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Lee Caraher

67 Podcast Episodes

Latest 16 Oct 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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936 – Leveraging Content Correctly with Double Forte’s Lee Caraher

The Thoughtful Entrepreneur

Changing the game.Today we're joined with Lee Caraher, the President and CEO at Double Forte.Double Forte is an independent public relations and social media firm, working nationally with offices around the country. They work with mid-range to multi-million dollar companies to get them to break through to new audiences. They achieve business goals and work all around the country, connecting together to make things happen.From concept to design, to content creation and syndication, Double Forte provides comprehensive solutions for digital, social, and traditional communications campaigns. Listen in on this episode to find out more on how this works.Tune in to this episode of The Thoughtful Entrepreneur to learn more about Lee Caraher and Double Forte.More from UpMyInfluence✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

20mins

15 Oct 2021

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PR, By the Basics with Lee Caraher

The Bulletproof Marketer

For a business new to PR and marketing, it can all feel very overwhelming with questions that have no clear cut answer. What is public relations? What social media platform should I be on? On today’s episode, we welcome Lee Caraher to help untangle it all.Lee Caraher is a CEO, best-selling author, and sought-after speaker. Founder and CEO of Double Forte, a national PR & Communications firm in San Francisco, New York, and Eau Claire, Wisconsin, Lee is an acclaimed communication strategist known for her practical solutions to big problems. Her company works with companies big and small that are making a difference in their categories.Listen now!---Connect with The Social Marketing Academy:www.Twitter.com/GoSocialAcademyhttps://Apple.co/2KnGM8Z---Connect with Christopher Tompkins:www.Twitter.com/chrisgoagencywww.Linkedin.com/in/chrisgomedia/ ---Connect with Lee Caraher and Double Forte:Lee’s Website ---> www.leecaraher.comDouble Forte ---> www.double-forte.comTwitter ---> www.twitter.com/LeeCaraherFacebook ---> www.facebook.com/LeeCaraher1LinkedIn ---> www.linkedin.com/in/leecaraherInstagram ---> www.instagram.com/leecaraher ---The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below:www.GoSalesAndMarketing.comwww.Facebook.com/TheGoAgencywww.Twitter.com/TheGoAgencywww.LinkedIn.com/company/the-go-agencywww.Instagram.com/TheGoAgency

1hr 5mins

12 Oct 2021

Similar People

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Staying Relevant and Designing a Second Act That Fits Your Life with Lee Caraher

The Jen Marples Show

A majority of the time when you are trying to find the balance between supporting your family and following a passion, you’re not going to find it in a company but instead something that you create for yourself. That’s why episode 6 of The Jen Marples Show is about designing a second act that fits your life with Lee Caraher.Join the Biz Accelerator today! This is a comprehensive mastermind specifically for female entrepreneurs who are ready to commit, grow, and scale their businesses to the next level.In this episode of The Jen Marples Show, my guest Lee Caraher discussed the importance of creating a life with your best interests in mind and actionable steps you can take right now to evaluate the things you are spending your time on to remove the things that don’t matter and align better with the things that do. Some of the talking points Lee and I go over in this episode include:Being a lifelong learner to remain young-hearted and be successful in today’s world. Lee’s 4 rules that let her set strategic boundaries around which clients she works with and which may not be the right fit. Taking inventory of the tasks you are spending your time on and the people you are spending your time with and evaluating if it is something you actually enjoy. Emergency planning to feel in control in unexpected situations. Advice for parents of special needs children. Defining your own measures of success based on what is right for you and your family. There is so much freedom in living a life based on your means, your standards, and not caring what anyone else thinks about it. Make sure to listen to the entire episode to receive inspiration, tips, and advice that will help you change your life and improve your business.Thank you for listening!If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me on Instagram @jenmarples!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!CONNECT WITH JEN MARPLES:Join the Inner CircleInstagramLinkedInWork with Jen! CONNECT WITH LEE CARAHER:Double ForteWebsiteBooks LINKS MENTIONED IN THIS EPISODE:Entrepreneurial You by Dorie Clark The Long Game by Dorie ClarkDoriclark.comPride and Prejudice by Jane Austen Work in Progress on Showtime

49mins

7 Oct 2021

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127: Everything I need to know about Marketing I Learned From Sonic The Hedgehog With Lee Caraher(Part 2)

