Episode 91: Building a Feminist Business with Jennifer Barcelos and Sandy Connery
The Authentic Audience Podcast
Krista speaks with Jeni and Sandy of Marvelous, a human-focused tech company that specializes in helping people create and sell courses and coaching programs online. As two women working in a male-dominated industry, Jeni and Sandy are blazing a trail for women-owned tech businesses. They’re constantly unpacking what it means to run a tech company from a feminist perspective, and they’re committed to doing things differently. The pair pride themselves on providing excellent customer care, taking care of their staff, and serving their community. At the moment, they’re focused on sales, growth, and scaling, after a year of rapid expansion where they’ve grown from a company of two and a half employees to a business that employs twenty-five full-time staff.Links from Episode: Marvelous' Website: heymarvelous.comMarvelous' LinkedIn: linkedin.com/company/marvelous-software See acast.com/privacy for privacy and opt-out information.
Marvelous Rebrand with Jennifer Barcelos and Sandy Connery
And She Spoke
What’s in a name? Actually, everything.It’s been a while since you’ve heard just us by ourselves, and this episode is deeply personal to us – we have a big announcement!We talk about the complexities of deciding a new name and what brought us here. The dizzying ten months navigating trademarks and words, and the sweet relief of making a decision! Plus, the joy of seeing our clients embracing wordplay.We also talk about niching – we still believe it’s key, but you’ve gotta know when to niche up and out! At some point it’s time to ask yourself – have I got comfortable here?Finally, we dive a little into our deeper mission of redistributing wealth, and how a new name just fits that vision better. We hope you enjoy it! We think it’s Marvelous. Here’s a peek at what else we discuss: Namastream is now called Marvelous. Why rebranding is such a massive undertaking. The challenge of finding a word to represent and summarize your company. Why the idea of wonder is important for their company that facilitates online teaching and instruction. Why the word “marvelous” resonates with Sandy and Jennifer. Sandy and Jennifer discuss their reasons for rebranding. How their name change was informed by a decision to grow bigger and be more inclu-sive. Their name change was partially informed by concerns around cultural appropriation and referencing Sanskrit. How they’ve wrestled with their mindset around serving a niche market. How rebranding has helped make their core mission more explicit. Marvelous’s core mission of redistributing wealth and changing lives. Resources WordHippo — https://www.wordhippo.com/ Jennifer Barcelos on LinkedIn — https://www.linkedin.com/in/jenibarcelos/ Sandy Connery on LinkedIn — https://www.linkedin.com/in/sandy-connery-b29b1a18/ Marvelous — https://www.heymarvelous.com/ This week’s Joy: The joy that comes from making a decision. This idea of making a decision, trusting your intincts and go all in. Don’t doubt. Always know that, you can always make another decision, there is no such thing as a bad decision. This week’s Hustle: Go and check out Marvelous.Know Your NumbersIn our business, we're big fans of financial literacy and accountability. Knowing your numbers is an essential aspect of building a successful business and inherent responsibility for any entrepreneur. What you focus on grows, so pay attention to your money. We use Bench for our bookkeeping. It's simple, elegant, and saves us so many hours that would otherwise be spent neck-deep in receipts on the other side of a spreadsheet. Each month our transactions are automatically imported into Bench and we get on-demand financial reports. We even enjoy opening up our profit and loss statement to review each month. When tax time comes around, we are up to date and ready to go. And this is what Financial Empowerment feels like.Use this link to save 20% off your Bench Accounting plan for the first six months!This podcast is brought to you by the Marvelous online teaching platform.Marvelous is an easy-to-use platform that helps you build and sell your own courses memberships and live-streamed programs. Go from idea to open for business in just minutes. Unlike other startups, Marvelous was created by women for women. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.
