OwlTail

Cover image of Bill Cates

Bill Cates Podcasts

Read more

40 of The Best Podcast Episodes for Bill Cates. A collection of podcasts episodes with or about Bill Cates, often where they are interviewed.

Read more

40 of The Best Podcast Episodes for Bill Cates. A collection of podcasts episodes with or about Bill Cates, often where they are interviewed.

Updated daily with the latest episodes

Best weekly hand curated episodes for learning

Episode artwork

Radical Relevance with Bill Cates

Play
Read more

Bill Cates, a.k.a. "The Referral Coach," discusses how to not only get more referrals, but get more of the right referrals. Key takeaways include defining your target client, crafting a compelling message, and how to properly ask for referrals. Key Links and Resources Learn more about Kuttin Consulting Group: https://www.kuttinconsultinggroup.com Submit yourself as a guest

The post Radical Relevance with Bill Cates appeared first on Kuttin Consulting Group.

Oct 21 2020 · 49mins
Episode artwork

Bill Cates - Secrets to Win More Ideal Clients Revealed: 5 Minute Success - The Podcast

Play
Read more

Bill Cates has been an entrepreneur for almost 40 years. He has started, built, and sold two successful book publishing companies. 

After the sale of his second publishing company, Bill devoted the last 25 years to the art and science of relationship marketing.  He has three books on the topic of referrals: Get More Referrals Now, Don’t Keep Me a Secret, and Beyond Referrals.

As the founder of The Cates Academy for Relationship Marketing – Bill has become widely recognized as an international expert in his ability to help businesses create exponential growth through purposeful word of mouth, strategic networking, referrals, and personal introductions.

Bill has now turned his attention to helping businesses and professionals develop and communicate more relevant and compelling value propositions to win more ideal clients or customers.  His newest book is Radical Relevance – Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients.

In this episode, Karen and Bill discuss:

  • Success Story of Bill
  • Commit to Get Leads
    • Use introductions to multiple your best clients. 
  • Consult to Sell
    • Know both the demographics and the psychographics of your ideal client.  When you have a knowingness of their world, you can express that knowingness and empathy to better connect. 
  • Connect to Build and Grow
    • It’s all about leverage - creating something and utilizing it in different ways and platforms to get the most out of that creation. 
  • Success Thinking, Activities and Vision
    • What you put your attention on grows stronger in your life. 
  • Sweet Spot of Success

"The narrower your market, the better you get at it."- Bill Cates

*5 Minute Success - Listener Giveaway*

Go to ExponentialGrowthGuide.com to receive your FREE 8 Simple Steps to Reach Exponential Growth By Multiplying Your Best Clients!

Connect with Bill Cates:

Twitter: twitter.com/Bill_Cates

Facebook: facebook.com/ReferralCoach

Website: ReferralCoach.com

Email: BillCates@ReferralCoach.com

Book: Beyond Referrals, Get More Referrals Now!, Don’t Keep Me a Secret, and More! - referralcoach.com/store/#store-books

YouTube: youtube.com/c/BillCatesReferralCoach

LinkedIn: linkedin.com/in/billcates/

About the Podcast

Join host Karen Briscoe each week to learn how you can achieve success at a higher level by investing just 5 minutes a day! Tune in to hear powerful, inspirational success stories and expert insights from entrepreneurs, business owners, industry leaders, and real estate agents that will transform your business and life. Karen shares a-ha moments that have shaped her career and discusses key concepts from her book Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed.

Here’s to your success in business and in life!

Connect with Karen Briscoe:

Twitter: @5MinuteSuccess

Facebook: 5MinuteSuccess

Website: 5MinuteSuccess.com

Email: Karen@5MinuteSuccess.com

5 Minute Success Links

Learn more about Karen’s book, Real Estate Success in 5 Minutes a Day

Karen also recommends Moira Lethbridge's book "Savvy Woman in 5 Minutes a Day"

Subscribe to 5 Minute Success Podcast

Spread the love and share the secrets of 5 Minute Success with your friends and colleagues!  

