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Amanda Tarpey

1 Podcast Episodes

Latest 26 Nov 2022 | Updated Daily

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Commercialising Media through Measurement - with Amanda Tarpey of Nielsen

The IAB Australia Podcast

Audience measurement starts with a person and specific behaviour or action, but there is a lot more to it behind the scenes. In the latest podcast we chat to international guest Amanda Tarpey, SVP Product Leadership at Nielsen, about Nielsen’s digital audience products. IAB CEO Gai Le Roy and Amanda cover cross-media measurement progress and comparable metrics, recommendations in market, open-source solutions and a lot more.

22mins

16 May 2019