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Joe Cobbs

3 Podcast Episodes

Latest 19 Jun 2021 | Updated Daily

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#250 - Joe Cobbs, Co-Founder of Know Rivalry, Professor at Northern Kentucky University

For the Love of Sports with Michael Rasile

Joe Cobbs joins Michael Rasile on For the Love of Sports to discuss his project, Know Rivalry. Joe has dedicated much of his life to studying rivalry and why fans of opposing teams hate each other just for liking another team. There is a lot of interesting information on how a rivalry gets started, which ones are the most heated, and how to even define what one is! Add your input! https://knowrivalry.com/ https://twitter.com/KnowRivalry

1hr 10mins

28 Apr 2021

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Dr. Joe Cobbs: Sports Rivalries Explained - The Science Behind the Fiercest Rivalries in Sports

The Secrets to Winning with Dr. Bhrett McCabe

Sport is full of legendary rivalries: Yankees and Red Sox, Duke and North Carolina Basketball, Lakers and Celtics, Alabama and Auburn, and so many others. But what, exactly, elevates a competition to the level of rivalry? Is it a defining moment, such as the Christian Laettner buzzer beater that propelled Duke to shatter a thousand dreams across Kentucky during an NCAA Tournament game? Is it simple geography, such as Green Bay’s proximity to Chicago? Is it a storied past colliding in the present, as with the Yankees and Red Sox? Or two cities, states or organizations which are so similar that they, much like siblings, can’t help but clash (say, Ohio State vs. Michigan)? How about all of the above? Our guest this week on The Secrets to Winning is the Founder of the Know Rivalry Project Dr. Joe Cobbs, an associate professor of sports business at Northern Kentucky University and former sports marketing executive who dreamed up the “Battle of the Bricks” brand to promote the football rivalry between Miami (OH) and Ohio University. Cobbs developed and leads class on rivalry in international sport at NKU, the first course of its kind in the nation.


6 Mar 2020

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087: International Sports, Rivalry, and Culture with Joe Cobbs

Cultural Differences & Cultural Diversity in International Business

Joe Cobbs is Associate Professor of Sports Business at Northern Kentucky University, and co-founder of KnowRivalry.com.Research, teaching, and industry engagement in the Department of Marketing, Sports Business, and Construction Management.Specialties include team rivalry, international sponsorship, and the business of Formula One racing.


16 Oct 2017