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Michael Caroff

5 Podcast Episodes

Latest 20 Nov 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Michael Caroff - Websites and SEO that ROCK!

Exit Coach Radio

Michael Caroff of Caroff Communications explains digital marketing in clear terms and explains why your Pay Per Click campaign is not a Do-It-Yourself project.

21mins

9 Aug 2021

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Michael Caroff: Creativity Within a Box

BE THAT LAWYER

In this episode, Steve Fretzin and Michael Caroff discuss:Imagery in marketing. Understanding the purpose of the website before creating the design. Trying different types of marketing. Fitting together the parts of your marketing seamlessly.  Key Takeaways:Find what makes you unique within your field and allow that to shine. Get creative and allow your website to shine!Humans react to images before they react to text. Take the time to find the right image for your homepage banner. Clients hire people, not companies. Don’t make too many changes at the same time. It takes time to see the effectiveness of any tested changes.  "You want balance - you want it to be professional and clean enough that it represents you well, but you want it to be in the background, you have to come forward. It's what I call transparent design. If you're thinking about the design, either good or bad, you're not thinking enough about the person or the firm." —  Michael Caroff Connect with Michael Caroff:  Website: https://www.caroff.com/YouTube: https://www.youtube.com/c/CaroffLinkedIn: https://www.linkedin.com/company/caroff-communications/Facebook: https://www.facebook.com/CaroffCommunications Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

28mins

1 Jul 2021

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Michael Caroff - 4 ways that website design is like songwriting

Exit Coach Radio

Internet marketer Michael Caroff paid his way through college (and a bit beyond) playing clubs and teaching guitar.He then went to work for the legendary guitar company, Fender, where he started Frontline magazine, a publication he produced for 8 years. Subsequently he worked for The Phelps Group -- a full-service advertising agency -- as an account rep and later a Web production manager.While at The Phelps Group, Michael launched an Internet marketing and development company, Caroff Communications.For the last 25 years, Caroff Communications has produced more than 100 Web sites, and done online marketing for clients in a variety of business genres, including law, finance, medicine, retail, nutrition, and a myriad of other fields.The company specializes in cutting edge responsive websites, as well as SEO (Search Engine Optimization) and PPC (Pay-Per-Click) marketing. As a Google Partner company, they are certified experts in digital marketing strategies and tactics.For the last 19 years Michael has played guitar for a Santana Tribute band called Savor. His band has performed for audiences as large as 6,000 people in more than 50 different cities in California, Arizona, and Nevada.

20mins

23 Mar 2021

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Michael Caroff - Does Your Website and SEO Rock?

Exit Coach Radio

Michael Caroff of Caroff Communications shares some great tips on how you can make your website rock!  Show host Bill Black (The Exit Coach) invites you to "start the clock" on your Exit planning with a free Value Builder assessment - click here

20mins

21 Nov 2019

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Michael Caroff - Is your SEO and PPC paying off?

Exit Coach Radio

20mins

4 May 2019