How Selena Gomez's Rare Beauty goes viral, with CMO Katie Welch
Decoder with Nilay Patel
Katie Welch is the Chief Marketing Officer of Rare Beauty — the beauty products company founded by superstar musician and actress Selena Gomez. Rare Beauty sells its products online and in Sephora retail stores, and importantly, Katie does almost no traditional marketing: Rare Beauty is a true internet brand, that depends on social media strategy, influencer marketing, and community to drive sales. Specifically, the enormous community around Selena Gomez, who, again, is an international superstar with a fandom of her own.This kind of marketing is essentially new. Famous people making their own products and companies and using their online reach to launch and grow those businesses is a combination of art and commerce that is 10 – 15 years old at most, Rihanna’s Fenty Beauty is only five years old, but it’s redefined the industry and helped make her a billionaire. Some of the first big successes came from the Kardashian-Jenners including Kylie Cosmetics, founded in 2015, as well as Kim Kardashian’s Skims, founded in 2019.I’ve been really curious about how these businesses work, how they reach their audiences and customers, how CMOs like Katie measure success, whether being the marketing executive for an super online celebrity-driven business feels different than being a traditional marketing person, and whether the ever-present risk of weird things happening online make her plan differently.Transcript:https://www.theverge.com/e/23071490Links:Why BeReal is breaking outWhy Hank Green can’t quit YouTube for TikTokApple’s app tracking transparency feature isn’t an instant privacy buttonApple’s app tracking policy reportedly cost social media platforms nearly $10 billionUpdating The Verge’s background policyMarketing FunnelsKatie's TikTokInstagram walks back TikTok-style changes — Adam Mosseri explains whyMakeup company Glossier to sell its products at Sephora as new CEO pushes to expand reachCredits:Decoder is a production of The Verge, and part of the Vox Media Podcast Network.Today’s episode was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright.The Decoder music is by Breakmaster Cylinder. Our Sr Audio Director is Andrew Marino. Our Editorial Director is Brooke Minters. And our Executive Producer is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices
The singer/songwriter and actress reflects on the pros and cons of Disney Channel child stardom, finding her voice as a solo artist and getting the chance to show what she can do as an adult — opposite comedy legends Steve Martin and Martin Short — on her first TV series since 'Wizards of Waverly Place' ended a decade ago. Learn more about your ad choices. Visit megaphone.fm/adchoices
Enjoy this full-length "supporter only" version of our discussion of the Selena Gomez-hosted, May 14, 2022 episode of Saturday Night Live with musical guest Post Malone. NOTE: Full-length, ad-free VIDEO editions of each new podcast episode are available exclusively for our supporters on Patreon and SubscribeStar. Free "highlights" editions of each new VIDEO episode are available on our new YouTube channel. Full-length episodes are available exclusively at: Patreon - Support us on Patreon to access our full-length, ad-free video podcast and other exclusive member rewards. Notes Daryl's All Natural Protein Bars - Wholesome, nutritious, great-tasting, gluten-free, low carb protein bars. Save 10% with code: SNL Connect with us at: snlpodcast.com Patreon: snlpodcast Twitter: @snlpodcast Instagram: snlpodcast Facebook: @snlpodcast email@example.com
CMO of Rare Beauty - What It Takes To Get Your Dream Job + Work With Selena Gomez ft. Katie Welch
Making Moves with TK
Taylor King is joined by CMO of RARE Beauty and certified #girlboss, Katie Welch! In this episode, she talks TK about what lessons she’s learned and shares her advice on succeeding in your dream career. Get A 60 Day Free Trial at ShipStation.com, click on the microphone at the top of the page, and type in TK. Right now, for a limited time, you’ll save $10 on your first purchase when you go to StoryWorth.com/TK Learn more about your ad choices. Visit podcastchoices.com/adchoices
Coach K, Selena Gomez Sanity, Hood Weekend At Bernies, Selfies and more.
The Steve Harvey Morning Show
Good morning and welcome to the ride! We get a special message straight from the pulpit today. The Chief Love Officer educates to say the least. "The pen is mightier than the sword." There is a specific thing that Steve brings up that gets in the way of all that is selfie related! Who will replace Coach K at Duke? Is there a Hood version of Weekend at Bernies? Carla reports on the Big Show. How does one stay sane with over 300 million followers on IG? Would You Rather round takes it to the limit. Today in Closing Remarks, Uncle Steve has advice for those that are co-parenting.See omnystudio.com/listener for privacy information.
