Savages, I have Peter King here, an incredibly passionate human being, joining me on this week’s episode about profiting from conversions! While working for his father, he resurrected a failed product with great potential, with search engine optimization. This small tweak successfully increased sales from online to traditional channels that led to selling their company at its peak. But that’s not the core message of this week’s episode, Peter found out what he loved to do from that experience, and now his goal is to help others do the same! 

Don't get too caught up in Peter’s backstory. He has some great advice to share from it, but this episode takes a turn that reaches deep into entrepreneurial longevity. Go on to listen to some of these savage takeaways.

• Make sure your marketing message connects to your audience’s awareness of your product.
• Copy is currency! Just make small tweaks to an optimized message for better results.
• Connect to your why so you are fulfilled in what you are doing from day to day.

How Changing A Single Word In A Headline Increased Conversions By 37% with Peter King

Value Bombs

1. “You don't have to come up with the next nuclear fusion reactor to be successful. All you have to do is focus on solving a problem.” Jeff

2. ​“The really important message here is what are you doing? How is what you're doing every day making the world a better place?” Peter

3. “You got to really listen to your audience. How do you overlay your marketing message to be in 100% alignment with your audience’s awareness of your product.” Peter

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Show Notes 

How Changing A Single Word In A Headline Increased Conversions By 37% with Peter King 

[3:18] Peter’s backstory

[9:26] How crucial it is to align your marketing message with your audience’s awareness.

[13:32] What a turn around looks like when you actively listen to your audiences.

[16:35] How to pivot after a big win brings your clarity.

[20:52] Reflecting on your business and life to see where you went wrong to manifest impact and find your why. 

[26:12] How to stop robbing your audience of your gift and finding your business’ fulfillment element.

[30:34] The satisfaction and gratitude you’ll receive when your business show it cares from the top down.

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Resources mentioned:

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Simon Sinek's Ted talk

EPISODE 24 - The FRIDAY ROUNDTABLE with PETER KING and BOB RYAN. On today's show, NFL is back. Who are the picks to win the Super Bowl? Can Tom Brady lead the Bucs to a Championship and how will the Patriots look this season? Can the Chiefs repeat, history says no? Also, who is the dark horse this season? Also, the MLB playoff format, should the playoffs be expanded and the season shortened? And thoughts on the Raptors-Celtics game 7. 

Rich breaks down the Raiders and Jets season outlooks (11:38). NBC Sports’ NFL Insider Peter King dials in to preview the 2020 NFL season, including long looks at Tom Brady and the Bucs, why the Patriots will make the playoffs and why the Lions and Raiders will, his Super Bowl prediction, and much more (22:29).   

Thank you to today's sponsors:

BetOnline = Visit betonline.ag and use promo code "podcastone" to receive a 50% off welcome bonus.

Geico = Visit Geico.com. In just 15 minutes you could save 15% or more on car insurance.

NFL Gamepass = Where football never stops. Visit NFL.com/Gamepass to start your free trial today.  

On today's show, Rich talks the latest in the #NFL with NBC Sports' Peter King. Plus, we'll take your phone calls and more!

Thank you to today's sponsors:

Bet Online = Visit betonline.ag and use promo code "podcastone" to receive a 50% off welcome bonus.

Geico = Visit Geico.com. In just 15 minutes you could save 15% or more on car insurance.  

For more information on OSINT training go to janes.com/OSINTtraining

In episode 9, Janes Intelligence Unit consultant Mark Wilson is joined by Peter King, an extremist media consultant and co-founder of IbexMind, which helps organisations build resilience to the affects of exposure to distressing content.

They discuss a range of practical techniques that OSINT practitioners can apply – both on an individual basis and in teams - to keep mentally healthy while conducting investigations, and also talk about the impact of social media research on mental health.

On today's show, Rich checks in with NBC Sports' Peter King on his interview with Dr Anthony Fauci. Then Rich talks everything episodes 7 & 8 of #TheLastDance with former Pacers guard Mark Jackson, plus we'll take your phone calls and more!

Thank you to today's sponsor:

Geico = Visit Geico.com. In just 15 minutes you could save 15% or more on car insurance.  

On today's show, 3x Pro Bowler, 17 year NFL veteran at QB, current ESPN analyst and friend of the program, Matt Hasselbeck, joins the show. Pat and Matt discuss Andy Dalton signing with the Cowboys and what he thinks this means for Dak Prescott, and if he thinks he had suitors elsewhere. They also discuss Alex Smith's Project 11 and how remarkable of a story it is, and Matt gives his take on the Aaron Rodgers situation and relays a similar experience he had with Pete Carroll his last season in Seattle (1:47-21:30). Next is another installment of McAfee & Hawk Sports Talk where Pat and AJ discuss everything with the Andy Dalton situation, a potential massive guest they are booking for the show, they take another look back at the Packers draft as Mad Mel Kiper makes an appearance, discuss episodes five and six of The Last Dance, and cover everything else that is going on around the world of sports and in the NFL (24:42-1:32:25). Lastly, 3x National Sportswriter of the Year, publisher of Football Morning in America, and NBC Sports contributor, Peter King joins the show via FaceTime. Pat and Peter chat about who some of Andy Dalton's other options may have been, why he thinks the Cowboys may have signed him as a precaution in case Dak Prescott gets Covid19, the NFL planning to release their schedule this week with no international games and the regular season starting on time (with the assumption that it is subject to change), why this is such a weird market for Cam Newton, and if he has any memories from covering Michael Jordan (1:32:27-1:49:21). Don't forget to send in the hashtag #ThisIsWhereImAtPat with a picture of where you're listening to the show for the chance to win some free merch. Happy Cinco de Mayo, be safe out there. Come and laugh with us, cheers.