Dr Marie Taillard's guest appearances

Dr Marie Taillard

Leadership, Brand Strategy & Transformation - Minter Dialogue

The Irish Tech News Podcast

Robert Hernandez

Mark Schaefer

John Jeffcock

Naeema Pasha

Roger L Martin

Andrew Grill

Oisin Lunny

Ian MacRae

Michele Nevarez

Ann Handley

Michael Mann

Seth Godin

Tom Schwab

Mike Weeks

Calum Chace

OwlTail

Minter Dial catches up with Dr Marie Taillard, who is a French-American senior marketing academic and business leader, faculty member at ESCP Business School and co-author with Béatrice Collin of the brand new Digital Makeover: How L′Oréal Put People First to Build a Beauty Tech Powerhouse, Wiley Press. In this conversation, we discuss her book and the digital transformation process that L'Oreal has undertaken over the last decade. Is it top down or bottom up? How will the changes and accelerated transformation imposed by the pandemic stick? The role of the Chief Digital Officer and how to make it work in a large organisation. We also look at the changes to marketing, the importance of social media and the collaborative mindset. I'm Minter Dial and I serve my clients by elevating the energy and connecting people and ideas. I relish being an engaging professional speaker on leadership, transformation and branding with a specialization in digital transformation since 2009. I'm known for being someone who walks the talk and delivers on or above expectations. I'm the author of three award-winning books, including my last book Heartificial Empathy, Putting Heart into Business and Artificial Intelligence that won the Book Excellence Award 2019 and was shortlisted for the Business Book Awards 2019. My newest book on leadership just launched, You Lead, How Being Yourself Makes You A Better Leader. It is published by Kogan Page and is available at all fine e-tailers as an audiobook, ebook and paperback.  I'm also the producer of the award-winning book and film The Last Ring Home and co-author of Futureproof that won the Business Book Award 2018.

Minter Dial catches up with Dr Marie Taillard, who is a French-American senior marketing academic and business leader, faculty member at ESCP Business School and co-author with Béatrice Collin of the brand new Digital Makeover: How L′Oréal Put People First to Build a Beauty Tech Powerhouse, Wiley Press. In this conversation, we discuss her book and the digital transformation process that L'Oreal has undertaken over the last decade. Is it top down or bottom up? How will the changes and accelerated transformation imposed by the pandemic stick? The role of the Chief Digital Officer and how to make it work in a large organisation. We also look at the changes to marketing, the importance of social media and the collaborative mindset. I'm Minter Dial and I serve my clients by elevating the energy and connecting people and ideas. I relish being an engaging professional speaker on leadership, transformation and branding with a specialization in digital transformation since 2009. I'm known for being someone who walks the talk and delivers on or above expectations. I'm the author of three award-winning books, including my last book <a href="https://www.minterdial.com/heartificial-empathy" rel="nofollow" target="_blank">Heartificial Empathy, Putting Heart into Business and Artificial Intelligence</a> that won the Book Excellence Award 2019 and was shortlisted for the Business Book Awards 2019. My newest book on leadership just launched, <a href="https://www.minterdial.com/books/you-lead/" rel="nofollow" target="_blank">You Lead, How Being Yourself Makes You A Better Leader</a>. It is published by Kogan Page and is available at all fine e-tailers as an audiobook, ebook and paperback. I'm also the producer of the award-winning book and film <a href="http://www.thelastringhome.com/" rel="noopener nofollow" target="_blank">The Last Ring Home</a> and co-author of <a href="http://minterdial.com/books/futureproof/" rel="noopener nofollow" target="_blank">Futureproof</a> that won the Business Book Award 2018.

How to succeed in corporate Digital Makeovers, insights with Dr Marie Taillard 

Minter Dialogue Episode #425Dr Marie Taillard is a French-American senior marketing academic and business leader, faculty member at ESCP Business School and co-author with Béatrice Collin of the brand new Digital Makeover: How L′Oréal Put People First to Build a Beauty Tech Powerhouse, Wiley Press. In this conversation, we discuss her book and the digital transformation process that L'Oreal has undertaken over the last decade. Is it top down or bottom up? How will the changes and accelerated transformation imposed by the pandemic stick? The role of the Chief Digital Officer and how to make it work in a large organisation. We also look at the changes to marketing, the importance of social media and the collaborative mindset.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #425 Dr Marie Taillard is a French-American senior marketing academic and business leader, faculty member at ESCP Business School and co-author with Béatrice Collin of the brand new Digital Makeover: How L′Oréal Put People First to Build a Beauty Tech Powerhouse, Wiley Press. In this conversation, we discuss her book and the digital transformation process that L'Oreal has undertaken over the last decade. Is it top down or bottom up? How will the changes and accelerated transformation imposed by the pandemic stick? The role of the Chief Digital Officer and how to make it work in a large organisation. We also look at the changes to marketing, the importance of social media and the collaborative mindset. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on <a href="http://minterdial.com/" rel="nofollow" target="_blank">minterdial.com</a>. If you liked the podcast, please take a moment to go over to <a href="https://itunes.apple.com/us/podcast/digital-marketing-branding/id406487648?mt=2" rel="nofollow" target="_blank">iTunes</a> or your favourite podcast channel, to rate/review the show. Otherwise, you can find me <a href="http://twitter.com/mdial" rel="nofollow" target="_blank">@mdial</a> on Twitter.<a href="https://www.patreon.com/minterdial" rel="nofollow" target="_blank">Support the show</a> (<a href="https://www.patreon.com/minterdial" rel="nofollow" target="_blank">https://www.patreon.com/minterdial</a>)

Digital Makeover and Transformation at L'Oréal with Dr Marie Taillard (MDE425)