It seems like every brand is using influencers. But what if you could instead, turn your customers into brand ambassadors and stay true to your company value of authenticity? That’s what Julie Mathers and team decided to do with the major Australian brand Flora & Fauna. Listen to learn more about how they used social media to get those first critical customers, why in-person events are still so important, and how to capitalize on the continuous customer.
Values as a way of doing business with Julie Mathers
In this episode I talk with Julie Mathers, found of Flora and Fauna, about the practical application of values in her flourishing business.Julie founded Flora and Fauna with a clear vision and values based ethos and has, over the past six years, grown it into a flourishing successful business.Julie offers such great insight into her process and the practical applications of values in the everyday workings of her business. This is such a great chat about the power of values when they're taken beyond lip speak and embedded into all aspects of doing business.Let's dive in.Episode transcript, links and resources available at www.dietitianvalues.com/podcastConnect and continue the conversation over on Instagram - @dietitianvalues
Episode 43 - Julie Mathers on the Rise of the Impact Entrepreneurs
The Ocean Impact Podcast
Julie Mathers is the founder and CEO of Flora and Fauna, Australia’s largest online eco retailer and the world’s largest vegan online marketplace. A genuine impact entrepreneur, Julie is an inspiring example of how a business leader can build a ‘better business’ with deeply held values to care for people, places, animals and the planet. Julie’s accolades for building and leading Flora and Fauna are considerable, including being awarded No.1 in eCommerce in 2019 and 2021 and Top Sustainable Retailer in 2020 and 2021. In this conversation Julie shares a wealth of insights into her background and career working with ecommerce for large corporations that led to the journey of building her own business (with her husband Tom) that embodied their values and goals of creating a positive impact. Julie speaks at length about the power of better business and the rise of B Corps and impact driven entrepreneurs to challenge the status quo and to help ensure people, animals and the planet are not adversely affected where possible. There are plenty of tips and highly valuable pieces of advice within this podcast so if you are a fan of ‘good business’ or a budding impact entrepreneur then this conversation is for you! We wish to send Julie a big thanks for her time and all that she is doing to help Planet Ocean and its inhabitants. For more information on Flora and Fauna and Julie’s origin story visit: https://www.floraandfauna.com.au/To follow Julie on LinkedIn visit: https://www.linkedin.com/in/julie-mathers-92149b1/
Today we chat with Julie - the founder of Flora & Fauna, an Australian online business who sources and sells ethical, eco-friendly and sustainable products direct to you. Having spent 20+ years working in retail, Julie wanted to create a better business. A business that was conscious of its impact on the world and one that contributes positively to society and drives change for the better. For too long we haven't known enough about how products are produced, what they're made of and who makes them. Retailers have not focused on their own supply chains and the waste produced. Julie set out to change that creating a retailer focused on driving change through Flora & Fauna and also in the industry as a whole. Julie Mathers is the CEO and Founder of Flora & Fauna. Flora & Fauna is Australia’s largest eco and vegan store; it’s also a platform for purpose being driven by purpose and values. Julie founded Flora & Fauna 6 years ago with a clear vision to be the most responsible retailer possible with the best customer service. Flora & Fauna was named Most Sustainable Retailer at the Power Retail 2020 Awards, Best Small Online Retailer at the 2018 ORIAs and won Telstra Small Business of the Year for NSW in 2018. Flora & Fauna is also a proud BCorp. Flora & Fauna is 100% carbon offset, has saved over 30 tonnes of plastic from hitting landfill by shipping orders plastic-free, offers a recycling scheme and has lots of charity partnerships. Which we discussed in detail on the pod. Julie has a strong personal desire to create change for the better and frequently mentors and speaks about responsible retailing and small business. Julie was named Number 1 in the 2021 and 2019 "Top 50 People in Australian eCommerce" and Business Person of the Year this Year at the 2018 Gala Awards. She is truly a trailblazer and an inspiration for myself and others in the industry, Prior to founding Flora & Fauna, Julie has worked in the UK, Europe, Asia and now Australia for the last ten years. She has worked in consulting, private equity and with many retailers, including senior leadership roles in Woolworths, Coles and APG & Co. Find them at www.floraandfauna.com.au To find out the whole story, tune into this week's episode. Topics covered: business, ecommerce, sustainability, online business, ethical, eco-friendly, vegan, organic, natural, flora and fauna, julie mathers, holistic health, self care, self care + Follow on Insta @floraandfaunaau + Announcements on Insta @_askelizabeth + Subscribe to not miss out on the next instalment of Unearthing Wellbeing! + Head to my website www.askelizabeth.com.au to shop & for more details I really appreciate your support and hope you’ve got a lot out of this episode that will help you in your own quest of self discovery. Sending love & light, Ask Elizabeth.
