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11 of The Best Podcast Episodes for Glenn Fisher. A collection of podcasts episodes with or about Glenn Fisher, often where they are interviewed.

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11 of The Best Podcast Episodes for Glenn Fisher. A collection of podcasts episodes with or about Glenn Fisher, often where they are interviewed.

Updated daily with the latest episodes

Glenn Fisher | Qualifying Good Ideas (The CIA Secret)

Readcity Radio
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Glenn Fisher: The man. The myth. The legend.

A UK-based copywriter, author of The Art of Click (use code CLICK for 20% off – seriously, it's my fave copywriting book – do it ;)) international speaker and host of the All Good Copy Podcast (10/10 'hahas' from me). And just a really good bloke too.

Here we chat all things ideas. What makes a good one? How can you create one? And once you've let it out into the world, how can you tell if your good idea actually... worked?

Glenn lets us in on his CIA secret formula (super easy to use immediately). Then applies this to a disruptive ad by Uncommon for BrewDog.  

Thank you Glenn for being on the show and thank YOU for listening!

And thank YOU for listening.

Happy ears? Leave a rating and review and it'll make my day. Nay! Week! 

Wanna chat? Stalk me on Instagram @readcity, catch me at www.readcitywriting.com or send me your e-five at hello@readcitywriting.com

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UPBEAT FOREVER

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"Upbeat Forever" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

I CAN FEEL IT COMING

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"I Can Feel it Coming" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

HAPPY BEE

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"Happy Bee" by Kevin MacLeod (https://incompetech.com)

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PILOT ERROR

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"Pilot Error" by Kevin MacLeod (https://incompetech.com)

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SINCERELY

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"Sincerely" by Kevin MacLeod (https://incompetech.com)

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HAPPY ALLEY

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"Happy Alley" by Kevin MacLeod (https://incompetech.com)

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MELLOW ROCK

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"Melo Rock 8" by Sascha Ende (https://www.sascha-ende.de)

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"Melo Rock 2" by Sascha Ende (https://www.sascha-ende.de)

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SIMPLE JOY

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"Simple Joy" by Alexander Nakarada (https://www.serpentsoundstudios.com/)

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"Climb" by Alexander Nakarada (https://www.serpentsoundstudios.com/)

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CLIMB

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"Climb" by Alexander Nakarada (https://www.serpentsoundstudios.com/)

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Grand Canyon

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"Grand Canyon " by Claus Appel ()

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Mar 26 2020

21mins

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#14 - AllGoodCopy - Glenn Fisher

Startups and Downs Podcast
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Glenn Fisher was born in Grimsby in 1981. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, an award-winning online resource for copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher and in 2018, having helped launch and grow Agora Financial in the UK, he left to write copy on a freelance basis, focus on coaching aspiring copywriters and become a public speaker and author. His first book, The Art of the Click, is an Amazon bestseller and was shortlisted for the Business Book Awards 2019. He now lives happily with his partner Ruth and dog Pablo in Lincolnshire, England.

Check out The Art of Click here: https://amzn.to/37uGxzj

SAY HI ! EMAIL : hello@readcitywriting.com.au

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Dec 10 2019

46mins

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TCC Podcast #164: The (not so) secret to getting better at copy with Glenn Fisher

The Copywriter Club Podcast
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Want to get better at copy? Copywriter and author, Glenn Fisher, joined us for the 164th episode of The Copywriter Club Podcast to talk about how he became a copywriter and how he rapidly improved his skills. Today, Glenn teaches other how to start and get better at copywriting on his podcast, in speeches, and in […]

The post TCC Podcast #164: The (not so) secret to getting better at copy with Glenn Fisher appeared first on The Copywriter Club.

Dec 03 2019

59mins

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The Art of Direct Response Copy with Glenn Fisher

Hot Copy
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Today, Kate is talking to Glenn Fisher, from All Good Copy. He’s an Author, Copywriter, Podcast and Speaker.

His book ‘The Art of The Click’ was shortlisted as the business book of the year in 2019. And his podcast - The All Good Copy Podcast - has had a string of awesome guests on it, including me. He has a dog called Pablo, a Crime podcast loving partner called Ruth and lives in merry old England.

But as well as being a copywriting celebrity, Glenn is also a working writer, and he specialises in direct response. He’s worked with a string of sexy clients helping them drive sales and win over clients and today he’s sharing his secrets with us.

Tune in to learn:

  • When you talk about being a direct response copywriter - what do you mean by that?
  • A lot of people assume direct response is all about long copy. Is that true?
  • How do you go about writing a 10,000 word long copy sales letter?
  • Should you handwrite out letters?
  • How can people study direct response?
  • What mistakes do most direct copywriters make?
  • Who have been your biggest influences in your career?
  • What’s the one book you’d recommend all copywriters read?
  • Who was Glenn’s favourite podcast guest?
Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to thatsmekq for their lovely testimonial.

