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Brian Kotlyar

3 Podcast Episodes

Latest 18 Sep 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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991: When You Should Absolutely Use Chatbots (& When You Shouldn't) w/ Brian Kotlyar

B2B Growth: Your Daily B2B Marketing Podcast

In this episode we talk to Brian Kotlyar, Head of Demand Generation & Growth Marketing at Intercom. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

22mins

28 May 2019

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Unleash Your Sales Team with Chat Bots w/ Brian Kotlyar

The Data-Driven Marketer

Most likely, according to Brian Kotlyar, Head of Demand Generation & Growth for Intercom, a customer messaging platform. Chatbots can acquire leads, demo products, help onboard new customers, and of course offer customer support. Creating bot script is like creating a nurture stream or a decision tree in one of your marketing automation tools. You create branch paths for the typical buying questions and patterns that people have.

21mins

7 May 2019

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Sales and marketing alignment with Intercom's Jeff Serlin and Brian Kotlyar

Inside Intercom Podcast

All's well when revenue is growing up and to the right, but what happens when the business misses a sales target? That's when sales and marketing fingerpointing takes place, and constructive partnership grinds to a halt. We brought Intercom's Director of Sales Operations, Jeff Serlin, and Director of Demand Generation, Brian Kotlyar, together to discuss what it takes to create true sales and marketing alignment that prevents fingerpointing and drives meaningful growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

36mins

20 Sep 2018