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Drew McLellan

64 Podcast Episodes

Latest 9 Dec 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Employer branding with special guest Drew McLellan (Part Two)

People Solutions

This part two of a two-part discussion on employer branding with special guest host, Drew McLellan, owner of the Agency Management Institute (AMI). Listen in as Drew and team STM discuss a wide range of topics including: Employer Branding - It’s just as important to market to prospective employees as it is to market to prospective customers. Hiring Process - You need to accelerate your selection process–good people go fast! Company Culture - It’s a new landscape out there! Be prepared to deal with social/political issues.

29mins

4 Nov 2021

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Employer branding with special guest Drew McLellan (Part One)

People Solutions

This part one of a two-part discussion on employer branding with special guest host, Drew McLellan, owner of the Agency Management Institute (AMI). Listen in as Drew and team STM discuss a wide range of topics including: Employer Branding - It’s just as important to market to prospective employees as it is to market to prospective customers. Hiring Process - You need to accelerate your selection process–good people go fast! Company Culture - It’s a new landscape out there! Be prepared to deal with social/political issues.

23mins

20 Oct 2021

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EP 305: The t-shirt philosophy episode with Drew McLellan

Build a Better Agency Podcast

Whenever I fly, I wear a t-shirt that says “Be Good To People.” It’s a simple message that I sincerely believe in but the response to the shirt, especially during the pandemic, has been something I wasn’t expecting. It has inspired people to quite literally reach out and touch me with a pat of gratitude for the reminder. We are overwhelmed, exhausted, confused, and scared, all things that can bring out the worst in people, so a reminder that kindness exists, is possible, and can feel almost revolutionary. The generous response to my previous solocast about anxiety has inspired me to take a closer look at the message literally stamped on my chest, in hopes of finding ways to expand on self-care in a way that more fully benefits our teams and clients. In this solocast, I’m talking about the various ways we can be good to ourselves, our team, and the clients we serve. We’ve all been in survival mode and now it’s time to remember who and what we were surviving for. This is about relationship care. A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Recognizing the ongoing challenges created by the pandemic A call to take better care of yourself A reminder to reconnect with the people that inspire you The need to think about your team The power of learning opportunities Tips for enhancing client relationships Relationship care as a holistic approach

37mins

9 Aug 2021

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EP 295: Agency Trends Report 2021 with Drew McLellan

Build a Better Agency Podcast

To put it mildly, 2020 was a storm none of us saw coming and it lasted for much longer than we expected. Business as usual went out the window and everyone shifted to survival and then re-building mode. Now that we’re moving into a post-pandemic world, let’s explore some of the emerging agency trends that are impacting agencies today and will continue to play a role for the next 12-18 months. I’ve divided the trends into categories like money, clients, agency owners, employees and tactics that are selling and we’ll go through them all, not just looking at the trends but how you can take advantage of them. We’ve seen changes in our relationships with clients and our teams. We’ve been inspired to create new products to serve our partners. We’ve learned a lot about what we can do when forced to rethink everything and now we can use the lessons to create a stronger future for ourselves and our agencies. A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Agency Trends in 2021 How the pandemic actually helped many agencies find their footing financially Why smaller agencies are being invited to punch above their weight Location is suddenly irrelevant Why RFPs have gone away for some clients The need for pricing integrity Understanding client-pressures post-pandemic Struggles agency owners are facing Pandemic-inspired pivots Employee expectations that need to be addressed New selling tactics

53mins

31 May 2021

Most Popular

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There’s more to life than David or Goliath with Drew McLellan

JaffeJuiceTV

It’s easy to beat up on advertising or even the advertising agency.I enjoy it as much as the next, except for one big gigantic faux pas: we always tend to associate agencies with the 800-pound gorillas; the holding company.We (I) forget several robust layers of smaller and medium sized agencies, specialists, independents.Drew McLellan doesn’t.We’ll chat about them, WFH and everyone’s favorite topic, the new normal (whatever the hell that means!) Learn more about your ad choices. Visit megaphone.fm/adchoices

1hr 6mins

20 Apr 2021

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EP 285: The importance of masterminds with Drew McLellan