About Glenn

Glenn Fisher was born in Grimsby in 1981. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade, he worked with The Agora, a multi-million-pound international financial publisher and in 2018, having helped launch and grow Agora Financial in the UK, he left to write copy on a freelance basis, focus on coaching aspiring copywriters and publish his first book, The Art of the Click. He now regularly speaks at industry events and hosts The All Good Copy Podcast, where he interviews some of the biggest names in the business. He lives happily with his partner Ruth and dog Pablo on the east coast of England.

Connect with Glenn Useful links

Nov 14 2019

40mins

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Double figures! The My Journey Podcast has made it to Episode 10. And to celebrate this milestone, I was lucky enough to speak to Amazon Best-Selling Author and host of the All Good Copy podcast, Glenn Fisher. Glenn Fisher is a copywriter, speaker, author and podcast host who coaches other copywriters and has previously worked in-house for a multi-million-pound business. If you're interested in writing or marketing, then this is an episode you won't want to miss!

Oct 24 2019

1hr 11mins

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It’s about Solving Problems with Marine Veteran Glenn Fisher

Veteran On the Move
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Glenn Fisher is a highly experienced senior executive, a “rainmaker” driven for continuous improvement with an outstanding record of starting, building, growing and operating companies. Glenn is passionate about making a difference; building teams that are aligned with the mission, committed to innovation and change, laser-focused on priorities that lead to better results.

Glenn’s roles have spanned the country in various industries including: alternative lending, technology systems, debt collections, business process outsourcing, payment processing, insurance, investment, loan servicing, business intelligence, Saas, auditing, construction, waste & recycling management, logistics & transportation, manufacturing, legal services and consulting.

Glenn Fisher- Marine Corps Experience

Glenn spent time in the Marine Corps as an Avionics Technician for a Marine Fighter Squadron stationed in Yuma, Arizona. He spent 4 years active duty in the Marine Corps and 2 years inactive. Glenn worked on Harrier Jets and A-4 Skyhawks, and built some important relationships during his time with the Marines. Glenn was in school during his time with the Marines and also started a part time business.

“When I was in the Marine Corps I had my Marine Corps job, I went to school, and then I also created a business while in the Marine Corps. I printed T-shirts for all types of people. I basically outsourced the printing of it, so I was a sales organization. That allowed me to create a business, and by the time I got out of the marine corps, I had a business and I was making part time $500 to $1000 a month doing that. I thought if I can do this investing part time, what could I do if I did this full time? So I naturally went ahead and created a business called Specialty Design, and moved that to Dallas after I got out of the Marine corps. I started picking up accounts, and before you knew it I was printing around 40,000 shirts a day.” -Glenn Fisher

Progression

Glenn had a full time job at a hotel after his time in the Marine Corps, and this granted him financial security to build up his business. He also worked as a bartender at a comedy club where he met his wife. He then partnered up with 2 guys he outsourced the printing from.

Things went well for the first few years, and Glenn landed accounts with Dr. Pepper and 7UP, but one day he walked into the office to find the IRS tagging all of their equipment. Glenn was unaware that his business partners were not paying their taxes for the business they had created before they became partners. Glenn had lost everything he worked so hard for, and he learned a valuable lesson about who one should - or should not do business with.

“I walked away, but all of the business I built was gone in an instance, because I didn't do a very good job partnering with the right guys.” - Glenn Fisher

Entrepreneurial Company

Glenn had to start from scratch, so he moved to Kansas City with his wife. Glenn was out grabbing a beer with a friend and overheard a man yelling furiously at someone over the phone. He started conversation with the man and found out he was losing a ton of money because his employees on his job site were sitting around waiting for an empty trash container so they could clean up. The company in charge of the trash containers was doing a poor job and costing this man a fortune. Noticing the opportunity, Glenn offered to do business with this guy, and he agreed. Glenn took out a loan to buy the equipment, then got his first contract. He was competing with Deffenbaugh, the same company that caused his first client to switch over.

“I eventually sold that business to Waste Management, then they asked me to turn around a business that had a half a billion dollars in revenue. It had never made a profit in 20 years, so I turned that around and it was generating 22% evened out. I then sold that company to BFI Canada.” -Glenn Fisher

Civilian Workforce

May 27 2019

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It’s about Solving Problems with Marine Veteran Glenn Fisher

Veteran On the Move
Episode artwork
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Glenn Fisher is a highly experienced senior executive, a “rainmaker” driven for continuous improvement with an outstanding record of starting, building, growing and operating companies. Glenn is passionate about making a difference; building teams that are aligned with the mission, committed to innovation and change, laser-focused on priorities that lead to better results.

Glenn’s roles have spanned the country in various industries including: alternative lending, technology systems, debt collections, business process outsourcing, payment processing, insurance, investment, loan servicing, business intelligence, Saas, auditing, construction, waste & recycling management, logistics & transportation, manufacturing, legal services and consulting.

