Bryce Betteridge's guest appearances

Bryce Betteridge

Building Management by MarketScale

MarketScale Radio

MarketScale Manufacturing

Frank Pereira

Brittney Ricks

Marco Juarez

Jack Dorsey

Jesse Cole

Paul Briggs

Jim Smith

Michael Longoria

Melissa Gonzalez

Paul Greenberg

Jeff Evans

John Davidson

Marc Benioff

Mike Murphy

Adam Robinson

OwlTail

The SmartCells CEO had a product with cushioning technology, born out of legislation to improve playground safety and now utilized to help workers experiencing fatigue when standing at their jobs or athletes who need more cushioning for plyometrics. Then, his aging mother-in-law took a fall, and the pieces came together. “We realized that, here, we had this company that I’m running that could provide some protection for her if she should fall again,” Betteridge said. She did suffer another fall but had her injuries mitigated by the SmartCells technology, later passing of unrelated causes. Sadly, the story of overcoming a fall is not what many senior adults in the United States experience. “Falls are the leading cause of death from injuries amongst seniors over the age of 65. Accidental happenings, falls and injuries, are the leading cause of accidental death for those over 65,” Betteridge said. “That’s a huge statistic. If you do fall, 20% of those who do fall and break a hip or suffer a traumatic brain injury die within six months.” With SmartCells cushioning technology, however, the falls are less likely to result in an injury that could lead to other complications or something more serious. The cushioning can be placed under several types of flooring to achieve the same effect. Now that Betteridge has made the connection between his company’s cushioning technology and safety for seniors, many care centers are installing it in their rooms, or families with loved ones moving into those facilities are opting to do their own installation.

<a href="https://www.smartcellsusa.com/" rel="nofollow" target="_blank">The SmartCells</a> CEO had a product with cushioning technology, born out of legislation to improve playground safety and now utilized to help workers experiencing fatigue when standing at their jobs or athletes who need more cushioning for plyometrics. Then, his aging mother-in-law took a fall, and the pieces came together. “We realized that, here, we had this company that I’m running that could provide some protection for her if she should fall again,” Betteridge said. She did suffer another fall but had her injuries mitigated by the SmartCells technology, later passing of unrelated causes. Sadly, the story of overcoming a fall is not what many senior adults in the United States experience. “Falls are the leading cause of death from injuries amongst seniors over the age of 65. Accidental happenings, falls and injuries, are the leading cause of accidental death for those over 65,” Betteridge said. “That’s a huge statistic. If you do fall, 20% of those who do fall and break a hip or suffer a traumatic brain injury die within six months.” With SmartCells cushioning technology, however, the falls are less likely to result in an injury that could lead to other complications or something more serious. The cushioning can be placed under several types of flooring to achieve the same effect. Now that Betteridge has made the connection between his company’s cushioning technology and safety for seniors, many care centers are installing it in their rooms, or families with loved ones moving into those facilities are opting to do their own installation.

SmartCells’ Solutions Are Making Seniors Safer with Bryce Betteridge

Though the collective consciousness around "going to work" brings up images of sitting at a desk in front of a computer, it's not representative of reality. According to the Bureau of Labor Statistics, in 2016, the majority of workers have to stand "61 percent of the workday...and 39 percent of the workday sitting." But even in careers where being at a desk is the reality, physical fitness initiatives are having workers look for ways to continue to better their bodies, despite their 40-hour workweek of sitting. In the office space, there has been an increase in items like standing desks to help with posture and neck strain. But what about the stress on feet and backs from standing? How do the standing desk employee, the manufacturing floor worker and the pharmacist all find a way to alleviate the pain and fatigue of being on their feet? In this episode of the Building Management Podcast, Daniel Litwin, the Voice of B2B, interviews Bryce Betteridge, CEO of SATECH Inc., to find the answer. The company provides SmartCells technology, a “just right,” Goldilocks-type of anti-fatigue floor that aims to provide the maximum amount of foot and body comfort day in and day out. “If people are going to be on their feet for any length of time, anti-fatigue mats or flooring can make it a lot easier for them,” Betteridge said. Unfortunately for some, there is a misconception that a hard floor is bad for the body and that a softer floor is better. Research shows that's not the case. “Too soft flooring acts like a hard surface to some degree. It tends to bottom out, there’s no resistance to the weight that you’re putting on it, and once you stand in one place on an overly soft mat, you begin to feel like you’re resting on concrete under a thin layer of compressed foam." He goes on to point out that the perfect flooring combines shock absorption and cushion movements with a little resilience or rebound to give back energy as you move, and squishy surfaces just do not have that. Betteridge explains the effects that quality flooring can have on reducing workplace accidents and injuries, as well as promote general productivity and positivity in the workplace.

Though the collective consciousness around "going to work" brings up images of sitting at a desk in front of a computer, it's not representative of reality. According to the Bureau of <a href="https://www.bls.gov/opub/ted/2017/standing-or-walking-versus-sitting-on-the-job-in-2016.htm" rel="nofollow" target="_blank">Labor Statistics</a>, in 2016, the majority of workers have to stand "61 percent of the workday...and 39 percent of the workday sitting." But even in careers where being at a desk is the reality, physical fitness initiatives are having workers look for ways to continue to better their bodies, despite their 40-hour workweek of sitting. In the office space, there has been an increase in items like standing desks to help with posture and neck strain. But what about the stress on feet and backs from standing? How do the standing desk employee, the manufacturing floor worker and the pharmacist all find a way to alleviate the pain and fatigue of being on their feet? In this episode of the Building Management Podcast, Daniel Litwin, the Voice of B2B, interviews <a href="https://marketscale.com/industries/contributors/bryce-betteridge/" rel="nofollow" target="_blank">Bryce Betteridge</a>, CEO of <a href="https://www.sa-techinc.com/" rel="nofollow" target="_blank">SATECH Inc.</a>, to find the answer. The company provides <a href="https://www.smartcellsusa.com/" rel="nofollow" target="_blank">SmartCells</a> technology, a “just right,” Goldilocks-type of anti-fatigue floor that aims to provide the maximum amount of foot and body comfort day in and day out. “If people are going to be on their feet for any length of time, anti-fatigue mats or flooring can make it a lot easier for them,” Betteridge said. Unfortunately for some, there is a misconception that a hard floor is bad for the body and that a softer floor is better. Research shows that's not the case. “Too soft flooring acts like a hard surface to some degree. It tends to bottom out, there’s no resistance to the weight that you’re putting on it, and once you stand in one place on an overly soft mat, you begin to feel like you’re resting on concrete under a thin layer of compressed foam." He goes on to point out that the perfect flooring combines shock absorption and cushion movements with a little resilience or rebound to give back energy as you move, and squishy surfaces just do not have that. Betteridge explains the effects that quality flooring can have on reducing workplace accidents and injuries, as well as promote general productivity and positivity in the workplace.

When it Comes to Floors, is Softer Really Better? with Bryce Betteridge of SmartCells