plan and your goals before starting
🚧 18:20-20:36: Getting over that hurdle and starting your podcast
⏺️ 20:45-21:05: Recording and editing your first podcast and getting over your fear
🧑‍💻 22:52-24:04: Why consistency is important in both marketing and podcasting
Related Resources:

Jeanne’s LinkedIn: https://www.linkedin.com/in/jeannehopkins/
SquadLocker’s website: https://www.squadlocker.com/
Table Fries Podcast: https://tablefries.com/
Sep 02 2020 · 24mins
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1247: Build Your Marketing Strategy on Trust w/ Jeanne Hopkins

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Every step of the marketer’s journey takes trust: from implicitly trusting your team to creating innate trust in your company’s brand.

On this episode, I interview Jeanne Hopkins, CMO at Lola.com:

What we talked about:

  • Trusting your team, 3 buyer personas, and the impossibility of using the same messaging
  • Creating content for individual personas and the Voice of the Customer meeting
  • Where you vacation when you work for a travel company (New Hampshire, actually)

Check out this and other episodes of The Marketer’s Journey at Apple PodcastsSpotify, or our website.

Apr 24 2020 · 35mins
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How Lola.com CMO Jeanne Hopkins is Thinking Strategically and Creatively

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Jeanne Hopkins is the CMO of Lola.com, and whether she’s marketing her company’s business travel prowess, stepping into the podcast game or baking the best chocolate chip cookies, she has consistently been able to find success. On this episode of Marketing Trends, Jeanne talks about her somewhat circuitous journey to marketing, how she works toward ensuring customer success, and why she believes podcasting is a marketing opportunity too good to be overlooked.

3 Takeaways:

  • Business travel is a key area where companies can positively affect employee experience
  • Strategically using SEO and the competition can lead to the conversion of otherwise unlikely customers
  • Podcasts are under-utilized marketing tools

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To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Feb 12 2020 · 54mins
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Marketer's Journey: Build Your Marketing Strategy on Trust w/ Jeanne Hopkins

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Every step of the marketer’s journey takes trust: from implicitly trusting your team to creating innate trust in your company’s brand. 

On this episode, I interview Jeanne Hopkins, CMO at Lola.com:

What we talked about:

  • Trusting your team, 3 buyer personas, and the impossibility of using the same messaging
  • Creating content for individual personas and the Voice of the Customer meeting
  • Where you vacation when you work for a travel company (New Hampshire, actually)

Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

Dec 17 2019 · 34mins
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47: Jeanne Hopkins / Building Lola.com's Marketing Engine from Scratch

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Jeanne Hopkins sits down with John to discuss building a marketing engine when you have no historical data/context, building a strong team, nurturing relationships, team accountability, and more.
Sep 16 2019 · 40mins
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Bring more innovation to your demand generation now with Jeanne Hopkins, CMO Lola.com

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Learn how to drive innovation and creative demand generation strategies to get better results with Jeanne Hopkins, CMO at Lola.com
Mar 26 2019 · 24mins
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183: How to Build a Marketing Team that Scales w/ Jeanne Hopkins

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What type of person do you want on your marketing team?

Someone with deep-seated knowledge of a particular marketing topic? Or someone who can learn and adapt to various areas to provide support wherever they’re needed?

Whichever your preference, it’s important to know what you’re looking for during the interview process. Having a solid idea of your ideal personality type to add to the team can smooth out the sometimes risky feel of bringing in someone new.

In this episode, Jeanne Hopkins, Senior VP and CMO at Continuum, talks about how to hire the right people to build a marketing team that scales.

Sep 10 2016 · 15mins
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War Between Sales and Marketing with Jeanne Hopkins

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Tim Interviews Jeanne Hopkins from SmartBear Software about the tensions inherent in the interface between sales and online marketing. Learn about how to set proper expectations on both sides to win the peace. Also find out how Jeanne ended up in a limo with a very sweaty Rodney Dangerfield.
Jul 08 2013 · 42mins