OwlTail

Cover image of Sandra Funk

Sandra Funk

12 Podcast Episodes

Latest 1 May 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

Episode artwork

660: Sandra Funk: Level Up Your Business Through Mentorship, Coaching, and Classes. Sponsored Show: "Interior Design Standard"

A Well-Designed Business®

Today's Show Sponsored by the "Interior Design Standard."  Welcome to a Well-Designed Business. On today's sponsored show, Sandra Funk is here to share all the details of her upcoming course, the "Interior Design Standard". I’m so excited to share Sandra Funk’s business program, the "Interior Design Standard", with you because I know it will be the best investment for your business. Enroll here: https://interiordesignstandard.com/luann Here’s what you need to know: The Interior Design Standard is composed of modules that outline Sandra’s entire business. Within each module are resources that you can start using right away.  She walks you through how to implement all of these templates via videos along the way. Program highlights include: Design fee calculator - confidently calculate flat design fees in moments Design agreement, that both clients and designers love The exact process that each interior design project follows, from the first potential client contact to pitching the photos to press Important dates for your calendar: April 21st - Registration opens!  April 28th - Enrollment closes at midnight May 3rd - Program begins Designers who have implemented the Standard in their businesses: “A rising tide will raise all ships - and man, is Sandra bringing in the tide!  The Interior Design Standard is incredible.  I feel so lucky to have stumbled into Sandra’s circle of light. To say it is ‘exactly what I needed’ is the understatement of the year!” - Jenn O'Brien, Jenn O'Brien Interiors  "The Standard is EXACTLY what I've been looking for. Sandra "speaks my language" - she's relatable, quick and to the point, yet thorough enough for me to understand. I’ve been in other programs. This is the best one.”  - Taylor Johnson, Taylor Johnson Interiors  It’s your turn, enroll here: https://interiordesignstandard.com/luann Share this with someone who deserves joy and efficiency in their business just as much as you do. It’s time for our entire industry to rise together.

45mins

19 Apr 2021

Episode artwork

The Design World Hot Topic: Free Design Consultations [Sandra Funk Replay] - Episode 202

Wingnut Social: The Interior Design Marketing and Business Podcast

Do you charge for a design consultation? Or do you offer it free-of-cost? Does a free consultation go against everything you believe in? This widely-debated highly-controversial topic is THE topic of conversation of late, which is why Darla chose to replay this amazing episode with Sandra Funk.  Sandra has been in business for 20+ years. In those 20 years, Sandra has NEVER charged for design consultations. Darla and Natalie stopped charging for consultations as a beta-test—and decided to stick with it. Listen to this episode of Wingnut Social to find out why!What You’ll Hear On This Episode of Wingnut Social[1:41] Sandra’s FREE design consultations [7:00] The consultation is for vetting clients [9:45] The wise way to choose a project [11:42] Why Sandra offers online design [13:16] Tips for designers who are just starting out [17:27] What Sandra’s design consultation looks like [20:30] How does Sandra account for loss of consultation income? [23:00] The Interior Design Standard program [26:08] How easy is the program for a new design student? [29:59] What up Wingnut! round [31:23] How to connect with Sandra FunkConnect with Sandra FunkHouse of Funk Sandra on Instagram The Interior Design StandardResources & People MentionedMake Every Man Want You by Marie Forleo Sandra Funk’s Trade ResourcesTips for designers who are just starting outSandra’s typical project takes between 8–18 months to complete. She includes full drawings and a timeline of the scope and scale of the job in the consultation. But if she is already giving design suggestions at that first meeting, it’s telling the client she already has the whole design in her head. Offering ideas in 90-minutes diminishes the entire project. Sandra prefers to carefully craft a design that will unfold over the course of the project. She will come up with something incredible for them—and it won’t be designed in just one hour in their home.  But how do you decide what to charge if you’re just starting out? In her Interior Design Standard program, Sandra offers a wealth manifestation spreadsheet (AKA a budget). It starts by helping you identify your overhead like rent, staff, and utilities. Then you offset it with what you want to make for the year. It allows you to see where your sales need to be to make your business succeed. You can play around with your margins, but this is a great starting point. Sandra’s overhead dictates that she has to take on projects in homes over $1 million with projects at least $100,000 in scope. She emphasizes that everyone else will be different depending on your region, price point, overhead, etc. It is important to only say yes to the clients that fit your ideal client avatar. They need to be a fit for you. Sandra notes that “It’s not about ‘Can they afford it’, it’s about what makes sense.” How does Sandra account for loss of consultation income? Listen to hear her solution! The Interior Design Standard programSandra brought her finance degree and 20 years of experience to the table when she created this program. She sought to set the standard for the interior design industry. It lays out a great business model to be profitable and efficient. It also includes systems, scripts, and everything she uses to run her business. It’s one of the most comprehensive programs Darla has ever seen. It’s perfect for baby designers as well as seasoned experts.  The program is intended to be the backbone of your business. It can be everything you need to run an interior design business but it is scaled to you. There’s not a single thing you need to do in the process that doesn’t have a task assigned to it. Learn more about free design consultations and Sandra’s Interior Design Standard by listening to the whole episode!  Disclaimer: Darla has switched to a FREE design consultation at Darla Powell Interiors. Miami is a different beast and free consultations led to more bookings. The bottom line? Do what works for you and your business!Connect With Darla & Wingnut Socialwww.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

