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Simon Ford

15 Podcast Episodes

Latest 28 Jan 2023 | Updated Daily

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Gin disruptor Simon Ford’s wild ride as entrepreneur

Drinks Adventures - Wine, beer, whisky, gin & more with James Atkinson

Fords Gin was founded in 2012 by drinks industry veteran Simon Ford, on the premise of creating the ultimate gin for use in cocktails.Now when I initially heard about that concept, my reaction was, how is that different to other gins already on the market?Aren’t they all designed for mixing?It felt like saying you’ve created the ultimate frankfurt for use in hot dogs.Simon sets me straight this episode as he explains the serious R&D that went into Fords Gin using 150 bartender mates as a consultation panel.Working with 11th-generation distiller Charles Maxwell to balance the botanical recipe, Simon had the bartenders involved in every step, from the liquid to the shape of the bottle.In doing so, they sought to reverse engineer the most practical and versatile cocktail gin in the business.Many of those same bartenders – including King Cocktail himself, the legendary Dale DeGroff – effectively became ambassadors for Fords when they invested their life savings into the company to get it off the ground.Fords Gin was sold to Jack Daniel’s owner Brown-Forman in 2019, but there were plenty of moments where Simon questioned his decision to leave a cushy job at Pernod Ricard for the risky pursuit of spirits entrepreneur.It’s an unglamorous tale of sleeping on couches, indirect budget flights, constantly running out of money and – at one stage – almost losing the business altogether.This is a special episode of Drinks Adventures, created in partnership with Fords Gin.Settle in as we hear about Simon’s exhilarating and exhausting journey, plus his insights on the cocktail renaissance and gin’s crazy evolution over the last decade.Click here to open episode in your podcast player.


13 Oct 2022

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Episode 9: Simon Ford & Tim Cooper

Celebrating the Brand Ambassador

In Episode 9, I have the pleasure of interviewing the legendary Simon Ford & Tim Cooper. Simon, one of this industry's original rockstar Brand Ambassadors and now the proud owner of Ford's Gin, along with Tim Cooper, an NYC bartender, turned Brand Ambassador and now the Director of Advocacy. In this show we discuss: Biggest difference in work-life balance between being a  brand ambassador and being a bartender Why should you interview the company you are thinking of working for as intensely as they interview you. What has changed in the BA role since the early 2000’s Tim discusses why sales is an essential part of the BA’s responsibilities. The challenges faced when your brand is purchased by a large company. Words of wisdom for those who are Brand Ambassadors or looking to become one.

1hr 4mins

23 Mar 2022

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BONUS Episode: Simon Ford of Fords Gin (S6/Ep.12)

Beyond the Plate

This week, we’re taking a short break from our regular schedule to share a special bonus episode featuring our partner, Fords Gin. We’re joined by the man himself, Simon Ford, to hear more about the journey behind the bottle. If you love a good gin & tonic, negroni or martini… you won’t want to miss this episode. And of course it’s not a Beyond the Plate episode if we don’t talk about social impact and how Fords Gin has given back to the bartending community. Enjoy this episode as we go Beyond the Plate... with Simon Ford. Check out our #BtPlatePodcast Merch at www.BeyondthePlateMerch.com Follow Beyond the Plate on Facebook and TwitterFollow Kappy on Instagram and Twitter


4 Aug 2021

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Simon Ford - CyrusOne: The importance of adapting to change

Inside Data Centre Podcast

In this episode I am joined by Simon Ford - AVP EMEA at CyrusOne. We discuss Simon's career and how CyrusOne have adapted to the rapid growth and changing demands within the data centre sector. Simon studied Minerals Estate Management at university before starting a career in the oil & gas sector. As a result of a downturn in the oil industry Simon moved into networks and the data centre sector. We discuss how the data centre sector has evolved during Simon's career and why data centre real estate differs from commercial real estate. We then cover a number of key topics in the industry, including the changing demands created by covid, how CyrusOne have adapted to meet the increased demand, how cloud has impacted the sector, and what the future looks like for the world of data centres.Simon has a great insight into the changing demands of customers within the data centre sector and he shares some excellent advice on how others can develop a successful career in the sector. 


