The Founder's Guide to B2B Content Marketing w/ Melanie Deziel
In this episode, I sit down with Melanie Deziel, Director of Content at Foundation Marketing and Author of "The Content Fuel Framework.”We talk about: Why a Founder/CEO should invest in content marketing from the get-goWhat an MVP content marketing strategy looks like How to run an effective workshop to generate new content ideasAnd how Founders can set-up a content marketing programme that scalesMelanie also answers from questions from Twitter, including my favourite - what do you say to B2B companies wanting their content to be totally professional?This is real advice for the everyday B2B marketer who wants to be better.You can follow Melanie on Twitter here: @mdezielAnd her book - which is excellent - can be found here.Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
810. Right Story, Right Channel, Right Team w/ Melanie Deziel
The FlipMyFunnel Podcast
Put your audience first — the motto of every journalism school.Put your product first — the motto of every marketing department.When a hard-nosed journalist transitioned into a savvy content marketer, she merged those two ideas. And with that, she made magic happen.In this episode, Melanie Deziel, former NYT journalist, chief content officer at StoryFuel, and author of The Content Fuel Framework, joins me to discuss how to tell the right story on the right channel with the right team.
How to Generate Hundreds of Content Ideas to Support Your Business with Melanie Deziel
Entrepreneurs on Fire
Melanie Deziel is a keynote speaker, award-winning branded content creator, the Chief Content Officer of StoryFuel and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. Top 3 Value Bombs: 1. In business, your content is an excellent way to showcase your expertise and keeps your customers engaged. 2. Focus on curating other people's resources or expertise to your content is an excellent way to start. 3. You are creative! You have it within you to create excellent content - you just need to know when to activate it. Share a photo of yourself with the book and tag Melanie on social media. You will get a chance to WIN random fun prizes- The Content Fuel Framework: How to Generate Unlimited Story Ideas Sponsors: ZipRecruiter: Let ZipRecruiter take hiring off your plate so you can focus on growing your business. Try ZipRecruiter for free at ZipRecruiter.com/fire! FightCamp: FightCamp brings the boxing gym right to your home! Visit JoinFightCamp.com/fire to get free shipping on your new gym today!
Bestselling Author Melanie Deziel Reveals Right & Wrong Content Marketing Creation Methods and The Simple Framework You Can Use To Come Up with Hundreds Of New Content Marketing Ideas You Can Use To Get Clients Now and Increase Profits In 2021!
Get Clients Now
To access the webpage for this episode on KenNewhouse.com along with the (100%) FREE Bonuses and (PDF) transcript of the interview (No Email Required!) --- CLICK HERE
Turn Stories Into Conversions - Feat. Melanie Deziel - S6E2 - Voices of CX
Voices of CX
Mary Drumond sits down with Worthix’s Head of Content, Steve Berry to talk about practical applications of concepts that Melanie Deziel discussed in her season 4 episode. In this “off the cuff” episode, key topics touched on are keeping the human element at the forefront of content, providing value to your customers, and generating ROI from content efforts. To listen to the original podcast with Melanie, follow this link 🎧 https://bit.ly/3lwsC2p 🎧About Melanie Deziel:Melanie Deziel, the founder of StoryFuel, is an international keynote speaker and a lifelong storyteller, recognized as one of the world’s leading experts in native advertising and branded content.As a speaker, she’s taught marketers around the globe to think like journalists and tell better brand stories. She is a member of the National Speakers Association, and has graced the stages of industry-leading events like Content Marketing World, Native Ad Days, Social Media Marketing World, SXSW, and more.She developed the Content Marketing course for Fairleigh Dickinson University’s MS in Digital Marketing program, and has taught as an adjunct professor for FDU and Syracuse University.Follow Melanie Deziel👉LinkedIn: https://linkedin.com/in/melaniedeziel/👉Twitter: https://twitter.com/mdeziel-- Mary DrumondMary Drumond is Chief Marketing Officer at survey tech startup Worthix, and host of the Voices of Customer Experience Podcast. Originally a passion project, the podcast runs weekly and features some of the most influential CX thought-leaders, practitioners and academia on challenges, development and the evolution of CX. Follow Mary Drumond👉 Linkedin: https://bit.ly/marydrumond-linkedin👉Twitter: https://bit.ly/marydrumond-twitter--Follow Worthix👉 LinkedIn: https://bit.ly/worthix-linkedin👉Twitter: https://bit.ly/worthix-twitter👉 Instagram: https://bit.ly/worthix-instagram👉 Facebook: https://bit.ly/worthix-facebook 👉 Blog: https://bit.ly/worthixblog👉 Voices of CX Podcast – SoundCloud: https://bit.ly/worthix-soundcloud👉 Voices of CX Podcast – Spotify: https://bit.ly/worthix-spotify👉 Voices of CX Podcast – Apple: https://bit.ly/worthix-apple👉 Medium: https://bit.ly/worthix-medium--Voices of CX PodcastTune in to the Voices of CX Podcast to hear conversations with top leaders in CX, marketing, data analytics and beyond.👉 https://bit.ly/34ROspX--📧 Subscribe to the Worthix Newsletter 📧👉 https://bit.ly/newsletter-cx--About WorthixWorthix was born in the Experience Era where customers are the backbone, and customer-centricity is the soul of every company. Innovation is at our core, and we believe in welding technology to bring companies and customers together. Our purpose is to use cutting edge mathematical models and Artificial Intelligence to extract actionable, relevant, and easy-to-understand insight straight from your customers’ minds. 👉 https://bit.ly/worthix
How to Generate Unlimited Content Ideas (Melanie Deziel with Jason Barnard)
With Jason Barnard...
Melanie Deziel with Jason Barnard at Kalicube TuesdaysMelanie Deziel talks with Jason Barnard about content creation.In this episode, Melanie shares a really neat way to ensure you always have ideas for your content strategy. In a nutshell - for each idea there are 10 types of content, and 10 formats... that's 100 opportunities already. Then with repurposing and what Melanie refers to as multiplying, the number of possibilities becomes astronomically large.So, settle down comfortably and listen to Melanie give you the keys to finding all the content ideas you could ever need :)Subscribe to the podcastSubscribe here >>This episode was recorded live on video November 4th 2020Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
141. Melanie Deziel on the Perfect Content Marketing Framework | StoryFuel
Marathon Selling with Joe Lemon
Guest: Melanie - StoryFuel Download free 10 Steps to launching an interview-based podcast at www.SalesCulture.work or email me directly at email@example.com Let's Connect Connect Linkedin: https://www.linkedin.com/in/joealexlemon/ Connect LinkedIn Sales Culture Page: https://www.linkedin.com/company/sales-culture Looking to keep employees engaged? Launch an internal PODCASTING for Free, in just 30 minutes per week! Email us to learn more at firstname.lastname@example.org or visit us at www.SalesCulture.work --- Send in a voice message: https://anchor.fm/sales/message