Business Breakthrough

How do you take the skills from corporate PR like blowing up Sonic The Hedgehog and apply them to small businesses? Lee has the answer and she is the master. Join us in this episode as she breaks down for us how she applies her incredible corporate marketing experience to the current small business world.My Guest: Lee Caraher:Lee Caraher is the CEO of Double Forte, a national independent PR/Communications agency. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. She's on a mission to help small businesses break through the noise and make a big impact. Lee has a reputation for building cohesive, high producing teams who have fun together at the same time and has authored two top-selling books about positive and profitable work culture. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humour have gotten her out of a lot of trouble. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Double Forte’s “Get on The Map” service is a foundation-building program that helps small businesses and individuals build authority and visibility to drive business success. Working with Lee and her senior team, small businesses and entrepreneurs learn how to “Show Up” and “Level Up” their footprints and influence to compete and grow their businesses.Pivotal Moments:·       Lee ran PR on a corporate level. She had many agencies. The role was to advance the company's agenda in a positive way so you can reach the people so you can achieve your business goal. In a multinational business you do things differently in different countries.·       Lee worked for Sonic the Hedgehog.·       Lee was the spokesman for the company. She would help the third party development group have a good relationship with third party developers so that they would put their games on their platforms first.·       Lee also had to work out how to convince people to buy.·       Lee’s job was to create a story that advances the company’s objective.·       11 People reached out asking what Sonics’ middle name was. This proved to them that people were so interested in the game.·       Every time you put something crappy in the market it ruins your reputation.·       In 2001 Lee left her job due to family duties. So in order to earn money she decided to open up her own company.·       When comparing working for corporate to a small business it works the same. It is how we help our clients. We choose to only work with good clients, advance their cause and achieve their business goals.·       Lee started her company; she only hired people with 10 years experience.Advice:Listen to your customers. Your customers are telling you what they care about, and when you double down on what they care about, they will care about you more.Scale down and do less of good versus lots of bad, and then you get referrals.Quote:You make cake right? Listen to the cake expert; buy what the baker is telling you to do. Listen to the expert.Links & Resources:lcaraher@double-forte.comwww.double-forte.com / www.leecaraher.comShow: www.estierand.com/breakthroughPart 1 of this episode where you hear more go to estierand.com/127-1Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

40mins

30 Sep 2021

Most Popular

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127: Everything I need to know about Marketing I Learned From Sonic The Hedgehog With Lee Caraher(Part 1)

Business Breakthrough

How do you take the skills from corporate PR like blowing up Sonic The Hedgehog and apply them to small businesses? Lee has the answer and she is the master. Join us in this episode as she breaks down for us how she applies her incredible corporate marketing experience to the current small business world.My Guest: Lee Caraher:Lee Caraher is the CEO of Double Forte, a national independent PR/Communications agency. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. She's on a mission to help small businesses break through the noise and make a big impact. Lee has a reputation for building cohesive, high producing teams who have fun together at the same time and has authored two top-selling books about positive and profitable work culture. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humour have gotten her out of a lot of trouble. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Double Forte’s “Get on The Map” service is a foundation-building program that helps small businesses and individuals build authority and visibility to drive business success. Working with Lee and her senior team, small businesses and entrepreneurs learn how to “Show Up” and “Level Up” their footprints and influence to compete and grow their businesses.Pivotal Moments:·       Lee ran PR on a corporate level. She had many agencies. The role was to advance the company's agenda in a positive way so you can reach the people so you can achieve your business goal. In a multinational business you do things differently in different countries.·       Lee worked for Sonic the Hedgehog.·       Lee was the spokesman for the company. She would help the third party development group have a good relationship with third party developers so that they would put their games on their platforms first.·       Lee also had to work out how to convince people to buy.·       Lee’s job was to create a story that advances the company’s objective.·       11 People reached out asking what Sonics’ middle name was. This proved to them that people were so interested in the game.·       Every time you put something crappy in the market it ruins your reputation.·       In 2001 Lee left her job due to family duties. So in order to earn money she decided to open up her own company.·       When comparing working for corporate to a small business it works the same. It is how we help our clients. We choose to only work with good clients, advance their cause and achieve their business goals.·       Lee started her company; she only hired people with 10 years experience.Advice:Listen to your customers. Your customers are telling you what they care about, and when you double down on what they care about, they will care about you more.Scale down and do less of good versus lots of bad, and then you get referrals.Quote:You make cake right? Listen to the cake expert; buy what the baker is telling you to do. Listen to the expert.Links & Resources:lcaraher@double-forte.comwww.double-forte.com / www.leecaraher.comShow: www.estierand.com/breakthroughPart 2 of this episode where you hear more go to estierand.com/127-2Did you enjoy this episode? Then subscribe to my podcast on iTunes, so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

31mins

29 Sep 2021

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Interview with Lee Caraher - Founder and CEO of Double Forte (PR, marketing and social media management)