In this episode, Ruby chats with Julie Mathers, mother of two, and the CEO and founder of Flora and Fauna. For more information about Ruby and her guests, head to www.panmacmillan.com.au/beyond-9-months-podcast/
Julie Mathers on ethical business & sustainability
Our guest today is Julie Mathers, Founder of Flora & Fauna. After 25 years in retail, Julie decided to use her experience to create a business that was ethically responsible. Flora and Fauna is a “one-stop-shop” for finding ethical and cruelty free products that give back to the community. Launched initially with 30 brands and a total of 500 products, it now stocks over 300 brands and 10,000 products globally. Her aim was to create a platform for purpose and a place where people could make better choices. Leading by example when it comes to the creation of a kinder, healthier and more responsible approach to business and life, Julie was named #1 in the Top 50 People in Australian eCommerce in 2021 and 2019 AND their Business Person of the Year. Julie also received the 2018 Telstra NSW Small & Succeeding Business Award. You can find out more about Flora & Fauna here: https://www.floraandfauna.com.au/
Julie Mathers On Flora & Fauna, Empowerment & Entrepreneurship
The Plant Paradigm
"I think we could all do with just being kinder as a society."Julie Mathers is the founder of Flora and Fauna, one of Australia’s biggest e-commerce businesses, it's BCorp certified, 100% vegan, ethical and cruelty free. She has really kicked some butt in the business world in the last few years being - No 1 in Top 50 Ecommerce People in Australia in 2019 - Business Person of the Year 2018 GALA Awards - Remodista Women 2 Watch Innovation Award Winner 2017.The key topics in today's episode:- Parenting- Being discriminated against as a female- Family & work life balance- Motivations and drive- Business lessons- Finding your values- Finding ethical suppliers- Keeping current- Trial and error- Reducing the business' carbon footprint- Green + Kind- Best eco products- Going plastic free- Having a pet pig- Living a kind lifeVideo Version: https://youtu.be/8JTZSQmzSUUConnect with Julie:Website | https://www.floraandfauna.com.au/Instagram | https://www.instagram.com/floraandfaunaau/Instagram | https://www.instagram.com/juliemathers/Facebook | https://www.facebook.com/floraandfaunaauLinked In | https://www.linkedin.com/in/julie-mathers-92149b1/?originalSubdomain=auEmail | firstname.lastname@example.orgConnect with me:Instagram | @plant.paradigmInstagram | @tomsimakYouTube | The Plant ParadigmTwitter | @plantparadigmWebsite | www.theplantparadigm.comSupport the show | Buy me a coffeeSubscribe to the podcast:Apple | Spotify | Stitcher |Stay happy,Eat plants,Peace
047: Largest vegan website in the world with 8,000 cruelty-free SKUs, quit corporate aged 38, started a business with a purpose in 2014. 2 FTE to 40+, sales from $60k to now $20m pa. Saved 30 tonnes of plastic with minimal packaging (Julie Mathers)
Grow A Small Business Podcast
In this episode, I interview Julie Mathers, the ethical Founder, and CEO of BCorp Certified Flora & Fauna, the world’s largest self-funded vegan and cruelty-free product website. She launched the business in late 2014, aged 38. Flora & Fauna has done more than 8,000 SKUs and they have a warehouse and small retail shop located in inland Sydney. Julie is very driven when it comes to our planet, animals, and making a difference. Describing their business as a platform for purpose to do good, one of their initiatives has saved more than 30 tonnes of plastic after their move to minimal packaging. Adding a personal touch by handwriting each order, they have now done it more than half a million times. The business grew from $60,000 in sales in their first year to now $20 Million per annum, growing almost 700% in the last three years, and more recently, 30% per annum. They mainly sell in Australia but a little to New Zealand, the UK, and the US. Julie and her husband started as the two full-time employees and they now have over 40 full-time employees. They got their funding from their initial savings and have sustained their growth from profits. Julie is very passionate about disability employment. She felt she had succeeded when she realized they were making a difference and when they employed the first people, bought a warehouse, and won the national Telstra business awards. Flora & Fauna was awarded the Top Sustainable Retailer in 2020, Best Small Retailer and Best Online Retailer 2018, and was shortlisted as a finalist for Responsible Retailer of the Year at the World Retail Awards 2017. Julie highlights that the hardest thing about growing a small business is keeping going