127: Biz: The Must-Have Mindset of a Successful Female Entrepreneur with Sandy Connery
The Entrepology Podcast
Today’s theme is all about business — expanding your money mindset, balancing your business and family, and getting the support you deserve as a female entrepreneur! My guest today, Sandy Connery, is the co-founder of Namastream Software — an online digital platform that enables yoga instructors and wellness practitioners to take their knowledge into the online space by teaching various courses. It’s a user-friendly technology, super amazing, and game-changing for people in that industry! On today’s podcast, Sandy and I talk about what it actually means to be a woman in business; what it means to think bigger, what it means to set higher standards — and not in the traditional online business way — but to do it uniquely, as a woman. Part of female leadership is being able to step into our role — not to do it like men in a female body, but to do it like women from the values and mindset that women bring to the table. Be sure to tune in to hear all of Sandy’s knowledge bombs on the types of skills and mindset we need to leverage in order to be able to effectively navigate the entrepreneurial world as a woman! Key Takeaways: [1:17] About today’s episode with Sandy Connery! [1:35] Welcoming Sandy to the podcast! [3:03] Sandy explains her deep passion for supporting female entrepreneurs. [3:40] Sandy tells us all about her business, Namastream Software, that she co-founded with Jennifer Barcelos. [4:41] What compelled Sandy and Jennifer to start their business, Namastream? [7:50] What does Sandy bring to the table as a woman in a space that’s traditionally dominated by men? [9:55] How do these ideas literally manifest in Sandy’s company? [12:18] What is the thinking behind Sandy’s platform being focused on wellness practitioners? [14:28] What Sandy sees a lot in regard to the money mindsets of female entrepreneurs. [20:08] How do wellness practitioners/yoga instructors maintain that level of intimacy that an in-person class brings onto an online platform? [24:05] How Sandy balances family and entrepreneurship! [28:19] If Sandy could do it all again, what would she do differently? [30:17] Sandy’s KPIs! [32:44] Where to learn more about Sandy online! Mentioned in This Episode: Namastream Software The Digital Artisan: A Manifesto for Crafting A New World Drop the Ball: Achieving More by Doing Less, by Tiffany Dufu The Life Coach School (Brooke Castillo) Kelly Diels Bulletproof Coffee More About Sandy Connery Sandy is the co-founder of Namastream Software, Soulful MBA, and Connectable.Biz Software. After a twenty-year career in footwear and gait analysis, Sandy sold her million-dollar brick and mortar retail business and clinic. She now brings her business experience to the online space where she loves to create community, teach, and inspire other women to find the freedom and impact they desire. Connect with my Guest: Websites: Namastream software, Soulful MBA, and Connectable.Biz software Social: LinkedIn and @Namastream on Instagram If you enjoyed our conversation and would like to hear more: Please subscribe to The Entrepology Podcast on Stitcher or iTunes. We would also appreciate a review! Join our badass Women’s Facebook Group, Legacy Performance Labs If you want to be something amazing, you need to surround yourself with amazing people! The Legacy community is made up of badass women living — not leaving — their legacy every single day. If you are on a mission and get it that your health is the key to your unlimited potential — Join us on Facebook! BRAIN HEALTH CHECKLIST! What if I told you that your brain biochemistry can help amplify your mindset and your capacity to be effective and help accelerate your mission in the world? Well, I’ve pulled together a very quick checklist so that you can have a better understanding of the things you’re doing every single day to amplify your nervous system or downregulate it in a way that isn’t necessarily serving your mission. If you want access to this information and want to learn a little bit more about how you can optimize your brain health for success, visit: MeghanWalker.com/BrainHealth to grab your handout now! CALL TO ACTION Don’t be afraid to expand your money mindset! It’s always good to reevaluate your prices and make sure you are charging what you're worth! Let us know what you’re doing to expand your money mindset and follow up with us on The Entrepology Podcast Facebook page — because when you’re accountable, you’re helpable.
