Join Timothy and Andy as they interview the incredible Curt Anderson about his upcoming show called The Adventure! Curt Anderson is the most well-travelled Christian musician in the world and he is the host for a new TV show called the Adventure! In this episode, Curt explains how to integrate faith into every day living! He also has a special sneak peak trailer for his new show! Stay tuned till the end for this special sneak peak!
297: Entering The E-Commerce Market As A Manufacturer - with Curt Anderson
Meet Curt Kurt Anderson founded an e-commerce company in 1995 that was ranked three times on the Internet Retailer Magazine's Top 1000 E-Commerce Companies. Since selling that company, Kurt has served as an e-commerce consultant serving manufacturers. He is the author of Stop Being The Best Kept Secret, and founder of b2btail.com an e-commerce resource guide for manufacturers. How does a custom manufacturer enter the e-commerce market? Certainly, as we all know, in this world that we're living in today, everything has drastically changed. So a little different dynamic, prior to 2020 and now there's a tremendous sense of urgency. So with e-commerce, as I'm looking out my window, the UPS man just left and dropped off an Amazon package. So Amazon most manufacturers, especially that custom side where they don't have a proprietary product or a finished good, you're like, "Well, hey, I'm left out of that e-commerce party." Original equipment manufacturers that had those finished goods are an easier slide-in for them and it's much more challenging for the custom manufacturer. So the custom manufacturer, they bend metal, they cut steel, fabricate something, injection, mold, printed circuit boards, you know, they're always making something for somebody else. So the preach that I have is how do you scale your proprietary process? Because what these custom manufacturers have over the years, they've perfected a proprietary process, and it's just trying to walk them through the steps of how do we convert that proprietary process into a proprietary good? How would you answer that question? A big thing with e-commerce, and again, if you look at your company, your website like you guys do an amazing job helping your clients with pay per click, SEO, trying to be found, trying to help them stop being the best-kept secret, right? And you're an expert at that lead generation so I think one myth to dispel is so many of those custom manufacturers that well e-commerce is Amazon at my door. No, it's actually Lori coming in and her team and helping you with that lead gen and driving that traffic to their website. Now if they're going after again, I'd been metal I cut steel. You know this, you know, you're a keyword expert. If you go really broad, man, you're still gonna be the best-kept secret. It's so hard to be found for CNC machining, or fabricating metal but if you do CNC machining for turbine engines because I'm in the northwest and I'm in the supply chain of aerospace or I bend metal for tractors and I'm trying to find and target Caterpillar or something. So I think like going after those long-tail keywords and for you and I speak in the SEO language, we're trying to help them with that keyword strategy by going deep in what you and I call those longtail keywords. That longtail keyword is the opportunity for the e-commerce opportunity. So it's actually it's that 80-20 rule where they're like, "Hey, tell me about your business," And we're like, "We crank out these little trinkets and our 80-20 rule, 80% comes from the 20%." Where is that 20% and can we start creating an e-commerce opportunity? Could we put those products actually, on your website? Could we take those products and put them on an online marketplace? That's kind of the process of getting into that e-commerce opportunity here. So you've mentioned Amazon and a couple of other marketplaces. Do you recommend that manufacturers use those? I'm super bullish on the online marketplaces for manufacturers and again, from the OEM side, that original equipment manufacturer, absolutely. So you've got Digi key, which if you're in the electrical field in any capacity, they have a great marketplace. We've talked about Zorro, you have like McMaster car. And then of course the big granddaddy of them all Amazon. Here's a scary thing, so we do a lot of webinars with the manufacturing extension partnerships, if you're familiar with those, the MEP, so they're all over the country. So I do a lot of webinars at a lot of different MEPs. So actually today, we're in the midst of doing a 12 part webinar series at IMAC, which is the Illinois