39mins

6 Jan 2021

Similar People

Episode artwork

585: Sandra Funk: Helping Designers Improve Their Business Systems

A Well-Designed Business®

Welcome to A Well-Designed Business! LuAnn’s guest today takes efficiency to a whole new level, and she is also one of the co-authors in LuAnn’s upcoming book A Well Designed Business: The Power Talk Friday Experts, coming out in November 2020. Please welcome Sandra Funk back to the show. After 20 years in the business, Sandra has gained a ton of information, a ton of expertise, and a ton of knowledge, and now, she is offering that expertise, that well-oiled machine to designers everywhere. The Interior Design Standard is a program that Sandra has put together, actual templates for designers to utilize her systems and processes. LuAnn is thrilled to announce that today’s show is sponsored by Interior Design Standard. You’re going to love what you hear! Sandra Funk is the CEO and Principal Designer of House of Funk, a greater New York area design firm working wherever great clients need us. This is interior design with a soul and a sense of place; reflecting your desires, personality, and style. House of Funk creates thoughtful homes with an emphasis on clean lines and soulful touches, all rooted in tradition. Sandra is an Accredited Professional for the Sustainable Furnishings Council. Sandra’s award-winning design work has been featured in publications such as Elle Decor, House Beautiful, The Huffington Post, Apartment Therapy, Aspire Design & Home, and Luxe Interiors + Design. With almost two decades in the interior design industry, Sandra is launching the Interior Design Standard in the spring of 2020 – a template for designers to utilize her streamlined processes and business structure to bring joy and profit to their own design business.  Show Highlights: Sandra provides an overview of the success of the first Interior Design Standard program that launched this past spring. The most important feature of the Standard is the insanely accurate flat-fee calculator. The contract supports it and the processes take you through each step. The email templates in the program have been picked at, refined, and perfected by clients over the last 15 years. The Standard’s platform is built on the free version of Asana so that it removes a barrier to entry. Sandra discusses her House of Funk norm and what the request-for-quote templates contain. There is joy in efficiency: You get to sleep through the night because you’re not going to forget any of the important details because it’s all in the Standard. LuAnn takes a look back on the very first time she met Sandra. The Standard program took eighteen months to build prior to launch. Zoom calls as a community and Q&A are a regular thing. The calls are social, collaborative, and encouraging. The program processes get refined so users will get those updates. You have to do the work to reap the benefits of the Standard. The holy grail, according to those who have gone through the Standard, is signing your next client. Start with the potential client module, work them all the way through that, sign them, and then work them all the way through the full service process module from start to finish. Once you’ve gone through both the potential client and the full service process with one fresh new client, everything has been customized to you! Connect with Sandra! Sandra’s Website Sandra’s Instagram Sandra’s Facebook Sandra’s Pinterest Sandra’s Email Interior Design Standard is Back! Sandra Funk is a game changer for our industry! Enrollment: September 16th - September 28th Investment: $3,989 Interior Design Standard is a digital program that covers everything you need for running an efficient and joyful business! Interior Design Standard Links : Is Chairman of the Board Right for YOUR Business? LuAnn Nigara COB LuAnn Live - Coming February 2021 Join the E-Mail List to Get Updates! Design-Build For Profit - Kicking Off September 23, 2020! With Jenny Slingerland of Black Ink Interiors Register NOW & Get Early Bird Pricing $1895 Regular Price: $2195 after September 4th Register Now! Increase Your Confidence, Increase Your Profits - Kicking Off September 23, 2020! With Desi Creswell Register NOW & Get Early Bird Pricing $1895 Regular Price: $2195 after September 4th Register Now! LuAnn University The Profit Is In The Numbers The Profit Is In The Numbers 101 with Kathleen Anderson The Profit Is In The Numbers 102 with Peter Lang Coming September 2020! Early Bird Registration Sept 4 - Sept 20 Classes: Sept 22 - Sept 24 Get the Goodies! - For checklists, resources, and extra goodies! Courses and Products to Dive Deep into Specific Elements of Your Business LuAnn’s Favorite Resources Purchase LuAnn’s Books Here: Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business - The Power Talk Friday Experts LuAnn’s Website LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review! LuAnn’s Blog Power Talk Friday A Big THANK YOU to These Podcast Sponsors: Interior Design Standard is a digital program that covers everything you need for running an efficient and joyful business! Interior Design Standard FREE Trial! A One-Stop Shop to Keep Everything Organized! Check Out Their Client Portal and Time Tracking Features! My Doma Studio A Well Designed Business Take Advantage of Kravet Inc.’s Extensive Digital Tools & 24/7 Customer Service! Set Up a Virtual Appointment with Your Local Sales Representative: Kravet Other shows mentioned to link: #520, 145, 02 Power Talk Friday: Sandra Funk: The Interior Design Standard is Here

