Turning LinkedIn Connections into Conversations with Brynne Tillman
The Small BizChat
Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams, and business leaders how to leverage LinkedIn for social selling. As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners from warm introductions to qualified buyers. Brynne is also the Co-host of the Making Sales Social podcast and author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling.Brynne joins me today to share her experience and expertise in social sales, particularly on Linkedin. We talk about her beginnings in sales, working the cold calling and networking grind, and how that all relates her Linkedin usage. We discuss the differences between Linkedin and other resources when it comes to finding prospects, the fate of traditional selling, and some of the pros and cons of Linkedin as it stands. Brynne tells us her method for making connections, how to have your Linkedin profile be a landing page for prospects and make a positive, compelling impression. We also explore the option of automation for generating leads on Linkedin, where it stands ethically and morally, what exactly counts as a lead, and some other tools available for maximizing output in Linkedin social sales. “If we can slow down our outreach, just a little bit, we will speed up our outcome.” - Brynne Tillman This week on SmallBizChat Podcast:Linkedin for business developmentWhat makes Linkedin great for B2B salesWhat it takes to be a social salespersonDealing with spam and botsSetting up a compelling Linkedin profileThe ins and outs of the ask/offer ratioAutomation on LinkedinUsing Linkedin Sales NavigatorConnect with Brynne Tillman:Socialsaleslink.comBrynnetillman.comBrynne Tillman on LinkedinBrynne Tillman on TwitterBrynne Tillman on YouTubeMaking Sales Social PodcastThe LinkedIn Sales Playbook, a Tactical Guide to Social Selling
Leveraging LinkedIn as a Resource with Brynne Tillman
The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders
A special guest joins Bill on this episode of the Podcast, Brynne Tillman. Brynne is a LinkedIn expert and CEO of Social Sales Link. As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. They discuss the power of using LinkedIn as a resource vs. a sales tool and how you can utilize social selling to reach your target audience. To get access to Brynne's FREE library of tools for LinkedIn, go to http://socialsaleslink.com/library ================================ Want more FREE sales resources like this? Go to http://billcaskey.com to learn more! If you'd like to set up a call with Bill to see how he can help you and your team reach your potential, go to http://scheduleacallwithcaskey.com
In this episode, Kimberly Weitkamp and Brynne Tillman discuss: Hospitality management to LinkedIn whispererThe hidden power of LinkedInLinkedIn connections and how to leverage them Key Takeaways How to gain and keep engagementThe out-of-the-box method to find value connectionsBreakdown of a cold LinkedIn connectionThe six degrees of a LinkedIn connectionsEarning the right for conversations…and how to do it Website: https://brynnetillman.com Gift: linkedinlibrary.com LinkedIn: http://Linkedin.com/in/BrynneTillman Connect with Kimberly The Audience Converter Twitter: @k_weitkamp and @audienceconvert Facebook: https://www.facebook.com/audienceconverter Gift: https://theaudienceconverter.com/giveaway
How to Sell (Not Spam) on LinkedIn with Brynne Tillman
The Sales Hunter Podcast
LinkedIn is an amazing 24/7 networking opportunity to build rapport, but how can that translate to sales? Welcome guest Brynne Tillman, social sales expert, to this conversation with Mark about easy steps to bring value to the platform while being a subject matter expert to your audience. Of course, there’s a right way and a wrong way to do it. You don’t want to be perceived as a spammer! Listen in to learn how to take things from the newsfeed to the inbox. Dive into more excellent content about sales success on LinkedIn via Mark and Brynne’s masterclass found → here. Learn more about Mark Hunter, The Sales Hunter at https://www.thesaleshunter.com .