MEP. And our speaker today was Brian Beck who is just a phenomenal Amazon guru. He wrote a book called Billion Dollar b2b E-Commerce so he spoke today at Illinois, he shared that 70% of product search is now started on Amazon. So even if you're a custom manufacturer and you're like, "Oh, well, you know what, that's not for me, or I don't need to be on Amazon." If there's an ideal client out there that's looking for the product that you make every day and you're denying yourself by not being on Amazon, you've just lost basically a 70% opportunity of being found for that product. So that's scary. Do you have manufacturers using any sort of configurators to allow customers to really customize offerings that they have? I'm a big baseball fan so I'll use a baseball analogy. So configurators or rate, my strike zone. I am so bullish on configurators for manufacturers and what this does, and again, with like the services that you and your team provide what you do, this is what I always preach, and I'm sure you love it, and this is what you do with your clients. I'm always preaching to them how do you help that ideal client? That buyer at Boeing, the buyer at Caterpillar, maybe it's just another small custom job shop. How do we get our soul mates to make a buying decision on a Friday night at midnight, without having to wait for us to open up our doors on a Monday morning? So with that strategy, that configurator is just such a powerful example. In my book, I go through a step-by-step how a small custom manufacturer uses a configurator and they're connecting with Virgin Hyperloop, Boeing, Halliburton, just again, allowing buyers to come on their website, configure and create their product 24/7. It was super easy, it was super cheap. This was a manufacturer he's a digital immigrant, very resistant to technology, very resistant to change and we put up a configurator and he's just blown away by the opportunities that this configurator has created. When your custom job shop, you're almost like, "Hey, let's just take everything that walks in the door." But when you narrow that down, we talked about that long-tail key strategy, what are your true core strengths? If you can apply it with a configurator and there's a lot of companies that are doing amazing work with configurators your neighbors right in Wisconsin. Can you share with our listeners one of your favorite networking stories or experiences that you've had? So you and I do a lot of educating, a lot of webinars and what have you, and what I love when you open up your podcasts, you talk about who you know. So I do a lot of LinkedIn workshops at MEPs (manufacturing extension partnerships) and different trade groups. I have a slide and I say we grew up hearing "Hey, it's not what, you know, it's who you know." With LinkedIn, I like to take it one step further. It's not what you know, it's not who you know, it's what you know about who you know. So, Lori and I were just talking earlier, and Lori has volunteered and offered to be on our weekly webinar series. Lori and I connected and immediately we're both bouncing back and forth. One of the first people that came to mind was Harry Moser, and Harry if you're manufacturing Boy, you know, Harry. He is the official cheerleader of US manufacturing. And so I know he was just on your podcast, he's coming up on our webinar. Just a lot of people love his mission, what he's pushing out and he's a delight to know. So that's a great example of networking. I could share dozens of others, but I was just thrilled when I saw that he was on your podcast, and how we're building this community to help support manufacturers together. How do you stay in front of and nurture the network that you've created? I think we both have a hunger for that education piece of sharing. I never ever claim myself self to be an expert, I've just been in e-commerce since 1995. So that means two things, it means I'm an old dude and I have a lot of war wounds and scars and tons of mistakes that I've made that I love to share with folks of what not to do as much as things of what to do. So, again, jumping on podcasts with great people like you, a lot of webinars. You know, as I mentioned, with the manufacturing, extension partnerships, I work with a lot of the MEPs around the country, we do our Friday webinar series, it's free every single Friday. So just really beating that drum pretty heavy of helping manufacturers. A big initiative that we're doing, we started this Co-Op it's, it's called E-Commerce Management and the big drum that we're beating is how do you help manufacturers? How can we teach them to fish? So