Brentos Fernandez's guest appearances

Brentos Fernandez

Explicit Content Podcast

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

The Pop-Marketing Podcast

John Kreicbergs

Scott Jones

Kevin Payne

Michelle Ciulla Lipkin

Luke Hurd

Anna Jordan

Andre Filip

Rosie Yakob

Jason Elm

Tim Canton

John Davidson

Mike Ghaffary

Monique Woodard

Alexandra Fine

Martha Stewart

OwlTail

Jeff Cantalupo

Thank you Erin Grant for pitching this as an episode idea and making it happen. This episode is all about storytelling. What does a good story need, what are the mechanics, and how to build a compelling brand through the power of storytelling. To tackle this topic, I’m joined by Brentos Fernandez, Head of Creative at Listen Ventures and Jeff Cantalupo who is the founder and General Partner at Listen Ventures. Listen Ventures. Backs and builds the brands of tomorrow  Including Calm, Kiwi Co, Factor, Catch Co, I/D, &amp; Slumberkins. Without further ado, here they are. How do you craft a good story? What are the elements? Is there a part to storytelling that brands or people typically miss? Point of view When you think of aspiring, young brands, what do they tend to do right vs. the incumbents?How are they able to stand out from the rest of their peers with storytelling?  How do you analyze brands that have a face to the brand vs. brands that don’t? How do you shape the persona of the brand? When you invest and consult with brands, what is usually missing that you can help with the story? Story being built out of human need Story Emotional connection - Post-brand Organic growth stories How do you define community? How have brands leveraged their authentic story for growth? What’s an example of an inauthentic story? After a brand gets acquired, what must incumbents do in order for keep that brand authenticity alive? In this era where you don’t have the growth arbitrage channels do you need to have a celebrity part of the brand in order to help tell that story and be seen? When founders pitch to you, what do they usually do wrong when they are telling a story? Brand - sum of all the experiences What does brand mean to you? What’s one thing you would change about the perception of storytelling and/or branding? What’s one book that inspired each of you personally and professionally? What’s one piece of advice you have for founders?

Thank you Erin Grant for pitching this as an episode idea and making it happen. This episode is all about storytelling. What does a good story need, what are the mechanics, and how to build a compelling brand through the power of storytelling. To tackle this topic, I’m joined by Brentos Fernandez, Head of Creative at Listen Ventures and Jeff Cantalupo who is the founder and General Partner at Listen Ventures. Listen Ventures. Backs and builds the brands of tomorrow Including Calm, Kiwi Co, Factor, Catch Co, I/D, &amp; Slumberkins. Without further ado, here they are. <ol><li>How do you craft a good story? What are the elements?</li> <li>Is there a part to storytelling that brands or people typically miss?</li> <li>Point of view</li> <li>When you think of aspiring, young brands, what do they tend to do right vs. the incumbents?<ol><li>How are they able to stand out from the rest of their peers with storytelling?</li> </ol></li> <li>How do you analyze brands that have a face to the brand vs. brands that don’t?</li> <li>How do you shape the persona of the brand?</li> <li>When you invest and consult with brands, what is usually missing that you can help with the story?</li> <li>Story being built out of human need</li> <li>Story Emotional connection -</li> <li>Post-brand</li> <li>Organic growth stories</li> <li>How do you define community?</li> <li>How have brands leveraged their authentic story for growth?</li> <li>What’s an example of an inauthentic story?</li> <li>After a brand gets acquired, what must incumbents do in order for keep that brand authenticity alive?</li> <li>In this era where you don’t have the growth arbitrage channels do you need to have a celebrity part of the brand in order to help tell that story and be seen?</li> <li>When founders pitch to you, what do they usually do wrong when they are telling a story?</li> <li>Brand - sum of all the experiences</li> <li>What does brand mean to you?</li> <li>What’s one thing you would change about the perception of storytelling and/or branding?</li> <li>What’s one book that inspired each of you personally and professionally?</li> <li>What’s one piece of advice you have for founders?</li></ol>

