Tanya Hughes shares her thoughts on sewing vintage patterns and fabrics. She tells us about some of her more involved projects and what it is really like to wear fashions from past decades. Tanya goes above and beyond with her sewing and has so many great tips to share.
Tanya Hughes, Chief Global Officer of Talk PR on the PRmoment Podcast
This week on the PRmoment Podcast I’m pleased to welcome the Chief Global Officer of Talk PR Tanya Hughes. Talk PR is owned by M&C Saatchi with annual revenues of approx £4.5 million. There are 2 things that make Tanya and Talk PR a particularly interesting story. One is that it most of its income comes from within its very defined market market specialism of beauty PR The second is that an independent UK firm - 60% of its income comes from global work. Here is a flavour of what Tanya and I discuss: How the pace of change in public relations makes it a great place to work How digital influencers and Instagram have transformed beauty and fashion PR How Instagram and YouTube have marginalised beauty bloggers Why the importance of editorial coverage has risen again, following the “moras” of digital influencers Why the trend for social media influencers has created an authority problem in earned media Why the fashion and beauty business is vital for UK plc and brand Britain. How Tanya and her current business partner Jane Boardman have on and off worked together for 30 years What it takes to make a business partnership work for 30 years Why Talk PR has retained a specialism in only the beauty and lifestyle sectors How the genesis of Talk PR came about as the consumer PR arm of M&C Saatchi How, as a UK firm with no offices internationally, 60% of Talk’s revenue is global How and why Tanya built up the Sermo global network of beauty PR firms Whether global networks of independent firms really work from a client perspective, or are they just clubs of like minded agencies? How a potentially business critical problem lead to Tanya setting up the Sermo network Whether there are really any truly global PR campaigns Why Tanya believes global networks can’t have sufficiently specialist teams across multiple markets Why Tanya believes global networks will always have pockets of brilliance and pockets of crap! Whether you are more likely to make it as a premiership footballer than an influencer. What are the vital attributes of a beauty and fashion influencer What is the average “life” cycle of a beauty or fashion influencer
Host Babz Rawls-Ivy dives into the "Sexual Harassment" conversation with her guest Tanya A. Hughes, Executive Director, Commission On Human Rights And Opportunities. For more info go to www.ct.gov/chro or call 1-800-477-5737.
Talk PR Tanya Hughes on how is international PR bought?
Through the numerous pitches and RFPs that we all enjoy, I suspect the majority of PRmoment readers have a pretty good understanding of how the purchasing process for domestic PR briefs works. However, many of the bigger accounts reside in global campaigns/retainers. How this business is pitched for and won is probably less well understood.PRmoment recently caught up with Tanya Hughes, president of the Sermo Communications, an international hub of independent PR firms, and PR agency Talk PR.We ask Tanya:Whether global work really is global?Where the majority of global work comes from?What is the decision making process for deciding the long list for global work?What does it take to build a successful international network of independents?