EP#6 - How to Launch a Podcast. Ft. Joel Emery, Creator of 'The Offensive' Podcast
In this episode we discuss how to launch a podcast from 0 listeners, all the way to nearly 1 million downloads. We talk with Joel Emery about some of the tactics and tricks he used to get a massive following of fans for his award winning podcast, without using traditional marketing or an initial fan base.The Offensive Podcast has won a British Podcasting Award, as well as receiving rave reviews from GQ and The Guardian, among others.It has been downloaded nearly 1 million times. It's success is a mixture of creating content for a niche, engaged audience and the fact it's f*cking funny. We interview Joel (who happens to be Luke's brother), The creator behind the show and ask him how the hell we're going to try and make this podcast a success. If you're thinking about launching a podcast give this a listen. We cover: How The Offensive podcast got it's first 10 daily downloads, then 100, then 1,000; and the tactics Joel used to get there.Why choosing a niche is the most important thing in podcasting!How to leverage your network, as well as influencers and micro influencers in your nicheThe guerrilla marketing tactics Joel used to get his podcast off the groundHow much time and effort it actually takes to create an award winning podcastAll of the tactics we are going to implement to get our podcast off the ground.
Time for Success - Business Owner Dads Edition *Limited Series*
On Time for Success - Business Owner Dads Edition We are interviewing Joel Emery founder of Ignite Strategies. Ignite Strategies represents 24 years of experience, with processes that bring together skills derived from the worlds of for-profit and not-for-profit businesses, combined with academic experience in neo-institutional economics and human behavior analysis. Previously, As Executive Director of St. Louis' own Circus Flora, Emery built the Circus Flora brand as an integral part of the St. Louis community, driving earned revenue increases of greater than 90%. Using data-driven client and patron profiling and strategic pricing structures, he developed and directed comprehensive marketing campaigns, including special events, printed media, patron recognition, direct mail, digital, outdoor, social media, public relations, and direct sales strategies, tactics and executables. Further, he developed collaborative and innovative community and business partnerships and programming key to institutional growth, branding, and new revenue streams. With clients across an array of sectors from real estate to law, from bricks-and-mortar retail and manufacturing to personal training, Emery and his team build revenue-generation strategies, tactics, plans and initiatives that engage your customers, clients, employees and communities.