170 - Joel Clark & Cameron Smith - Co-Founders, CEO & COO of Kodiak Cakes
The Kara Goldin Show
“So many times, it's not the business that fails. It's the entrepreneur that quits.” What a great conversation with the co-founders of Kodiak Cakes! Meet Joel Clark and Cameron Smith, the CEO, and COO of possibly the best-tasting pancake mix (and other terrific products) around! From their homegrown story of starting from Joel’s mom’s original pancake recipe to becoming a nationwide brand and even their stint on Shark Tank! So many exciting stories and great learnings on this episode of #TheKaraGoldinShow Show notes at https://karagoldin.com/podcasts/170 Enjoying this episode of #TheKaraGoldinShow? Let Kara know by clicking on the link below and sending her a quick shout-out on social! Follow Kara on IG: https://www.instagram.com/karagoldin/ Follow Kara on Linkedin: https://www.linkedin.com/in/karagoldin Follow Kara on Twitter: https://twitter.com/karagoldin Follow Kara on Facebook: https://www.facebook.com/KaraGoldin/ Mentioned in the Episode: Kodiak Cakes’ Website: https://kodiakcakes.com/ Joel Clark’s LinkedIn: https://www.linkedin.com/in/joel-clark Cameron Smith’s LinkedIn: https://www.linkedin.com/in/cameron-smith Facebook: https://www.facebook.com/KodiakCakes Instagram: https://www.instagram.com/kodiakcakes/ Twitter: https://twitter.com/KodiakCakes YouTube: https://www.youtube.com/user/Kodiakcakes
Joel Clark, CoFounder & CEO of Kodiak Cakes, shares his long game founder journey that led Kodiak Cakes to explosive growth in the CPG space. Hosts Dylan Gambardella & Justin Lafazan, CoFounders & CEOs of Next Gen HQ, dive deeper to really learn about sacrifices many entrepreneurs have to make for their company to succeed. SUBSCRIBE TO MOMENTUM NEWSLETTER: ✨https://nextgenhq.com/getmomentum CONNECT WITH NEXT GEN HQ 🚀Website - https://nextgenhq.com/ 🚀Instagram - https://instagram.com/nextgenhq 🚀Twitter - https://twitter.com/nextgenhq 🚀Facebook - https://facebook.com/nextgenhqofficial CONNECT WITH JOEL 🤝 LinkedIn - https://www.linkedin.com/in/joel-clark-1721492/ 🤝 Kodiak Cake Acquisition - https://www.prnewswire.com/news-releases/l-catterton-acquires-kodiak-cakes-301298664.html
This week, Liz is joined by the CEO of Kodiak Cakes, Joel Clark.When Joel Clark was just eight-years-old, he set out with his red wagon to sell his mother's pancake mix to their neighbors in Salt Lake City. By the mid-'1990s, Joel's brother, Jon, decided to reinvigorate the brand, stocking their mix in stores throughout the American West. Today, with Joel at the helm, Kodiak Cakes celebrates its brand's positioning as a fan favorite and the fastest-growing pancake mix in the United States. In this conversation, Joel discusses how he "bootstrapped" Kodiak Cakes for over seven years while he worked to develop its exposure. After a series of trials and victories, from turning down "Sharktank" to landing a major deal with Target, Joel discusses how he has persevered through uncertainty, and where the brand is headed next. Follow Liz on Twitter: @LizClaman
Create Psychological Safety and Ownership to Activate Growth with Joel Clark at Kodiak Cakes
Growth Think Tank
Google has been able to create one of the strongest brands over the last two decades. The amazing people at Google did an in-depth study on what makes high performing teams. They discovered that leaders must create psychological safety for teams to perform to their potential. Leaders often have a blind spot for creating psychological safety, so I keep creating content to help you understand it. Today's guest is Joel Clark, CEO of Kodiak Cakes. His company was ranked #671 on the 2018 Inc 5000 list. Kodiak Cakes made the Inc list three consecutive times from 2018-2020. Joel gives you his plan to create psychological safety as a leader. We look at what gets in the way of employees feeling safe. Discover how to create psychological safety and activate ownership in your culture. Get the show notes for Create Psychological Safety and Ownership to Activate Growth with Joel Clark at Kodiak Cakes Click to Tweet: Listening to an amazing episode on Growth Think Tank featuring Joel Clark at Kodiak Cakes with me your @GeneHammett http://bit.ly/gttJoelClark #CreatePsychologicalSafety #JoelClark #Leadership #Culture #GHepisode621 #GTTepisodes #Podcasts Give Growth Think Tank a review on iTunes!