Glenn Fisher- Marine Corps Experience

Glenn spent time in the Marine Corps as an Avionics Technician for a Marine Fighter Squadron stationed in Yuma, Arizona. He spent 4 years active duty in the Marine Corps and 2 years inactive. Glenn worked on Harrier Jets and A-4 Skyhawks, and built some important relationships during his time with the Marines. Glenn was in school during his time with the Marines and also started a part time business.

“When I was in the Marine Corps I had my Marine Corps job, I went to school, and then I also created a business while in the Marine Corps. I printed T-shirts for all types of people. I basically outsourced the printing of it, so I was a sales organization. That allowed me to create a business, and by the time I got out of the marine corps, I had a business and I was making part time $500 to $1000 a month doing that. I thought if I can do this investing part time, what could I do if I did this full time? So I naturally went ahead and created a business called Specialty Design, and moved that to Dallas after I got out of the Marine corps. I started picking up accounts, and before you knew it I was printing around 40,000 shirts a day.” -Glenn Fisher

Progression

Glenn had a full time job at a hotel after his time in the Marine Corps, and this granted him financial security to build up his business. He also worked as a bartender at a comedy club where he met his wife. He then partnered up with 2 guys he outsourced the printing from.

Things went well for the first few years, and Glenn landed accounts with Dr. Pepper and 7UP, but one day he walked into the office to find the IRS tagging all of their equipment. Glenn was unaware that his business partners were not paying their taxes for the business they had created before they became partners. Glenn had lost everything he worked so hard for, and he learned a valuable lesson about who one should - or should not do business with.

“I walked away, but all of the business I built was gone in an instance, because I didn't do a very good job partnering with the right guys.” - Glenn Fisher

Entrepreneurial Company

Glenn had to start from scratch, so he moved to Kansas City with his wife. Glenn was out grabbing a beer with a friend and overheard a man yelling furiously at someone over the phone. He started conversation with the man and found out he was losing a ton of money because his employees on his job site were sitting around waiting for an empty trash container so they could clean up. The company in charge of the trash containers was doing a poor job and costing this man a fortune. Noticing the opportunity, Glenn offered to do business with this guy, and he agreed. Glenn took out a loan to buy the equipment, then got his first contract. He was competing with Deffenbaugh, the same company that caused his first client to switch over.

“I eventually sold that business to Waste Management, then they asked me to turn around a business that had a half a billion dollars in revenue. It had never made a profit in 20 years, so I turned that around and it was generating 22% evened out. I then sold that company to BFI Canada.” -Glenn Fisher

Civilian Workforce

May 27 2019

Play

8: Glenn Fisher

Call To Action
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Armed with a fishing pole and a tasty bait of Hemmingway, we caught none other than Glenn Fisher. 

Arguably the most famous person to be born in Grimsby (by default), Glenn became a copywriter after a number of years working in the local council. For over a decade he worked with Agora, a multi-million pound international financial publisher, as Head of Copy.

He is now freelance, focussing on coaching aspiring copywriters, and has recently published his first book, The Art of the Click, which explores direct-response copywriting, which has received glowing endorsements from some of the best… including previous Call to Action guests Vikki Ross and Richard Shotton.

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Sophie's World by Jostein Gaarder

The Art of the Click by Glenn Fisher

History of Western Philosophy by Bertrand Russell

Great Leads: The Six Easiest Ways to Start Any Sales Message by John Forde

Books by Dave Trott, Milan Kundera and Paul Auster

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May 17 2019

1hr 1min

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Episode 5: Glenn Fisher

Business After Hours
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Mar 20 2019

1hr 29mins

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How to Harness the Power of Direct Response Copywriting, with Glenn Fisher

Financial Planner Marketing Playbook
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Every financial planning business making sales online is engaged in a battle to get prospective clients to click.

More clicks equals more sales equals a more successful financial planning business.

In this episode of the Financial Planner Marketing Playbook podcast, I speak to Glenn Fisher, a direct response copywriting expert.

Glenn has spent over a decade working with The Agora, one of the world’s most successful direct response publishers.

Working previously as a council auditor, he quit to change his life, returning to college to study creative writing.

He went on to found AllGoodCopy.com, a free online resource for direct response copywriters and marketers, and work with The Agora as associate publisher for the UK office of Agora Financial, a multi-million pound financial publisher.

Glenn is author of The Art of the Click: How to Harness the Power of Direct Response Copywriting and Make More Sales.

In this entertaining and highly readable guide, Glenn boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales.

This topic is really important for Financial Planners because, in our experience, writing great copy doesn’t always come naturally in our profession.

Financial Planners are excellent communicators, usually until it comes to harnessing the power of the written word.

Listen to this conversation to learn the steps you need to take to write great copy; that means copy that is remembered after you make the sale.

Without further ado, here’s my conversation with Glenn Fisher, author of The Art of the Click, in season one, episode two of the Financial Planner Marketing Playbook from Bamford Media.

Dec 12 2018

27mins

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