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Erin Bury Podcasts

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24 of The Best Podcast Episodes for Erin Bury. A collection of podcasts episodes with or about Erin Bury, often where they are interviewed.

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24 of The Best Podcast Episodes for Erin Bury. A collection of podcasts episodes with or about Erin Bury, often where they are interviewed.

Updated daily with the latest episodes

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Ep. 14 - Can you market estate planning on TikTok? w/ Willful's Erin Bury

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Willful is a platform helping consumers create a legal will online. Tiktok doesn't exactly seem like a natural fit. 

In today's podcast, we talk to Willful's CEO about how she is using the social media platform to drive engagement with her audience.

We also touch on her career as a journalist and how it helps her as a marketer and how she is marketing Willful during COVID. 

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Sep 16 2020 · 35mins
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19. Your Personal Brand: Making Your Mark in the World with Erin Bury

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My guest today is Erin Bury. In the decade I have known her, I’ve watched her grow from a PR/marketing gal to an empowered, successful entrepreneur. She worked at a tech start-up in Toronto before becoming a prolific writer and speaker. She also managed and grew an agency whose revenue she quadrupled in a matter of years before now co-founding her own start-up with her husband.

She is the co-founder of Willful, an online estate planning platform that makes it easy for Canadians to create a will in less than 20 minutes. At Willful she’s responsible for driving the company’s mission to make it easier for Canadians to prepare for and deal with death in a digital age. Erin also keeps business in the family as her other company, The County Wine Tours, offers bicycle tours of Prince Edward County. Her father acts as one of the tour guides.

In This Episode, You Will Learn About:

  • How Erin’s mother, a fellow marketing guru, has influenced her with great advice like “positivity is a choice”
  • The pressures and obstacles of running a business based on an uncomfortable topic like estate planning
  • Her biggest mistake early on was not understanding the finance and funding side of a start-up
  • Why she recommends getting a business coach, especially for first-time owners
  • Her journey from journalism grad to entrepreneur
  • How Erin started seeing problems as things she could solve instead of leaving them for others
  • The importance of personal branding and how it ties to success
  • Why she believes in providing value to facilitate connections in her networks
  • Learning to lead: leaning into who you are as a person and motivating through empowerment over fear
  • The inherent masculinity of leadership and perceived weakness of empathy
  • Financing your start-up: why it’s important to understand investor types for seeking funding
  • Understanding and planning your business model
  • The intimidation factor and how to beat it
  • Why revenue is sexy
  • How Erin and her husband successfully navigate their own ‘swim lanes’ at the company for a harmonious home and work-life balance


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What it means to be a WILD woman:

“Own your choices, make the decision and get outside your comfort zone.” ~ Erin Bury


Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.

She's a mom to Irish Twins (not planned), a published author, and a drummer.

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May 25 2020 · 41mins

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Talking All Things Entrepreneurship with Erin Bury

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One of Marketing Magazine’s top 30 Under 30, Erin is an entrepreneur, marketer, former journalist, and startup advisor/investor. She is the co-founder and CEO at Willful, an online estate planning platform that makes it easy for Canadians to create a will in less than 20 minutes. Prior to Willful she held leadership roles at communications agency Eighty-Eight, startup publication BetaKit, and at Sprouter, which was acquired by Postmedia in 2011. Erin is a frequent speaker with Speakers’ Spotlight, writes a column for the Financial Post, and is a tech commentator on CTV News. She has appeared in publications including The New York Times, Forbes, and CNN. 

During this episode of Made it Happen, Erin and I speak about her journey as an entrepreneur, being one of Marketing Magazines Top 30 Under 30, What to consider when starting a business, how to market your business and make your presence online know, building your personal brand, managing that work-life integration, tips for public speaking & getting retweeted by Oprah..twice. We also touch upon the current situation of COVID-19, how it has affected Willful, and what business owners can be doing right now to cope with the situation.

May 10 2020 · 42mins
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Scaling a Startup and Marketing Thoughtfully in a Pandemic | Erin Bury

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This episode is with marketer, technology expert and entrepreneur Erin Bury. We discuss how her startup is scaling during the pandemic, and share recommendations on how to be thoughtful about your marketing during these times.

Erin is the CEO at estate planning startup Willful, and was previously Managing Director at communications firm Eighty-Eight, and a founding editor at startup publication BetaKit.

She also an advisor to startups Quill, Pawzy, and Pressed News. Her side hustle is a bike wine tour company The County Wine Tours in Prince Edward County. Erin has also been named one of Marketing Magazine’s top 30 Under 30 and does a lot for the community including SickKids and The Upside Foundation.

