Giuliano Giorgetti's guest appearances

Giuliano Giorgetti

Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media

Jesse Cole

David Higgins

Alan Smith

Andrew Ryan

David Murray

Gareth Southgate

Barry Hearn

Richard Glover

Ed Latimore

Tony Jeffries

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In late 2017, Inter Milan announced a major innovation in their content capabilities.The Serie A club hope Media House will be a revolution in the way they tell their story. I wanted to explore the concept a little further so I spoke to Inter’s Media Content Director Giuliano Giorgetti about how this famous old team is trying to change its culture for digital age.The topics are listed below. Please click here to contact me about consulting, writing or speaking. And of course feedback on this episode. Topics1.30: Giuliano Giorgetti's background and current responsibilities at Inter 2.40: Why moving from AC Milan to Inter was a "rock'n'roll" choice4.10: What is Inter's Media House and why is it so innovative?6.32: The importance of speed and quality v quantity. The issue of being an "internal agency"9.10: Giuliano's staff and his responsibilities10.52: Inter's plans for VR and AR14.02: The central role of Inter's app within CRM and data16.45: The level of access and how they use it 19.04: Why changing a culture is a "tiring opportunity"  23:30: The internationalisation of Internazionale 24.42: The specific plan in China26.04: Why Inter TV is the spearhead for moving into Asia27.07: Where should content be created? - In Milan or in-market  28.09: Selling the city of Milan29.15: Using history to attract future fans31.58: Is Italian football on the rise again?35.17: The short-term v long-term plan36.04: The importance of success on the pitch 37.01: The business of relationships Examples of content created by Inter's Media House WANT TO HEAR, SEE, READ MORE...📝 Check out my blog, here🎙 Listen to my other podcast: Football Indonesia here📰 Sign up to my digital sport newsletter, here 📱 @MrRichardClarke on social:Twitter, Instagram, Facebook, YouTube

In late 2017, Inter Milan announced a major innovation in their content capabilities.The Serie A club hope Media House will be a revolution in the way they tell their story. I wanted to explore the concept a little further so I spoke to Inter’s Media Content Director Giuliano Giorgetti about how this famous old team is trying to change its culture for digital age.The topics are listed below. Please click here to contact me about consulting, writing or speaking. And of course feedback on this episode. <h3>Topics</h3>1.30: Giuliano Giorgetti's background and current responsibilities at Inter 2.40: Why moving from AC Milan to Inter was a "rock'n'roll" choice4.10: What is Inter's Media House and why is it so innovative?6.32: The importance of speed and quality v quantity. The issue of being an "internal agency"9.10: Giuliano's staff and his responsibilities10.52: Inter's plans for VR and AR14.02: The central role of Inter's app within CRM and data16.45: The level of access and how they use it 19.04: Why changing a culture is a "tiring opportunity"  23:30: The internationalisation of Internazionale 24.42: The specific plan in China26.04: Why Inter TV is the spearhead for moving into Asia27.07: Where should content be created? - In Milan or in-market  28.09: Selling the city of Milan29.15: Using history to attract future fans31.58: Is Italian football on the rise again?35.17: The short-term v long-term plan36.04: The importance of success on the pitch 37.01: The business of relationships <h3>Examples of content created by Inter's Media House</h3> <h3>WANT TO HEAR, SEE, READ MORE...</h3>📝 Check out my blog, <a href="http://www.mrrichardclarke.com/" rel="nofollow" target="_blank">here</a>🎙 Listen to my other podcast: Football Indonesia <a href="http://bit.ly/MrRCFId" rel="nofollow" target="_blank">here</a>📰 Sign up to my digital sport newsletter, <a href="http://www.mrrichardclarke.com/newsletter/" rel="nofollow" target="_blank">here</a> 📱 @MrRichardClarke on social:<a href="https://twitter.com/MrRichardClarke" rel="nofollow" target="_blank">Twitter</a>, <a href="https://www.instagram.com/mrrichardclarke/" rel="nofollow" target="_blank">Instagram</a>, <a href="https://www.facebook.com/MrRichardClarke/" rel="nofollow" target="_blank">Facebook</a>, <a href="http://bit.ly/MrRCYT" rel="nofollow" target="_blank">YouTube</a>

Giuliano Giorgetti: Re-inventing Inter Milan