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Oct 06 2020 · 28mins

Similar People

Bob Burg

Mark Sanborn

Jeffrey Hayzlett

Neen James

Jim Cathcart

John Jantsch

Joe Calloway

Jay Baer

David Newman

Scott McKain

Jeb Blount

Jeffrey Shaw

Jason Treu

Michael Gale

Mark Hunter

Episode artwork

E 40: Bill Cates - Referral Coach

Play
Read more

This week on The Massimo Show Rod sat down with an internationally recognized client-acquisition expert, author, and speaker - Bill Cates. 

Bill has delivered his business-growth message to over 300,000 professionals, small business owners, and salespeople across 5 continents; helping them increase revenue without increasing their marketing budget.

Bill is the author of four popular books:  Get More Referrals Now, Don’t Keep Me a Secret, Beyond Referrals, and Radical Relevance.

Bill Cates’ client-acquisition system has been featured in such publications as Success Magazine, Entrepreneur Magazine, Selling Power, the Huffington Post, and The Wall Street Journal.  His own business’s success has been featured in Money Magazine.

Bill was born and Raised in Silver Springs, Maryland just outside of Washington, DC. While attending the University of Maryland he was a drummer in a rock n roll band who turned professional after college, even touring the country after he finished graduate school. While they were fairly successful Bill knew enough to realize he didn't want to play at Holiday Inns for the rest of his life.  After working for American Airlines in customer service he got the itch to own his own business.  

A woman was selling her cookbook at a "pick your own strawberry" farms.  She stole all his ideas and he was not compensated for it.  He thought “I could do better than this” so he identified 1500 pick your own strawberry farms around the county and got an offer to write a cookbook and sell it to the farmers.  The first year he sold 15000 copies of the book.  He moved on to an apple and honey cookbook.  It was a niche for the farmers.  Bill was selling around 80000 copies of his cookbooks a year.  He started selling in kitchen stores, gourmet shops, and grocery stores.  He then moved on to writing specialty cookbooks for equipment manufacturers.  He wrote for Weber grills, a smoker company, a cookie cookbook for American Greeting Cards.  He created this niche of smaller cookbooks.  He built the business until it was saleable and publishing his cookbooks was going great. 

They say liberal arts majors make good entrepreneurs because they learn how to learn and teach.   Bil sold several businesses and was looking for the next thing to do.  A friend of his said “you should be a professional speaker” so he started hanging out at the National Speaker Association.  

After trying his hand at running a book publishing company he discovered his passion for speaking and teaching other entrepreneurs. 

It didn’t matter if Bill was getting gigs for his band, soothing ruffled feathers of airline clients, or connecting with farmers over a great recipe - he was learning to make real connections. This led to Bill’s niche - referral marketing.  Bill believes in the power of multiplying your best clients.  

“It doesn’t cost money to do that,” Bill notes.  “What I learned is not only about referrals but about introductions.  Make sure you are getting introduced to the people who will give you referrals.  Referrals and introductions work because of borrowed trust.  Make sure to have a Value Check-in.  This is when you check-in in along the way so your client knows the value we are bringing.  To see that we are exceeding their expectation because most businesses don’t check in enough.   When you check-in and ask how do you think we are doing? When you bring that openness to checking in on a regular basis, that is the beginning step for asking for an introduction.  It solidifies the connection.” 