1hr 7mins

3 Sep 2020

Episode artwork

520: Power Talk Friday: Sandra Funk: The Interior Design Standard is Here!

A Well-Designed Business®

Welcome to this episode of A Well-Designed Business, it’s Power Talk Friday! LuAnn chats with Sandra Funk about Sandra’s amazing new program for the interior design community. Her program is called “The Interior Design Standard”. Just wait until you hear about it, you’re going to LOVE this! Sandra Funk is the CEO and Principal Designer of House of Funk, a greater New York area design firm working wherever great clients need us. This is interior design with a soul and a sense of place; reflecting your desires, personality, and style. House of Funk creates thoughtful homes with an emphasis on clean lines and soulful touches, all rooted in tradition. Sandra is an Accredited Professional for the Sustainable Furnishings Council. Sandra’s award-winning design work has been featured in publications such as Elle Decor, House Beautiful, The Huffington Post, Apartment Therapy, Aspire Design & Home, and Luxe Interiors + Design. With almost two decades in the interior design industry, Sandra is launching the Interior Design Standard in the spring of 2020 – a template for designers to utilize her streamlined processes and business structure to bring joy and profit to their own design business. Show Highlights: Sandra’s program is targeted towards interior designers to guide them on the path of business success. The Interior Design Standard is a program comprised of Sandra’s templates, systems, and processes, delivered in a digital format to help designers run a more efficient, joy-filled, and profitable business. The program includes: Sandra’s design fee calculator - confidently calculate flat design fees in moments. House of Funk’s design agreement, that both clients and designers love. The exact process that each interior design project follows, from the first potential client contact to pitching the photos to press. Four designers beta-tested the program for three months and gave the program rave reviews. LuAnn and Sandra discuss the lessons learned from beta-testing. There’s a lack of standards in the industry. Depending on your situation, the time of implementation will vary but is expected to take approximately 3 months. Sandra asks: Do you want to spend another year wondering if you should edit your terms, update your fees, pass along your trade discount or make a profit on furnishings, or manage client expectations better? The Interior Design Standard purchase is a lifetime membership and 100% guaranteed, but you have to fully implement from start to finish. Sandra’s program costs $3,989, plus any applicable tax. This program streamlines your methods of business management and execution! Sandra wants to see the industry become more professional and profitable. The more profitable the designer the better work you can all do as an industry, and the better high-quality customer service you can offer to your clients. Resources: LuAnn’s Website LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review! Purchase LuAnn’s Book! Connect with Sandra! House Of Funk Sandra Funk is a game changer for our industry. In April, she’s launching the Interior Design Standard - a digital program that covers everything you need for running an efficient and joyful business. Click here to take her FREE Demo Module to get a taste of what’s to come: Interior Design Standard April 8th: Registration opens Note: If designers register before April 22nd, they receive VIP access which grants them 3 group Zoom calls with Sandra. April 22nd: VIP Access closes and general enrollment begins May 5th: Enrollment closes at 11:59 PM May 6th: Module 1 is released and the program begins FREE Trial! A One-Stop Shop to Keep Everything Organized! My Doma Studio: A Well Designed Business Podcast Sponsor: Article Open Your Trade Account with ARTICLE.com Here!