Absolute Business Mindset

A feature length interview with Lee Caraher, who is Founder and CEO of Double Forte which is a public relations, content marketing and social media firm.18 years ago Lee left a large multinational media company for a year off work. Unfortunately, Lee’s mother was taken ill, and she needed the flexibility to work for herself. She has learnt she enjoys being the boss and she started her agency by necessity not a need to be an entrepreneur. Lee started her company as a pure PR/media company before Twitter or Facebook but as the years went by digital with social medica content became more important. The communications eco system has changed and now she offers many different services.We discuss the difference between marketing and PR. The definition for Lee is that marketing is declaring yourself and places you want to be seen. PR is different because it carries the message for the company, and it is harder to predict. I ask Lee can PR be measured? The simple answer is it is much harder to measure than marketing, but social media has made it easier. Lee tells me about her books, she was impacted by millennials leaving her business and so she did research on workforce and released two books. The trend she found was that Millennials and Gen Z workforce are happier to change roles and jobs. Her message is to help this generation to leave company’s and hopefully come back with more experience and knowledge. This is often different to most businesses approach. As a bit of fun, Lee talks about her love for Jayne Austin fan fiction. She tells me about the fun and entertainment of reading stories based on Jayne Austin’s book. We then have a fascinating conversation about the story of media and news companies in the US and the important role of fact checkers in modern society.Find more details about the podcast and my coaching business on:https://absolutebusinessmindset.com/abm-coaching-servicesDo you want to be a podcaster? Sign up onwww.abmpodcastcourse.co.ukFind me onLinkedIn - https://www.linkedin.com/in/mark-haywardFacebook - https://www.facebook.com/markjhaywardSupport the show (https://www.patreon.com/Absolutebusinessmindset)

1hr

13 Sep 2021

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How to Break Through to Your Potential Customers with Lee Caraher

Sales POP! Podcasts

The only way to break through the noise and reach your ideal audience is to remain focused. In this Expert Insight Interview, we welcome Lee Caraher, Founder and CEO of Double Forte, a successful public relations, content marketing and social media company.

23mins

12 Jul 2021

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Women’s Visibility with Lee Caraher

Monetize the Mic

Jess and Margy are the co-owners of Interview Connections, the first and leading podcast booking agency. This is the podcast to teach you how to transform your business and life with the power of visibility and strategy! On this episode of Monetize the Mic, Jess sits down with Lee Caraher to discuss women’s visibility! Lee Caraher is the CEO of Double Forte, a national independent PR/Communications agency. An acclaimed communication strategist, Lee is known for her practical solutions to big problems.  Lee has a reputation for building cohesive, high producing teams who have fun together at the same time and has authored two top-selling books about positive and profitable work culture. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble.  Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Double Forte’s “Get on The Map” service is a foundation-building program that helps small businesses and individuals build authority and visibility to drive business success. Working with Lee and her senior team, small businesses and entrepreneurs learn how to “Show Up” and “Level Up” their footprints and influence to compete and grow their businesses.  Jess wants to see more women investing in their visibility.  In Jess’s experience, she finds that a lot of women feel like they’re not ready to increase their visibility. However, a lot of men have confidence at the start. Jess is passionate about seeing more women invest in their visibility, become featured in the media, and really become leaders of their industry.  Jess asks, what is Lee’s perspective of women being featured in the media? Lee explains that 70% of people quoted in the media as experts are men. 90% of people quoted in the first page or first 15 minutes of the media are men. Those statistics are even worse for BIPOC women. These numbers don’t reflect the number of actual business experts either. There are much more women running businesses than you’d think based on the number of women business experts quoted in the media. Lee argues that you have to put yourself out there as an expert, and you have to be found. You have to make it so easy to find you, so that a reporter who has 2 seconds to find an expert can find you really fast. In Lee's experience, companies tend to invest more in men. Business owners who are men invest more time, money, and effort in putting themselves forward as experts. Because of this, the media can find men much easier than they can find women. Reporters need to find people fast, and so if you're not able to be found quickly online you will not be found. This tends to diminish women in general, women’s authority in their categories, and women’s ability to implement their agenda.  Lee introduces us to a concept called the Say Gap. The Say Gap is the difference between how many times men are quoted versus the amount of times women are quoted in the media. 70% of quotes are from men, and only 30% of quotes are from women. That is a gap of 40%! There are things you can do to be known as an expert. There is time you can invest. But the most important thing is to change your mindset over who is an expert! Lee was deciding whether she wanted to continue writing her second book. One night she was on the couch thinking about it, and watching the 2016 presidential debate. This debate was the one when the former president called the former secretary of state a “nasty woman.” After that moment, Lee immediately knew she was finishing this book.  Lee knows that one thing she can do is make sure there is another book written by a woman CEO on an important topic. At that moment in time, Lee thought “I have something I can do to change this, to at least be another option in the world.”  In Lee’s experience, she finds that women owned businesses typically underinvest in themselves. Her company helps put small businesses, with a particular focus on women owned businesses, on the map. She helps businesses achieve their goals through communication, messaging, and confidence. Jess asks Lee, why is it so important that more women are leading and being visible? Lee reminds us of the assumption that you can’t be a wife, mom, and run a successful business. That assumption is completely false. We should be declaring ourselves as women business owners!  By declaring you’re a woman owned business, you’re not making the assumption that people don’t know it, you’re declaring the value of it. That declaration helps you in terms of authority and quotability. The more normal we make it to be women experts, the more normal we make it to be heard, the more normal we make it to be featured and visible in the media. It is not the norm to take our authority and declare our expertise. And that is doing ourselves and our industries a disservice! As women, we need to make sure the value that we have created is attributed to us. Lee also discusses how podcasting can help anyone increase their visibility. By being a guest on podcasts, you’ll start appearing all over the internet. This increased findability drives authority through the roof. Lee recommends that you guest on as many podcasts as possible with several but specific topics. If you search Lee’s name, you will find hundreds of podcasts that she’s been on! These podcasts are easy to find and easy to reference. By increasing your visibility online, you’ll start being known as an expert in your industry! You can find Lee at double-forte.com!