and says that the one thing she would tell herself on day one of starting out in business is, Don’t give up, and stress less” If you’re an existing or aspiring small business owner, get ready to be inspired! This Cast Covers: The global impact phenomenon that is Flora and Fauna. From a small entity in November 2014 to the huge platform for purpose that they are now. Using their reach, engagement, and profits to make a difference. The measurable results of how they save the environment with minimal packaging. Starting out as a bakery worker at age 16 and how her immense love for retail-led her to where she is today. Growing 699% over the last three years and sustaining a 30% growth over the last very challenging year. Shipping all their products from Australia to the US, UK, and New Zealand by focusing more on the speed of shipping. Expected turnover of over $20 Million in 2020, 6 years after their first year turnover of $60,000. Their immense growth in terms of team members brought about by a continuous increase in the number of orders. How the shed outside their house inspired her to start the business. The surprise and emotion of winning in the national Telstra awards. Seeing success in all the little moments of achievement in one's small business. Her passion for disability employment and making a difference through her business. The importance of working out what you want to achieve with marketing before you invest in a marketing channel. Owning 100% of the business from starting with her own money and growing it solely from cash flow. The challenges in the skincare industry and the advice she has for anyone who wants to get into it. Successfully managing their cash to achieve their business goals despite the stresses they had to overcome. Growing the business by running her own race and focusing primarily on her plans. The experience of moving from corporate to a small business. The importance of a small business owner being relentless. Lessons from their previous hiring blunders that enabled them to win at building a team that fits into their culture. Learning to let go as an owner and founder to give team members the opportunity to do what they’re best at. Working tirelessly hard to build Flora and Fauna, and focusing more on the flexibility that the business affords her rather than on the idea of work-life balance. The difficulties she experiences when she tries to shut her mind off when she’s not working. Investing in a lot of professional development and the impact it’s had on her as a small business owner. The benefits of having a great network you can pull on rather than having a specific mentor. Additional Resources: Delivering Happiness By Tony Hsieh Creative Little Souls The Mentor with Mark Bouris Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod (https://incompetech.com). License: CC BY (http://creativecommons.org/licenses/by/4.0/
Creative Little Soul Podcast with special guest Julie Mathers
Creative Little Soul Podcast
Julie Mathers is the founder and CEO of Flora & Fauna. Australia’s largest retailer exclusively selling eco-friendly, vegan, cruelty-free and sustainable products. More than just a business, Julie describes Flora & Fauna as a platform for purpose and has been leading by example when it comes to the creation of a kinder, healthier and more responsible approach to business and life. Julie joined us to discuss her commitment to environmental sustainability and shared some of her strategies for running a successful eco-friendly business in an increasingly competitive and saturated market. Tune is as Clare Poulton and I chat with Julie for what was one of our most enjoyable and insightful podcasts thus far!
After 25 years working in retail, Julie Mathers decided to take her experience, combine it with her passion for the environment and animal welfare, and create a business committed to making a meaningful impact on the world. So in 2014 Julie launched her online store Flora and Fauna, specialising in ethical, eco-friendly and vegan products. When the business launched there were 30 brands and 500 products; now their range has over 300 brands and 8000 products, sourcing the best ethical and low-waste skincare, food, fashion, and lifestyle products. I talk to Julie about the ethic of hard work, the concept of thinking like a proprietor and how Flora & Fauna has managed to grow so quickly while maintaining its eco ethos. **** TAKE OUR 2022 SURVEY Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube. Want to grow your business and stay ahead of the pack? Access Mark Bouris' Masterclasses. Got a question or comment for Mark? Send an email. See omnystudio.com/listener for privacy information.