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Craig Lockerd

9 Podcast Episodes

Latest 18 Jul 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Episode 112 - Interview with Craig Lockerd!

Breakthrough Walls

Interview with Craig Lockerd!

1hr 7mins

30 Jan 2020

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#29: Car Dealership Culture Matters w/ Craig Lockerd and Ernie Kasprowicz

The Recruiter Podcast

In the automotive industry we tend to cling to certain buzz words. Culture certainly is a hot topic right now and rightfully so. While many feel that culture is too high-level, organizations today are recognizing a real tangible impact on productivity and the bottom line. In this episode The Recruiters, Craig and Ernie, dig deep into the importance of having an incredible car dealership culture.

1hr 44mins

27 Nov 2019

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#24: How to Minimize The Cost of Employee Turnover w/ Craig Lockerd

The Recruiter Podcast

In this special episode of The Recruiter Podcast, Craig Lockerd shares his unique vantage point about a variety of topics. From DIY recruiting software to the best ways to minimize employee churn at your car dealership.

2hr 50mins

16 Oct 2019

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#22: Q&A w/ The Recruiter's Craig Lockerd

The Recruiter Podcast

When it comes to finding the right people to hire, there is a right and wrong way to go about it. Sadly the turnover rate within the retail car business is much higher than it should be, and the recruiting process has a lot to do with it. In this extensive Q&A, Craig Lockerd delivers in-depth answers to some of the most common, or even challenging recruiting questions.

2hr 8mins

2 Oct 2019

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#15: Did You Hire Them Dead Or Kill Them After You Hired Them? w/ Craig Lockerd

The Recruiter Podcast

There's a huge problem in the auto industry when it comes to finding the right employees. It's perhaps the largest gap that exists today in any industry, not just automotive.  In this episode, Craig Lockerd, CEO of Automax Recruiting provides the most in depth instruction on how your car dealership can find, hire, and retain the best people!

3hr 6mins

8 Aug 2019

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Coffee With Jason - Episode 004 - ft. Craig Lockerd

Strategy with Jason

Sit down and enjoy a freshly brewed cup of Closers Coffee with Jason Harris and Craig Lockerd as they discuss team building, customer retention, and automotive web analytics.Jason Harris - Continue the conversationInstagram - Instagram.com/strategywithjason/Facebook - facebook.com/StrategyWithJason/LinkedIn - linkedin.com/in/strategywithjason/Twitter - twitter.com/StratWJason www.StrategyWithJason.com www.ddsolutions.ca www.bell2bell.ca (Get your closers coffee here!)Craig LockerdLinkedIn - https://www.linkedin.com/in/craiglockerd/Twitter - https://twitter.com/AutoMax_

1hr 7mins

7 May 2019

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Powerbomb: How to Avoid a Rushed Hiring Process w/ Craig Lockerd

The Dealer Playbook

You need new staff, and you need them now! That's one of the most common challenges dealers face, but there is a simple way to avoid the immediate and rushed need to find more people. 


15 Apr 2019

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DPB 084: How to Create Your Personal Culture w/ Craig Lockerd

The Dealer Playbook

The automotive industries most electrifying podcast is back for session 84 with some creative strategies for today’s automotive professional. We have a return guest that we have to go back 82 episodes to his first appearance on DPB the founder and president of the auto industries largest recruiting organization AutoMax Recruiting & Training Mr. Craig Lockered. Craig Lockerd is a 43 year automotive green pea . Starting in the early 70's Craig has been able to see many interesting changes in our business , some good, some not so good. Has held ALL the positions in a store, consulting in the late 80's and started AutoMax Recruiting the premier automotive recruitment company in the country over 17 years ago. Constantly staying ahead of recruiting trends and technology AutoMax is in the midst of a huge growth spurt. Craig joins team DPB again to discuss how you can take control and create your own culture as a sales professional in your dealership. Here are the cliff notes of this episode: It Is Not Always A Management Thing  The finger seems to always get pointed at management when it comes to a dealerships culture. Craig debunks this age old myth and drops some power bombs on how you can start to control your own culture at your dealership. Checking Your Problems At The Door Nothing hurts your car sales worse then a bad attitude and nothing hurts your attitude more then bringing your problems with you to work. Craig reveals his top tips that will help you check your personal life problems and drama at the door so you can be successful selling cars. It Only Takes One One positive, hardworking and focused car sales professional can single handedly shift the entire dealerships culture. Craig gives some real life examples of this and how you can be that sales professional that gets the ball rolling on changing your dealerships culture for the better. Craig Lockerd is a great guest and this is just a quick preview of what you can expect to learn about in this episode. Connect With Craig Lockerd Craig Lockerd’s Facebook AutoMax Recruiting You Know The Drill, Now It's Your Turn The whole team at DPB can not thank you enough for all the support and love you have been giving us. Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice. Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going. See you next time ;  Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here. Connect With Team DPB Connect with The Dealer Playbook on Twitter here. Check out Michael Cirillo's blog here. Check out Robert Wiesman's blog here. Connect with Michael Cirillo on Twitter here. Connect with Robert Wiesman on Twitter here.


3 Mar 2016

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Craig Lockerd: Recruiting Tips for Automotive Dealerships

The Dealer Playbook

The Dealer Playbook Episode 2 If you want to pack your dealership with elite professionals, there’s no way to cut corners on building a disciplined recruitment strategy. Hiring someone who doesn’t fit your dealership culture or who isn’t qualified hurts your team. You’re only as strong as your weakest player. Craig Lockerd is a top expert when it comes to automotive recruiting. His professional recruiting company, Automax Recruiting, is the industry's number one source for finding and hiring quality people to add to your dealership team. In this dose of the Dealer Playbook, recruiting expert Craig Lockerd reveals some key recruiting strategies. Craig discusses every step of the recruiting process, from the interview, right down to actionable tips on how to sift out the good applicants from the bad ones. In Craig’s 15+ years of recruiting experience, he’s seen way too many auto dealers tailoring the interview process around their applicants, instead of creating a rigid interview process that’s right for their dealership and sticking to it. But before the interview can happen, you need to know how to get qualified resumes in your hand. Craig discusses some universal “super strategies” that any dealership could start implementing to increase ROI on their recruiting efforts, including shaping your initial ‘help wanted’ ad to bring in more motivated individuals. For more on how to turn up the volume on your hiring efforts, check out Craig’s Automax Recruiting website. Check Out Automax Recruiting on Facebook http://www.facebook.com/automaxtrainingandrecruiting Craig's Personal Facebook http://www.facebook.com/craiglockered Craig's Cell Phone 609-571-1152 Automax Recruiting and Training Office 800-878-5090  


4 Apr 2014