B2B Content Marketing: The Content Callout Podcast
How can you pump up the volume with your main content channel? Why do you need to know your buyer’s journey inside and out? Are you focusing on the platform that gives you the most amount of traction? How is artificial intelligence going to help content marketers be more efficient? OR will it hurt freelancers and developers? Brody Dorland—the Co-Founder of DivvyHQ—answers all of these questions and more in this episode of Content Callout. Outline of This Episode [1:46] The importance of the buyer’s journey [6:37] Filling gaps in the buyer’s journey [9:10] How to create a shift in mindset [10:52] The silos that exist in big companies [15:38] The progression towards AI-driven content [20:55] The concept of virtue signaling [24:17] Cancel Culture: propagating fear [29:20] How to connect with Brody and DivvyHQ Resources & People Mentioned DivvyHQ OpenAI GPT-3 Connect with Brody Dorland Follow on Twitter Connect on LinkedIn Connect With the Content Callout Team https://ContentCallout.com Subscribe to CONTENT CALLOUT on Apple Podcasts, Spotify, Google Podcasts
Ep. 410 Brock Stechman and Brody Dorland| Divvy HQ
Rounding The Bases With Joel Goldberg
Brock Stechman and Brody Dorland founded Divvy HQ in 2011. The award winning content marketing platform makes it easy for global marketing and content teams to get organized, plan, produce and publish high-quality content more efficiently. Divvy serves small and large companies, including Afflac, Lowe's, Mercedes-Benz. H&R Block and the Chicago Cubs. The Content Marketing Institute has named Divvy the number one marketing tool for four straight years while also ranking Divvy number one in team collaboration tool, project management tool a and social media analytics tool.
In this episode, Ledge is joined by Brody Dorland, Co-founder at DivvyHQ, to talk about DivvyHQ is building the #1 content planning and workflow automation engine to help teams conquer content chaos. See acast.com/privacy for privacy and opt-out information.
JLDC 0134 – Interview with Brody Dorland, Co-Founder of DivvyHQ
Brody Dorland is the co-founder of DivvyHQ, voted #1 Content Creation, Workflow & Experience Platform and used by big brands such as Ben&Jerrys, Dupont, HP, Mercedes Benz and many other corporations.Topics discussed during this podcast episode include; Why you shouldn't make your SaaS service 'perfect' before going to market How do you price your service correctly? Biggest content marketing mistakes Brody sees businesses are making And much more!You can play this podcast episode here:Your browser does not support the audio element.Websites referenced during the podcast:DivvyHQ.comHere's a timeline of the topics discussed during the podcast:0:00 - Short bio and intro1:15 - Brody Dorland's growing up years, influences, and pivotal moments3:00 - Early business success and first uses of content marketing5:30 - How DivvyHQ was born8:45 - Releasing DivvyHQ to the market in 20119:45 - Dealing with a new SaaS release with big corporations as clients13:15 - How did you come up with the name; DivvyHQ?16:30 - Big mistakes Brody Dorland made along his entrepreneurial journey that he learned from19:20 - DivvyHQ success stories22:00 - How is DivvyHQ evolving?24:15 - Brody Dorland's content marketing tips. What's the biggest content marketing mistakes you see businesses make?27:20 - Brody's final thoughtsLike this podcast?If you're enjoying the podcast, it's safe to assume there are others out there like you who would also enjoy the podcast.Help them find it!I've created a short video below that will show you how to quickly and easily rate and review the podcast in iTunes and/or Stitcher. Those people will appreciate it, and you'll feel great about yourself...
This week Shira talks with Brody Dorland from DivvyHQ, a martech startup located in the heartland. They talk about how DivvyHQ sorted its pricing, how all of its sales come from inbound leads, and how raising money from the mid-west is different. About Brody Dorland Brody Dorland is a digital marketing strategist, blogger, speaker and co-creator of DivvyHQ.com, an editorial calendar application that helps organizations think, act and deliver like publishers. With more than a decade in the trenches of corporate marketing, advertising agencies and business ownership, Brody has emerged as one of country’s top digital marketing strategists. Everyday, Brody works closely with content teams inside of such companies as Red Bull, Samsung, Mercedes Benz, Ben & Jerry’s, AARP, and The National Geographic Channel to help them improve their content planning, production and publishing processes. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. SaaS Insider is part of the C-Suite Radio Network. The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. Check out Hunter & Bard today at http://hunterandbard.com.
Crafting the Perfect Content Strategy with Brody Dorland - Ep. 116
Search Engine Journal Show
In this episode of Marketing Nerds, Kelsey Jones was joined by Brody Dorland, co-founder of DivvyHQ, to talk about how to craft a content marketing strategy, what types of content you should be creating for your industry, and how to repurpose your content. The post Crafting the Perfect Content Strategy with Brody Dorland [PODCAST] appeared first on Search Engine Journal.