many people have been burnt with bad marketing, and I've had examples where a manufacturer will hire a PPC firm for 50 grand a year and have zero results because of bad keywords and I'll do an audit on what they're doing and it's just sad. So what we've been really preaching is with the MEPs that we're working with, we're starting a do it with you model of how can we help the manufacturers that have a marketing team, and teach them how to fish and even some of the marketing folks that are at manufacturers are a little bit more sophisticated, and they're like, "Well, you know what, I don't necessarily need someone to teach me how to fish but boy, I could learn some new fishing spots, or some new fishing strategies," if you will. So they feel alone in a silo and then what the great thing is, is building them up, and then handing them off to a firm like yourself to get that high-level professional nurturing that they need for the folks that need a firm like yours, but they're just hesitant because they're hearing these horror stories. Well, if you can teach them a little bit and do it with them, then they're like, "Okay, this is like trying to build my bathroom or my kitchen on my own. It's fun, it sounded great on paper, but now I need the professional to come in and help me." What advice do you have for that business professional who's really looking to grow their network? If you're in a b2b space, and because I'm an older dude, I'm a LinkedIn junkie. That's how I make a living, that's where my connections are, there are just amazing people of high integrity. The thing is, it's just like in person, you know, Lori, you're super active on your profile with nonprofit groups in your community, and you gravitate towards certain people pre COVID when we could go out and play and socialize. You gravitate towards certain people that have the same values and people that you respect or admire, or even people that are at a place where you're like, "You know what? I want to get to where they are," and you gravitate towards those people. On LinkedIn, you can do the exact same thing you can weed out through some of the clutter, or some of the folks. I tell everybody, I'm not for everyone, I know that. But for the manufacturer that wants to be e-commerce, I hope I'm your guy. How can we resonate and connect and help lift each other up? So my long-winded answer is I'm a big LinkedIn guy. I think it's a great place for b2b connections. So if you could go back to your 20-year-old self, what would you tell yourself to do more or less of or differently with regards to your professional career? I try to live in the present so I try not to dwell on the past too much. Maybe I'll be cliche and say don't sweat the small stuff, don't do this, don't do that. But I think if I were to go back to my 20-year-old self, I would tell myself to have a sense of urgency on a daily basis because it doesn't cost you anything. It doesn't have to add anxiety or stress. You're a great athlete, you're super involved with your community with hockey and I haven't seen you play, but I'm assuming that you're probably pretty aggressive. I always have the saying, "Hey, you know, can we leave it all in a field?" For you, can you leave it on the ice? So for us as professionals, if I were to go back to my 20-year-old Kurt, I'd be like, "Dude, just give everything you've got every day, it doesn't cost you a penny to work harder." Of course, work smarter, I'm not saying working longer hours or seven days a week, but just come in an unapologetic enthusiasm for what you do. So that would be my advice. Do you have any final words of advice for our listeners with regards to growing and supporting your network? Kudos to you for listening to this podcast so you're looking to grow you're looking to improve. This digital sprint that we're in right now is not going to slow down anytime soon. So you know link up with these experts such as Lori, catch a webinar, catch these podcasts, team up with her firm and really you just have to stop be the best-kept secret. Connect with Kurt Kurt’s Website: https://b2btail.com/ LinkedIn: https://www.linkedin.com/in/curtanderson-b2b/
Stop being the Best Kept Secret with Curt Anderson
Small Biz Tips
I had a great conversation with Curt. Here is his bio: Curt Anderson founded an eCommerce company in 1995 that was ranked 3X on the Internet Retailer Magazine Top 1000 eCommerce Companies. Curt is the author of “Stop Being the Best Kept Secret” and founder of B2Btail.com an eCommerce resource guide for manufacturers.
Episode 19: Curt Anderson and the power of the E-Commerce Configurator.
