Ted Rubin – The Emotional Connection: How networking drives sales
The Fuel Podcast
Ted Rubin – The Emotional Connection: How networking drives sales Ted is a leading Social Marketing Strategist with millions of social media followers in his network. How does he leverage his influencer power to further his business objectives? Entertaining, funny, engaging and compelling, Ted shares some of his secrets to help you supercharge your sales strategies. In March 2009 Ted started using and evangelizing the term ROR, Return on Relationship, a concept he believes is the cornerstone for building an engaged multi-million member database and community, many of whom are vocal advocates for the brand. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. In this show, we discuss: What makes a company VC-worthy Why influencer marketing out-performs advertising Why CMOs are getting it all wrong in the boardroom The 5 principles behind Return on Relationship How accurate is his horoscope? Getting and retaining a sales prospect’s attention How to Co-Own your content How to recycle and re-purpose content Get to know Ted! Ted Rubin’s web site HERE Buy Ted’s books HERE Ted’s LinkedIn profile HERE Ted’s top books recommendations HERE The post Ted Rubin – The Emotional Connection: How networking drives sales appeared first on Fuel Podcast.
64: Business community & return on relationships with Ted Rubin
Happier At Work
‘’A network gives you reach but a community gives you power. Networks connect and communities care.’’ – Ted Rubin.Ted Rubin is a leading Social Marketing Strategist, Speaker, Photofy CMO... Author, Connector, Provocateur. In 2009 he started using/evangelizing the term ROR, Return on Relationship, (#RonR). Many people know Ted for his enthusiastic, energetic, and undeniably personal connection to people. In this episode, Aoife and Ted discuss the impact of creating a business community, and how empowering employees can motivate, instill greater trust and improve longevity as well as performance results. Key points covered in the episode include; - Ted’s introduction to business, working on Seth Godin’s start-up and his shift from sales into marketing.- Empowered employees power your brand. - Identifying your core values and showing the human side to your business. - How negative feedback or criticism can bring opportunities. By giving your employees or customers a voice, you can act on their feedback. - Seeing employee creative content as a resource for reach. - How work and home life can be interlinked.- The benefits of creating a business community. - Developing a pre-approval process for content. - The attitude of putting people first, rather than profit. - A look into how the working world is shifting.- Ted’s personal views on hiring techniques. - The impact of the pandemic and the lessons we can carry forward. Ted was Chief Social Marketing Officer (a title he created in 2011) of Collective Bias, and a principal shareholder until the 2016 acquisition by Inmar. In the words of Collective Bias Co-Founder John Andrews... "Ted, you were the vision, heartbeat, and soul of Collective Bias, thank you for building a great company. From innovations like CB. Socially to the amazing relationships you built with the blogger community, clients, and employees, you drove the epic growth.’’Connect with Ted Rubin:http://www.TedRubin.com http://www.linkedin.com/in/TedRubin/ https://twitter.com/TedRubin Connect with Happier at Work host Aoife O’Brien: http://www.happieratwork.ie http://www.linkedin.com/in/aoifemobrien http://www.twitter.com/HappierAtWorkHQ http://www.instagram.com/happieratwork.ie http://www.facebook.com/groups/happieratworkpodcastResources – Ted Rubin Books : Return on Relationship How To Look People In The Eye Digitally The Age of Influence: Selling to the Digitally Connected CustomerAvailable now on https://tedrubin.com/books/
Dr. Heidi talks with Ted Rubin, leading Social Marketing Strategist, Speaker, Author, Provocateur, and CMO of Photofy. In March 2009 Ted started using and evangelizing the term ROR, Return on Relationship #RonR. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people... #NoLetUp! His book, Return on Relationship, was released January 2013, How To Look People in the Eye Digitally was released January 2105 and The Age of Influence… Selling to the Digitally Connected Customer was released in May 2017. Website: TedRubin.com ROR: Return on Relationship™, #RonR… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR.online: Photofy.com Facebook Page: Facebook.com/tedrubin Twitter ID: Twitter.com/tedrubin Instagram: Instagram.com/tedrubin This episode is also celebrates Dr. Heidi Forbes Öste's, #1 Bestselling book, Digital Self Mastery Across Generations, Print edition now available from all on-line booksellers, and for order in local book sellers internationally. Your order will help support the Evolving Digital Self podcast. If you like it, please feel free to share it with your friends (both the book and the podcast :-)
Ep 127: #NoThanks Rockstar to Rockstar Fireside Chat with Ted Rubin
The Culture Soup Podcast®️
Ready to get serious about your brand? Join me for the next installment of our #NoThanks Rockstar to Rockstar Fireside Chat series, a rebroadcast of the live multistream from Wednesday.Strategic communications is the one ingredient that leadership development is lacking, and there is no way to be a rockstar leader without the real goods on the topic from the people who know.Sis, you say you want to stop dimming your shine, right?It's why I turned to Ted Rubin when it was time to talk personal branding in my new book No Thanks: 7 Ways to Say I'll Just Include Myself. He is a marketing guru, and so many people turn to him for solid counsel on what he has coined "Return on Relationship."After all, if you want to lead, you need to understand that core concept and how to properly engage with your community, online and off. You can't lead if you don't know how to wield today's tools to communicate the problem you solve.You really should pick the book up before the holiday: nothanksbook.com. This is our last show of the year. We are taking a much needed break after a 2+ yearlong sprint. Until next year...
