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Ginny Marvin

16 Podcast Episodes

Latest 26 Nov 2022 | Updated Daily

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Google Advertising uncovered with Ginny Marvin

Growing Ecommerce – The Retail Growth Podcast

Welcome to episode 22 of Growing Ecommerce. In this episode, Mike was lucky enough to speak with Ginny Marvin, Google Ads product liaison. She supports communication and the working relationship between Google's product team on the one hand, and the advertisers and partners who use that platform on the other hand. In this episode you get introduced to Google’s latest resources to help you steer your retail business: your guide to  search automation, Google Ads best practice guide andperformance max best practices guide.  With these resources and everything Mike and Ginny discuss in this episode you’ll dive deeper into:From all search engine marketing to client interactions and product updates. How does Google connect with advertisers? 1:34The future of Google Ads? Automation, maximized conversions and machine learning capabilities  8:36Business or product Insights? Insights that marketers should really be looking to manage campaigns 18:16Differentiation in an automated environment  31:00

51mins

26 Jul 2022

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EP207 - Google Marketing Live 2022 with Ginny Marvin

#PPCChat Roundup - Behind the Scenes of Paid Search

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) with by Ginny Marvin (@adsliaison) Q1  Let’s start off by sharing our overall reactions to this year’s Google Marketing Live event. How are you feeling/what are you thinking one week later? Q2 What was the thing that was announced or talked about that you found most interesting? Why is it interesting to you? Q3 Is there anything you thought for sure would be discussed and/or announced at this year’s Google Marketing Live that was not? Questions for Ginny: The on-device conversions - HOW will this actually work? The presentation had no detail only “it works”? Can you give some more detail on how the new version of responsive ads will work with pulling information from your website? How will this work vs. DSA? Can you specify which pages should be used for the new RSA crawling feature? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message

24mins

1 Jun 2022

Similar People

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EP192 - Performance Max with Ginny Marvin (Google Ads Liaison)

#PPCChat Roundup - Behind the Scenes of Paid Search

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini co-hosted by Ginny Marvin Q1 Are you running/have you run any Performance Max campaigns in Google Ads? Q2 If you have not run any Performance Max campaigns yet, why have you not tried them? Q3 How has the performance of your Performance Max campaigns been? Q4 What is your biggest challenge with Performance Max campaigns? Q5 Is there anything you wish were different about Performance Max campaigns (could be set up, viewing data, etc.)? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message

35mins

16 Feb 2022

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EP156 - GML - Q&A with Ginny Marvin

#PPCChat Roundup - Behind the Scenes of Paid Search

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)Q1 If you don’t use automation, is Google Ads still using machine learning to try to show your ads to the best potential customers? What advantages do you get from using the automated options?Q2 Google keeps talking about "partnering" with advertisers and then talks about pushing automation on us. How is that partnering?Q3 For advertisers with smaller budgets and/or smaller volumes of conversion activity, automation still struggles. What is Google doing to address this and what suggestions are there for making automationQ4 How exactly do we go all in on first party data? Is it just uploading customer match lists? Will you make importing offline conversions and linking CRMs to G Ads much, much,Q5 There weren't any updates about keywords, match types, ETAs going away as some of us have heard from reps. Should we take that as no major changes are happening in those areas this year?Q6 Search query data loss is incredibly frustrating particularly coupled with the push to broad match. Is it ever coming back? Will we at least be able to see converting terms again at some point?Q7 Many people have heard from their reps that GCLID will not be as we have known starting in the fall. Is this true?Q8 Why are the case studies always about big brands and e-commerce brands? Does Google care about SMBs and B2B? Why is B2B especially always ignored?Q9 Can we get more insight into how Performance Max campaigns will work? Will they operate in the same way smart campaigns work or will we have more control/insights. Are they specific for lead gen, ecom or both? Can we optimise them or is it fully automated?--- Send in a voice message: https://anchor.fm/ppcchat-roundup/message

23mins

2 Jun 2021

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🍺🔍 Suds and Search 52 | Ginny Marvin, Google Ads Product Liaison

