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Sucharita Kodali

19 Podcast Episodes

Latest 28 Aug 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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The Wild West of Retail with Sucharita Kodali, Retail Analyst at Forrester Research

Winning Retail

This episode features an interview with Sucharita Kodali, Retail Analyst at Forrester Research. With an expansive career that features stops at Saks Fifth Avenue, Toys R Us, and the Walt Disney Company, Sucharita is an expert on eCommerce and the technology developments that affect online shopping.On today’s episode, Sucharita touches on everything from rogue distributors to the ESG movement to how retailers can avoid the boiling frog syndrome. --“The thing I think is really important about retail, CPGs, and brand manufacturers is that the world may be changing, but the technologies and cataclysmic changes to their worlds don't happen overnight.” -Sucharita Kodali--Show Notes(1:34) Taking a critical eye to retail assumptions(7:57) Separating the hype from the reality(10:51) How retailers can avoid the boiling frog syndrome(14:51) The rise of brand manufacturers(17:42) Brand independence in the era of rogue distributors(20:48) Getting unstuck from the 80s retail orthodoxy(25:11) Mindset changes, the ESG movement, and other disruptions(28:33) The long journey of digital transformation(31:37) Lightning round--SponsorThis podcast is presented by Dell Technologies and Intel. Together they help you realize digital transformation across retail by driving IT innovation to better engage with today’s connected consumer. Learn more at DellTechnologies.com/retail and Intel.com/retail.--LinksConnect with Sucharita on LinkedInFollow Sucharita on TwitterConnect with Tony on LinkedInConnect with Tony on TwitterTony Saldanha - Transformant


25 Aug 2021

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Women's Retail Collective Podcast | Forrester VP & Principal Analyst Sucharita Kodali

Omni Talk

In the latest Women's Retail Collective Podcast brought to you by Parcel Pending by Quadient, host Anne Mezzenga sits down with Forrester VP and Principal Analyst Sucharita Kodali.This is a special one, in particular, because the retail industry may have lost one of their most valuable analysts and experts to Hollywood director, Judd Apatow. Sucharita explains her very unique career journey and the full details of that story in this podcast. They also cover important pointers from Sucharita on how the industry should be analyzing the PR sizzle in today's constant retail technology headlines, what the industry should be paying attention to that they aren't, and of course, Sucharita's all-star concert lineup.Thanks to Parcel Pending for their support of this and all the Women's Retail Collective Content.Music courtesy of HookSounds.com


24 Aug 2021

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Episode 33: The 2021 State of Commerce Experience Report with Sucharita Kodali

The State of Commerce Experience

To stay ahead of the latest retail trends and keep pace with ever-changing consumer behaviors, you need data gathered from the front lines of commerce. And that’s where today’s guest has spent her entire career.In this episode, Brian Walker speaks with Sucharita Kodali, Vice President and Principal Analyst at Forrester Research, and leader of the 2021 State of Commerce Experience Report - a study of US, UK and German eCommerce consumers, B2B buyers, and the decision makers within the businesses serving them.Together, they discuss why research like this is crucial for B2B and B2C retailers, the picture it paints of the future of commerce, and what it means for decision makers as they reassess post-pandemic retail strategies. They cover a range of topics in their conversation, including:- The growing importance of a brand's direct website and how the direct-to-consumer experience is crucial in keeping customers coming back.- How, despite the large shift towards D2C, there’s still a large role for distributors to play as trusted advisors.- And how to invest in best-in-class digital capabilities that consumers expect, while overcoming the huge disconnect between buyers and sellers that the research has highlighted.This episode offers many fascinating insights into where digital commerce is heading, and what you must do to educate others inside your business about what needs to happen.If you’re looking to conduct a maturity assessment, benchmark yourselves, or build a business case for change, Sucharita shares some invaluable insights that you won’t want to miss. You can also download the report now for a complete view of the research: https://www.bloomreach.com/en/state-of-commerce-experience-hubIf you’re looking for even more digital commerce insight, then you’ll want to catch up on last month’s Commerce Experience Summit 2021, where over 1000 ecommerce and marketing professionals came to discuss the latest digital commerce trends and consumer shifts:https://visit.bloomreach.com/commerce-experience-summit We’d love to hear your thoughts on this episode, as well as any recommendations for future guests, so please get in touch at: https://www.bloomreach.com/en/about/contact-us. Get to know Sucharita a little better by checking out her LinkedIn profile: https://www.linkedin.com/in/sucharitamulpuru/ And find out more about Forrester Research at: https://go.forrester.com/


7 Jun 2021

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Really Great eCommerce with Sucharita Kodali

Customer Centric Retailing Podcast

Our special guest, Sucharita Kodali, joins the podcast to share insights gained over the past decade in the retail industry, with a focus on the online shopping experience.What makes for an excellent online shopping experience? How can retailers gain customer loyalty? What were the factors leading up to the highly publicized Toys R Us downfall and what can retailers learn from that bankruptcy?  We ask these questions and more of our special guest, Sucharita Kodali, a retail analyst for Forrester Research and former Marketing Director for Saks Fifth Avenue. Sucharita is truly an eCommerce expert, and she joins the podcast to share insights gained over the past decade in the retail industry, with a focus on the online shopping experience. As a former Toys R Us employee, she also provides her opinion on the company’s downturn and the underlying factors that led to the bankruptcy.  