Social Sales Transformation with Brynne Tillman | Interview
The State of Sales Enablement
There are hardly any topics in B2B sales that are more polarising than social selling. Our guest in this week's episode has successfully launched high-performing social selling programs for many of her enterprise clients. Today she will share her 8 Stages of Rolling Out a LinkedIn & Social Selling Program. Please welcome, the CEO of Social Sales Link, Brynne Tillman!These are some of the questions we're discussing:What are the steps involved in getting a social selling program off the ground?Do you see those activity-related KPIs are then related back to revenue down the track?What are the next steps after sales leaders have worked through the KPIs?Do you see that a lot of organisations have a clear idea where their buyers are based on the granular data available?What do you do once you have the tech stack sorted?What is the purpose of a playbook?How long does it typically take until sales teams see the benefits of a social selling program?Here are some of the resources referenced in this episode.Connect with Brynne Tillman online: https://www.linkedin.com/in/brynnetillman/Connect with Felix Krueger online: https://www.linkedin.com/in/hfkrueger/Sales enablement resources brought to you by FFWD: https://www.goffwd.com/learnClaim your free Sales Enablement assessment valued at $1000: https://www.goffwd.com/podcastGet Magical (free app for templates): https://www.getmagical.com/Where to find The State of Sales Enablement:Website (subscriber exclusives can be found here) - http://thestateofsalesenablement.com/LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g
In this episode of The Find My Catalyst Podcast, Mike is joined by Brynne Tillman who has earned the title of the LinkedIn Whisperer. Brynne shares a lot of great tips in this episode. Key Takeaways: In order to truly leverage what is available to us today, we need to slow down our outreach to speed up the outcome. Be strategic and look at what matters to those you want to reach out to. We need to small talk with content, but content that matters to our audience. Leverage the information that LinkedIn provides to start authentic conversations. 2 Types of Sales Professionals: Brand new sales professionals that understand technology Seasoned sales professionals that understand relationships. Rarely do you find the ones that have both. Goal is bring the two together. Meaningful conversations from social = value + rapport Get people engaged in chat My style (Brynne) is to make it so easy that my audience is confident that they can implement it. Simplify your story. 5 Elements that get people to lean in: Resonate with story Create curiosity Teach your audience something new Get them to think differently about what they are doing Create a compelling moment. We can’t start a conversation with lurkers, we have to convert the lurker into an engager. Create a compelling moment. Ways to increase engagement: Ask a meaningful question Create a poll Do something that gets your audience say, “I want to engage in this.” The more engagement you get in the first hour, the more LinkedIn says this is relevant. Ask for their thought leadership, not their baggage. Ways to get a better understanding of what people value: Social listening - what is your audience engaging on? Polls Research topics being presented at conferences they attend? What podcasts are they listening to? Have a system in place before you reach out to a prospect. Have a strategy for content that leads to engagement. Nurture existing connections. Show Links: LinkedIn Library Socialsaleslink.com/12week Thank You Please send listener questions and feedback to email@example.com or contact us directly on twitter or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide at www.catalystsale.com or www.findmycatalyst.com.