Jeff Cantalupo and Brentos Fernandez (Listen Ventures) - How to build compelling brands through the power of storytelling

This week the PMP talks w/ Brentos Fernandez, Head of Creative for Listen. Listen is a venture capital firm based in Chicago that focuses on investing in early-stage companies that have the potential to put a dent in culture. From the cosmic space jackets of Oros to the Goop of Cannabis, Miss Grass, Brentos and his team invest millions of dollars to help these cool kid brands scale by helping them articulate what makes them matter through the art and science of brand building. Brentos talks about how a design &amp; art kid found his way from advertising to the world of venture capital. We talk about where LISTEN got its name, how it feels to be on the other side of the pitch, and how listening to dozens of innovative business ideas zoom past his ear holes each week inspires and fuels his creative output in the modern marketing world of Pop-Marketing. We also dig into Listen’s insane investment portfolio, highlighting some of my favorites and pick apart the differences involved in building rockstar brands with partners vs clients. Links:Find out more about LISTEN:https://www.listen.co/team/The Listen Podcast: Overheard https://open.spotify.com/show/3JHa41eIvpxMLLahmmkVHqConnect on LinkedIn: https://www.linkedin.com/in/brentosfernandezhttps://www.linkedin.com/company/listenventures/Follow the "Pop-Marketer" Joe Cox on Social MediaTwitter: @joenormalInstagram: @joecoxInstagram "The Pop-Marketer": @popmarketerLinkedIn: https://www.linkedin.com/in/jocoxhttps://www.pop-marketer.com/Signup to join the Pop-Marketing community:  https://mailchi.mp/4275ff333e91/popmarketing

This week the PMP talks w/ Brentos Fernandez, Head of Creative for Listen. Listen is a venture capital firm based in Chicago that focuses on investing in early-stage companies that have the potential to put a dent in culture. From the cosmic space jackets of Oros to the Goop of Cannabis, Miss Grass, Brentos and his team invest millions of dollars to help these cool kid brands scale by helping them articulate what makes them matter through the art and science of brand building. Brentos talks about how a design &amp; art kid found his way from advertising to the world of venture capital. We talk about where LISTEN got its name, how it feels to be on the other side of the pitch, and how listening to dozens of innovative business ideas zoom past his ear holes each week inspires and fuels his creative output in the modern marketing world of Pop-Marketing. We also dig into Listen’s insane investment portfolio, highlighting some of my favorites and pick apart the differences involved in building rockstar brands with partners vs clients. Links: Find out more about LISTEN: <a href="https://www.listen.co/team/" rel="noopener nofollow" target="_blank">https://www.listen.co/team/</a> The Listen Podcast: Overheard <a href="https://open.spotify.com/show/3JHa41eIvpxMLLahmmkVHq" rel="noopener nofollow" target="_blank">https://open.spotify.com/show/3JHa41eIvpxMLLahmmkVHq</a> Connect on LinkedIn: <a href="https://www.linkedin.com/in/brentosfernandez" rel="noopener nofollow" target="_blank">https://www.linkedin.com/in/brentosfernandez</a> <a href="https://www.linkedin.com/company/listenventures/" rel="noopener nofollow" target="_blank">https://www.linkedin.com/company/listenventures/</a> Follow the "Pop-Marketer" Joe Cox on Social Media Twitter: @joenormal Instagram: @joecox Instagram "The Pop-Marketer": @popmarketer LinkedIn: <a href="https://www.linkedin.com/in/jocox" rel="noopener nofollow" target="_blank">https://www.linkedin.com/in/jocox</a> <a href="https://www.pop-marketer.com/" rel="noopener nofollow" target="_blank">https://www.pop-marketer.com/</a> Signup to join the Pop-Marketing community: <a href="https://mailchi.mp/4275ff333e91/popmarketing" rel="noopener nofollow" target="_blank">https://mailchi.mp/4275ff333e91/popmarketing</a>

Creative Capital & Startup Pop w/ Brentos Fernandez