11 May 2021

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The case for a digital-first channel strategy, with Sucharita Kodali

Connected & Ready

Gemma Milne talks with Sucharita Kodali about the current state of the retail sector, including what a digital-first channel strategy means for retailers, which technologies are currently making the biggest impact in the sector, and some of the first steps retailers can take to strengthen the resiliency of their supply chains.About Sucharita Kodali:Sucharita Kodali is Vice President and Principal Analyst serving e-business and channel strategy professionals at Forrester. She is an expert on e-commerce, omnichannel retail, consumer behavior, and trends in online shopping. She is also an authority on technology developments that affect the retail industry, focusing on topics such as forecasting, merchandising, conversion optimization, and social computing.Learn more:https://www.forrester.com/bio/sucharita-kodali?id=BIO1129 Topics of discussionHow growth has changed the customer experience and the ability of companies to keep up with changing demand (02:20)How retailers have adapted their supply chains to more digital selling (08:41)Keeping up with the most innovative retailers as they respond to evolving demands (11:13)The importance of people, process, and technology (17:37)Balancing the ability to react to supply chain disruptions with the ability to prevent them (20:25)The role of technology in managing risk, safety, and controlling costs (23:39)The first step toward improving supply chain resiliency (28:09) Sponsor linkLearn how Microsoft Dynamics 365 Intelligent Order Management helps organizations simplify and automate omnichannel fulfillment using data, AI, and machine learning. Learn more:https://aka.ms/CandRIOM Contact usEmail: connectedandready@microsoft.com Follow us on social mediaTwitter: https://twitter.com/msftdynamics365LinkedIn: https://www.linkedin.com/showcase/microsoft-dynamicsYouTube: https://www.youtube.com/channel/UCJGCg4rB3QSs8y_1FquelBQ


21 Apr 2021

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Retail Rundown: All Eyes on Big Tech - with Sucharita Kodali and Mina Fader


In this episode, Forrester Research's Sucharita Kodali sits down with Mina Fader, Managing Director of the Baker Retailing Center at the University of Pennsylvania. They discuss recent allegations that Amazon favored big sellers on its India platform, as well as Standard Cognition’s recent round of funding and, finally, Facebook’s current news debacle in Australia.- - - - - -Hosted by Sucharita KodaliWritten and produced by Gabriella BockEdited by Trenton Waller


1 Mar 2021

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Omnichannel and Digital Transformations w/ Sucharita Kodali

Point of Sale

Sucharita Kodali, Retail Analyst at Forrester Research, is an expert on e-commerce, omnichannel retail, consumer behavior, and trends in the online shopping space. In this episode, we discuss the rapid online penetration growth, omnichannel strategies, how to minimize returns and much more.Join the FreightWaves Retail Community and sign up for Point of Sale: https://web.freightwaves.com/point-of-saleSubscribeApple PodcastsSpotify


3 Feb 2021

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A World Turned Upside Down with Forrester Research's Sucharita Kodali

Remarkable Retail

In our inaugural episode we explain what Season 1 is about and the structure of the podcast. We talk about why Steve wrote his book, the underlying concepts of ""Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption" and his "8 Essentials" framework. We unpack the idea that "shift happens", dissect the Black Swan event that is the global pandemic and delve into whether Steve would have changed anything in this book given it was completed just a few months before the COVID-19 crisis. Next Sucharita Kodali Vice President and Principal Analyst at Forrester Research joins us for a peek into what's now and what's next for retail. Finally, we talk about Steve's recent Forbes article about the Five Emerging Forces of Retail's New Normal.You can learn more about Steve on his website here .  His new best-selling book is available in hardcover, audiobook at ebook at Amazon or just about anywhere else books are sold. Steve shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can check out his speaker "sizzle" reel here.You can learn more about Michael here ( www.meleblanc.co) or here on LinkedIn ( https://www.linkedin.com/in/michaeleleblanc/ )If you liked what you heard you can subscribe on Apple, Spotify or your favourite podcast platform, please rate and review, and be sure and recommend to a friend or colleague in the retail, brand or CPG industry.    Have a safe week everyone!


29 Sep 2020

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Retail Rundown - Sept 14, 2020 - with Laura Heller and Sucharita Kodali


No time for news? We've got you covered. Welcome to the Retail Rundown, your go-to weekly podcast where RETHINK Retail teams up with industry experts to deliver the top trending news stories in retail.September 14, 2020: holiday shopping predictions, several off-price retailers continue physical expansion, Michaels unveils test and learn concept.Hosted by Julia Raymond Written and produced by Gabriella BockEdited by Trenton Waller


14 Sep 2020

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<span>PODCAST 13: </span>Sucharita Kodali

Brick & Mortar Reborn

As retail evolves and changes in general and in response to the current moment, it’s important for companies and brands to understand how best to connect with and educate their customers about what they can offer. To talk about the changing approaches in retail today, Sucharita Kodali, Retail Industry Analyst at Forrester joins the podcast today to talk about how retailers can draw customers into brick and mortar locations, how to capture demand signals in-store, and how to bridge the gap between digital and brick-and-mortar experiences.Topics Discussed in Today’s Episode: ✔ Sucharita’s history in retail✔ Why Sucharita was interested in joining an analyst group✔ What Sucharita has learned from different retail companies✔ Changes that are likely in the retail world post-pandemic✔ What retailers can do to draw people back into brick and mortar locations✔ How to connect with and educate customers more about the brand✔ Ways for retailers to capture demand signals in-store✔ How companies can bridge the gap between digital and brick and mortar experiences✔ What in-store experiences retailers should be mimicking in the coming months and years✔ What technologies are being adopted faster than expected and will help retailers in the coming years Resources: Sucharita KodaliQUOTES:“Short-term, there’s just going to be a lot less buying in categories that are not essential.”“A lot of it is, let the customer give feedback, let them provide the feedback on what they know.”“That’s one of the advantages of being behind digitally is that there’s no need to really reinvent the wheel.”


12 Aug 2020