In the run up to the launch of the audiobook of my new book, No Thanks: 7 Ways to Say I'll Just Include Myself, I am featuring the voices of the expert and executive leader voices that are in the book. It's also a preview of the #NoThanks Rockstar 2 Rockstar Fireside Chat Series that is currently underway. This podcast informed the book as much as it expanded my reach. And if you check out the chapter that talks about betting on your own brand, this conversation with CMO of Photofy Ted Rubin will provide all the inside skinny you need to hold you down until Ted joins me for a live chat across social.
Franchise Marketing with Ted Rubin and John Andrews
Social Geek Radio
Ted Rubin and John Andrews of Photofy return to share ideas on how retail and franchise marketers can rise above the noise – and expense – of digital ads this election season and beyond.The key is empowering franchisees, employees, and communities to share their messages and become a part of the creative process. We’ll dive into brands like Domino’s and FedEx and get a great Ted Rubin Rant!!Connect with Ted and John at tedrubin.com, photofy.com, and john@Photofy.comPlus, we have a Franchise Economic Update from Tom Epstein and a Health & Safety Spotlight on JAN-PRO and Gary Bauer.Thanks to Social Joey, Franchise Payments Network, POLN8, and Northeast Color.
Today it’s part two with Ted Rubin!Ted joined Jack Monson for a conversation on LinkedIn with a live audience. In part 2, he dives deeper into loyalty, customer service as an opportunity (instead of an expense), and empowering franchisees and their employees to create content.Shout outs to AFC Urgent Care and Photofy!Thanks to Social Joey, MFV Expo, and OneUpWeb.
“A Brand is what a business or a person does. A Reputation is what people remember and share.”- Ted RubinToday it’s part one of a conversation Ted Rubin and I had with an audience live on LinkedIn!Ted shared many great ideas for franchises and small businesses about customer experiences, customer loyalty, and how consumers feel about your brand right now.Thanks to Social Joey, AnswerConnect, OneUpWeb, and Photofy!#comebackofalifetime
Gaining Return on Relationship Whilst Being Good to People (Ted Rubin with Jason Barnard)
With Jason Barnard...
Ted Rubin with Jason Barnard at Kalicube Tuesdays Ted Rubin talks to Jason Barnard about RoR (return on relationship).Ted is famous for his mottos, including 'Return on Relationship' and 'Be Good to People'. In this conversation, he puts these two together in the rough and tumble world of business, aiming to build an audience that truly engages and is truly relevant to your brand and products.He is also famous for straight talking, so this is a thoroughly interesting conversation that is a bit out of the ordinary. Kalicube Tuesdays: Gaining Return on Relationship Whilst Being Good to People. With Ted Rubin. What you’ll learn00:50 Introducing Ted Rubin01:25 Entity based content models01:45 Linking through Google's Knowledge Graph02:50 Why does Google not connect someone to a Knowledge graph?03:15 Brand SERP connections04:05 What is Photofy?05:24 The importance of empowering and encouraging employees06:00 When content sharing is okay even when credit isn’t given07:22 How ‘Return on Relationship’ and ‘Be good to People’ are associated to one another08:10 The value of (RoR) Return on Relationship 09:40 Building a reputation10:30 (RoR) Return on Relationship contrasting (RoI) Return on Investment 11:30 What does family bring to you?14:05 Why do we need to take back the word ‘friend’?14:40 The difference between becoming friends and simply being introduced16:00 How many different categories of friendships are there?16:58 Google Circles and why it failed18:05 Google tries to understand relationships between entities over time18:30 Engagement pushes content onto your Brand SERP19:10 Why engagement helps build a strong relationship20:45 How social media allows you to see how people are engaging with each other21:40 Learning how to communicate knowledgeably23:20 Where do people choose to interact and engage?24:45 The significance of being able to bring entities together25:00 Networking vs. Community building27:50 ‘Be Good to People’ goes beyond simply being niceSubscribe to the podcastSubscribe here >>This episode was recorded live on video July 29th 2020Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Lockdown Edition: Building Relationships During a Time of Crisis With Ted Rubin
Marketing Growth Podcast