Richard and Chris talk with Keith Meggs of Far Out Toys about building a company from the ground up, the importance of a solid business model, the process of innovation in the toy business and what it means to be a toy company created in the post-TRU toy business.--- Support this podcast: https://anchor.fm/the-playground-podcast/support
Power Kid Podcast: Keith Meggs of Far Out Toys Talks Pulp Heroes, Crash Racers, Head Splat and More!
The Toy Book Podcasts by Adventure Media & Events
In this week's episode of the Power Kid Podcast, host Phil Albritton of Power Kid Design speaks with Far Out Toys' founder and CEO Keith Meggs. Far Out Toys was started in 2017 with a single mission — to create innovative toys. In just two years their vision was realized with a full line of products represented across Walmart, Target, and Amazon. One of those lines, Crash Racers, is a multi-million dollar business already. Meggs built the company specifically to navigate the new retail landscape. This includes a focus on full product development, including the creation of a nimble manufacturing and marketing network, and building licensing partnerships with top brands including NASCAR, pocket.watch for Ryan's World, and Disney for Marvel and Star Wars Pulp Heroes. Meggs, whose family connections span three generations working at Mattel, discusses the origin of Far Out Toys and the unique proposition that they offer the market, including great brands such as Head Splat, Splash Out, and the aforementioned Pulp Heroes. https://www.farouttoysinc.com/ Subscribe, leave a review and enjoy the show!--- Send in a voice message: https://anchor.fm/adventuremedia/message