Meet Selena Gomez’s New Business Partner and Founder of The Newsette: Daniella Pierson
Friend of a Friend
At just 26 years old, Daniella Pierson is nothing short of a media mogul. She’s the founder and CEO of The Newsette, a next generation media company that empowers, motivates, and informs women every morning through a daily newsletter. She started The Newsette as a sophomore in college, and today, The Newsette closed $40 million in revenue last year without any VC or investors, has over 500,000 subscribers, and hosted interviews with talent like DVF and Selena Gomez. With unparalleled skills in creating digital communities, it’s no surprise that Selena tapped her to be Co-CEO of their new mental fitness company, Wondermind. Alongside Mandy Teefey (producer Selena’s mother), the platform is launching later this year and aims to destigmatize and democratize mental health care through original content. In this episode, Daniella shares how she built a loyal online community, how she’s balanced her mental health journey and becoming a successful entrepreneur, and her next chapter alongside one of the world’s most famous and inspiring names. Follow Wondermind on Instagram for updates here. https://www.instagram.com/officialwondermind/ Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez. Produced by Dear Media
Selena Gomez is my favorite celebrity but my relationship with her...is COMPLEX. Take a deep dive into why I love her, why I think she has two different personas, and some secrets you may not have known.
SELENA GOMEZ (with The New York Times' Joe Coscarelli)
On the premiere episode of 2022, DJ Louie first wraps up last year’s cliffhanger by finally placing Rihanna in the official Pop Pantheon. Then, Pop Music Reporter for The New York Times, Joe Coscarelli, joins Louie to talk Disney-Princess-turned-peculiar-pop-figure, Selena Gomez. First, Louie and Joe dig into just who Selena Gomez’s fans are, how Disney stars have transitioned into pop stars over the last two decades, and Selena’s rise to fame on her Disney show, Wizards of Waverly Place. They then break down the neutered “pop punk” aesthetic of Selena, Miley, and Demi’s music in the late aughts, Selena’s… um…. “band”, Selena Gomez and the Scene, and how their eventual turn towards synthetic dance pop led to her first crossover hit, 2011’s “Love You Like a Love Song”, and both Selena’s canny pivot towards adult stardom with her role in Harmony Korine’s controversial film, Spring Breakers, and her less successful one with her 2013 solo debut, Stars Dance. They then track how she eventually found a musical aesthetic following the one-two punch of the Lorde-and-Lana-fication of pop in the mid aughts along with her link up with songwriting duo Michaels and Tranter, the artistic revelation of her 2015 sophomore album, Revival, how she functions as a featured artist on late ‘10s hits like “It Ain’t Me” and “Taki Taki”, and each give their takes on her most recent record, 2019’s Rare. Finally, Louie and Joe debate Selena’s position in the official Pop Pantheon.Read Joe's Profile of Selena in The New York TimesJoin the Pop Pantheon Discord Tonight (1/6) at 8PM ET / 5PM PT!Check Out Louie's Selena Gomez Essentials PlaylistFollow DJ Louie XIV on InstagramFollow DJ Louie XIV on TwitterFollow Pop Pantheon on InstagramFollow Pop Pantheon on TwitterFollow Joe Coscarelli on Twitter
Selena Gomez and Chris Evans, Maneskin, and the DuoLingo Owl vs. Mr. Peanut
Don’t Let This Flop
TikTok is a platform populated primarily by teenagers, a demographic that can smell inauthenticity a mile away. So as it becomes more mainstream, how can brands gain traction on it? This week on Don't Let This Flop, cohosts Brittany Spanos and Ej Dickson spoke to the TikTok voice behind the DuoLingo owl itself, Zaria Parvez, the social media coordinator for DuoLingo, asking such burning questions as how brands can thrive on TikTok, whether she's ever gotten in trouble for making the owl too horny, and if the DuoLingo owl has ever taken a human life (she claims it has not.) Other subjects discussed this week are the Italian band Mäneskin, which went viral after winning the Eurovision competition earlier this year; conspiracy theories about Selena Gomez and Chris Evans boinking based on his Instagram stories; hot movers, and Mr. Peanut's butt.Don’t Let This Flop is a weekly podcast from Rolling Stone, centered around a roundup of this week in TikTok trends and memes, from dances to recipes to makeup challenges to creepy viral videos to celebrity videos to grassroots campaigns intended to raise awareness of social issues. Join hosts Brittany Spanos and EJ Dickson as they unpack their significance, with a special guests to break down the latest trends in TikTok. Some of these stories will be silly; some will be more serious. All will have wider implications outside the world of TikTok. Learn more about your ad choices. Visit podcastchoices.com/adchoices