1hr 20mins

20 Mar 2020

Most Popular

Episode artwork

The Interior Design Consultation: To Charge or Not to Charge? with Sandra Funk

Wingnut Social: The Interior Design Marketing and Business Podcast

Every interior designer has a different opinion when it comes to charging for the design consultation. Darla has charged for the consultation from day one—but has been beta-testing free-of-charge consultations. Why? Find out in this episode of Wingnut Social, with special guest Sandra Funk! Sandra is the founder and principal designer of House of Funk, a design firm based in NYC and New Jersey. She is an award-winning designer with over two decades of experience in the industry. Sandra is launching the Interior Design Standard in the spring of 2020—described as a template for building your business. Give this one a listen!What You’ll Hear On This Episode of Wingnut Social[0:58] Sandra Funk joins Darla & Natalie! [8:31] Sandra’s philosophy on design consultations [11:26] The consultation is a way to vet the clients [14:11] How to let people down softly [16:21] Sandra offers online design [17:36] Tips for designers who are just starting out [21:36] What happens in Sandra’s consultations [24:21] How does Sandra account for loss of consultation income? [27:07] The Interior Design Standard launching spring 2020 [30:06] How easy is the program for a new design student? [34:08] What up Wingnut! [35:31] Connect with SandraConnect with Sandra FunkHouse of Funk Sandra on InstagramResources & People MentionedMake Every Man Want You by Marie Forleo Sandra Funk’s Trade ResourcesWhat does a consultation look like with Sandra Funk?Sandra has never charged for a consultation. Her focus is on high-end design with projects that take between 8-18 months to complete. She believes that if you charge for a consultation, you’re pressured to have a complete design proposal ready immediately. Sandra believes it diminishes the bigger project. By not charging, she can focus on getting to know potential clients. By the time she meets a client, she’s already done the research, had conversations and is 99% sure she wants to work with them. The goal of her consultations is to gauge communication style, responsiveness, how the clients each other, and learn the scope of the job. She does this by asking scripted questions, such as:  What emotions do they want to feel in the space? How do they want the space to function? Who uses it? When is it used? How many people use it? Do they have children? Dogs? What, if any, rooms reflect their style? She’s looking for someone who knows what they want, is decisive, and has the necessary budget—with no capacity or interest to execute the project themselves.How do you say no to people who aren’t a good fit?Sandra works with very specific high-end clientele. She sets a minimum project budget for $100,000—but her average client is renovating 3+ rooms with a $300,000 budget. The home must have a million-dollar or higher valuation. Lastly, the work needs to make logical sense for her firm. She calculates that based on overhead costs, how many clients she can handle at one time, and projected salary for the year.  So what does Sandra do when people aren’t a good fit? She refers them to her online design option and has had great success driving traffic to it. Her firm is still working with the client on all of the design—but none of the execution. It is a win-win for both sides and she’s not sending away unhappy prospects. Sandra points out you must always remember that “when you say yes to the little things that don’t make sense for you, you actually close yourself off to the big things that do make sense”. To hear her tips for new designers and about the design program she’s launching in the spring, listen to the whole episode!Connect With Darla & Wingnut Socialwww.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website 1-877-WINGNUT (connect with us for your social media marketing needs) Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

37mins

22 Jan 2020

Episode artwork

Ep #73: The Business Empire Mindset with Sandra Funk

The Design You Podcast

Sandra's divulging what it really takes to build the life and business you want and how your mindset is key to get you there. She's sharing why she has such an abundant mindset when it comes to the design industry and how she thinks it'll benefit everyone to practice this type of mentality. We're also covering everything from ideal clients or "whales," to pricing structures and charging what your services are worth. Get full show notes and more information here: https://tobifairley.com/73

52mins

15 Aug 2019

Episode artwork

Ep #73: The Business Empire Mindset with Sandra Funk

The Design You Podcast

Sandra's divulging what it really takes to build the life and business you want and how your mindset is key to get you there. She's sharing why she has such an abundant mindset when it comes to the design industry and how she thinks it'll benefit everyone to practice this type of mentality. We're also covering everything from ideal clients or "whales," to pricing structures and charging what your services are worth. Get full show notes and more information here: https://tobifairley.com/73

52mins

15 Aug 2019

Episode artwork

17: Stop Charging Hourly! Pricing And Industry Secrets, With Sandra Funk.