Join E-Commerce expert Curt and I for an in-depth discussion on the power of engaging your customers with the power to configurate their own version of your products on your we site. Curt Anderson founded an eCommerce company in 1995 that was ranked 3X on the Internet Retailer Magazine Top 1000 eCommerce Companies. Curt is the author of “Stop Being the Best Kept Secret" an eCommerce resource guide for manufacturers. Use the link below to grab your own copy of his brilliant book: Stop Being the Best Kept Secret https://amzn.to/3gQje8t If you like this interview, please like it, subscribe to the FangledCast and tell 3 friends. Stream and video Conference Like A Pro: Canon EOS M50 Mark II https://amzn.to/37oexzp Canon EOS M6 Mark II https://amzn.to/37oexzp Power Source for camera streaming https://amzn.to/3airBIG Stream Deck https://amzn.to/3ag0TQN Yeti Microphone https://amzn.to/2KsnRtg Green Screen Starter https://amzn.to/38aBeGE LED Light Kit https://amzn.to/34jQ8cl Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO BOOKS WE LOVE 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3 Leading Beyond a Crisis https://amzn.to/2IS2els Stop Being the Best Kept Secret https://amzn.to/3gQje8t Selling with a Noble Purpose https://amzn.to/3gUzepG How to Be Successful without Hurting Men’s Feelings https://amzn.to/3gQK686 100 Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM What Got You Here Won’t Get You There https://amzn.to/3r0zisT --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/andrew-deutsch4/support
Today I am interviewing Curt Anderson who is an eCommerce evangelist for manufactures, and an author of ‘Stop being the best kept secret: manufacturing eCommerce strategies’. Listen to Curt who shares insights into the world of e-commerce, and how the recent boom in spending online is another step change for consumers and urges companies that it is not still too late, there is still more to go after. We also discussed the importance of lifting our gaze beyond on current situation, appreciating the development of 3-5 strategic plans maybe difficult with the uncertainty, but imagining what your business could be doing in 5 years elicits a positive state, thereby helping in the here and now. Connect with Curt: LinkedIn: https://www.linkedin.com/in/curtanderson-b2b/ Website: https://b2btail.com/ Email: firstname.lastname@example.org
#BlackPlease! CBD profits with Curt Anderson & Allison Moore #oxzgen #5linx #CBD @officialOXZGEN - #BWSToday
Black Wall Street Today with Blair Durham
On this episode of Black Wall Street Today, Blair Durham chats-it-up with Curt Anderson about CBD oil and the 5Linx CBD business. Stay tuned for #AddThisToTheList with guest Comedian Alison Moore from Moore Comedy. The Black Wall Street Today radio show is hosted by Virginia Tech alumnae Blair Durham, co-founder and co-President of Black BRAND, and occurs live in the studios of the historic and prestigious HBCU Hampton University. The podcast is produced by Hampton University alumnae Seko Varner, from Positive Vibes Inc., using selected audio from the radio show and other Black BRAND events. #blackentrepreneurship #shopblack #addthistothelist #nonprofits #blackmediamatters #blackmedia #blackwallstreettoday #blacktech #blackbusiness #blackbusinessmatters #supportblackbusiness #blackpreneur #SocialEntrepreneurship #AlternativeMedicine #RealEstate Black BRAND is a 501(c)(3) organization that stands for Business Research Analytics Networking and Development. Black Brand’s mission is to promote group economics through professional development and community empowerment. Coming on the heels of many tragic events our community has faced nationwide, we seek to unify the black dollar by providing financial literacy, entrepreneurship training, and networking resources. http://blackbrand.biz/ Black Wall Street Today! @bwstoday + @blackwallstreettoday. Black Wall Street Today is the media hub for all things black entrepreneurship, including relevant news, politics, and events. Black Wall Street Today is the media outlet for Black BRAND. Black Brand is a 501(c)(3) organization that stands for Business Research Analytics Networking and Development. We are Hampton Roads Regional Black Chamber of Commerce. Our mission is to promote group economics through professional development and community empowerment. Black BRAND's goal is to promote group economics through professional development and community empowerment. m.me/blackwallstreettoday + email@example.com + http://Blackbrand.biz + (757) 541-2680 Instagram: www.instagram.com/blackbrandbiz/ + Facebook: www.facebook.com/blackbrandbiz/ Produced by Hampton University alumnae Seko Varner (@DjSekoVarner) for Positive Vibes Inc. Info@positiveVibes.net & www.PositiveVibes.net & (757) 932-0177 blackmedia, blackwallstreettoday, blacktech, blackbusiness, supportblackbusiness, BlairDurham--- Send in a voice message: https://anchor.fm/black-wall-street-today/message
The eCommerce business is an industry that has changed dramatically over the last couple of years from the days of AOL, Lycos, and what else was out there to where we are now. In this episode, host Ben Baker interviews eCommerce consultant Curt Anderson. Curt founded an eCommerce business in 1995 that eventually landed on the Internet Retailer Top 1000 eCommerce Companies three years in a row. Since selling the company, he has served as a business advisor working primarily with small manufacturers on implementing eCommerce strategies. Today, Curt talks about what brought him to eCommerce and shares some strategies to help you bring your business to the next level.