23mins

21 Jun 2021

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Your brand is what you say, what you do, and who you partner with With Lee Caraher

The Lucky Titan

Lee McEnany Caraher is the CEO of Double Forte PR & Digital Marketing, a national agency headquartered in San Francisco, with offices in New York and Eau Claire, WI. An acclaimed communication and brand strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Lee serves on the board of directors for the Public Relations Council, the national association for public relations agencies.Lee’s the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her second book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees provides a practical guide to building positive, high-performing workplaces.Lee has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California, working with high profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Executive Committee for Farm Technology Days 2020, and on the Public Advocates Board of Governors. Previously Lee served as vice chair of the Board of KQED Public Media, Executive Committee for the Grace Cathedral Board of Trustees, Chair of the Board for Community Gatepath, Menlo College’s Board of Trustees, and was the founding Chair of the Board for the St. Paul’s Choir School. She consults with other non-profits on effective board organization and practices.A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives in Western Wisconsin with her husband, two sons, a blind cat and an energetic dog. She splits her time between San Francisco, New York and Eau Claire, Wisconsin. www.double-forte.comwww.leecaraher.com@leecaraher (Twitter and Insta)https://www.linkedin.com/in/leecaraher/

24mins

15 Feb 2021

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Building Wealth in Alignment With Your Life and Values, with Lee Caraher

Money Loves Women

Lee McEnany Caraher is the CEO of Double Forte PR & Digital Marketing, a national agency headquartered in San Francisco, with offices in New York. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology, and wine brands in the country. Lee serves on the board of directors for the Public Relations Council, the national association for public relations agencies. Lees the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her second book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees provides a practical guide to building positive, high-performing workplaces. Lee has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn’t hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California, working with high-profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Executive Committee for Farm Technology Days 2020, and on the Public Advocates Board of Governors. Previously Lee served as vice-chair of the Board of KQED Public Media, Executive Committee for the Grace Cathedral Board of Trustees, Chair of the Board for Community Gatepath, Menlo Colleges Board of Trustees, and was the founding Chair of the Board for the St. Pauls Choir School. She consults with other non-profits on effective board organization and practices. A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives in Western Wisconsin with her husband, two sons, a blind cat, and an energetic dog. She splits her time between San Francisco, New York, and Eau Claire, Wisconsin. What You Will Learn: Lee’s journey into PR and Marketing How different generations approach work and function in the workplace What building wealth means to Lee How Lee’s family and home life have influenced the way she approaches business Why all business owners should be focused on culture How to build a great culture within your own company How Lee makes her life work so that she can work How women can build wealth by sharing what they’ve learned as female business leaders Resources: Website: www.leecaraher.com www.double-forte.com LinkedIn: https://www.linkedin.com/in/leecaraher/ https://www.linkedin.com/company/double-forte/ Facebook: https://www.facebook.com/LeeCaraher1/ https://www.facebook.com/DoubleFortePR/ Twitter: @LeeCaraher

28mins

7 Oct 2020

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