Build a Better Agency Podcast

It’s lonely at the top. While that’s a cliché, as agency owners we all know it to be very true. On those days when you’d sell your agency for a nickel, who do you have to confide in? On the flip side – when you land the biggest account in your agency’s history, who can you call who will be as excited as you are? Surrounding yourself with people who care about your success as much as you do is critical. No one gets owning an agency more than another agency owner. And no one gets owning a business more than another business owner. How do you surround yourself with people who genuinely understand your world and are in your corner? Mastermind groups of various forms have been around for a long time. In fact, Agency Management Institute was founded with agency owner peer groups which are, in essence, a mastermind group. There are plenty of organizations that offer formal mastermind groups but you can also form your own. Either way, it’s essential that you have peers who will be your sounding board, tell you the truth when you don’t want to hear it, and will bend over backwards to help you succeed. In this episode of Build A Better Agency, I want to talk to you about the value of these groups, as well as outlining several ways to ensure its success, including things to look for in a mastermind, understanding the difference between formal and informal groups, meeting structures to implement, the importance of accountability, and creating a safe space for facing crisis. A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: The value of a mastermind group Four things to look for in a mastermind Formal vs Informal mastermind groups Models for successful masterminds Ideal size of an informal mastermind group The importance of accountability Deal with crisis in a mastermind How often a mastermind should get together “What a mastermind does for you as a business owner is it gives you other people who have some shared experiences, some different perspective on those experiences, and also have your best interest.” @DrewMcLellanCLICK TO TWEET“The first thing that matters when you’re thinking about a mastermind is to be in a mastermind with people who genuinely care about you as a human being and who care about you in terms of your business success. They are committed to you being…CLICK TO TWEET“I have often said, the best thing about being a business owner is, you’re accountable to no one. The worst part of being a business owner is, you’re accountable to no one.” @DrewMcLellanCLICK TO TWEET“There’s great comfort in knowing that you can command everyone’s attention and they are willing to give you that time and attention.” @DrewMcLellanCLICK TO TWEET“There are times when you don’t honor the exact agenda of the mastermind but, honestly, having an agenda is probably one of the most critical elements of whether or not this is going to work.” @DrewMcLellanCLICK TO TWEET“The questions they ask me help me see with a clarity that I couldn’t see if I was doing it all by myself.” @DrewMcLellanCLICK TO TWEET Ways to contact Drew McLellan: Email: drew@agencymanagementinstitute.com LinkedIn: www.linkedin.com/in/drewmclellan Website: https://agencymanagementinstitute.com/ Tools & Resources: Sell with Authority (buy Drew’s book) Facebook Group for the Build a Better Agency Podcast My Future Self Mini-Course

41mins

22 Mar 2021

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Sell with Authority, with Drew McLellan

The Gonzo Experience

While you may already be sick of the phrase thought leader, the truth is there aren't that many of them in your industry. Drew McLellan teaches us how to own your niche. 

26mins

10 Mar 2021

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E185 Get profitable using the right Agency Math with Drew McLellan

The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Profits

Drew McLellan ‌has worked in advertising for over 30 years. He started his own agency, McLellan Marketing Group, in 1995 after a 5-year stint at Y&R. Drew has been published in Forbes, Entrepreneur Magazine, Ad Age, New York Times, Washington Post, CNN, Business Week, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read”. He’s also written several books and helped thousands of agency owners grow their businesses.

35mins

12 Jan 2021

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How your company can effectively hire and work with a PR agency with Drew McLellan

On Top of PR with Jason Mudd

Guest:Our episode guest is Drew McLellan, CEO at the Agency Management Institute. For almost 30+ years, McLellan has been in the advertising industry and advised hundreds of small to mid-sized agencies on how to grow and become more profitable.Five things you’ll learn from this episode:Why are marketing managers scaling down their outside agency resources? Can a PR agency be a full-service integrated advertising agency? What makes a client decide to delegate work to agencies vs. bring the work in-house?What’s the process of hiring a PR agency? Should brands market during a recession?Quotables“A current trend is most clients have more than one agency relationship.” — @drewmclellan“Clients prefer to work with an agency that has a depth of expertise in their vertical, industry, or audience.” — @drewmclellan“Unless the person who is making that buying decision has been around the block for a while and has a deep background in marketing, nobody’s quarterbacking the game and making sure that everybody’s efforts are moving the ball in the same direction.” — @drewmclellan“The more the agency knows, the more a good agency can help you get the most out of your time and money that you’re buying.” — @drewmclellan“One of the mistakes that clients make is that once they hire an agency, they only talk functionally about the work. They don’t step back and talk strategy.” — @drewmclellanIf you enjoyed the episode, would you please leave us a review?About Drew McLellanFor almost 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies, and then started his own agency in 1995, which he still owns and runs. Additionally, McLellan owns and leads Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to grow their agencies profitability through agency owner peer groups, consulting, coaching, workshops, and more.Contact info and resources:Twitter: @drewmclellanLinkedIn: https://www.linkedin.com/in/drewmclellan/Website: https://agencymanagementinstitute.com/Podcast: https://agencymanagementinstitute.com/agency-owner-podcast/COVID-19 resources: https://agencymanagementinstitute.com/covid-19-agency-survival-tools/ Additional Resources:ReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/ Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.About your host Jason MuddOn Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.ReviewMaxer On Top of PR is brought to you by ReviewMaxerSupport the show (https://www.buymeacoffee.com/OnTopofPR)

31mins

6 Oct 2020

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The History of Agencies, Authority Marketing, and Overused Words with AMI’s Drew McLellan

Yes, and Marketing

#028: Steve and Drew cover why agencies are responsible for soap operas, how to establish authority as an agency, and what a cornerstone content strategy looks like. Drew also lets us know it's time to stop saying "unprecedented."

35mins

23 Sep 2020

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