#120 | Curt Anderson - Industry 4.0 Road Trip Sponsor!
The Zack Scriven Podcast
Thank you, Curt Anderson, for sponsoring the #Industry4roadtrip! Connect with Curt on LinkedIn https://www.linkedin.com/in/curtanderson-b2b/ FREE 7-day trial of Splasheo 🌊 https://zscriv.com/Splasheo-Zack Thanks for watching! 🎧Listen to The Zack Scriven Podcast 🎤 Anchor - https://zscriv.com/Anchor iTunes - https://zscriv.com/podcast LinkedIn - https://zscriv.com/ZSP-LinkedIn YouTube - #theZackScrivenPodcast ✔️Follow Zack! https://zscriv.com/LinkedIn https://zscriv.com/Instagram https://zscriv.com/YouTube https://zscriv.com/Twitter --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/thezackscrivenpodcast/message Support this podcast: https://anchor.fm/thezackscrivenpodcast/support
Food & Finance Episode #30: The Power Of Networking & Mentorship W/Coach K & Curt Anderson
The UNSCRIPTED Podcast
Interested in Joining our Cannabis Hempire ? Text “interested” to 215-326-9211 or Start Now: http://bit.ly/2xRVbQA Your Donations Matter: (https://anchor.fm/Food-Finances/support) Subscribe to Our Youtube Channel: Black Economics: (https://youtu.be/QO0U0Gkxsfc) Become Apart Of The B1 Family: (https://www.youtube.com/channel/UCRteR6kiJwk-bTA5eWPqapg/videos The Black Authority (https://www.youtube.com/user/theblackauth0rity) Tariq Nasheed (https://www.youtube.com/channel/UCjH72OaQxPoKgtv56C-4NOA) B1 ADOS Black folks we gotta wake up and smell the loud because they are trying to Erase Black People (Black Men Especially) So we gotta start educating ourselves about who the real enemy is and stop bickering and taking from one another. Meanwhile, on a policy level we are being written out of resources, privlages, etc and history. We are the only people with Undeniable Justifiable Grievance with this country. And It is time to CUT THE CHECK! Description Networking and mentorship are two big pieces of the network marketing industry. You have to network with the right people who are likeminded and have similar aspirations, goals, and dreams. Mentorship is important we do not know it all. People need to learn from people who are doing what they aspiire to do with their own life. So you have to get around people doing the things that you want to do and let them train you on how to be successful. We are not taught about business and Black people. So we really need mentorship so we can get to that next level. But this requires personal growth and develop and willingness to surround yourself with people who are doing the things that you want to do. You cannot be afraid to approach people and be interested in them. This benefits both them and you because they get to share their knowledge, which all of us like to do, and we acquire their knowledge. It is a win-win situation. --- Support this podcast: https://anchor.fm/un-scripted/support
Why you should not be so quick to abandon your Specialty with Curt Anderson
Stop the Noise
Curt Anderson is an eCommerce Consultant working relentlessly to help US manufacturers execute eCommerce strategies. In this episode, Susan sits down with Curt to discuss: 1. Finding your passion and applying it to your strengths and core business 2. Seeking out what the market needs rather than what they want 3. Developing strategies in an eCommerce world that engage consumers and end users with proprietary products 4. Avoiding "Sacred Cowitis"...this is how we have always done it and we are not going to change"