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Frank Cowell Podcasts

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10 of The Best Podcast Episodes for Frank Cowell. A collection of podcasts episodes with or about Frank Cowell, often where they are interviewed.

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10 of The Best Podcast Episodes for Frank Cowell. A collection of podcasts episodes with or about Frank Cowell, often where they are interviewed.

Updated daily with the latest episodes

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361: The Macro Conversion Funnel, with Frank Cowell

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A macro conversion funnel is the most important part of any sale procedure on any website. In fact, the macro funnel conversion is almost the final step before a sale is sealed. 


The Conquer Local Podcast is in sunny San Diego this week to talk to Frank Cowell, CEO at Digitopia Agency and author of Building Your Digital Utopia. He found his passion for technology in the 90s, creating a webspace on AOL and built an information superhighway. His passion is sales and marketing, so he knows when to get technical in a conversation with a potential customer. Frank takes us through what a macro conversion funnel should look like, obsessing over the bottleneck in your conversion funnel, and how to get the testimonial from your customer. 


With 20 years of digital marketing experience, Frank regularly works with executive teams who are looking to create amazing brand experiences while accelerating growth. Frank is the author of Building Your Digital Utopia, which details a concept he pioneered to help brands create digital experiences that systematically accelerate growth. Frank regularly presents an energetic and entertaining speaker to regional and national organizations on topics related to revenue operations, business strategy, and digital marketing. When Frank founded his first agency in early 2004, his primary focus was website development and Internet marketing. He started by developing a successful website content management system (CMS) from the ground up. Over the past 15 years, he has helped his agency morph into a digital marketing agency that works in the areas of digital strategy and execution. 


Join the conversation in the Conquer Local Community, and keep learning in the Conquer Local Academy.

Nov 18 2020 · 28mins
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Ep. 613: Frank Cowell

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Frank Cowell is CEO of Digitopia, a digital strategy and execution agency based in the San Diego, California area. He works regularly with CEOs, Chief Marketing Officers, and Vice Presidents of Sales and Marketing who are looking to create amazing brand experiences while driving inbound leads. Frank is author of The Actionable Brand, which details a concept he pioneered to make brands more accessible to internal stakeholders and external audiences. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to branding and digital marketing.

Jun 01 2020 · 11mins

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9. AJ Wilcox, Matt Van Wagner, Frank Cowell

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We discuss tips for B2B paid search and paid social marketing with a focus on Google Ads, Microsoft Ads, and LinkedIn Ads.   

Expert panelists are AJ Wilcox from B2Linked, Matt Van Wagner from Find Me Faster, and Frank Cowell from Digitopia.

May 28 2020 · 55mins
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Building Your Digital Utopia: Frank Cowell

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In his new book, Building Your Digital Utopia, Digitopia CEO, Frank Cowell guides readers through creating a digital brand platform that will simplify strategy and align marketing sales and service teams so that ...

The post Building Your Digital Utopia: Frank Cowell appeared first on Author Hour.

Apr 22 2020 · 30mins

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083: 5 Key Philosophies To Follow For A Hyper Optimised Funnel [Frank Cowell]

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One of the big trends online right now is everyone selling their very own blueprint or formula for what a funnel should look like.

It seems like everyone is offering the cookie-cutter for funnels, but the truth is that if you’re in even a slightly different niche, it’s just not that easy!

Frank Cowell is here with an approach to marketing that he’s broken down into steps that you can apply to whatever it is you’re doing, and your funnel will pretty much fall into place – sounds good right?

Nov 25 2019 · 39mins
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s2 Ep27 Get Clarity, Get Direction and Eliminate Chaos with Frank Cowell - CEO at Digitopia

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In this Episode we chat with Frank Cowell - CEO at Digitopia

Frank has been in the Agency Life game for almost 16 years and shares so many insights to all the valuable business lessons he learned along the way.