Be Brilliant in Your Business

Who are my service-based entrepreneurs in the house? This episode is FOR YOU! But even if you’re not providing one-to-one services, I know there will be some gold here. Because we are talking about industry “secrets” (every industry has ’em) and why being willing to share your wisdom with others in your field will always help you. This is the rising tide phenomenon, perfectly articulated by my guest Sandra Funk. She is an open book when it comes to how she has grown and how she manages her successful interior design firm. We talk about her pivotal moment of FINALLY learning the best way to price her services, and why she believes that hourly rates are holding everyone back. Phew, this is such a powerful conversation! Subscribe to the podcast and grab a screenshot of this episode and share with your entrepreneur friends on Instagram and Facebook. Tag me [@linsibrownson] so I can thank you! Episode Links: Visit House of Funk Connect with Sandra @houseoffunkdesign on Instagram Check out LuAnn Nigara’s podcast A Well-Designed 
Business® recommended by Sandra. Linsi’s Website Be Brilliant in Your Business Podcast Website Linsi on Instagram Schedule a Coaching Consultation

32mins

13 May 2019

Episode artwork

Episode 45 - Getting Visible with Sandra Funk from House of Funk

Design+Style

Today we got to have a chat about visibility with our soul sister Sandra Funk from House of Funk.

40mins

7 Nov 2017

Episode artwork

149 – Sandra Funk: New Jersey Girl of Interior Design

The Chaise Lounge Podcast

Click on the photo for more!Sandra Funk: New Jersey Girl of Interior DesignToday in The Lounge, Nick talks shop with Sandra Funk of House of Funk, interior design’s Jersey girl. Though originally from Michigan, Sandra now calls New Jersey home. House of Funk has offices in both New Jersey and the beloved New York City. Sandra took an unusual path to her interior design career; from planning to be a third-generation tire heiress, to a website/business finance consultant and then finally to an award-winning interior design principal. Find out how she did it all, in this episode of The Chaise Lounge. Breaking the IceSandra is a lover of neckwear. From scarves to necklaces, this is her accessory of choice. She supports Chavez for Charity, a maker of jewelry that gives a percentage of proceeds back to charitable causes, a business model that Sandra has also woven into House of Funk. Her perfect night out is a beautiful night stroll through New York City, stopping in for red wine and apps, and seeing where the evening takes her. She is a wife and mother of two beautiful daughters and takes great advantage of the Au Pair program! Growing up in Michigan, Sandra was always surrounded by a strong DIY spirit in her family and community. This is where the initial interior design seeds were planted.Getting Into the BusinessAfter assuming that she and her sister would take over the family business of tire retreading, it came as a shock when her father sold the business. Sandra had even started college as a finance major in order to do just that. Upon graduation, forced to discover a new path, Sandra took on her first job as a business consultant, which allowed her to travel while she figured out her next steps. At that time, website usability consulting started to take off. As Sandra headed in that direction, she began taking interior design courses at Parsons School of Design to facilitate her website design work. She fell in love with interiors through her studies. Suddenly, the dot-com crash happened and Sandra was laid off. She, however, could not have been more pleased! It was full steam ahead of her interior design career.Sandra’s first design gig was at Ethan Allen as a sales consultant and decorator. She received terrific training and was chosen to design TV host, Joy Behar’s, home office which would subsequently be featured on the television talk show The View. Upon leaving Ethan Allen, Sandra joined the team at Christopher Norman, where she really got to know the "Who’s Who" of the New York Interior Design community and learn about the intricacies of high-end design.The Nuts and Bolts of House of FunkHouse of Funk is a 6-woman team. Sandra is the creative overseer and editor with two lead designers. She has a head of PR, Head of Finance and a Coordinator that wears many hats. While Sandra tools around in CAD to facilitate the design idea process, she leaves final specs to her rockstar lead designers. She also enjoys using Wecora to pin ideas for design charrettes and also loves sourcing personally once the design direction has been established. Sandra likes to walk the city to source and contact her go-to vendors for the perfect item for clients. When it comes to vendors, style and quality are imperative, but customer service is THE most important factor. Vendors must stand behind their products after they’ve been delivered and really believe in their business. Sandra makes sure to build relationships with vendors that have high integrity as this will always translate to their projects.Sandra advises that when adding to your team, always allow people’s strengths to shine. It is more beneficial to do what you are good at. Try not to seek out that one person that you think needs to do everything. Internships are another great way to get to know someone and find out if they are a fit for your team; much like an extended interview.Systems and delegation are also key to success and reduced stress;...

21 Aug 2017

Loading