It's my 100th show.  I want to thank my subscribers, listeners and guests I am pleased and honored to welcome to the show Bruce Himelstein, Founder of The BJH Group.  Bruce is a Sales & Marketing Expert, Speaker, Facilitator, and Consultant. His career includes…Chief Sales & Marketing Office for Ritz-Carlton Hotels, President Oceania Cruises, and Chief Marketing Officer, Loews Hotels & Resorts.  And, a long-time friend of mine, but you'll have to listen to the show to hear those details!

Join us as we take a journey with Bruce from graduation to cleaning hotel rooms to CMO for major hotel chains.  And, as we explore the current state of the hospitality industry.

Bruce Himelstein is a globally recognized brand marketing expert, former executive of Ritz-Carlton, Loews and Marriott Hotels and named one of the top 25 minds in sales and marketing.

With an illustrious decades-long career in hospitality, Bruce Himelstein is credited with leading some of the travel/hospitality industry’s most prestigious brands, including Loews Hotels, The Ritz Carlton and Oceana Cruises.

As the former Chief Marketing Officer for Loews Hotels, Himelstein oversaw sales, marketing and communications efforts for all Loews Hotels & Resorts in the U.S. and Canada. Recognized as “One of The Top 25 Most Extraordinary Minds in Sales & Marketing” by The Hospitality Sales & Marketing Association International (HSMAI), Himelstein has transformed companies into game-changing industry innovators. Previously, as the Corporate Vice President of Sales and Marketing for The Ritz-Carlton Hotel Company, he successfully implemented the renewal and transformation of the trusted luxury brand, with his groundbreaking “Blow The Dust Off The Lion and Crown” campaign. The campaign effectively reinforced the hotel’s prestigious appeal to longtime clientele, while opening up a whole new market by attracting a new generation of guests to the $3 billion global brand. Himelstein and the campaign are featured prominently in Joseph Michelli's New York Times bestseller, The New Gold Standard.

An inductee into the American Marketing Association Hall of Fame, Himelstein also sits on many prominent industry boards, including the Luxury Institute Advisory Board. He also participated in interviews with Wharton Business School on XM Sirius radio and Forbes’ CMO Series.

Recognized for his ability to identify and implement strategies to maintain relevance in today’s rapidly evolving business world, Bruce Himelstein delivers valuable insight to help organizations in any industry build and maintain a successful brand, develop a culture of service and harness talent to effectively foster innovation.

Learn more:  https://www.thebjhgroup.com/ 

Picture an iPhone cable meticulously wrapped in an origami-like fashion (see the image here). It tells a remarkable service story. One our guest this week knows all too well. 

Recognized as “One of The Top 25 Most Extraordinary Minds in Sales & Marketing” by The Hospitality Sales & Marketing Association International (HSMAI), Mr. Himelstein has transformed multi-billion-dollar companies into game-changing industry innovators.

During his illustrious career, Bruce Himelstein has been credited with leading some of the travel/hospitality industry’s most prestigious brands into the new era, including Loews Hotels, The Ritz-Carlton, and Oceana Cruises.

As Corporate Vice President of Sales and Marketing for The Ritz-Carlton Hotel Company, he successfully implemented the renewal and transformation of the trusted luxury brand, with his groundbreaking “Blow The Dust Off The Lion and Crown” campaign.

This campaign effectively reinforced the hotel’s prestigious appeal to longtime clientele while opening up a whole new market by attracting a new generation of guests to the global brand. Mr. Himelstein and this campaign are featured prominently in Joseph Michelli’s New York Times bestseller, The New Gold Standard.