Doing It Your Way with Jennifer Barcelos & Sandy Connery
In Her Voice
Let this be the summer that you give birth to the idea that has been simmering in your heart for all this time. Applications for my Summer Mastermind are open! Apply here! Here are some of the big topics we talked about… Listen to anecdotes Jeni and Sandy share from being revolted by the “tech incubator” experience to they themselves being the two support people on their software platform (decidedly not having bots answer questions) to their closeness as best friends, mothers, and full-time leaders who work remotely from home How they weave soulfulness, artisanship, and feminist philosophy into all they do Even a year before they officially started working together, Jeni and Sandy had congruent inner voice intuitions yet didn’t discover that until later! The gratitude between these to women is clear - their working relationship is incredibly important to both of their lives and it’s a gift that they share with us how it works Importance of not participating in the harsh masculine language of online business (like ‘crushing it,’ ‘dominating,’ etc) and consciously living by a code of conduct that resonates with you, even if it’s not the absurdly growth-driven “success” so sought after How wellness practitioners can shift the belief that spiritual practices like yoga or meditation shouldn’t be profitable businesses In Jeni’s and Sandy’s Voices “Digital artisanship is the idea of taking the standards and principles of this offline artisan world and bringing it into the internet.”“We met in a very masculine setting, we were in a course together with very few women in it. In this environment, it was about growth, profit, and speed. There was a real missing voice.”“We did a lot of work early on the kind of company we want to build, how we want our customers to experience our company, how we want to empower women to be able to create their own business, have more freedom and flexibility with their time, earn more money, spend more time with their family or in nature. We just weren’t seeing that out there in the very ‘masculine’ economy.”“Success is also watching our teachers on our platform succeed. They have a gift to bring to the world to teach; they use our platform to reach a greater geographical audience and make an online business because of our tool. Those ripple effects are extremely satisfying.”“I want to cultivate the innate talents of other people in order to build wealth that supports all of us.”“We have to be very careful of the words we use because that’s creating the world we live in.” Connect with Jeni and Sandy Website Soulful MBA Podcast Instagram Business Facebook page (Namastream) Podcast Facebook page (Soulful MBA)Jennifer Barcelos // LinkedIn Sandy Connery // LinkedIn The Digital Artisan: A Manifesto for Crafting a New World
How These Biz Besties Began a Software Startup with Jennifer Barcelos and Sandy Connery
The Easily Distracted Entrepreneur
Sandy Connery and Jeni Barcelos met through a course that taught how to begin a software startup. Sandy had a successful brick and mortar business selling custom orthotics in Canada. She knew she was burned out and needed a change when she stopped caring about her work. She liked the idea of creating an online business so that she could stay at home and not have an inventory. Jennifer was a human rights lawyer who traveled to the scarier parts of the globe. They were brought together by a software startup course and have been meeting the male-dominated world of software head on ever since. Listen to their biz bestie story on this episode of My Biz Bestie. Love the show? Subscribe, rate, review, and share! Here’s How » Join The My Biz Bestie Community today: My Biz Bestie Facebook My Biz Bestie Instagram
118 Align Your Biz Values For Loyal Customers with Namastream Founders Jennifer Barcelos & Sandy Connery
Quiet Messenger: Leadership through Brand Messaging for Sensitive, Introverted Coaches + Online Business Owners
In your messaging it’s one thing to take a stand for something. But a lot of times, how we show up doesn’t actually match the stand we took. Sometimes we don’t realize it. And sometimes we aren’t quite sure how to put it into practice because we don’t have role models for how that would look. My guests on today’s Unforgettable ep are actively being those role models, not just for having strong values, but for implementing those values in their business. Jennifer Barcelos and Sandy Connery, co-founders of the online education software Namastream (like a Teachable for the wellness industry) and co-hosts of the Soulful MBA podcast, are two seriously smart women - a Yale-educated lawyer with a grad degree in Environmental Science and a former owner of a million-dollar brick-and-mortar business & clinic. In this episode we explore how they put their values into practice while nurturing their loyal following -- including why they turned down venture capitalist money for their tech startup, the real reason they don’t offer free trials, and their new ‘Digital Artisanship’ manifesto. Listen in. Listen in and you’ll learn: What virtual biz owners can learn about building an ultra-enthusiastic, loyal community from craft breweries, jewelry designers, pastry shops, and leather workers