Host Fawn Annan speaks to the CMO of a hot B.C.-based software company that’s helping marketing organizations plan strategically and spend efficiently. Julia Stead explains the tools her company offer are not just about managing resources, but also managing the performance of those resources. Integrated directly with an organizations financial system, she says marketers can see the performance of every dollar they spend in real-time. While this may be the “holy grail of marketing” she warns Fawn that people still need to come first. "People make decisions, technology can’t do that for us…and I don’t see that changing.”
Julia Stead is a B2B marketing leader with 15 years of experience helping various SaaS companies. She's the CMO at Allocadia, a company that helps CMOs, marketing teams, and financial stakeholders manage marketing plans/budgets, measure their ROI's, and make smarter investment decisions driving greater business impact. Find Allocadia at allocadia.com/!
In the final episode of our mini-series on Women in Revenue, Julia Stead shares her experiences as a driven career woman and mother. Listen as Julia answers what it’s like to be a woman in the workplace today and highlights how she built the confidence required to be a successful leader in marketing. As a mother of two young children, Julia shares some insight on when to have kids during your career and how to co-parent with a spouse that is equally career-driven.
186: 3 ABM Campaigns That Produced 3x Results w/ Julia Stead
B2B Growth: Your Daily B2B Marketing Podcast
There’s been a lot of buzz lately about how awesome account-based marketing is, but how exactly do you get started? From goals and tactics to impressive results, here are details on three successful ABM campaigns to cast the strategy in an actionable light. In this episode, Julia Stead, Director of Demand Generation at Invoca, dives into three ABM campaigns and what made them so effective.