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Paul Friederichsen

5 Podcast Episodes

Latest 13 Aug 2022 | Updated Daily

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Branding in 7-Steps with Paul Friederichsen

The Connie Pheiff Show

What can we learn from Coca Cola and Starbucks about branding? Find out from a marketing genius Paul Friederichsen, partner in The Blake Project, a major brand consultancy group helping companies and entrepreneurial leaders like you achieve brand legacies, just like Nike. Paul is the publisher of the Branding Strategy Insider - a newsletter with a readership of nearly 45,000 marketing professionals daily. In today s episode Paul sits down with Connie and gives a 1:1 breakdown of Branding in 7 Steps . Paul shares what his decades of experience have taught him about branding. Following the next shiny star may seem tantalizing, but there is a better system to create a brand with impact. Find out how going out on his own was one of the best business decisions Paul made to be unstoppable. If you have enough business, then this is not the episode for you. Up or Out with Connie is the place to learn from thought leaders so you too will achieve excellence and Be Unstoppable Together. BE BOLD * BE CONNECTED * BE UNSTOPPABLE TOGETHER

22 May 2017

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Branding in 7-Steps with Paul Friederichsen

Connie Pheiff Show

What can we learn from Coca Cola and Starbucks about branding? Find out from a marketing genius Paul Friederichsen, partner in The Blake Project, a major brand consultancy group helping companies and entrepreneurial leaders like you achieve brand legacies, just like Nike. Paul is the publisher of the Branding Strategy Insider - a newsletter with a readership of nearly 45,000 marketing professionals daily. In today’s episode Paul sits down with Connie and gives a 1:1 breakdown of “Branding in 7 Steps”. Paul shares what his decades of experience have taught him about branding. Following the next shiny star may seem tantalizing, but there is a better system to create a brand with impact. Find out how going out on his own was one of the best business decisions Paul made to be unstoppable. If you have enough business, then this is not the episode for you. Up or Out with Connie is the place to learn from thought leaders so you too will achieve excellence and Be Unstoppable Together. BE BOLD * BE CONNECTED * BE UNSTOPPABLE TOGETHER Learn more about your ad choices. Visit megaphone.fm/adchoices

30mins

22 May 2017

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Brand Biz’s Paul Friederichsen on Embracing Technology

TalkFloor Podcasts

Paul Friederichsen, president of Brand Biz, talks about the challenges facing retailers over the next 10 years, including those from home improvement retailers and online retailers, as well as the changing marketplace and how to prepare. Friederichsen discusses the need for retailers to embrace technology, such as industry specific software, and bringing excitement to the retail sales floor with technology. He also talks about the need for an effective website.

24mins

1 May 2017

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GET BETTER BUSINESS RESULTS WHEN MARKETING AND SALES WORK TOGETHER: Brian Gracon with Gracon & Associates and Paul Friederichsen with The Blake Project

On the Money

Brian Gracon, Joe Moss, Paul Friederichsen Joe Moss, Paul Friederichsen and Brian Gracon discuss how to make your business stand out and increase its ability to compete. In particular, they explore why people buy what they do, how to make your branding and marketing communications more effective, and how to then improve what is happening […]The post GET BETTER BUSINESS RESULTS WHEN MARKETING AND SALES WORK TOGETHER: Brian Gracon with Gracon & Associates and Paul Friederichsen with The Blake Project appeared first on Business RadioX ®.

15 Mar 2017

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WHAT IS A BRAND? Paul Friederichsen of The Blake Project

On the Money

Paul Friederichsen/The Blake Project The Blake Project is a strategic brand consultancy with extensive experience helping brands gain an advantage in the mind of the customer. With proven proprietary tools and techniques, they help brands break through complex marketing challenges, moving them from brand awareness to brand insistence - where there are no substitutes. ------------------------------------ […]The post WHAT IS A BRAND? Paul Friederichsen of The Blake Project appeared first on Business RadioX ®.

1 Feb 2017