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5 of The Best Podcast Episodes for Tameka Vasquez. A collection of podcasts episodes with or about Tameka Vasquez, often where they are interviewed.

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5 of The Best Podcast Episodes for Tameka Vasquez. A collection of podcasts episodes with or about Tameka Vasquez, often where they are interviewed.

Updated daily with the latest episodes

"What's the Point?" With Tameka Vasquez

The Wolf And The Unicorn
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Tameka Vasquez joins us for a discussion on racial tensions around the world. Tameka is an amazing marketer, writer, teacher, presenter & so much more! We talk about our feelings on everything happening right now and our experiences dealing with it.

Jun 14 2020



97. How To Approach Changing Trends In The Global Economy w/ Tameka Vasquez

The Sales Hacker Podcast
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This week on the Sales Hacker podcast, we speak with Tameka Vasquez, AVP of Global Marketing for the High-Tech and Manufacturing division at Genpact.

Tameka is a Marketing and Business Development Strategist and educator with nearly a decade of experience in the tech industry. She’s also a professor of Marketing Management at St. John’s University, and a public speaker who’s participated in conferences and thought leadership events all over the world. She was the 2018 recipient of the Innovators and Disruptors Award sponsored by New York On Tech and NBCUniversal, and she was the 2019 nominee for the Rising Star Award for Women in AI sponsored by VentureBeat. 

Today we have a big picture discussion on how trends (digitization, the internet, technology, etc.) are intersecting in terms of disrupting the overall economy globally.

Feb 18 2020



#2 Getting Fired from my Therapist with Tameka Vasquez

Beauty and Braids
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I didn't think it was possible but it is. You can literally get fired from your therapist, listen how. Tameka Vasquez, Strategist & Educator shares her experiences while getting Large Knotless boxbraids by Karyne.


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Jan 06 2020



Balancing Personalization with Brand Consistency. AI Marketing w/ Tameka Vasquez & Oliver Christie

IBM thinkLeaders
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Does personalization truly scale? If so, how can we balance one-to-one personalization with brand consistency? In this episode of thinkPod, we are joined by Tameka Vasquez (marketing strategist and professor) and Oliver Christie (futurist and founder of Foxy Machine). We talk to Tameka and Oliver about creating customer experiences that resonate, the beauty of simplicity and being jargon-free, and whether or not AI will replace human creativity with marketing. We also tackle whether marketers have been tone deaf and the difficulties of hyper personalization.

Some of the questions we tackle include:
- is there a place for artificial intelligence in marketing?
-How can we balance the customer experience with automation tools?
-Does personalization truly scale?
-Have marketers become tone deaf?
-How much will AI replace creativity?

Some quotes from our discussion:

“Let's just start asking better questions. Let's just start challenging the status quo. Let's start looking at what we're doing across the various functions at an organization and figure out what we can do better, how we can optimize, how we can grow, how we can design a future.”-Tameka Vasquez

“I always think of AI as simply a set of tools. Some are more sophisticated than others, but really it's what do you do with that tool? How are you going to use it? And I think we're still quite early on in the conversation as to what we should be doing.” -Oliver Christie

“And at the end of the day, we're really just talking about reaching customers where they want to be reached and making sure that we're creating experiences that resonate.” -Host Amanda Thurston

“I'm a big believer in simplicity and I think the reason I'm super excited about the possibilities of data and of artificial intelligence and all of these tools and technologies is because hopefully it just gets us to a place of simplicity.” -Tameka Vasquez

“The data we've got and the tools, we've got are more sophisticated, but the questions we're asking are not.” -Oliver Christie

Don’t forget to rate us on iTunes!

Connect with us & the guests:
thinkLeaders @IBMthinkLeaders
Tameka Vasquez @tameka_vasquez
Oliver Christie @OliverChristie

Tameka Vasquez is a marketing and business development strategist with nearly a decade of experience managing various growth and demand generation programs for global technology companies. Her background includes bringing products to market in industries such as banking, media, and research. She is currently the associate director of marketing at a multi-national machine learning and data science company. Tameka is also currently an assistant professor of marketing management at St. John’s University. And she serves as a strategic advisor to Opus AI, an automation platform with a proven method of increasing diversity hiring.

Oliver Christie is the founder of Foxy Machine. Oliver helps companies envision their future and leverage this technology to stay ahead of the competition. He looks at how AI can impact key aspects of the business such as acquiring and retaining customers, customizing products and services, and achieving profitability. Oliver then works with companies to develop the right solution which, at times, can fundamentally reshape how the business operates.

Oliver’s experience includes working in the Financial, Media and Transportation sectors, and using technologies such as IBM Watson, Microsoft Azure, Google Tensorflow, and Intel.

Apr 26 2019



How to Develop Marketing Plans that Increases Sales | Tameka Vasquez

The Art of Appointment Setting
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Tameka is a New York-based marketing and business development strategist and an Adjunct Professor of Marketing at Baruch College. 

Today, we’re talking about how to get the right PR to grow your business.

In this episode, we also talk about:
  • How to build a flexible and agile marketing strategy
  • How to think like a big corporation and execute in small sized bits
  • How to make your marketing strategy failure-proof
  • How to link marketing to sales in a measurable way

This episode is brought to you by:

Whenever it makes sense, Katallyze can help you get quality b2b leads and appointments to help grow your sales. Best way to start is to book a strategy session with our team.

Check out more about Katallyze services here.

Aug 15 2018