I talk to Joel Clark of the 301 Street Cars crew about his adventures leading up to and during the event! They built this car in 42 days and drove it over 1000 miles before a rocker arm decided it didn't want to play anymore......I'll let him tell that story. I go over what day one was like for Dusten and I, beginning with an interview by Kyle Loftis of 1320Video and the burst in subs we received from that!! My first race was against Royce Payton, in a 7 second GT350 Mustang he calls Nightmare!! Needless to say, the video is really cool looking of him smoking me, lol!! If you are a car guy, you have to have this event on your list!! --- Support this podcast: https://anchor.fm/narxolepticcustoms/support
Origin Stories: Joel Clark, KODIAK CAKES, CEO - from Shark Tank to Fastest Growing Pancake Mix [Episode 17]
Damn Good Brands
Welcome to DAMN GOOD BRANDS Origin Stories! A new series dedicated to uncovering the entrepreneurial journeys behind some of today’s most successful brands straight from the founders themselves. Today we’re talking to Joel Clark, the co-founder and CEO of Kodiak Cakes. In addition to being a client, Kodiak Cakes is an all natural food company based in Utah that specializes in pancake mix. Their product also includes other healthy snacks like bars, oatmeal and more. The story behind Kodiak Cakes is very inspiring since the company struggled for over a decade before becoming a huge success. Kodiak Cakes started when Joel sold his family recipe pancake mix door to door in a little red wagon as a child. He basically kept on going until the brand became a success. There may be a little more to the story than that, so I’ll let Joel tell it. The story behind the brand is a long road of struggles that end in glory as the brand is the fastest-growing pancake mix brand in the US, growing 80% year-on-year and approaching $100 million in revenue. The critical moment for Kodiak Cakes was with the introduction of Power Cakes; a super healthy, super hearty pancake mix that included protein powder. Power Cakes really enabled the brand to break through in the market place and the story behind it’s inception is a real lesson in pivoting and product innovation, and even to a degree, a Blue Ocean Strategy. You may have seen Power Cakes on Shark Tank where, despite receiving offers, Joel walked away empty handed. The resulting coverage from the appearance, however, gave Kodiak Cakes a significant boost in sales, and today the brand is on the fast track to becoming a household name. We talked to Joel about the grueling path to success, major leadership lessons, and tips to boost your resilience in the face of the inevitable adversity that comes with entrepreneurship. All this and so much more on today’s episode of Damn Good Brands. Here are some key takeaways from this conversation with Joel Clark. Get experience selling door to door (or at least making cold calls). Joel began Kodiak Cakes by selling the recipe door to door as a child. This may seem like a cute story but it instilled in him some very important skills. A number of notable entrepreneurs & business leaders have a background in door to door sales including Paul Mitchell and Patrón founder, John Paul Dejoria, who used to sell encyclopedias. The nature of semi-confrontational sales tactics like selling door to door and cold calls forces you to master a number of skills that will tremendously serve you as an entrepreneur; it forces you to learn to build instant rapport, have a tight and compelling elevator pitch, and embrace discomfort. Perhaps most importantly, these sales tactics also instill a sense of resilience, as salesmen have to take a lot of rejection, as do entrepreneurs. Set goals. With something as daunting as launching a national brand, it’s very instinctual for most people to get overwhelmed by the largeness of the task and either give up or be driven to analysis paralysis. As Reverend Desmond Tutu said, 'the only way to eat an elephant is one bite at a time,' meaning that even the most daunting tasks in life can be accomplished gradually by taking one step at a time. As he was building Kodiak