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May 04 2020 · 59mins

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Having an Executive Mindset with Erin Bury, Co-Founder & CEO of Willful

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Today's guest graduated from Carleton University with a Bachelor's in Journalism and a Minor in History. She started out her career as an Account Coordinator for Environics Communications, then moved on to become a technology writer for BlogTO. From there she went on to become Director of Content and Communication for Sprouter, until 2012 when she became Managing Editor at BetaKit - one of Canada’s leading tech publications. Then in 2013 she moved on to be Managing Director of Eighty Eight, a Toronto based communications agency focused on growing startups, technology firms, and large brands looking to reach those audiences. After 5 great years at Eighty Eight, in 2019 she left to become the new CEO of Willful. For those of you that don’t know, Willful is an online platform that makes it affordable, convenient, and easy for Canadians to create a legal will online. She’s also an advisor to startups Pawzy, Pressed News, Quill and a board member for Save the children Canada. She is a force in Canadian tech, and is a trailblazer in lawtech, specifically. Today’s guest is Erin Bury.

Check out Willful here.

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Mar 31 2020 · 26mins
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Run it like a girl with Erin Bury, entrepreneur, Season 2, Episode 16

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Growing up in the Quinte Region of southern Ontario, Erin Bury didn’t really even know what it meant to be an entrepreneur. Erin is now the CEO of Wilful, an online estate planning start-up, based out of Toronto. She was previously Managing Director at a communication firm serving tech. companies and start-ups, and she was a founding editor at a startup publication.

Erin says being willing to take risks is a must in order to be a successful entrepreneur, still, she remembers calling her mom for some advice when she made her first jump to a start-up, expecting her mom to advise caution.

On this episode of Run It Like a Girl, Erin, who was named one of Marketing Magazine’s Top 30 Under 30, talks about the importance of taking calculated risks when you're young.

And she talks about her side business, a bike wine tour company in Southern Ontario’s Prince Edward County.

Creating a will doesn't need to be difficult, and it's one of the most important things you can do. For more information check out Erin's company Willful

Mar 23 2020 · 28mins
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EP131 Adulting 101: Why You Need a Will and Powers of Attorney with Erin Bury

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Erin Bury is the co-founder and CEO of Willful, an organization that allows Canadians to create a will online in less than 20 minutes. Before founding the online estate planning platform, Erin held leadership roles in Eighty-Eight, BetaKit, and Sprouter. She is one of Marketing Magazine’s Top 30 Under 30 and is a frequent speaker with Speakers’ Spotlight. Erin has appeared in publications such as CNN, Forbes, and The New York Times. She is a technology commentator on CTV News and writes a column for the Financial Post. 

Erin joins me today to share why you need a will and a powers of attorney.  Erin highlights the traits she believes lead to success and the importance of focusing on networking and your personal brand. She reveals why it is vital to make a will and assign a powers of attorney and why you should create a document of your intentions, including intentions for your digital footprint and pets. Erin also shares why being young is the best time to take risks with your career and finances. 

“If you pass away without a will, the government has a series of rules that govern how they distribute your stuff and it probably wouldn’t match what you want.” - Erin Bury

This Week on Young Money:

  • Erin's passion for entrepreneurship and creating Willful
  • Why you should focus on personal branding and networking to find success
  • What estate planning is and why it is important
  • The role of powers of attorney when you can’t make decisions for yourself
  • How a will governs what happens once you pass away
  • Why you should have a will and why anyone over 18 should have powers of attorney
  • Creating a Google Doc to state your intentions for your digital footprint
  • Keeping your will updated
  • Why being young is the best time to take a career or financial risk

Key takeaways:

  1. Create an ‘If I die’ document 
  2. Make sure you write down specific requests
  3. Estate planning isn’t off the table because you are young
  4. Have a conversation with those that you appoint as your power of attorney and executor

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Mar 17 2020 · 35mins
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Erin Bury on Estate Planning in the 21st Century

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Erin Bury, CEO of Willful Wills joins me for a chat on all things estate planning - while it might not seem like the most exciting topic, it's a super important & helpful conversation if you have no idea whether you need a will or not.

Willful an online estate planning platform that makes it easy for Canadians to create a will in less than 20 minutes. Founded with her husband, she’s made it her mission to make it easier for Canadians to prepare for and deal with death in a digital age, which is a very real situation and one we should all be thinking about, especially as the stakes get higher as we age.
Feb 04 2020 · 42mins
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TBLP 138 | The First 100 Days with Erin Bury

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This is a special collaboration mini-series with Info-Tech Research Group co-hosted with Brian Jackson. Can a husband and wife run a startup together? Find out Erin Bury’s answer as she and Brian dive deep into her role as CEO at Willful, the startup founded by her husband. Bury graduated from Carleton University’s journalism program and […]
Dec 03 2019 · 25mins
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That time she cooked... with Erin Bury | AOTF - S3E2

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Season 3 rolls on with the ever-so lovely Erin Bury. Erin was recognized by Marketing Magazine as one of the top 30 under 30, she is a tech entrepreneur as well as a professional speaker. Her background, like most, was not paved with sunshine and rainbows. Erin shares her war stories from founding BetaKit (betakit.com), managing Eighty Eight agency and recently taking over as the CEO of Willful.

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Nov 30 2019 · 58mins