Rod and Bill go on to discuss the delegation of 5 things that will free you up to do the things that need to be done: 

  1. The sales division is handled by a referral network and reputation.
  2. Marketing by speaking in key conferences, newsletters, blogs. Reputation building and maintenance.  Run by his team.
  3. Personnel- marketing run by his team. 
  4. Operations use CRM.  
  5. Finance has an accounting team and book-keeping service 

Bill and Rod end with some helpful information on how to multiply your best clients in five steps and more about Bill’s books Beyond Referrals and Radical Relevance

Sep 15 2020 · 34mins
Episode artwork

067: How To Be Relevant To Your Ideal Customer with Bill Cates

Play
Read more

If you struggle with knowing how to go about speaking directly to your ideal client and crafting your message in a way that is actually relevant to the person you want to work with, keep on listening! Today’s guest is the incredible Bill Cates! He chatted with us all about the principles in his book Radical Relevance. 

Bill Cates is an internationally recognized client-acquisition expert, author, and speaker.

In today’s show, he dives into his rules of radical relevance,  some of the most mind-blowing strategies for marketing ever. We chat about why most businesses struggle with crafting their marketing message in a way that speaks directly to their audience and ACTUALLY converts to sales. We also talk about how powerful referrals can be as a business owner, and how to go about getting them. This episode is filled with SO much goodness.

Show notes: https://theheartuniversity.com/067-how-to-be-relevant-to-your-ideal-customer-with-bill-cates

HoneyBook: share.honeybook.com/heart

In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! 

www.theheartuniversity.com/apps

If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.

Book:  www.RadicalRelevanceBook.com

Free Guide:  www.ExponentialGrowthGuide.com

www.referralcoach.com

Follow along:

www.instagram.com/mrslindseyroman

www.instagram.com/evierupp

www.instagram.com/theheartuniversity  

Aug 20 2020 · 51mins
Episode artwork

205: Being Radically Relevant In A Noisy Market With Bill Cates

Play
Read more

With probably thousands of competitors in the same broad space you’re doing business in, how can you cut through all the noise and win your ideal clients? This is a question of relevance, and Bill Cates, the original Referral Coach, is the master of radical relevance – the art of winning ideal clients for your business. His business philosophy is based on really knowing your market and ideal clients, empathizing with them, and delivering a market message targeted to their needs and interests. Starting as a band drummer and wanderer, Bill finally found his passion in entrepreneurship, starting and selling two book publishing companies and authoring four books of his own. For the last 25 years, he has been speaking professionally and coaching small business owners, salespeople, and professionals, helping them learn about referrals and building client relationships. Join in as he talks with Mitch Russo on the podcast.


Love the show? Subscribe, rate, review, and share!


Join Your First Thousand Clients Community today:


Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 07 2020 · 43mins
Episode artwork

800: Radical Sales Differentiation and Value, with Bill Cates

Play
Read more

Bill Cates (author of "Radical Relevance") and I talk about what is means to be radically relevant in order to cut through the noise and grab a buyer's attention. I always enjoy talking with Bill. He’s a straight talker. And I really enjoy his emphasis on how sellers need to get out of their own heads about what differentiation is and what value is. Because if your buyer doesn’t think you’re differentiated and doesn’t believe your “value” to be valuable. Then, it’s not, is it? We’re also going to dive into a handful of Bill’s 17 Rules for Relevance and how use these to be critically compelling to get buyers moving and keep them moving.


_

Arm your team with the tools they need to work from anywhere. Watch the video @ www.ringDNA.com/andy

Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 04 2020 · 37mins
Episode artwork

Getting customer attention with Bill Cates, author of Radical Relevance.

Play
Read more

Bill Cates is the author of the new book Radical Relevance, a method for getting the attention of our prospects and customers. Bill has been an entrepreneur for almost 40 years. He has started, built, and sold two successful book publishing companies.

After the sale of his second publishing company, Bill devoted the last 25 years to the art and science of relationship marketing.  He has three books on the topic of referrals: Get More Referrals Now, Don’t Keep Me a Secret, and Beyond Referrals.

We discuss

  • The importance of narrowing your message.
  • The neuroscience of getting our customers attention.
  • Why we should develop separate messages for different targets.
  • The power and importance of referrals.
  • A "Referral Process Masterclass".
  • The anatomy of effective prospective emails.

