Lachy Crothers's guest appearances

Lachy Crothers

Radio Brews News

The Beer Healer Interviews

The Beer Healer interviews

Moffat Beach

Ed Nolle

Richard Watkins

Dave Padden

Chris Sheehan

Mazen Hajjar

Tom Delmont

Jos Ruffell

Blair Hayden

Andrew Childs

Hamish Coates

Philter Brewing

Dave Bonighton

Jack Viney

James Smith

OwlTail

In case you didn't notice, our craft beer scene in Australia is maturing quickly. We are well past our formative years, made a few mistakes as we great up and now I think we are in a bit of an adolescent phase. We are finding out who we are, what we stand for and are forging our own identity. The same can be said for many craft breweries around the nation...you get into your 4th, 5th &amp; 6th year of operation and you have settled on your business model, your beer range is cemented, and you know what does and doesn't make you money...it's time to take a look inside and make some tweaks to make sure you are heading toward your long term goal. Case in point, Ballistic Beer, you know them, the brewery with the cool keg bomb logo? Well these guys have hit that point in their evolution where there are many things to consider if they want to continue to grow their business...something that I want to know more about. In this episode, Head Brewer Lachy Crothes, talks about breweries around their size can get caught in the "Valley of Death" and what Ballistic has been doing to avoid it...a brand refresh, new venues, working with a partner and pumping out amazing beers. This episode is a little longer, but as you will hear, Lachy tells a great story. If you wanna support the podcast, please leave a 5 Star rating here: https://podcasts.apple.com/au/podcast/the-beer-healer-interviews/id1434286285

In case you didn't notice, our craft beer scene in Australia is maturing quickly. We are well past our formative years, made a few mistakes as we great up and now I think we are in a bit of an adolescent phase. We are finding out who we are, what we stand for and are forging our own identity. The same can be said for many craft breweries around the nation...you get into your 4th, 5th &amp; 6th year of operation and you have settled on your business model, your beer range is cemented, and you know what does and doesn't make you money...it's time to take a look inside and make some tweaks to make sure you are heading toward your long term goal. Case in point, Ballistic Beer, you know them, the brewery with the cool keg bomb logo? Well these guys have hit that point in their evolution where there are many things to consider if they want to continue to grow their business...something that I want to know more about. In this episode, Head Brewer Lachy Crothes, talks about breweries around their size can get caught in the "Valley of Death" and what Ballistic has been doing to avoid it...a brand refresh, new venues, working with a partner and pumping out amazing beers. This episode is a little longer, but as you will hear, Lachy tells a great story. If you wanna support the podcast, please leave a 5 Star rating here: <a href="https://podcasts.apple.com/au/podcast/the-beer-healer-interviews/id1434286285" rel="nofollow" target="_blank">https://podcasts.apple.com/au/podcast/the-beer-healer-interviews/id1434286285</a>

Ep. 83 - How to Avoid Getting Stuck In The Valley of Death. With Ballistic Brewing Head Brewer, Lachy Crothers.

This weeks Beer is a Conversation is with Lachy Crothers, head brewer at Brisbane’s Ballistic Brewing. Regular listeners will know that freshness has been recurring topic on the podcast channel and so when Ballistic released a beer with a ‘Dead by’ date, our interest was immediately piqued. The Sleep When You’re Dead range, is a series of one-off hop-driven limited releases which are launched with a two month best before date that the brewery calls a ‘Dead By’ date because after that date passes they retrieve any unsold beer from trade. It’s a gutsy move and one that cynics may say is about marketing, but it also carries a strong educational message about how long some beers can sit on shelves and still convey the brewer’s promise of quality. Enjoy the conversation.

This weeks Beer is a Conversation is with Lachy Crothers, head brewer at Brisbane’s <a href="http://ballisticbeer.com.au/" rel="nofollow" target="_blank">Ballistic Brewing</a>. Regular listeners will know that freshness has been recurring topic on the podcast channel and so when Ballistic released a beer with a ‘Dead by’ date, our interest was immediately piqued. The Sleep When You’re Dead range, is a series of one-off hop-driven limited releases which are launched with a two month best before date that the brewery calls a ‘Dead By’ date because after that date passes they retrieve any unsold beer from trade. It’s a gutsy move and one that cynics may say is about marketing, but it also carries a strong educational message about how long some beers can sit on shelves and still convey the brewer’s promise of quality. Enjoy the conversation.

Beer is a Conversation: Lachy Crothers