28 May 2021

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Simon Ford from Ford's Gin

Cocktails Distilled

No matter where you are in the world, you can usually tell the quality of the bar you're standing in by whether they have Fords Gin on the back bar, or even in their well. Referred to by those in the know as the bartender's gin, Fords started back in 2014, and it's still going strong. Today we talk to the man himself, Simon Ford, about building a brand, what makes Fords different and why you should probably have a bottle at your home too.


10 Sep 2020

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Get A Word In Ep20: Nashville with Simon Ford, May 2020

Get A Word In

Josh and @simonfordsgin talk two key topics: 1. The future of the cocktail bar(7:39) 2. Marketing strategies / tactics today(17:50) Stories from The Whitehouse to where we will drink next. Creating a brand and making it last. Optimism, opportunity and how to tell the right story. Don't fret, there will be plenty of great places to enjoy a drink... creativity is coming... Pro Tip: Make yourself a Ford's gin martini and enjoy Simon's insights. @fordsgin @the86co #gin #miami #nashville #fordsgin #thecocktailgin #madeformixing #consideration #ginandtunes #coronachats #getawordin #interview #hospitality #londondrygin #gatherings #martini #cocktailbars #marketing #bartendering #bars #hismajesty #cocktails


2 Jun 2020

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Episode #70 - Simon Ford of Ford's Gin

Post Shift, The Hospitality Podcast

I have always admired Simon Ford, he was always a brilliant marketer and ambassador for the brands he backed. I wanted to get to the bottom of why he gave up a fantastic gig for taking the risk on his own brand, the pitfalls, the losses and the wins. Gets very raw on the topic of drinks entrepreneurship, if you are thinking of getting into business yourself, listen to this first.  Join us every Tuesday & Friday as award winning industry stalwart, Shawn Soole interviews some of the hospitality industries top talents from around the world including bartenders, venue owners, distillers and industry supporters. Get points of view, advice and the backstories every week. Brought to you by www.soolehospitality.com FOLLOW US ON INSTAGRAM – Shawn Soole https://www.instagram.com/shawnsoole/ Soole Hospitality Concepts https://www.instagram.com/soolehospitalityconcepts/ FOLLOW US ON TWITTER - https://twitter.com/ShawnSoole--- Send in a voice message: https://anchor.fm/post-shift/message

1hr 14mins

22 May 2020

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51. Zooming with Simon Ford of Ford's Gin

What We're Drinking with Dan Dunn

Dan zoom-chats with Ford's Gin founder Simon Ford, for an in-depth conversation about this versatile and wildly popular adult beverage, along with Ford's journey from lowly wine shop clerk to spirits industry titan.Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices


21 Apr 2020

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Epi 96 :: Simon Ford :: CEO :: FORDS GIN

Designated Drinker Show

Get the featured cocktail recipe: 50/50–Nashville Style Meet Simon Ford. CEO of Fords Gin. The Jedi Master of Juniper. The bartender’s bartender. Or for those who really think they know him, Mr. Fords Gin. No matter what you call him, he is as charming as he is successful and makes for the perfect cocktail muse. Simon set out to make the quintessential gin and that is exactly what you find in Fords Gin. It’s juniper-forward with notes of citrus, sweet spices and florals, making it the perfect jack-of-all-trades gin needed in classic cocktails. What’s Simon’s recipe for success? It’s a 3:1 ratio of persistence to innovation, a dash of charm and always finished with a twist of humor. Want some more tasty treats? Then head over to our library of libations and get inspired to create your own craft cocktail. Don't forget to subscribe, download and review to share your thoughts about the show!


3 Oct 2019

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Entrepreneurship w Simon Ford of Ford's Gin| Ep. 164

Bartender at Large

Launching your own business can be a treacherous endeavor particularly when you are in the bar & spirits world where the stakes can be make or break. So, tune in this week as Simon Ford of Ford's Gin offers up real talk on entrepreneurship & starting your own spirits business without holding anything back.    Learn More: Ford's Gin   https://www.fordsgin.com     ==============================   Join us every Monday as acclaimed bartender, Erick Castro, interviews some of the bar industry's top talents from around the world, including bartenders, distillers & authors. If you love cocktails & spirits then this award-winning podcast is just for you.   FOLLOW US ON INSTAGRAM: Erick Castro: www.instagram.com/HungryBartender Bartender at Large: www.instagram.com/BartenderAtLarge   FOLLOW US ON TWITTER:   Erick Castro: www.twitter.com/HungryBartender Bartender at Large: www.twitter.com/BartendAtLarge


23 Sep 2019