Learn more about Bill at www.ReferralCoach.com and his fantastic book Radical Relevance

Jul 06 2020 · 30mins
Episode artwork

How to Leverage the Power of Referrals for Exponential Growth—with Bill Cates

Play
Read more

If you want people to identify with your brand, marketing and branding are not enough. Creating a culture of referrals is key to your business. Elaborating on this topic with Meny Hoffman is Bill Cates, an internationally renowned client acquisition expert and the author of Radical Relevance. Today, Bill discusses the importance of building an introduction system to future and existing clients and explains the necessary steps for earning referrals and assessing their satisfaction with your products or services. Sharpen your marketing message, cut through the clutter, and win more clients as Bill shares how you can become referable.

May 25 2020 · 37mins
Episode artwork

450: Bill Cates - RADICAL RELEVANCE

Play
Read more

Bill Cates is an internationally recognized client-acquisition expert, author, and hall of fame speaker who motivates others to take action with proven strategies.  

A successful entrepreneur his’ client-acquisition system has been featured in such publications as Success Magazine, Entrepreneur Magazine, Selling Power, the Huffington Post and The Wall Street Journal.  And his own business success has been featured in Money Magazine.

Cutting through the noise Bill Cates connects with Lou Diamond on Thrive LOUD.

**

CONNECT TO LOU DIAMOND: www.loudiamond.net

SUBSCRIBE TO THRIVE LOUD: www.thriveloud.com/podcast

Apr 23 2020 · 22mins
Episode artwork

Radical Relevance in Turbulent Times with Bill Cates

Play
Read more

“It’s a time to double down on your value—your why.” During Bill Cates's storied career as an entrepreneur and relationship marketing expert, he’s helped countless businesses achieve exponential growth. Now he’s back with a new book on Radical Relevance and why we need it today more than ever. We discussed all of this and more on this week’s episode of the On Brand podcast.

About Bill Cates

Bill Cates has been an entrepreneur for almost 40 years. He has started, built, and sold two successful book publishing companies. After the sale of his second publishing company, Bill devoted the last 25 years to the art and science of relationship marketing. He has three books on the topic of referrals: Get More Referrals Now, Don’t Keep Me a Secret,andBeyond Referrals.

Bill is widely recognized as an international expert in helping businesses create exponential growth through strategic networking, referrals, and personal introductions. Bill has now turned his attention to helping businesses and professionals develop and communicate more relevant and compelling value propositions to win more ideal clients or customers.  His newest book is Radical Relevance – Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients.

Episode Highlights

What is Radical Relevance all about? “Well, it’s the right message, to the right person, at the right time—that’s relevance.” Bill went on to explain the radical part. Tools like Google, Amazon, and even digitally powered billboards have created more urgent expectations from modern consumers.

What does Radical Relevance mean in the face of COVID-19? “Some are saying that helping is the new selling. But it’s a bit over-saturated. It’s almost too late. It’s a time to double-down on your unique value and what it means to your clients. You have to accentuate your why.”

How can we build a relationship marketing system? Bill walked through why relationship marketing is more than just social proof like testimonials (FYI – “Written are okay, written with a photo and even video are better”) to a complete system. “You have to create engaged clients.” He then shared each and every step including how you “onboard the client into your world” and create word of mouth.

What brand has made Bill smile recently? “You’re gonna laugh at this but it’s Corona beer.” Bill shared why he’s a loyal fan and how he’s going to have a big post-lockdown gathering serving Corona to celebrate.

To learn more about Bill, get his free guide on exponential growth at ExponentialGrowthGuide.com, check out his Referral Coach website, and, of course, his latest book Radical Relevance.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

  • Subscribe to the podcast – You can subscribe to the show via Apple PodcastsStitcherGoogle PlayTuneIn, and RSS.
  • Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, I’ll see you on the Internet!

Apr 20 2020 · 31mins
Loading