#20 - Brian Kenny and Conor McCarthy on Subscription Club and what it means to put the customer at the centre of your brand.
The First 10 Podcast
On this episode of The First 10 Podcast, I talk to Brian Kenny, my co-founder on our new venture, Subscription Club. Subscription Club is simple eCommerce subscription management for your business that is branded beautifully and helps you to continue the relationship with your customers, digitally.Show NotesWhite Mausu (our first customer)MiniCorpPermission Marketing by Seth GodinContact Detailshttps://subscription.club/
Mark Buehrle's Hall of Fame chances with MLB Network's Brian Kenny
White Sox Talk Podcast
Mark Buehrle is without question one of the greatest White Sox players ever. But was he good enough to be elected into the Hall of Fame? Chuck Garfien is joined by MLB Network's Brian Kenny to discuss Buehrle's case for Cooperstown and what might keep him out. Chuck and Brian also discuss Tony La Russa and his fit with the White Sox.(2:44) - Mark Buehrle's Hall of Fame chances(7:40) - Buehrle's player comparisons(11:25) - Measuring longevity versus excellence(16:40) - Will Buehrle be more appreciated in the next four or five years?(20:30) - Was Tony La Russa the right fit for the White Sox?
#1 - Brian Kenny on having a "chameleon attitude" to sales and marketing, and thinking deeply about the other side of the table.
The First 10 Podcast
On this first episode of The First 10 Podcast, I talk to Brian Kenny , Founder of @MiniCorpHQ.As Brian mentions at the end, do reach out to him. He is open to conversations and always willing to lend his smarts to new business ideas that come his way.Key PointsHave a "chameleon attitude" to sales and marketing. Think deeply about the people on the other side of the table. When it comes to the first conversations, do everything in your power to actually do them! Get over the internal barriers, use the "lollipop method", and do it again and again and again.Do your homework! When approaching people, use all the free info that's out there before you send that emailShow Noteshttps://minicorphq.com/Hit refresh by Satya NadellaShoe Dog by Phil KnightBill AckmanAudience (B2C and B2B) research tools:https://www.apollo.io/https://www.crunchbase.com/Contact Detailshttps://twitter.com/bkennyhttps://twitter.com/MiniCorpHQhttps://minicorphq.com/
Brian Kenny is killing the error, shortening games and remembering Bob Gibson in Starkville
Starkville with Jayson Stark and Doug Glanville
Brian Kenny is loving the expanded MLB Postseason and he's visiting Starkville with ideas to make the future of baseball just as much fun. After his successful campaign to #killthewin, Brian is now lobbying to #killtheerror. BK, Jayson and Doug also remember the great career and life of Hall of Famer Bob Gibson.After the interview, Jayson and Doug take a shot at listener trivia, make their Division Series picks and look back at some playoff Strange by True moments.Follow Jayson on Twitter: @jaysonstFollow Doug on Twitter: @dougglanvilleFollow Evil Mayor Tim on Twitter: @TimMMcMasterFollow Chris Isidore on Twitter: @YankeesNerd Learn more about your ad choices. Visit megaphone.fm/adchoices
Brian Kenny is a sound and light designer, technical director and all-round wizard. He is a graduate of The National Theatre School of Canada, The Banff Centre for the Arts, and Sheridan College. Brian is the co-founder of the creation-based Mindless Theatrics and the man behind the curtain supporting many of the digital performances you are currently enjoying in your homes. He's always there when you need him (if he's not booked already) and he always knows what to order at a restaurant. Brian Kenny: https://briankennydesign.com/ Sociable (Distancing) Party with Robert Chafe & Ruth Lawrence: https://youtu.be/w4cphg73AQA Hope on the Rock: https://www.facebook.com/Theatre-StJohns-197870426947040
Building an Ivy League Brand: Harvard Business School Chief Marketing and Communications Officer Brian Kenny
On today's episode, Adam Conner is joined by Brian Kenny, the Chief Marketing and Communications Officer at Harvard Business School. In this episode, Brian teaches Adam the intricacies of marketing an educational institution, something which Adam hasn't learned before. Be sure to check out Brian's podcast, Cold Call from Harvard Business School. Check it out here: https://hbswk.hbs.edu/Pages/browse.aspx?HBSContentType=Cold%20Call%20Podcast. Today, you'll learn: Brian's journey to Harvard, which includes not ever intending to go into marketing and never having taken a marketing class Brian's experiences marketing Harvard through the financial crisis of 2008, and how it differed from the wave of entrepreneurship and bull market of the 2010s How do you sell or market Harvard? Do you even have to? How to take the incredible stories of students and alumni and weave them into the Harvard brand, similar to how a brand might activate its customers as a channel The common traits among HBS's biggest alumni successes As always, advice on how to build a better brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at firstname.lastname@example.org with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
Iconic Brands: An Interview with Harvard Business School CMO Brian Kenny
B2Branded - The B2B Brand Podcast
How do you manage an iconic brand like HBS? What is the balance between celebrating a storied legacy and building a modern image? With nearly three decades of big picture thinking and on-the-ground experience to his credit, Brian Kenny guides and manages the HBS brand on a global scale, ensuring that the school has a clear and consistent voice around the world. As Chief Marketing and Communications Officer, he plans and implements high-level branding, marketing, and media relations across HBS, including the MBA Program, Executive Education, External Relations, HBX and HBS Publishing.About B2BrandedWe're a bite-sized podcast that explores news and opinions on B2B branding and communications. The podcast is hosted by Ian Bruce.
In just a little over 5 years, Brian has gone from being a solo entrepreneur with a big idea to a global company with offices in Dublin, New York, and Dubai. In this episode, we learn just how he did it. - How to convince highly talented staff to join a company with zero track record. - Just how an agency makes money & selects great clients. - Learning how to crack the tough New York crowd. - Why the future of work is flexibility & allowing employees to act like entrepreneurs. - We discuss why now is the time to start doing business in Dubai.