Zachary Carlsen's guest appearances

Zachary Carlsen

Keys To The Shop : Equipping Coffee Retail Professionals

Michael Phillips

Scott Anthony Barlow

Pete Mockaitis

Jill Schlesinger

Steve Rhinehart

Laura Gonzalez

Ryan Fisher

Kwame Christian

Dave Stachowiak

Jeff Taylor

Kevin Nealon

Michael Tan

Peter Giuliano

Greg McKeown

Erica Escalante

OwlTail

Jordan Michaelman

Sprudge is here!!! Founders, Jordan Michaelman and Zachary Carlsen join me on the show talk about their new book, "The New Rules of Coffee". In this conversation we unpack their creative process deciding what to include in the book, their goal for the content and tone taken in writing these "rules", and what this book means for both consumers and pros. We dive into select rules from each section of the book and discuss everything from snotty baristas, coffee's colonial heritage, mine and Zachary's grandmother's "special" coffee, why you don't need fancy equipment to make great coffee at home, and how coffee can save the world.  Jordan and Zachary have been on the leading edge of what is going on in specialty coffee for the better part of a decade through their work with Sprudge. The distillation of what they have learned, seen, and experienced as integral members of the specialty community is written out in an approachable, gently challenging, and refreshingly practical way in this book. With consumers being both our livelihood  as professionals, and the main audience for this book, it would behoove us to take note of these New Rules of Coffee.  Enjoy!   Links to learn more about Sprudge and the book tour: www.sprudge.com Sprudge on Instagram Become a Stockist: Books@sprudge.com     This Episode is brought to you by: www.prima-coffee.com www.pacficfoods.com

Sprudge is here!!! Founders, Jordan Michaelman and Zachary Carlsen join me on the show talk about their new book, "The New Rules of Coffee". In this conversation we unpack their creative process deciding what to include in the book, their goal for the content and tone taken in writing these "rules", and what this book means for both consumers and pros. We dive into select rules from each section of the book and discuss everything from snotty baristas, coffee's colonial heritage, mine and Zachary's grandmother's "special" coffee, why you don't need fancy equipment to make great coffee at home, and how coffee can save the world.  Jordan and Zachary have been on the leading edge of what is going on in specialty coffee for the better part of a decade through their work with Sprudge. The distillation of what they have learned, seen, and experienced as integral members of the specialty community is written out in an approachable, gently challenging, and refreshingly practical way in this book. With consumers being both our livelihood  as professionals, and the main audience for this book, it would behoove us to take note of these New Rules of Coffee.  Enjoy! Links to learn more about Sprudge and the book tour: <a href="http://www.sprudge.com" rel="nofollow" target="_blank">www.sprudge.com</a> <a href="https://www.instagram.com/sprudge/" rel="nofollow" target="_blank">Sprudge on Instagram</a> <a href="mailto:Books@sprudge.com">Become a Stockist: Books@sprudge.com</a> This Episode is brought to you by: <a href="http://www.Prima-coffee.com" rel="nofollow" target="_blank">www.prima-coffee.com</a> <a href="http://www.pacficfoods.com" rel="nofollow" target="_blank">www.pacficfoods.com</a>

114 : The New Rules of Coffee w/ Jordan Michaelman and Zachary Carlsen of Sprudge.com : Winning over consumers, approachability in coffee, challenging perceptions of coffee, selecting the rules, coffee as a love language 