Suds & Search | Interviews With Today's Search Marketing Experts

My guest on this episode of Suds & Search is Ginny Marvin, the former Editor-in-Chief at Third Door Media. Third Door Media is the publisher of Search Engine Land, Marketing Land & MarTech Today. They also host the popular conference series Search Marketing Expo with nine events scheduled in 2021.At the time our episode was filmed, Ginny had just finished her tenure at Third Door Media and we spend most of our conversation reflecting on her time there. Very recently, Ginny announced that she has accepted a role at Google as its new Ads Product Liaison.Over the course of her career, Ginny has had a truly unique perspective on the industry. I started reading Search Engine Land back in 2008. It has remained the go-to destination for search marketers seeking daily news coverage, breaking stories, industry trends, feature announcements, and product changes.Ginny was at the center of many of the most consequential news stories in search in her eight years covering the industry. We had a wide-ranging conversation talking about how she got started without any formal training as a journalist, what it was like managing her talented team of writers, and what she’ll miss most about covering our industry.Throughout 2020, Search Engine Land covered topics related to racial diversity and gender inequality. Ginny had her name in the byline of many of those articles and led many of those conversations. We’ll talk about this important work during our conversation but you should really read it for yourself. Links are in the show notes.Grab something cold to drink and join me for a conversation with Ginny Marvin. We’ll talk about how a story gets made, what makes for a great interview, and we’ll talk a little bit about her future and whether or not we’ll see her at an SMX event in 2021.Listen to Suds & Search Podcasts:Google Podcast:https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZzApple Podcast:https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363Spotify Podcast:https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTeSearchLab1801 W Belle PlaineSuite 107Chicago, IL 60613(312) 256-1574Catch SearchLab on these platforms:https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegASuds and Search Video Serieshttps://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0IiLocal Search Tuesdays Video Serieshttps://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

21mins

4 Mar 2021

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Ginny Marvin of Search Engine Land

PPC Rockstars

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land, and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.

34mins

16 Jul 2020

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Ginny Marvin of Search Engine Land

PPC Rockstars

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land, and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.

34mins

16 Jul 2020

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5. Ginny Marvin, Joe Martinez, Andrew McGarry

PPC Town Hall

This week's panelists:  Ginny Marvin, Editor-in-Chief, Search Engine Land  Joe Martinez, Director of Client Strategy, Clix Marketing  Andrew McGarry, Founder, The McGarry Agency   This week's topics:  Free Google Shopping Ads  An exclusive first chance to attend a virtual PPC conference for free  Google SMB advertising credits  Learning PPC when in-person events are cancelled  Ad copy strategies --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

57mins

23 Apr 2020

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More PPC advertisers pause campaigns amid coronavirus upheaval by Ginny Marvin #478

SEO Podcast The Unknown Secrets of Internet Marketing

More PPC advertisers pause campaigns amid coronavirus upheavalAnother thrilling episode of the Best SEO Podcast, featuring "More PPC advertisers pause campaigns amid coronavirus upheaval presented by bestSEOPodcast host Chris Burres and Matt Bertram.Author: Ginny MarvinSource: https://searchengineland.com/paused-advertising-campaigns-coronavirus-330668–Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!You can also watch his episode here: https://bestseopodcast.com/Follow us on:https://www.facebook.com/EWRDigitalhttps://www.instagram.com/thebestseopodcast/https://www.tiktok.com/@bestseopodcasthttps://www.linkedin.com/company/bestseopodcastPowered by: EWRdigital.comHost's: Matt Bertram & Chris Burres Disclaimer: For Educational and Entertainment  purposes Only.

29mins

19 Mar 2020

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Ginny Marvin

The Marketing Mind with John Ellis

“Google has transitioned us into a different way of evaluating campaign performance and a whole new way to think about the discipline.” – Ginny Marvin, Third Door Media The Marketing Mind meets top marketers, discussing where they came from and what they’ve learned along the way. John Ellis is President of Crescent Interactive, a digital marketing agency in Nashville, TN. Subscribe below * iTunes: https://podcasts.apple.com/us/podcast/marketing-mind-with-john-ellis/id1480607130 * Stitcher: https://www.stitcher.com/podcast/marketing-mind-2 * Spotify: https://open.spotify.com/show/47t6U4wNjK1hSiHcfLR9Oh Join the conversation online: * Twitter: https://twitter.com/JohnWEllis

24mins

17 Feb 2020

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