Brynne Tillman, the LinkedIn Whisperer and CEO of Social Sales Link, joins Ashleigh and Ryan to discuss social listening, authenticity, and leaving no connections left behind.The Rolodex-When Brynne found LinkedIn over a decade ago, she quickly recognized that it solved her biggest sales struggle, cold calling.-LinkedIn is a dynamic Rolodex, giving you access to not just your network, but the networks of all your connections.Social Listening-Go by the “two under two” rule. Find two things in under two minutes that you can use to connect with a prospect.-Before you reach out you need to understand who their clients are, the issues they face, and what’s happening in their industry.Automation-Ashleigh and Brynne are split on this topic. Brynne advocates for never using automation while Ashleigh advocates for light and strategic use of automation.Content-Good content talks to your buyer before they know they need you. You need to know what they are searching for two steps before you come into the process.Authenticity-The biggest problem in sales is that there is a dollar amount placed on a prospect prior to the first conversation. And, this is noticeable to the prospect.-You need to enter the conversation aware that you have to earn the right and add value. Think about what you are worth to the prospect not what the prospect is worth to you.Connect and Forget-There is no point in building a Rolodex of people who don’t know who you are. Slow it down, connect personally, and start real conversations.-Before you do anything, export your connections into an Excel spreadsheet and analyze it. Who are you connected with who you should be leveraging?Resources-The Little Black Book of Networking by Jeffrey Gitomer-Gap Selling by Keenan-The Challenger Sale by Brent Adamson and Matthew Dixon-The Challenger Customer by Brent Adamson-Endless Referrals by Bob BurgConnect With Brynne-Making Sales Social-Social Sales LinkConnect With Ashleigh-Instagram-LinkedIn-TwitterConnect With Ryan-LinkedInConnect With OSoS-Instagram-LinkedIn-TwitterSend in a voice message: https://anchor.fm/
The one thing LinkedIn has that no other platform does? Your list of qualified leads. All you have to do? Start the conversation—well, after you filter and find them, of course, and LinkedIn Whisperer Brynne Tillman shares her proven strategy for selling on the platform (without being sales-y) on the show. In this episode of the podcast, we talk about: The BIGGEST problem with cold selling LinkedIn solves. #1 advantage LinkedIn has over ALL other social platforms. Brynne's strategy for guarding your network from spammers. What is an "Ideal Client Profile" and why you need one to sell on LinkedIn. Her 7-step workflow for warming leads before connecting on the platform. "Socially surround"—the lead warming tactic you NEED in 2022. Why name dropping is your best friend as a business owner on LinkedIn. 5 elements content must include to create lead and conversation opportunities. Your solution to content creation overwhelm (& still getting "INTENSE ENGAGEMENT" on your posts). How this coach warms leads with engagement alone. The KPI that matters when social selling on LinkedIn. …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling. As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers. In addition, Brynne is the Co-host of the Making Sales Social podcast and author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling. Website: https://socialsaleslink.com LinkedIn: http://Linkedin.com/in/BrynneTillman Making Sales Social Podcast: https://podcasts.apple.com/us/podcast/making-sales-social-podcast/id1579599606 Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/184
20. How To Build A Powerful Personal Brand On LinkedIn - Brynne Tillman
We Live One Life
Welcome to the episode that has everything you need to know about optimizing your LinkedIn profile and building meaningful relationships on LinkedIn. Brynne Tillman is the owner of Social Sales Link, and the queen of converting content and connections to conversations with LinkedIn. In this episode, she provides tips, strategies and everything in between to help both newbies and intermediate LinkedIn users. Enjoy!
Headline Return to In-Person Sales Programs in DC in November, December with Brynne Tillman and Arnold Sanow
Sales Game Changers | Tips from Successful Sales Leaders
This is episode 417. Read the complete transcription on the Sales Game Changers Podcast website. BRYNNE'S TIP FOR EMERGING SALES LEADERS: "Whether it's in person or on social, the bottom line is prospects are human beings and we need to connect human to human. I have templated messages that I tailor. I have a process, but at every single step I'm paying attention to how is this landing with this person? Is this appropriate? I tailor everything I do. I don't have copy-and-paste messages exactly. I make sure that every person feels special. When you tailor the message, when you tailor that outreach, it's the eye contact that you have in person. It's they took the time to learn about me, and I matter. They care about me. If you do nothing else on social or in person, authentically care about the person you're engaging with." ARNOLD'S TIP FOR EMERGING SALES LEADERS: "There’s an old saying called moment of truth. Moment of truth means every time you have a meeting, a transaction, or an interaction with anyone, an impression is formed. This impression could be positive or negative, it can help or hinder, it can make or break a relationship. What we need to take a look at and start thinking about, how do I make every touch point or interaction I have with anyone more positive, memorable, and special? What do I need to do on a daily basis to do that? I write my calendar every morning, I say, okay, what am I going to do to make – I look at who I'm going to talk to – more positive, memorable, and special? Again, that would be my takeaway right now at this point."