Cakes, Joel would set six month goals for himself and depending on whether he hit them, he’d decide whether or not to move forward with the business. Of course, he kept hitting them, and the incremental progress launched Kodiak Cakes into a very successful place. Focus on the little wins. During the many difficulties and dark nights of the soul that come with launching a successful brand, Joel would focus on the fan mail he’d receive from happy customers instead of his inbox of unread emails and bills - these seemingly little things had a major effect on his level of motivation and inspired him to push forward despite the difficulties. In the scheme of it all, little things like glowing customer reviews aren’t little at all because they can be tremendously motivating when the going gets tough. So try to focus on the good where you can get it because often your psychology needs it to push forward. Create your brand organically. Kodiak as a brand very naturally conveys a rustic and adventurous image of the outdoors, hiking, and even bears - all of which was what Joel and his family grew up with. The brand pillars of Kodiak are entirely authentic because they’re outgrowths of who Joel is and where he comes from. This instills a very strong sense of authenticity into his brand which is what a lot of consumers are very attracted to. Many products attempt to reverse engineer a compelling brand based on focus groups and market research - both of which are important but there’s an undeniable level of authenticity that occurs when a brand's identity is based on genuine elements of the founders identity and passion. Books mentioned: Built to Last by Jim Collins Thanks for listening! Don’t forget to subscribe and follow the show on Linkedin.
Running Kodiak Cakes and Families with Joel Clark and Cameron Smith
Wake. Dad. Drink. Repeat.
We are joined this week by Joel Clark and Cameron Smith of Kodiak Cakes. Joel is the CEO and Cameron is the President and Co-founder of one of the tastiest brands around, Kodiak Cakes! This interview was scheduled before coronavirus had made its mark, so by the time we chatted Joel and Cameron were well into the swing of the work-from-home lifestyle. We talked about how their workflow has changed, about the benefits of being at home with their families, and how Kodiak Cakes is staying open. Two great Today's Dad definitions are added to the mix this week. Joel and Cameron have four kids each, so they know a thing or two about being a Today’s Dad. Joel’s definition focuses on the balance of being a friend and a parent to your kids and building respect with them. Cameron’s definition focuses on being present-understanding what your kids are going through and connecting with them on common ground so you can understand them better. A big thanks to Joel and Cameron for joining us on the podcast this week! If you aren’t on the Kodiak Cakes train yet, now is the time! In This Episode: Guest’s Show Notes & Today’s Dad Definition - www.wakedaddrinkrepeat.com/podcast/kodiak-cakes-joel-clark-and-cameron-smithDrinks:Bourbon, Seltzer & LimeElkmont Pilsner Extra:Shark Tank - 2014Jelani Memory - EpNick Roberts - EpMike Chambers - EPMusic:Performed and written by Jordan BurrisProduced by Jordan Burris & Asher SmithSubscribe:Apple Podcast - https://apple.co/2Tt9FkaSpotify - https://spoti.fi/2MfPPI3Stitcher - http://bit.ly/2McLrJVGoogle Podcast - http://bit.ly/2MemDS4Check us out at: Wake. Dad. Drink. Repeat.Support the show (https://www.buymeacoffee.com/wakedaddrink)
[Kodiak Cakes: Joel Clark] "Making it happen through a $25,000 dollar unexpected bill.."
The New Entrepreneur
In my chat with Joel Clark of Kodiak Cakes we expose some of how entrepreneurship was for Joel. After eleven years of scaling Kodiak Cakes to one of the biggest pancake mix brands in the United States, we see just what it took to complete such an amazing goal Joel set for himself and Kodiak Cakes. Lastly, we also learn how Joel was resourceful and creative in overcoming his obstacles on the way to what Kodiak Cakes is today! Hear how many Kodiak Cake pancakes Joel can eat in one sitting...