Changing the Way Women Shop for Their Weddings, with Grace Lee, Founder of Birdy Grey
“Why weren’t you around when I was getting married?” is what most women say to Grace Lee, Founder of Birdy Grey, a direct-to-consumer bridal retail shop where all gowns sell for under $99. Grace got her start writing, reporting and managing social media content in the fashion and beauty industries when she saw a whitespace for women who wanted to save time and money while shopping for wedding apparel. In its first year alone, Birdy Grey sold 20,000 gowns, and four years later is still growing exponentially while on a mission to change the way women shop for their weddings. Join today’s conversion to discover: How $10-$35 a day IG ads yielded 20,000 dress sales in the first year The importance of user generated content How Grace navigates the rapidly changing buying habits of Generation Z Her attitude toward retail shopping versus ecommerce Surveying your customers and letting their feedback shape your product development choices The power of word of mouth Quotes • “I just knew that we had great product market fit. And if I was feeling this way, millions of other women must be feeling the same way with their bridesmaids dresses. And to be honest, we were right.” (8:02-8:13 | Grace) • “The great thing about your investors is that they're rooting for you. They already have skin in the game, so they want you to succeed. And oftentimes, they will lead you in the right direction.” (17:10-17:18- Grace) • “Customer service is the backbone to your business. It guarantees you word of mouth marketing, your customer experience is everything.” (36:35-36:43 | Lindsay) • “Synergies with other companies in your life stage is a huge opportunity. When you're looking to gain the attention of the same customers, other companies who aren't competitive can really grow your brand.” (37:12-37:22 | Lindsay) Connect with Grace Lee: Instagram | http://www.instagram.com/birdygrey Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts! You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation. Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business. Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk Use code FoundHer for 50% off your first month with both HiveCast and Fireside Podcast production and show notes provided by HiveCast.fm
Revolutionizing The Bridesmaid Dress Shopping Experience with Birdy Grey Founder and CEO Grace Lee
Glam & Grow - Beauty Business Podcast
Having been a bridesmaid six times herself, Grace Lee saw an opportunity for aspirational bridesmaid dresses at affordable prices, and so she created Birdy Grey. Birdy Grey is a direct-to-consumer bridal brand on a mission to change the way women shop for their big day.In today’s episode, Grace gives insight into the idea behind the brand and her goal to take the pain points out of the bridesmaid dress shopping experience.Grace also shares:What has been the brand’s greatest prospecting toolThe timeline from launch to category expansionNavigating the challenges and opportunities brought on by the pandemicYou’ll also hear about Birdy Grey’s partnership with the Princess Project, Operation Prom, and other charities as well as what’s next for the brand.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co
Psychographics in mental healthcare | Grace Lee & Leon Young
This episode checks in with the research program from the university of Sydney’s Brain and Mind Centre, right care first time where you live.Grace Lee, whom we interviewed last season about this research program, is a PhD candidate with the university of Sydney, and the evaluation manager for this research program.Leon Young is the founding CEO of Cogniss—a for profit tech company that creates human solutions for human problems. For Leon Cogniss is the culmination of a creative digital career that spans education, advertising and marketing, behaviour change and games.Welcome back to part two of my chat with Sydney University’s Brain and Mind centre evaluation research manager, Grace Lee, and founding CEO of Cogniss, Leon Young.EDITING | PodlikeMUSIC | Sampson--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/theinformed/support
Grace Lee is here to talk about the movie that does Hellraiser in Space better than Hellraiser in space, Event Horizon! This Paul W.S. Anderson classic features an anti-eyeball agenda, poking a pen through paper to explain space travel, fun phrases like "gravity drive core" and much more! Don't miss out! PLUS: Check out the BLHHiP Patreon to get all kinds of bonus episodes!
On this episode of That's The Tea with Alessandra G, a new segment gets introduced: UNFILTERED. Grace Lee from A Good First Date joins Alessandra to chat about this segment's first topic of conversation: online dating. Grace is a dating coach ready to help YOU find love. Listen as she chats about how to properly use dating apps, the common misconceptions of online dating and so much more. Follow Grace: Instagram 'A Good First Date' website All links To keep up with Alessandra, CLICK HERE!
Self Evident Presents: “American Revolutionary: The Evolution of Grace Lee Boggs ”(by Making Contact)
Self Evident: Asian America's Stories
This week, we’re playing an episode from Making Contact. Making Contact produces media that analyses critical issues and showcases grassroots solutions in order to inform and inspire audiences to action. The episode, based on a documentary by filmmaker Grace Lee, is called “American Revolutionary: The Evolution of Grace Lee Boggs,” and it’s about the life and legacy of the famed civil rights activist. Making Contact takes a close look at Boggs’s lifetime of vital thinking and action; from labor to civil rights, to Black Power, feminism, the Asian American and environmental justice movements and beyond. Revolution, Boggs says, is about something deeper within the human experience — the ability to transform oneself to transform the world. Check out Making Contact at radioproject.org. or wherever you listen to podcasts!
Grace Lee Boggs: Sister Revolutionary (Updated Encore)
On today's program we honor the life and legacy of civil rights activist Grace Lee Boggs through the lens of the documentary film, American Revolutionary: The Evolution of Grace Lee Boggs. Produced and directed by Grace Lee.
Join Lisa Daniel on Word for Word. Lisa’s guest this week is Grace Lee. Grace was born in the UK and emigrated to Australia in 1990. With a career that has spanned academia... LEARN MORE The post Grace Lee appeared first on Word for Word.
Beauty, Motherhood and Korean Identity with Grace Lee
Grace Lee (@graceleebeauty) knows a thing or two about micro-aggressions working in the beauty industry. As Maybelline New York's lead Canadian artist, she’s seen it all in an industry with questionable casting and beauty standards. from being told models should look “more Asian” to a lack of diverse models and facing imposter syndrome, Grace tells us why after many years she needs to use her platform to speak out against inequities. A mother of two, raising kids who also have faced their fair share of racism at a young age, she also talks about preserving culture and how she teaches her kids to be proud of their Korean-Chinese background. *No shoes in the house but slippers are a must. This is how we stay cozy — in #UggPride “fluff for all” on our feet. We want to thank Ugg for the comfort and for donating $1,500 to #api and equitable organizations that support our communities. Head to @ugg to learn more.--- Send in a voice message: https://anchor.fm/immadein/message