We chat about:
From working for a remote agency to getting back into the office and starting his own business.
How he started his agency 
Real life connections with clients
What Digitopia does 
Forward thinking for your clients 
Video Marketing 
Treating Digital like it’s a relationship mechanism
The power of buyer personas
Knowing the position of your agency and how to scale effectively 
Standardisation 
Growth Plans for Digitopia 
Mistakes made in the agency
Business Partner relationships 
Immediate benefits of EOS
Industry Insights
Taking emotion out L10 weekly meetings
Getting clarity, direction and eliminating chaos.
Preparing for the new decade personally and professionally 
Tips and advise for people who want to start their own agency. 
And so much more

Nov 13 2019 · 50mins
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E5 Frank Cowell: Meditation, Tenacity, and Letting Go of Control to Grow Your Digital Agency to 7-figures

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In this episode, Frank Cowell discusses the power of tenacity that brought him from a self-taught programmer to the CEO of Digitopia, a merged company of two San Diego agencies. Frank shared how meditation, tenacity, and letting go of things you can’t control.

Don’t forget to subscribe to the Operation Agency Freedom podcast to stay up-to-date about the best ways to own your agency: https://dudeagency.io/category/podcast/

May 16 2019 · 31mins
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Frank Cowell on Leading Clients Through Long-Term Marketing Strategy

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When it comes to investing in your brand marketing, there’s a foundational and infrastructure-building period we can’t avoid, and because of that, we don’t get results quickly. How do we prepare our staff and clients prepared for this inevitable part of the process? As marketing agencies, what is the value proposition we bring to our clients especially in the early stages of implementing a strategy when there’s no positive ROI yet? How are most marketing agencies selling the wrong thing, and what should we be selling? How do we turn marketing into something we just do into an organizational habit that pays off at the tail end of intense brand building.

Feb 13 2019 · 34mins
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EP14: Frank Cowell, CEO @ Elevator Agency on Ditching “Marketing Hacks” For the 1 Aspect of Your Business That Matters the Most

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According to this week’s guest, a successful business starts with 1 question.

Who are you passionate about serving?

Frank Cowell joins Jenna and Garrett and shows us why chasing the latest marketing hack is not the best, or most sustainable, strategy for your marketing. You have to first ask yourself who you want to serve, and then figure out how you are going to serve them.

Frank explains the importance of using marketing to elevate customer relationships, his advice for entrepreneurs starting their own agency, and the growth mindset that propels businesses like Amazon.

IN THIS EPISODE YOU’LL LEARN:

  • Why it is the most important time to focus on the branding of your business
  • You should be asking yourself 1 question at every stage of your funnel
  • The 3 questions to ask to start your own company
  • Commitment and consistency are the most important parts of Frank’s digital marketing strategy, and should be important to you too
Sep 06 2018 · 45mins
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Episode 20 – Frank Cowell: The Actionable Brand

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I met Frank Cowell at a local AMA luncheon last spring. Frank gave a great presentation about how to build brands that work, and I immediately wanted to have him on the show. I loved talking to Frank, because I think we have a similar approach to marketing.

Frank believes that you have to wake up every day asking yourself, how can I serve my customers today?. With this kind of mindset, a small business owner removes herself from the selling and marketing issues that feel icky to many of us. Instead, no matter what business you're in, your business is to serve people. Now your marketing has a clear path to serving a more noble purpose.

“If you approach your business with a mindset of service, you will be fruitful.”
— Frank Cowell

Frank talks about the idea that a brand is built from the inside out – an idea with which I completely agree. You can't build a brand that is healthy on the outside and rotten on the inside. The battle for the mind of your audience has to begin with winning the minds of the people who work on the inside of the company. Think of them as your first audience. (It reminds me of Jesus taking the Pharisees to task in Mt 23:27.)

“If you don’t have internal alignment about your brand, you’re just putting lipstick on a pig.”
— Frank Cowell

Like most of us, Frank has had to overcome some obstacles to build the agency that he has today. In our conversation, he speaks candidly about the bumps and bruises that he's had to endure along the way. There's a lot to glean in this interview. Enjoy, and go download Frank's e-book, The Actionable Brand for free..

Links to people and things mentioned in the show

Opening Music: "The Red One" by John Scofield and Pat Metheny off their album I Can See Your House From Here

Closing Music: "Magic Beans"  by Peter Mayer off the album Million Year Mind

Aug 08 2015 · 1hr