Claire Strickett's guest appearances

Claire Strickett

The Kitchen Is On Fire

Let's talk branding

Sweathead, A Strategy Podcast

The Overthinkers

On Strategy Showcase

Mark Pollard

Tom Ross

Marcus Samuelsson

Rory Sutherland

Kenny G

Harold McGee

Enrique Olvera

Wylie Dufresne

Jonathan Stark

Douglas Davis

Tom Green

Tom Goodwin

Sarit Packer

Itamar Srulovich

Richard Corrigan

OwlTail

Emotions have been at the heart of successful marketing for decades, and a strategy greatly popularized in the last decade by the work of Binet &amp; Field. This week, we're joined by the brilliant Claire Strickett from adam&amp;eveDDB to bring a grounded view on the importance of emotions. A chance to better define what we mean by emotions, and put to rest some of the many misconceptions peddled in our industry.

Why Do Emotions Matter So Much In Advertising? With Claire Strickett

This week’s episode features author of ‘Which Wine When’ Claire Strickett talking publishing a book in lockdown, not drinking alone, demystifying wine and moving house during a pandemic. Claire and The TickyOff Boyz also manage to draw parallels between sweet wine and ‘Breaking Bad’, wonder whether snooty sommeliers exist anywhere other than Paris and ponder one of the greatest questions of our age: When should the cheese course appear? Before Clare arrives upon the scene James discusses his recent conversion to becoming a flat-earther, his hatred for beaches and he mixes butter with tomatoes for a delightful dinner dish for his children. Sam busts out a mean Chris De Burgh and Roxette mashup and they both get into the price of cod if purchased from Will Hunting in Boston in the early 18th century. All this plus Tim Henman as a pirate, Cuban Pete (yet again) and Sam wonders where the undertaker is taking James’s granny. It’s TickyOff and it means a huge amount to humanity that it’s here. This episode is sponsored by wine pirates dropwine.co.uk

This week’s episode features author of ‘Which Wine When’ Claire Strickett talking publishing a book in lockdown, not drinking alone, demystifying wine and moving house during a pandemic. Claire and The TickyOff Boyz also manage to draw parallels between sweet wine and ‘Breaking Bad’, wonder whether snooty sommeliers exist anywhere other than Paris and ponder one of the greatest questions of our age: When should the cheese course appear? Before Clare arrives upon the scene James discusses his recent conversion to becoming a flat-earther, his hatred for beaches and he mixes butter with tomatoes for a delightful dinner dish for his children. Sam busts out a mean Chris De Burgh and Roxette mashup and they both get into the price of cod if purchased from Will Hunting in Boston in the early 18th century. All this plus Tim Henman as a pirate, Cuban Pete (yet again) and Sam wonders where the undertaker is taking James’s granny. It’s TickyOff and it means a huge amount to humanity that it’s here. This episode is sponsored by wine pirates <a href="http://dropwine.co.uk" rel="nofollow" target="_blank">dropwine.co.uk</a>

Ep252: Dancing With De Burgh | Featuring author of Which Wine When Claire Strickett

Talking points: Adam &amp; Eve ddb Customer research, quantitative and qualitativeThe relation between branding &amp; advertising.Differentiation vs disintinctivenessThe concept of saliencyThe little red book: How brands growClaire's upcoming book: Which Wine WhenIf you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform  for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

Talking points: <ul><li><a href="adamandeveddb.com" rel="nofollow" target="_blank">Adam &amp; Eve ddb </a></li><li>Customer research, quantitative and qualitative</li><li>The relation between branding &amp; advertising.</li><li>Differentiation vs disintinctiveness</li><li>The concept of saliency</li><li>The little red book: <a href="https://amzn.to/2XTiaub" rel="nofollow" target="_blank">How brands grow</a></li><li>Claire's upcoming book: <a href="https://www.penguin.co.uk/authors/1084623/claire-strickett.html" rel="nofollow" target="_blank">Which Wine When</a></li></ul>If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter <a href="https://dashboard.simplecast.com/episodes/letstalkbranding.be" rel="nofollow" target="_blank">here</a> . This episode is sponsored by <a href="https://www.holabrief.com/ltb" rel="nofollow" target="_blank">Holabrief</a>, The go-to platform  for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://letstalkbranding.substack.com?utm_medium=podcast&amp;utm_campaign=CTA_1" rel="nofollow" target="_blank">letstalkbranding.substack.com</a>

Claire Strickett - the voice of the consumer