How they find the words to use in their marketing that resonate with their customers (and their copywriting process that I nerded out on) Why they see their business and platform as promoting an underlying feminist message How to leverage the power of automated marketing without dehumanizing the sales process The way their unique voices create a balance between human scale and big picture thinking in their copy, their podcast, and running their business Deeper support from me: I privately coach & message for select clients to realign, define, & refine your messaging to reach your next level of impact. Book a Clarity Call to explore the possibility of working together. Follow me on Instagram for behind-the-scenes and deeper stories around this conversation. Links From the Episode Namastream Website Soulful MBA Podcast Instagram Business Facebook page (Namastream) Podcast Facebook page (Soulful MBA) Jennifer Barcelos // LinkedIn Sandy Connery // LinkedIn Twitter Pinterest The Digital Artisan: A Manifesto for Crafting a New World Warmth, Adria
Today's interview is special because it's another double interview! We haven't had one of those since interviewing World Travelers Lisa & Peter Hoppe. Anyways, I'm interviewing Sandy Connery & Jeni Barcelos who are the founders of a software company called Namastream. Sandy & Jeni did NOT have software engineering backgrounds at all when they started Namastream and as two female founders of a tech company, I thought it'd be great to get their insight on their struggles, successes and a peek inside what it's really like to run a software company. We chat about the major challenges bootstrapping a tech company (they did not get venture capital funding), the specific challenges facing female entrepreneurs in tech, the biggest barriers they've had to overcome, misconceptions people have about working in the tech industry, advice to young women who want to work in tech and so much more. As always, you can join in the conversation with other Day in the Life listeners in the Day in the Life Facebook group! In today’s episode, you'll find out: The major challenges of bootstrappng a tech company with no venture capital funding. Why they ultimately decided to not seek out venture capital funding. The specific challenges female entrepreneurs in tech face. The biggest barriers they've had to overcome. Misconceptions about what it's like to work in the tech industry. Advice to young women who want to work in tech. What lights them up the most in their career as founders of a tech company. Full show notes at: http://dayinthelifepodcast.com/064 Links mentioned: StartUp podcast Day in the Life of World Travelers Lisa & Peter Hoppe Follow Sandy & Jeni: Website Soulful MBA Podcast Instagram Like the show? There are several ways you can help! Subscribe on iTunes, Stitcher, Spotify or Google Play Leave an honest review on iTunes. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Join the Facebook group to interact with guests and other listeners Join the Day in the Life newsletter
608: Namastream Co-Founder Sandy Connery on Making Waves in Software Development and Helping Healers Take Their Businesses Online
Support is Sexy Podcast with Elayne Fluker | Interviews with 500+ Successful Women Entrepreneurs!
Sandy Connery is the co-founder of Namastream, an e-learning platform designed for wellness entrepreneurs to help them take their teachings online and quickly create courses and membership sites, which she runs with her business partner, Jeni Barcelos. On this episode of the Support is Sexy podcast, Sandy gives us an inside view of what it takes to launch a tech company, especially as two women who were previously outside of the technology space, and why she and Jeni decided to bootstrap Namastream and walk away from investors. She also shares why it takes courage to know when it’s time to move on, how to know your next move and how to choose a business partner who shares your vision for the impact you hope to have in the world. Learn more about your ad choices. Visit podcastchoices.com/adchoices
087 Growing a Value-Based Startup with Sandy Connery and Jeni Barcelos
Marketing Personalities Podcast
In this episode of the Marketing in Yoga Pants Podcast, Brit interviews Sandy Connery and Jeni Barcelos, Founders at Namastream and Soulful MBA. Sandy and Jeni are online educators, providing wellness instruction to customers and business courses to their instructors to help them succeed through their software and education platforms. Learn how they are opening up the world of wellness to consumers and practitioners. Links: Sandy and Jeni's Website Namastream Website Sandy and Jeni on Instagram
Bootstrapping a Startup to Shake Up an Industry – with Sandy Connery and Jennifer Barcelos
The NextFem Podcast | Real-Talk with Successful Women
American women have pioneered in many fields, but are they truly empowered and respected across the board? In the heavily male-dominated world of tech startups, two women stand out as they have forged an unusual path that has defied the odds and fueled their unstoppable momentum. Don’t miss today’s show about two amazing moms who […] The post Bootstrapping a Startup to Shake Up an Industry – with Sandy Connery and Jennifer Barcelos appeared first on NextFem.