991: When You Should Absolutely Use Chatbots (& When You Shouldn't) w/ Brian Kotlyar
B2B Growth: Your Daily B2B Marketing Podcast
In this episode we talk to Brian Kotlyar, Head of Demand Generation & Growth Marketing at Intercom. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.
Unleash Your Sales Team with Chat Bots w/ Brian Kotlyar
The Data-Driven Marketer
Most likely, according to Brian Kotlyar, Head of Demand Generation & Growth for Intercom, a customer messaging platform. Chatbots can acquire leads, demo products, help onboard new customers, and of course offer customer support. Creating bot script is like creating a nurture stream or a decision tree in one of your marketing automation tools. You create branch paths for the typical buying questions and patterns that people have.
Sales and marketing alignment with Intercom's Jeff Serlin and Brian Kotlyar
Inside Intercom Podcast