Melanie Erff's guest appearances

Melanie Erff

S&P Global Mobility | Fuel For Thought

Michael Robinet

Tom Libby

Chris Hopson

Stephanie Brinley

Devin Lindsay

Jeremy Carlson

Mark Boyadjis

Mark Seng

Matt Trentacosta

Marc Bland

Casey Selecman

Todd Campau

OwlTail

The vehicle buyer journey is a rapidly changing landscape as technology, consumer expectations and lifestyle factors evolve including the interaction and relationship with the brand and the dealership. There are key factors that contribute to a customer’s loyalty or defection when they consider purchasing a vehicle – and critical loyalty drivers can vary by brand. As consumers demand an enhanced overall retail experience, customer convenience will likely emerge as a leading retention factor. Join Kristen Balasia and Melanie Erff as they discuss new vehicle buying trends.

Fuel for Thought - Episode 5: The Customer Journey with Melanie Erff